Objective: To understand the methods of international markets.

Value: Solidarity

International Marketing

O What is International Marketing?International marketing is the

application of marketing principles in more than one country, by companies overseas or across national borders.

O International Marketing MethodsThere are various methods that a

business can use to enter to international markets and these can depends on the products. These methods are internal methods and external methods.

Internal methods OExporting.- The business operating in the domestic country sell its products directly to an overseas buyer.ODirect Investment .- To a business setting up overseas production and /or distribution facilities.OE-commerce.- This is a trading via internet.

External methods.OJoint venture.- These occurs when two or more companies invest in a shared business project.OStrategic Allegiance.- These are similar to joint ventures except partners do not form a new business with a separate legal identity. OFranchising.- This involves a business allowing others to trade under its name.

Classwork Activity # 3 OAnalyze and develop the question 4.7.1 ( Colgate –Palmolive). Page 449

Opportunities into International Market

O The size of a market can be enlarged by marketing products to overseas buyers

O The growing of firms to gain higher profits margins or to reduce their prices

O Loyalty of brand and increased of sales revenues

O Generate more profits for the business

Threats into International Market

O The appearance of new or stronger competitors

O The emergence of unique technologiesO Shifts in the size or demographic

composition of your market areaO Changes in the economy that affect

customer buying habitsO Changes in customer preferences that affect

buying habitsO Changes that alter the way customers

access your businessO Changes in politics, policies, and regulations

Classwork Activity # 4

OAnalyze and develop the question 4.7.2 ( Tesco). Page 449