obm hello new media
DESCRIPTION
Presented to participants at October Business Month Seminar at the Darwin Convention Centre., October 12, 2009.Presented by Assoc. Prof. Bill WadeHead of School, Creative Arts and HumanitiesCharles Darwin UniversityTRANSCRIPT
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YGoodbye Traditional Advertising … Hello New Media
October Business
Month
Presentation by
Assoc. Prof. Bill Wade
School of Creative Arts and Humanities
October 12, 2009
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OBM - Hello New Media 2
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OBM - Hello New Media 3
Overview for Today• Introductions &
Disclaimer• My Background – DOME • Defining Terms• Media Convergence• Dynamic Versus Static
Advertising• Social Networking • Online Video • Mobile Devices • Geo-Spatial Referencing
Source http://www.conversationagent.com/images/2007/11/18/yournewmedia001_3.jpg retrieved Oct 2009
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OBM - Hello New Media 4
Sounds of Subarctic
Photos courtesy of Leslie Leong
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OBM - Hello New Media 5
Borealis
Photos courtesy of Leslie Leong
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OBM - Hello New Media 6
Music
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OBM - Hello New Media 7
Logo n Trees Sponge
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OBM - Hello New Media 8
Shadowland
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OBM - Hello New Media 9
Midem
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Using Online Strategies
• domepro.com
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Using Online Strategies
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OBM - Hello New Media 12
Using Online Strategies
• MP3.com
• Licensemusic.com
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Using Online Strategies
• MySpace.com/domepro
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OBM - Hello New Media 14
To SAE – Lifelong Learning
The Learning Never Ends
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OBM - Hello New Media 15
Uses of Online Marketing
• Brand Specific Website
• Promotional Website• Display Ads• Social Networking• Viral Ads• Staying Top of Mind• Attention Currency
Lead GenerationSource http://www.slideshare.net/sidharthrao/webchutney-digital-media-outlook-report-2009-1669511?src=related_normal&rel=1641642 Retrieved Oct 2009
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OBM - Hello New Media 16
Definitions: New Media
• Phrase used to distinguish digital media forms from ‘old media’ forms such as newspapers, magazines, radio and television.
• Now living in a ‘new’ economy with ‘new’ media all around us.
• Digital devices are now part of the everyday experience of most people.
Photo courtesy http://www.flickr.com/photos/mattjb
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OBM - Hello New Media 17
Definitions: New Media
• A term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century.
From wikipediaSource http://www.smh.com.au/news/web/hsc-to-run-wikipedia-course/2008/05/26/1211653895427.html Retrieved Oct 2009
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Very Hard to Predict
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OBM - Hello New Media 19
New Media / Old Media
Source http://kara.allthingsd.com/files/2009/09/54959_4_1-3.gif Retrieved Oct 2009
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New Media / Old Media
Source http://www.guardian.co.uk/uk/interactive/2008/apr/18/googlerevenue Retrieved Oct 2009
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OBM - Hello New Media 21
5 Key Issues:New Media For Businesses
1. Acquisition
2. Conversion
3. Activation
4. Retention
5. Referrals
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OBM - Hello New Media 22
Convergence Cartoon
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OBM - Hello New Media 23
Definitions: Convergence
• “Technological convergence is the trend of technologies to merge into new technologies that bring together a myriad of media.
• While historically, technology handled one medium or accomplished one or two tasks, through technological convergence, devices are now able to present and interact with a wide array of media.” Source
http://www.wisegeek.com/what-is-technological-convergence.htm Retrieved Oct 2009
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OBM - Hello New Media 24
Global Village
• A phrase popularised by the Canadian media sociologist Marshall McLuhan to describe the social effect of convergent technologies.
• The golden Age of the Internet officially ended after September 11 2001 when the surveillance society kicked in.
• From 9/11 there has been a continuous rise in surveillance of digital technologies (Hirst and Harrison 2007).
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OBM - Hello New Media 25
Dynamic vs Static Advertising
• The metaphor of advertising fireworks vs social bonfires
• See: http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
• From John V. Willshire
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OBM - Hello New Media 26
Dynamic vs Static Advertising
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OBM - Hello New Media 27
Learning from the BestSource
http://www.aimia.com.au/i-cms?page=5673
Retrieved Oct 2009
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OBM - Hello New Media 28
Mobile Usage / Advertising
• Mobile Proliferation
• Availability
• Obligation
• Collision
• Shared Narratives
• I Share, therefore I Am
Note how advertising is embedded in the video
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Mobile Usage / Advertising
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OBM - Hello New Media 30
• Geo Referencing• The Bionic Eye• Place as tag• Convergence of
real experience with augmented experience
Mobile Usage / Advertising
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OBM - Hello New Media 31
Data Mining
Collins, Christopher; Carpendale, Sheelagh; and Penn, Gerald. DocuBurst: Visualizing Document Content using Language Structure. Computer Graphics Forum (Proceedings of Eurographics/IEEE-VGTC Symposium on Visualization (EuroVis '09)), 28(3): pp. 1039-1046, June, 2009.
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OBM - Hello New Media 32
Aggregating Media
• Photosynth• Aggregating
known images• Pixel clusters• Tagging• The next BIG tag
– Georeferencing
Source http://axspot.files.wordpress.com/2008/11/synthlayout.jpg retrieved Aug 30, 2009
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OBM - Hello New Media 33
The National Broadband Network
• 100 Mb /sec• Fibre To Homes• Tasmania 1st
• $43 Billion• Government Built• What myths and
promises does the NBN perpetuate?”
Source http://www.computerworld.com.au/nbn/ retrieved Aug 30, 2009
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OBM - Hello New Media 34
Questions / Discussions
• What strategy is your your business trying?
• What is working for you?
• What do you need to learn more about?
• Thoughts / Reflections
• Questions?Source http://www.independentcritics.com/images/thirteen%20conversations%20about%20one%20thing%20SPLASH.jpg Retrieved Oct 2009
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OBM - Hello New Media 35
Ending Cartoon
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OBM - Hello New Media 36
08 8946 6419 (PA)
This Presentation will be at:
Slideshare.net/billwadecdu
URLs
del.icio.us/wcwade
(tag OBM)