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Objectives Increase our visibility Main objectives Achieve a net profit superior of $50,000 by the end of 2010

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ObjectivesObjectives

Increase our visibility

Main objectives

Achieve a net profit superior of $50,000 by the end of 2010

MilestonesMilestones

Milestone Start Date

End Date Budget

Manager

Department

1. Make sure the business plan will be followed as a road map for the company.

01/01/2010

31/02/2010

$ - CEO

Executive board

2. Find and buy a warehouse. Then set it up.

01/01/2010

07/01/2010

$ 220 650,00 CEO

Executive board

3. Find and rent a POS. Then set it up.

01/01/2010

14/01/2010

$ 4 000,00 CEO

Executive board

4. Hire and train new employees.

07/01/2010

31/01/2010

$ 200,00 CEO

Executive board

5. Production of brochure and website.

01/02/2010

14/02/2010

$ 4100,00

Employees Marketing

6. Sell at least 200 baskets/boxes.

01/03/2010

31/03/2010

$ -

Salesmen Sales

Total $ 234 950,00

Page 3: Objectives Increase our visibility Main objectives Achieve a net profit superior of $50,000 by the end of 2010

Human resource planHuman resource plan

•Answer the phone and take order

•Manage the shop

•Receive the basket from the warehouse and transmit to customers

Salesman (By preference 1 man & 1 woman)

•Manage the raw materials and provide it to the manufacturers

Stock manager

•Take care of the specialized orders

Custom manager

•Find and buy raw materials

•Discover new opportunities

Purchasing manager

•Prepare the baskets

•Deliver baskets to the shop

Manufacturers (2 people)

•Visit companies from corporate market

•Organize tasting events

Commercial agent

Salesmen $ 1 800,00

Stock manager $ 1 400,00

Custom manager $ 1 700,00

Purchasing manager $ 2 000,00

Manufacturers $ 1 400,00

Commercial agent $ 1 800,00

Page 4: Objectives Increase our visibility Main objectives Achieve a net profit superior of $50,000 by the end of 2010

Pro forma income statements

In USD $ Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Totals

Sales 0 0 7350 22050 36750 39200 41650 44100 58800 53900 68600 88200 88200 83300 632100

less Cost of goods sold 0 0 2205 6615 11025 11760 12495 13230 17640 16170 20580 26460 26460 24990 189630

Gross profit 0 0 5145 15435 25725 27440 29155 30870 41160 37730 48020 61740 61740 58310 442470

Operating expenses

Salaries 0 12900 12900 12900 12900 12900 12900 12900 14700 14700 16100 16100 16100 16100 184100

Rent 0 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 52000

Utilities 150 150 150 150 150 150 150 150 150 150 150 150 150 150 2100

Advertising 13600 5000 5000 5000 600 600 600 2000 5000 600 5000 5000 5000 5000 58000

Selling expenses 500 500 500 500 500 500 500 500 500 500 500 500 500 500 7000

Payroll taxes 0 1290 1290 1290 1290 1290 1290 1290 1470 1470 1610 1610 1610 1610 18410

Depreciation 600 600 600 600 600 600 600 600 600 600 600 600 600 600 8400

Office expenses 14150 750 750 750 750 750 750 750 750 750 750 750 750 750 23900

Total operating expenses 29000 25190 25190 25190 20790 20790 20790 22190 27170 22770 28710 28710 28710 28710 353910

Gross profit -29000 -25190 -20045 -9755 4935 6650 8365 8680 13990 14960 19310 33030 33030 29600 88560

Page 5: Objectives Increase our visibility Main objectives Achieve a net profit superior of $50,000 by the end of 2010

Pro forma income statements

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb0

10000

20000

30000

40000

50000

60000

70000

Income statements

Sales

Total operating expenses

Time

ney

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