OBSERVATIONS IN SHOPPING

By Pam Payne

It’s all in the details

Panera Bread

War

m

Inviting Yummy

Identity

Logo

Happy

Comfortabl

e

Service

Appealing

Temptin

g

Pleasing

Flavorful

Delicious

OpenFrie

ndly

Helpful

Surprising

Panera Bread As you walk into Panera’s, your eyes are instantly drawn to the

display case showcasing the delectable baked goods made daily by the friendly staff .

The display of baked goods is arresting, looks delicious, and artfully displayed.

There is a soup and sandwich menu which is easy to read and hangs over the cashiers immediately to the right of the display case.

There are a variety of choices and the food is always good. The staff is friendly and happy to answer any questions.

New and surprising baked goods can be found along with the old standbys and the smells waft through the room.

Seating is plentiful and comfortable with large windows to watch the world go by. There is an overall feeling of “come on in”.

Service is easy and wait times are very short.

Barnes & Noble

Warm

Nice

Friendly

InformativeComfortable

Wi-Fi

Yummy

Satisfying

Helpful

Knowledge

Lattes

Books

JournalsConvenient

Educational

LunchInstructional

Full

Barnes and Noble As you walk in the double doors, you are immediately exposed to books, books, book, and

more books. For a reader, this is nirvana. The selection of reading material is huge and easy to find. Genres are clearly labeled.

The Nook kiosk is just inside the door encouraging patrons to buy or accessorize or just try it out.

To the right are the magazine racks and the Starbucks café with a nice selection of flavored coffees, teas and assorted goodies to tempt the taste buds.

Staff is courteous and very helpful and will look for any title requested and will even track it down at other stores if not available there.

There is a children’s section with a wide range of reading material for all ages and a scheduled story time.

Other items such as journals, bookends and book lights, games, puzzles, and other toys are also available. To the rear of the store is a video section.

There are always surprise items to be found throughout the store; small gifts, cards, and even collectibles for the current big sellers.

Cash registers are just to the left of the main door for easy access and short wait times.

Target

Large

Ope

n

Convenient

Easy

Helpful

Lattes

Selection

Courteou

sFood

WarmBranded

Recognizable

EverythingAnythingWelcoming

Accessible

Useful

Target Target is a huge store with well known branding apparent throughout.

Almost anything can be found within its walls from toiletries, to clothing, to electronics, to house-wares, to toys, and even groceries. There is almost nothing you can’t find here including those surprise items you didn’t know you were looking for.

As you walk in the door, you walk into a huge open area where large shopping carts are immediately available.

Departments are well labeled and easy to find for instant shopping for specific items.

There is a Starbucks café just to the left of the main doors where you can stop for a quick flavored coffee, tea or other forms of refreshment. Tables are also available for taking a break and chatting with a friend. And delectable goodies are on display in a showcase to tempt any palate.

Staff is friendly and knowledgeable about the products offered within its walls and always ready to lend a helping hand.

Floor-plans are open, friendly, and easily negotiated.

Charming Charlie’s

Colorful

Variety

Beautiful

Charming

Selection

Friendly

Open

Jewelry

Accessories

Helpful

ConvenientCoordinated

Modern

Retro

Style

Surprises

Charming Charlie’s As you walk in the doors to Charming Charlie's, you are immediately assaulted by

pockets of color.

Items are displayed by color, keeping the different colors and shades together for easy access and viewing.

Not only are there earrings, necklaces and bracelets, but a consumer can also find belts, scarves and purses all of a similar and matching color.

Accessories in every color of the rainbow are easy to find and match.

Employees are friendly and helpful and more than willing to answer any questions without being pushy.

The environment is welcoming and warm.

Soft music from the 60’s and 70’s plays in the background making the atmosphere fun. Many people walk around singing with the music, although very softly.

A sense of fun can be found throughout and the prices can’t be beat. Surprises abound around every nook and corner.

The kind of place you must look through over and over before purchasing anything to see what you may have missed the first few times through.

Hayashi Sushi & Grill

Japanese

Elegance

Comfortable

Friendly

Knowledgeable

Cuisine

Cultura

l

Delicious

TastySurprising

Exoti

c

Hayashi Sushi & Grill Japanese cuisine at it’s best.

Details such as black lacquer and shots of red give the space an elegant feel.

Open space with plenty of cozy tables – little islands of peace to enjoy your meal. Booths affording more privacy are also available

Outside seating for those warm months add to the experience.

A sushi chef on staff makes exotic and fundamental sushi dishes upon request.

Staff is knowledgeable and friendly.

Surprising touches can be found everywhere if you pay attention.

A fully stocked , lighted bar with an experienced bartender adds to the experience for those who don’t wish the green tea or saki.

The atmosphere is one of quiet elegance.

CinebistroLuxury

Elegance

Family

Date-night

Dinner

Drinks

Chef

Delicious

Pampered

Fun

Entertainment

Service

Magical

Bowling

Haute Adults

Cinebistro A surprise from the word go.

As you enter the front doors you are immediately drawn up to the main floor via an elegant combination staircase and escalator.

Elegance and luxury are found throughout.

Staff is courteous, helpful, and friendly without being obtrusive.

A comfortable, fully stocked bar sits to the right of the staircase as you reach the top accessed via a curving ramp or a short set of stairs.

To the right of the bar can be found a miniature bowling alley with 6 lanes all

capped with huge television screens showing the current sporting events or news.

There is also an area with a three pool tables, shuffleboard and darts if bowling is not your game.

Of course, the main event at Cinebistro is the luxury theatres of which there are 7.

Amenities include; Reserved theatre seating, Ultra-luxurious high back leather rocking chairs, In-seat service, Online and in-theatre ticketing, Digital cinema with 3D capabilities, Chef created full menu prepared daily, Premium cocktails and signature drinks with an extensive wine menu.