Objective 2.01The Food and Beverage Industry

2.01 Food and

Beverage Business The Food and Beverage business may also be called a

“Foodservice” business. Prepares, packages, serves, sell, or provides food for people

to eat.

Foodservice – F&B Businesses are also referred to as foodservice.

“YOU DO” #1 - Bookwork Page 37-38 (part I,

2 & 3) Page 39-40 (1-20)

2.01 Consumer Business Foodservice within a consumer business – Food and

Beverage business located in a consumer business, such as a movie theater, sports arena, or museum.

Example – corndogs served at the Bobcat game

1. Recreation – Foodservice offered as part of a recreation business.

2. Retail – Foodservice offered as part of a retail store or shopping center.

3. Transportation – Foodservice on the transportation itself and foodservice in the transportation station.

4. Private Clubs-A membership facility appealing to people concerned about being physically healthy (both exercise and nutritional food are components).

5. Contract Services –when a business contracts a foodservice business to provide food for a specific location, they generally enter into a contract for service.

“You Do” #2 Look up Hissho Sushi at

http://www.hisshosushi.com/services.php

Answer the following questions: Who are they?

What is their mission and vision?

How did they get into the Foodservice industry?

What is their overall concept?

Who do they provide services to?

What is their commitment to their provides

What is the (5) top items on their menu?

What areas of the food service industry do they service?

What is a current issue in the news about the business

Commercial Food Service Food and beverage businesses that compete for customers.

There are four types of commercial Food services:

1. Quick Serve Restaurant 2. Full Service Restaurant 3. Catering 4. Hotel and Club Foodservice

four types of commercial Food services 1. Quick Serve Restaurant

Convenience, speed, and basic service at low prices. Fast-Food Restaurant – Generally has a

counter where you place your order and wait for it.

Cafeteria – Food is displayed along a counter called a service line.

Buffet – Consists of food displayed on a tables. Customers serve themselves.

Carryout Restaurant – Preparing food for customers to take with them to eat at home or elsewhere.

“YOU DO” #3 Read the DECA Role Play and address

the following performance indicators (Role of crew chief for CLUCKERS, a fried chicken quick-serve restaurant. You

will settle a dispute between one of your cashiers and an upset customer (judge).

1. Explain management’s role in customer relations. 2. Demonstrate a customer service mindset. 3. Handle customer/client complaints. 4. Persuade others. 5. Defend ideas objectively.

2.Full-Service Restaurants

Restaurant in which customers are seated at a table, give their orders to a server, and are served their food at the table.

-Fine Dining Restaurants – Highest quality of service, ingredients, and atmosphere . They generally have a large number of employees per customer.

-Casual Dining Restaurants – Include all full-service restaurants that are not in the fine-dining category

“YOU DO” #4 Role Play Full-Service RestaurantsAnswer the following performance

indicators: 1. Outline steps to remedy specific problems.

2. Detail the process of “up-selling” and other forms of marketing at tableside.

3. Determine ways of reinforcing the company’s image through employee performance.

4. List common problem situations.

5. Demonstrate awareness of capabilities and limitations of the operation.

3. Catering

The provision of food and service for a special event.

On-Premise or Off-Premise Catering

Example of off premise catering:when a restaurant or catering caters a meal away from the premises that it is prepared at.

Example of On premise catering:A very large restaurant that can accommodate a large amount of people at one sitting, where everyone would eat the same menu item

“YOU DO” #5 Find a catering business that would be

willing and able to offer catering business to Hough, (student organizations, faculty and staff). Contact them to see what they are willing to offer (as a discount to the school, while forming a business relationship). Do NOT include any company that already has something worked out with the school. Include important information like, student body

size, faculty and staff (approximately 160)-use this information as a marketing tool.

4. Hotel and Club Foodservice

Hotel provides a wide variety of services. A hotel may have a bar in the lobby, family-style restaurant, ice-cream shop, room services, and catering services by the pool.

“YOU DO” #6 Find (3) Hotel and Club Foodservice

within a (25) mile radius, list the hotel and the name of the restaurant in the area. Explain how each benefit the community as well as their clients.

2.01 – Commercial Foodservice

Full-Service Restaurants

(commercial restaurant)– Restaurant in which customers are seated at

a table, give their orders to a server, and are served their food at the

table.

-Fine Dining Restaurants – Highest quality of service, ingredients, and atmosphere .

-Casual Dining Restaurants – Include all full-service restaurants that are

not in the fine-dining category

Catering – The provision of food and service for a special event.

On-Premise or Off-Premise Catering

“YOU DO” #7Identify one for each Fine Dining

Restaurants & Casual Dining Restaurants Discuss a restaurant that has given you superior

customer service that stand out to you, name the restaurant and list the specific factors.

How do they handle customer complaints?

2.01 Institutional Foodservice

Institutional Foodservice – Consists of foodservice provided to customers in an institution.Institution Food services are places such as a school, hospital, the military, or prison.

1. School Foodservice – Cafeteria. Consists of meals that are served to

students who attend school.

2. Health care Foodservice – Foodservice that takes place in hospitals, nursing

facilities, and assisted-care facilities.

3. Business Foodservice – Foodservice provided in a business for the convenience of people who work at the business.

4. Contract Foodservice – Type of foodservice in which the institution hires and

outside foodservice company to run its foodservice.

“YOU DO” #8Research and write a detailed answer

What’s the difference between commercial and institutional foodservice.

Describe food service within a consumer business List ALL functions that foodservices MUST perform Describe how a restaurant concept distinguishes

one restaurant from another Why is customer feedback important in the

hospitality business? What about the Food and Beverages.

2.01 Restaurant Concept

Restaurant Concept – Whole idea of the restaurant or the restaurant chain.

Theme – Specific idea around something that is organized.

Ambiance – Feeling or mood associated with a particular place (atmosphere).

Market – All the people who could potentially buy what you are selling.

Market Segment – Subgroup of a larger market.

Target Market – Market segment you choose to target.

“YOU DO” #9 Identify a business (state the name

of the business) and discuss a particular method that they use for customer feedback (write you name on the board so that you’re not choosing the same company as your classmates

“YOU DO” #10Research and find the answers to the following questions

What is a restaurant Health Inspection? Who regulates this? What are some steps a restaurant can do

to get ready for an inspection? How are scores determined? Why is it important for a consumer to know

the restaurant scores? How can a business use a HIGH score to

their advantage in a marketing sense?  

“YOU DO” #11Research and find

Choose (10) area restaurants and review their current scores. Look at (5) not so good and (5) excellent. Name the 10 restaurants and their scores

“YOU DO” #12 What is a mystery shopper and their

job responsibilities as it relates to the restaurant and food service business

Menu’s

An extensive menu is one that consist of breakfast, lunch and dinner.

“YOU DO” #13Look at the following website and video http://www.cbsnews.com/8301-505268_162-57426819/5-things-you-should-know-about-restaurant-menus/

According to CBS This morning (airing date 5/3/2012) what are the (5) things you should know about restaurant menus

“YOU DO” #14 Research and find “Menu Eye

tracking software” List the name of the software How it works Companies that are currently using it

and why? Determine if you think it’s a good

tool or not.

“YOU DO” #15Assume that you are the General manager at JAX, a full

service, independently owned and operated restaurant located in a large city.

Read the role play and answer the following performance indicators

1. Define portion control.

2. Describe the functions of prices in markets.

3. Identify factors affecting a business’s profit.

4. Explain how organizations adapt to today’s markets.

5. Explain factors affecting pricing decisions.

Thank you

Any Questions?????