MARKET RESEARCH OF BABY PRODUCTS SUBMITTED BY:-PUSHKAR RANJANMBA (G), 3rd SEMENROLL NO:-A7001914038MARKETINGUnder Guidance Of: Dr. ARUN KUMAR BHADAURIAFACULTYABS, LUCKNOW[SUMMER INTERNSHIP REPORT IN PARTIAL FULFILMENT OF THE AWARD OF FULL TIME MASTERS OF BUSINESS ADMINISTRATION (2014-2016) ]

AMITY BUSINESS SCHOOLAMITY UNIVERSITY, UTTAR PRADESH

Declaration

I do hereby declare that the project entitled MARKET RESEARCH OF BABY PRODUCTS was carried out by me at Amity University, Lucknow campus, from 25th May 2015 to 10th July 2015. This project has not been submitted elsewhere for any other degree.

Date: PushkarRanjanMBA(GEN)Amity UniversityPlace:Lucknow

AMITY UNIVERSITYUTTAR PRADESHLUCKNOW CAMPUS AMITY INSTITUTE OF BIOTECHNOLOGY

CERTIFICATE

This is to certify that Mr. PUSHKAR RANJANa student of final year MBA (GEN) has worked for her major project entitled MARKET RESEARCH OF BABY PRODUCTS, under my supervision and guidance.

Faculty Guide:-Dr.ArunBhadauriaAssiatant professorAmity Business SchoolAmity University Uttar Pradesh, Lucknow

Data:

Place:

INDEXCONTENT PAGE NO.Chapter 1: Introduction: 1.1 Chemical , Physical And Microbial Aspects

1.1.1 Introduction of the Physical Properties1.1.2 Introduction of the Chemical Properties 1.1.3 Introduction Of the Microbial Aspects

Chapter 2:Literature Review 2. Application2.1 Standards of Drinking Water2.2 Physical and Chemical Properties of Drinking water Chapter 3: Production method3.1 Production of Drinking Water 3.2 BOD Method 3.3. Microbial Testing MethodChapter 4:-Result 4.1 Physical and Chemical Parameters Of Different Location.4.2 Microbial TestingChapter 5:-materials5.1 Equipments5.2 Glasswares5.3 Chemicals

Chapter 6: Conclusion

Chapter 7: References

ACKNOWLEDGEMENT

First of all I would like to thank almighty God for establishing me to complete this project. I wish to express my sincere thanks to AMITY UNIVERSITY, UTTAR PRADESH , LUCKNOW,(department of Amity Business School) for providing me with all necessary facilities.

I place on record, my sincere gratitude to my faculty mentor ASSISTANT PROFESSOR DR. JYOTI PRAKASH AND DR. GARIMA AWASTHI for her constant support and informative guidance. Making this project was a precious opportunity given to me by him to showcase my talents and to learn new developments in the field of biotechnology.

Without her indispensable help and suggestions, it would have been difficult to morph the project from a scribbled outline to a complete project.

I would also like to appreciate and mention my deep thanks to my family and friends for their constant support and help regarding the material and completion of this project.

THANK YOU

NAVEEN KUMARB.Sc. (H) BIOTECHNOLOGY6TH SEMESTER

OBJECTIVE OF THE PROJECT

To conduct a customer satisfaction survey of the existing group of customers.

To calculate the customer lifetime value of the customers and compare it with customers satisfaction and to find out gap. So that the gaps can be filled in order to develop more close customer value creation.

To familiarize with business organisation.

Getting practical experience regarding the organisation function.

To identify the new customers in the market and their requirement.

CHAPTER-1INTRODUCTION

INTRODUCTION

RAL Consumer Products Ltd. is a renowned name amongst India's leading FMCG companies. Its dynamic presence pans across FMCG, child care, solar equipments, LED and mobile accessories including well established brands like Nippo, Glide, Mitva, Zircon, Nubby, PT and Zap. The export network of RAL Consumer Products Ltd. extensively spreads from Iran to SAARC countries such as Sri Lanka, Pakistan, Nepal, Bangladesh, Bhutan and Myanmar.Established in 1973, RAL Consumer Products Ltd. has made ground-breaking accomplishments in the field of sales, manufacturing, marketing and distribution. Our specialized and highly skilled professionals have set high standards of service by delivering quality products to end-consumers. Today, RAL Consumer Products Ltd. caters to more than 5 lac retail and wholesale outlets across the country encompassing the smallest village grocery shop to mega lifestyle chains, bustling hyper markets in metropolitan cities to subtle NGOs and diverse corporate houses to government institutions.The Indian FMCG market is currently dominated by the mass markets. In 2012, the rural market for FMCG comprised 720 million consumers across 627,000 villages. 17% of these villages account for 50% of the rural population and 60% of the rural wealth. It is noteworthy that our market share in the rural market is increasing by almost 5% every 8-10 years, reaching out to more than one lac villages in India.

1.1. RAL TRUSTED BRANDS

NIPPO - One of the market leaders in the Dry Cell and Torch market in India. Market Share 32%NUBY (Luv n Care) - One of the market leaders in Infant feeding in India. Market Share 25%PT - One of the largest brands in baby care products targeting the rural market.GLIDE - A leading brand in mens personal care segment.MITVA - trusted brand for solar products across the country.ZAP - Recently introduced brand in the market of mobile accessories.ZERCON A well establishedLED lighting brand.

Collaboration with International Brands- Matsushita (Japan), (ASR) Schick Energizer Company (USA), LuvnCare (USA).Reach Presence of more than 500,000 retail outlets covered through 1800 distributors across the country.Human Resources Existence of a robust manpower consisting of more than 600 salesmenCatering to diverse product categories like Portable Energy, Personal Grooming, Solar Products, LED and Child Care Products.Supplying to diverse formats ranging from grocery outlets, pharmacies, modern trade centres, canteen stores department, baby shops, toy shops, NGOs, government sector and others.Actively involved in international trade while exporting products to Bangladesh, Iran, Pakistan, Nepal, Bhutan and Sri Lanka.Innovation at its best Our fleet of 150+ Vans reach out to remotest parts of the rural India making our range of products readily available to inhabitants there. This makes our distribution channel very effective and strong.Our group has expertise in manufacturing, marketing, sales and distribution. Around 100 salespersons cover suburbs of cities on cycles where outlets are out of reach.Deep penetration in rural and semi urban (B & C towns) areas, covering all villages with over 2000+ population.Managing marketing and distribution of 7 Brands out of which 6 brands are self-owned.RAL Consumer Products Ltd. promoters are joint promoters of NippoBatteries Limited (A BSE listed company).Promoters have decades of experience in managing joint ventures with top fortune 100 companies such as Matsushita, Ericsson and Daewoo.

RAL Consumer Products Ltd. Infrastructure8 offices in different states18 Depots/Ware houses1800+ stockistsWell organized and equipped back end operations consisting of 85 professionals across marketing, finance, accounts, IT, logistics and service.Manufacturing plants in Himachal Pradesh and New Delhi.ERP- A well monitored ERP network connecting all our warehouses with the head office and the distribution points in order to ensure effective sales, inventory planning and executionManufacturing- Our group has impeccable expertise in manufacturing across different product lines.

CHAPTER 2

2.1 ORGANISATIONAL PROFILE OF THE STUDY

Fast Moving Consumer Goods (FMCG) Industry in India is one of the fastest developing sectors in the Indian economy. At present the FMCG Industry is worth US$ 13.1 billion and it is the 4th largest in the Indian Economy. These products have very fast turnaround rate, i.e. the time from production to the revenue from the sell of the product is very less. In the present economic scenario, time is regarded as money, so the FMCG companies have to be very fast in manufacturing and supplying these goods. The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non durables, etc. The FMCG market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the growth of the Indian FMCG market.

The penetration in the rural areas in India is not high as yet and the opportunity of growth in these areas is huge by means of enhanced penetration in to the rural market and conducting awareness programs in these areas. The scopes for the growth of the FMCG industry are high as the per capita consumption of the FMCG products in India is low in comparison to the other developed countries. The manufacturing of the FMCG goods is concentrated in the western and southern belt of the country. There are other pockets of FMCG manufacturing hubs.

2.2INDIAN FMCG INDUSTRYFast Moving Consumer Goods (FMCG) Industry in India - Major Players Britannia India ltd Dabur India ltd. Marico Nirma ltd. Cadbury India ltd Nestle Cargill Coca-cola Colgate-Palmolive India Heinz co. Unilever Nestle Pepsi co. Jyothy Laboratories Procter & Gamble Samsung LG Haier Sony Whirlpool IFB TCL Electrolux Videocon 2.3Indian Consumer Durables and FMCG Industry AnalysisSize of the consumer durables market in IndiaConsumer durables market is expected to double at 14.8 per cent CAGR to US$ 12.5 billion in FY15 from US$ 6.3 billion in FY10.Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy The overall FMCG market is expected to increase at a compound annual growth rate (CAGR) of 14.7 per cent to touch US$ 110.4 billion during 2012-2020, with the rural FMCG market anticipated to increase at a CAGR of 17.7 per cent to reach US$ 100 billion during 2012-2025.

The FMCG sector has grown at an annual average of about 11 per cent over the last decade. Food products is the leading segment, accounting for 43 per cent of the overall market. Personal care (22 per cent) and fabric care (12 per cent) come next in terms of market share. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector.

The Government of India's policies and regulatory frameworks such as relaxation of license rules and approval of 51 per cent foreign direct investment (FDI) in multi-brand and 100 per cent in single-brand retail are some of the major growth drivers in this sector. The government has also amended the Sugarcane Control Order, 1966, and replaced the Statutory Minimum Price (SMP) of sugarcane with Fair and Remunerative Price (FRP) and the State Advised Price (SAP).There is a lot of scope for growth in the FMCG sector from rural markets with consumption expected to grow in these areas as penetration of brands increases. Also, with rising per capita income, which is projected to expand at a CAGR of 7.4 per cent over the period 2013-19, the FMCG sector is anticipated to witness some major growth.

2.4 COMPANY PROFILE Ral Consumer Products Limited is a Public Company incorporated on 18 January 2005. It is classified as Indian Non-Government Company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 50,000,000 and its paid up capital is Rs. 29,500,000.

Ral Consumer Products Limited's Annual General Meeting (AGM) was last held on 10 September 2014 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2014.

Directors of Ral Consumer Products Limited are Rajendra Prasad Khaitan, Sarla Devi Khaitan, KushmaSushilkumarJiwarajka, AradhanaKhaitanMahna, NidhiModi, Ram Kishore Singh, Kartik Raina and Pankaj Bhargava.

Ral Consumer Products Limited's Corporate Identification Number is (CIN) U51100DL2005PLC164948 and its registration number is 164948.

Current status of Ral Consumer Products Limited is - Active.

Career Path.

RAL Consumer Products Ltd. considers its workforce as partners in mutual progress. Our employees will vouch for the unlimited possibilities for growth and development here.

There is ample freedom for innovation and decision-making. Our various programs aim at employee development comprising of both,individualcounseling and team work, so that they enhance their effectiveness in their chosen fields.

We, in fact, help our employees to realize their full potential and perform to the best of their abilities, thereby increasing theprofitability of the organization in the process.

We take great pride in the fact that our employees are constantly growing in their respective fields and charting out outstandingcareer paths for themselves. This totally reflects through their dedication and commitment towards the organization in the long run.

We are result-oriented and quick to recognize and reward employee contribution. Hence, our workforce has greater sense ofownership, participation and accountability towards the organization. We are deeply interested in the dreams and aspirations of our human resources and also help them achieve their future career goals.

No wonder, RAL Consumer Products Ltd. has carved a niche for itself in terms of employee satisfaction and retention. We invite you to join hands in our journey towards excellence!2.5 ORGANISATION STRUCTUREKeeping in pace with the fast and feverishly changing national and world business parameters, RAL Consumer Products Ltd.'s structure is dynamic and constantly evolving. Thus, even as our framework defines clear roles and relationships, it is supportively flexible.

We have adopted a flat structure which has fixed levels of reporting to increase our responsiveness enabling our members to play enriching roles in the organization while diversifying their skill sets.ProfitCenters:

RAL Consumer Products Ltd. nurtures leaders who are visionaries. The key people manning crucial Strategic Business Units (SBUs) and Functional Units are:

UnitScope

ServicesFUHeading service operations of EPBR products at All India level.

Modern TradeSBUHandling infant care and personal grooming business in India including all embedded functions.

Mass MarketSBUManaging retail sales of all brands

Institutional Sales & Government InstitutionsSBUConducting Institutional Business as well as Cross Promotion, Private Labeling and Gifting Solutions to corporates, Multi-level marketing, Canteen Stores Department & CPC business handling, Export, Government

MarketingFUBranding & Promoting the products at Country level

Finance and StrategyFUFinance and new projects

E-business and ITFUManaging research and development

HR and StrategyFUHandling human resources for all SBU, FU and developing HR strategy for the RAL-group.

LogisticsFUProviding complete logistics solution for the B2B and end consumers

For any information, please mail us atinfo@ral.co.in

2.6 HUMAN RESOURCE These are challenging times. We at RAL Consumer Products Ltd., make it more challenging for our recruits. In fact, we try our best to make our work ethics as exciting as possible for them and for ourselves too.

Training & Development

We understand that our success depends on the growth of our employees. Hence, training and development is an intrinsic part of our company. We aim at enhancing the skill sets and expertise of our team members. For, we know, this leads to better productivity, thereby benefiting the company at large.

We train our people in Business as well as Technical domains for their overall development.

We understand that apart from technical and business knowledge, our people should also possess effective team and leadership skills to serve the company better. To ensure this, we organize periodic workshops for our employees.

In the process we also shape tomorrow's leaders for a world that is rewriting many of the rules in Human Resources practices.

Our workplace gives fair opportunities to one and all in proving their mettle and in quickly climbing those steps in the corporate ladder. It ensures equal growth opportunities to its vast network of staff spread across the country; many of whom have never seen their employers or supervisors.

In today's culture of global outsourcing which Information Technology makes possible, our abiding philosophy is to nurture talent so that they deliver efficiently and creatively.

We hand pick our resources and match their outstanding profile with the job description with clinical precision. To maintain our vast pool of employees we have been more than proactive in keeping up their motivation levels constantly. Yes, even online!

We encourage fun at work. For we believe if you enjoy what you are doing, then half the battle is won. RAL Consumer Products Ltd. is a fun place in more ways than one.

It is driven by young talent but we respect experience and take care to see there is enough gelling between the two.

Corporate ladder

Our HR policies are not just about salaries and staff maintenance. It goes beyond that. We listen. We empathize. We scout talent with hawk eyes and get at the bottom of things. We build mutually beneficial bridges with our human resources -the foundation on which our successful business practices stand.

At RAL Consumer Products Ltd. you can climb the corporate ladder in bold, quick steps.

2.7 PRODUCT LINE:

NIPPO: NIPPO Batteries is a household name in India. It is the first dry battery and torch manufacturing company of India to have been certified with the ISO 9001 and ISO 14000 international standards for quality. NIPPO was started in collaboration with Matsushita for manufacturing and distribution of dry cell batteries and torches under the brand name "NIPPO". Matsushita is the world's largest electronics manufacturer and has over 600 companies under its purview. The company manufactures and markets over 15,000 products under the brands such as Panasonic and National. NIPPO batteries is a BSE listed company with an annual turnover of more than INR 3.5 billion and planning for 20 percent growth in next financial year. NIPPO, with its 32% market share, is the second largest dry battery, torch and other portable energy player in India. It is a name that stands for quality, consistency, safety and value for money.

NUBY: Luv n Care has been into manufacturing and selling of baby care products (under the brand name 'NUBY') of outstanding value and exceptional quality since last four decades The company exports its products to 155 countries and generates 50% of its revenue from it and prides itself in being a global market leader in infant care products. It boasts of an annual turnover of $350 million. It also has 18 patents to its credit. In India and SAARC countries RAL Consumer Products Ltd. has been involved in distribution of Nuby product for over 10 years and has made it the second largest company in this category with 25% market share selling through 5000+ baby and toy shops across the country.GLIDE: Representing some of the best international shaving products, RAL Consumer Products Ltd. brings to India the Glide brand of shaving systems and accessories from SCHICK. In the business for 132 years, SCHICK is also the largest private labeling firm in shaving segment, supplying to all major retail chains. Worldwide, it manufactures markets and distributes a popular and affordable range of disposable wet shaving razors, such as Glide. Glide has a wide range of products for men designed to meet all types of shaving & post shave needs.

ZAP: RAL Consumer Products Ltd. promoters have brought together their decades of experience in selling mobile devices and accessories through a unique brand called ZAP. Since this segment is largely unorganized, RAL Consumer Products Ltd. is working towards becoming a major player in the organized mobile device accessory business; effectively utilizing its knowledge, experience, infrastructure and distribution. ZAP includes products like Mobile Battery, Charger, Multi-Charger and Headphones. All the processes from manufacturing to distribution to brand building are managed by RAL Consumer Products Ltd. ZAP is a brand that provides GOOD QUALITY accessories for mobile devices. We believe that accessories which interface with mobile devices need to be of highest quality standards to maximize device efficiency. Hence, they SURPRISE YOUR DEVICE!!P T Child care is the most challenging responsibility of a parent's life. It shapes the future of a child. Hence, finding appropriate and affordable children's products is often a problem. We, at RAL Consumer Products Ltd., understand the requirements of kids and the desire of their parents. We focus on healthy, safe, affordable and long lasting products for all ages from 0-5. Its in-house brand'PURPLE TURTLE' has been designed to address child care and baby feeding needs across India. RAL Consumer Products Ltd. has been able to provide a qualityalternative, in child care, especially in bottles, nipples, sippers, tethers', rattles and wet wipes at very competitive prices to cater mass market in rural and semi urban India. Commitment and hard work are quickly noticed and rewarded. We value team work and team players; players who, with their individual brilliance, make us what we are today, thereby contributing to the overall team of a vibrant Organizational Brand. We nurture our employees' capabilities with care so that they can find full expression and are not inhibited to flaunt them. We are quick to spot talent and quick on the uptake about their needs and aspirations. Result oriented individuals impress us most as we are result-driven ourselves.

If you have the ability - we have the opportunity for you to excel in order to hit the glass ceiling! We leave no stone unturned for the complete growth of our employees. We continuously strive to make our workplace a happy one. We invite those who love to make a career out of their jobs and not routine jobs out of their career!

Keeping in pace with the fast and feverishly changing national and world business parameters, RAL Consumer Products Ltd.'s structure is dynamic and constantly evolving. Thus, even as our framework defines clear roles and relationships, it is supportively flexible.

We have adopted a flat structure which has fixed levels of reporting to increase our responsiveness enabling our members to play enriching roles in the organization while diversifying their skill sets.

The Marketing Division plays a primary role in managing communication and relationships with prospective and existing customers. It manages RAL Consumer Products Ltd. Consumer Products Ltd.'s major advertising and promotional activities.

Thus, the innovations and quest for excellence at RAL Consumer Products Ltd. Consumer Products Ltd. continue unabated. Even as RAL Consumer Products Ltd. continuously innovates and upgrades its structure, the focus remains firmly on consumer satisfaction.

Knowledge and technology are the key resources which have enabled the Company achieve its goal of undisputed excellence and efficiency.

Towards the overall goal of technology-driven performance, RAL Consumer Products Ltd. is utilizing Information Technology in a big way. This will not only help integrate a vast distribution system (ERP) spread all over India, but also cut down costs and increase efficiency.

RAL Consumer Products Ltd. derives it mandate to function from its core philosophy of 'Customer above all'. It is this belief that drives all its activities. In order to serve the customer to the best of its ability, RAL Consumer Products Ltd. believes in making its high quality products easily accessible to the customer at optimum prices. Hence, RAL Consumer Products Ltd. has tied up with a number of companies that are outstanding in their fields, so that it can make superior quality products available at affordable prices to customers around the world.

One such partnership is with the American Safety Razor Co., USA (ASR). It has been in business for 125 years globally and is manufacturing, marketing and distributing valued and private label, wet shaving razors and blades; bladed hand tools; specialty industrial blades and medical scalpels and razors.

The genesis of the company was in Brooklyn, New York, USA. In 1875, Kampfe Brothers introduced Star, the first safety razor. In 1906, several businesses, opened by Kampfes and their workers, were consolidated as the American Safety Razor Company (ASR).

Today, ASR(SCHICK) is the second largest manufacturer of shaving products. It has manufacturing facilities located around the world, is the one of the largest producers of shaving, medical and industrial blades, and is marketing its products in 64 countries.

Globally, ASR(SCHICK) sells its products under the brand names -Glide and Personna. It exhibits superior blade manufacturing technology and enjoys excellent quality competition. Speed3 Razor, Ultra plus Razor, Strike II Razor and the Tri Flex Razor are some of its products.

ASR is also the largest private labeling company in the shaving segment and supplies to all major retail chains such as Walmart, Carre Four, Target, Tesco. Its turnover exceeds US$ 300 million.

CSR INTIATIVES:

Mr.Rajendra Prasad Khaitan is the founder of RAL Consumer Products Ltd. & JMD of NBCL. A progressive thinker, he is deeply involved in social work, especially in education and upliftment of the poor and is actively involved with a number of organizations/institutions in this regard , like : Chinmaya Mission, EkalVidyalaya Foundation, Ramakrishna Mission.

He has held various senior positions in these organizations,helping in organizing funds and establishing more than 22,000 One Teacher Schools for poor children in villages. His current mission is to reduce the health hazards of the rural people from kerosene fumes by providing better quality affordable lights for the rural masses.

RAL PROJECTS:

YOGI VS BHOGI - A movie that not only entertains but also enlightens

NIPPO Batteries and RAL Consumer Products Ltd. as part of their CSR initiatives has made a Value Education film called "Yogi VsBhogi" . In Bhogi's life we have taken up 3 burning issues - Corruption , female foeticide and Aids. The Yogi presents spiritual scientific solutions to these problems in the film.Film is written & produced by VandanaKhaitan. It was inspired by her Guru Yogi Protoplasm - a spiritual scientist. Art of Living famous singer Siddarth Mohan has done music and Yogi's role in film and KiranBedi has made a guest appearance. The film is 67 mins long.

Vandana is conducting movie workshops which consists of film screening, group discussion, pledge against female foeticide & dowry and ends with a short meditation.

She has done workshops with Lions Club, MahilaMangal Club, Engineers Association etc. If you want to organize a workshop in your organization, please contact us.

Corporate Social Responsibility

Mr.Rajendra Prasad Khaitan is the founder of RAL Consumer Products Ltd. & JMD of NBCL. A progressive thinker, he is deeply involved in social work, especially in education and upliftment of the poor and is actively involved with a number of organizations/institutions in this regard , like : Chinmaya Mission, EkalVidyalaya Foundation, Ramakrishna Mission.

He has held various senior positions in these organizations,helping in organizing funds and establishing more than 22,000 One Teacher Schools for poor children in villages. His current mission is to reduce the health hazards of the rural people from kerosene fumes by providing better quality affordable lights for the rural masses.

Our Project EkalVidyalaya

Functional literacy 3Rs- Reading, Writing, Arithmetic.

ArogyaShiksha

Promotion and advancement of health care education in tribal and distant villages..

Gram VikasShiksha

One cow, a piece of land and water may produce 2 tonnes of organic manure in a year JagranShiksha

YO GI VS BHOGI - A movie that not only entertains but also enlightens

NIPPO Batteries and RAL Consumer Products Ltd. as part of their CSR initiatives has made a Value Education film called "Yogi VsBhogi" . In Bhogi's life we have taken up 3 burning issues - Corruption , female foeticide and Aids. The Yogi presents spiritual scientific solutions to these problems in the film.Film is written & produced by VandanaKhaitan. It was inspired by her Guru Yogi Protoplasm - a spiritual scientist. Art of Living famous singer Siddarth Mohan has done music and Yogi's role in film and KiranBedi has made a guest appearance. The film is 67 mins long.

Vandana is conducting movie workshops which consists of film screening, group discussion, pledge against female foeticide & dowry and ends with a short meditation.

She has done workshops with Lions Club, MahilaMangal Club, Engineers Association etc. If you want to organize a workshop in your organization, please contact us.You can find our more details at :www.yogivsbhogi.com

2.8 Group CompaniesMANYA EDUCATION PRIVATE LIMITEDEstablished in 2002, Manya is amarket leaderin study abroad test prep and admission counselling. It offers complete gamut of study-abroad services including test prep coaching, admission counselling services, overseas university admission programs.It has Trained over 1,00,000study abroad students.Manya is theMaster franchisee for The Princeton Review (TPR), world's leading test prep service provider for GMAT, GRE, SAT, IELTS and TOEFL. It also hasExclusive Partnership with QS in India, the world's leading provider of specialist higher education, career information and admission solutions. QS Quacquarelli Symonds is a trusted partner for hundreds of higher education institutions worldwideOther partners of Manya include TheBritish Councilfor IELTS (International English language Testing System), Educational Testing Services(ETS)for TOEFL (Test of English as a Foreign Language) andPearson Vuefor Pearson Test of English (PTE).Manya is present across16 owned and 10 franchiseecentresin key metros covering Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Guwahati, Coimbatore, Vijaywada, Jaipur, Ludhiana, Chandigarh and more.Visit us at:www.manyagroup.comDURON ENERGY PRIVATE LIMITEDDuron Energy Private Limited isa pioneer in the solar industry. It design, manufacture and sell portable Off-grid Solar Power products for retail, institutional & OEM markets. They have several patents to their credit. Based in Bangalore, Duron was founded in 2008 by a US based company'Idealab'with the mission to bring power to millions that live without adequate power and started India operations in 2009. In 2014 it was acquired by the RAL Group (which is the owner of Nippo, Glide, PT, Mitva, ZAP). Duron range of products is sold under the brand name-Mitva Duron Solar.With an experienced in-house design and development team, it specializes in rolling out products specific to India and other developing markets. Mitva Duron Solar product line of plug n Play solar systems have unparalleled reliability, ease of installation and use. Backed with industry leading service standards, it has lacs of satisfied customers in India. They are also partnering with Intel for its World Ahead Program an ambitious 70-country programme. Their product range comprises of Solar Lanterns, Home Lighting systems, Street lighting systems, Water Pumping Solutions, Water Heaters, Power Packs & power plants.Visit us at:www.duronenergy.com

MEAPL (Zercon)Mettwa Electricals and Appliance Pvt.Ltd (MEAPL) has been established to provide energy efficient and environment friendly LED lighting products under the brand name"ZERCON"to various categories of consumers including organizations and general public. We manufacture and sell various type of LED lights Solar LED lights and many other type of luminaries and electrical appliances.This is a joint venture between Sh. R.P. Khaitan (Jt. Managing Director Nippo Batteries Company Limited) and Sh. SaleemShervani , (MD of Shervani Industrial Syndicate Ltd. And also a former Union Cabinet Minister) Nippo is the second largest company in India for dry cell batteries, torches etc. with a market share of 32%.Shervani Industrial Syndicate ltd. (SISL) was formerly known as GEEP Industrial Syndicate Ltd. Renowned manufacturers of geep brand flashlight cases and dry cell batteries.Some of the main products of our LED lights portfolio include LED Street lights, LED Solar Street lights, LED Down lighters, LED Panel lights & LED Bay lights together with smaller products like LED Tube lights and LED Bulbs.

CHAPTER- 3

RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge.One can also defined research as a systematic search for pertinent information on a specific topic. Research is an art of Investigation. Advance learners Dictionary of Current English Lays down The meaning of research as A Careful investigation or enquiry specially to search for new facts in any branch of Knowledge.Reseach Methodology means whats Methods applies To do Any type of research and how can we collect the data from the field.Before any Conducting any type of research and analysis an interference based on it the first and the foremost thing is to collect the data and after Proceedings in a systematic manners to finally reach at result.Results can be conducted by:- 1. Understandin the Organisation2. Develop a Survey Questionnaire3. Conduct Survey4. Analysis and interpretation of data.

METHODS OF DATA COLLECTION

PRIMARY DATA: Questionnaire: a formal list of questions answered by the people who are talk to have the desired information and later analysing the response is the questionnaire method.It can be used to get some Data relative to most problems.We have used structure questionnaires as a formal list of questions produces more reliable results. Personal Interview :- It is most versatile and flexible Kind of technique.Direct face to face conversation helps in getting accurate data.Personal Interview done with the people order to get the required information.SECONDARY DATA Website Brochures Any company magazines News Paper and journal

CHAPTER - 4 FINDINGS,CONCLUSION ANDSUGGESTION

4.1 FINDINGS CONCLUSION AND SUGGESTION

Demand of the RAL CONSUMER PRODUCTSS products in domestic market is not up to the mark. There is no effective utilization of human resources. Advertisement is not given much importance. Marketing strategy of RAL is not good. Customers are not satisfied with the service facility of RAL. The Customers much focus on technology improved and innovative product. Customers purchasing more demanded products in the market. The products of radiohms products is not easily available in the market. As I have read in the profile thatral products is very cheap and demanded products in the market but according to this survey I dont think so.

Conclusion Child care is the most challenging responsibility of a parent's life. It shapes the future of a child. Hence, finding appropriate and affordable children's products is often a problem. We, at RAL Consumer Products Ltd., understand the requirements of kids and the desire of their parents. We focus on healthy, safe, affordable and long lasting products for all ages from 0-5. Its in-house brand'PURPLE TURTLE' has been designed to address child care and baby feeding needs across India. RAL Consumer Products Ltd. has been able to provide a qualityalternative, in child care, especially in bottles, nipples, sippers, tethers', rattles and wet wipes at very competitive prices to cater mass market in rural and semi urban India.