objective of study

8/2/2019 Objective of Study

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To study the taste and satisfaction level of customers at PIZZA hut.

To study about PIZZA HUT as a brand in India.

To study the working and functioning of PIZZA HUT in India and the world.To study customer satisfaction technique used by the company.

To study factors affecting customer satisfaction of the company.

To study bank charges charged by the bank for cash management.

To study various services provided by company to the customers.

To analyses and give suggestions to improve the customer satisfaction level.

To do the SWOT analysis of PIZZA HUT


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SCOPE OF STUDY

This study helps in knowing the satisfaction level of consumers.

Every effort has been taken by to make the project report complete in itself.

This report has been prepared after an in -depth Study of the companys mainareas.

This report has been divided into sections and sub sections for a betterunderstanding.


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Research methodology

Research methodology is a way to systematically solve the research problem. The

research methodology included various methods and techniques for conducting a

research. Marketing Research is a systematic design, collection, analysis, and

reporting of data and finding relevant solution to a specific marketing situation or

problem. Sciences define research as the manipulation of things, concepts or

symbols for the purpose of generalizing to extend, correct or verify knowledge,

whether that knowledge aids in construction of theory or in practice of an art.

Research is thus, an original contribution to the existing stock of knowledge

marketing for its advancement, the purpose of research is to discover answers to

the questions through the application of scientific procedure. My research project

has a specified framework for collecting the data in an effective manner. Such

framework is called Research Design. The research process which was followed

by me consisted following steps.

Defining the problem & Research Objectives

It is said, A problem well defined is half solved. The step is to define the project

under study and deciding the research objective. The definition of problem

includes study of customer satisfaction techniques used by the Pizza Hut.

Developing the Research Plan:

The second stage of research calls for developing the efficient plan for gathering

the needed information. Designing a research plan calls for decision on the data

sources, research approach, research instruments, and contacts methods. The

research is descriptive in nature and is aimed at analyzing techniques used by the

company for improving the customer satisfaction level.


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The development of Research plan has the following Steps:

a.) Data Sources

Two types of data were taken into consideration i.e. Primary data and Secondary

data.

My major emphasis was on gathering the primary data. The secondary data has

been used to make things more clear

1. Primary Data: Direct collection of data from the source of information,

including personal interviewing from the General Manager in finance and other

finance officers in the company etc.

2. Secondary Data: Indirect collection of data from sources containing past or

recent information like, Annual Publications, Books, Newspaper and Magazines

etc.

Research instrument

A questionnaire was constructed for my queries. A Questionnaire consisting of a

set of questions was presented to respondents for their answers.

a.)Sampling PlanThe sampling plan calls for two decisions :-

1. Sampling unit: Who is to be interviewed?

The target person must be defined that has to be interviewed. It is necessary so as

to gather information so that person interviewed has full knowledge about the

information.

2. Contact Methods

Once the person to be interviewed is determined, the question is how the subject

should be contracted i.e. by telephone, mail or personal interview. Here in this

research, I have contacted the respondents through personal interviews.


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Collecting the information

The collection of data is a tedious task. For conducting any sort of research data

was needed. So for my research, there was plenty of primary data and for

increasing the validity of information collected, some books, journals, pamphlets,information about the company were studied and taken into considerations. After

this, I have collected the information from the respondents with the help of

questionnaire.

a.) Collection of Primary Data: Primary Data is the data collected from the

original source. In my survey and study, there was optimum availability of primary

data because every aspect was witnesses carefully at each point. Questionnaire and

personal interviews were the main instruments, which were used for collecting

primary data.

b.) Collection of Secondary Data: Secondary Data is the one which has already

been collected by someone else and some other person is using that information.

The source of secondary data was, some related books and websites related to the

company. The competent staff of the company helped me a lot in providing

information about the company.

c) Analyze the Information The next step is to extract the pertinent findings from

the collected data. I have tabulated the collected data and developed frequency

distributions. Thus the whole data was grouped aspect wise and was presented intabular form. Thus, frequencies, comparison and percentages were prepared to

Render impact of the study.

Presentation of findings:

This is the last and important step in the research process. The findings are

presented in the form of graphs, pie charts, conclusions, suggestions and

recommendations after data analysis.


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RESEARCH DESIGN:

THE RESEARCH DESIGN ADOPTED FOR THE PROJECT IS ANALYTICAL

ANDDESCRIPTIVE IN NATURE.

SIZE OF SAMPLE:

THE PRESENT STUDY WAS CONDUCTED ON A SAMPLE SIZE

100.SAMPLE WAS THE PEOPLE FROM EAST DELHI.

SAMPLING PROCEDURE:

SIMPLE RANDOM SAMPLE AND CONVENIENCE SAMPLING METHODHAS BEEN CHOOSEN.

DATA COLLECTION:

PRIMARY SOURCE:-

QUESTIONNAIRESECONDARY SOURCE:-

MAGAZINES NEWSPAPER

STATISTICAL TOOLS USED:

PIE DIAGRAM


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ANNEXURE

QUESTIONNAIRE

1) Name :- 2) Sex :-.3) Age :-.4) Occupation :-..

Q1. Which one of them do you prefer the most?

a) Pizza Hutb) Dominosc) Pizza corner

Q2. Whose ambience, hospitality do you find the most comforting and attractive?

a) Pizza Hut

b) Dominos

c) Pizza corner


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Q3. Who has the fastest delivery on time?


Q4. Which one has a better variety, offers a better range of products (both veg

and non veg) ?

a) Pizza cornerb) Pizza Hutc) Dominos

Q5. Which is ore affordable and offers value for price?


Q6. Whose attire do you like the most?

a) Pizza hutb) Dominosc) Pizza corner


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Q7. Do you have to wait for long after you place your order at Pizza Hut ?

a) yes, everytimeb) no, neverc) sometimes

Q8. Do you find the veg or non veg pizzas better?

a) Vegb) non vegc) both

Q9. How do you find the dcor of Pizza Hut?

a) Beautifulb) averagec) Poor

Q10. what would you rate pizza hut out of 10?

a) belowb) between 5 and 8

d) above 8

objective of study

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