OCAA Women’s Fastball Championship

------------------ sam malm Nicole cork Ashley culp Jenn clark

RedDoor

Red Door Agency ------------------

Red Door Agency opens the door to quality experiences. Our expertise in a variety of

areas - entertainment, music and sports - is what sets us apart from our competitors. All 4

members of our agency bring an individual strength, which creates what we consider to

be "the ultimate alliance." Red Door Agency values the customer over anything else and

we believe that creating the ultimate customer experience is the key to a successful event.

Ashley culp Samantha malm Chief Executive Officer Promotions Coordinator

Nicole cork Jennifer clark Sponsorship Coordinator Entertainment Coordinator

Brand Positioning ------------------

Brand Positioning Statement:

“To Seneca Students and their families the OCAA Championship is the sports tournament

that is fun and unforgettable because it offers a variety of interactive experiences while

supporting a charitable cause”

How are we creating this unforgettable event?

We are working with the Jays Care Foundation they will be providing us with quality

prizing for our raffle draw

We will be holding a raffle and 50.50 that allows for fans to contribute to the Jays

Care Foundation and win some great prizes

We will be holding a bake sale and providing fans with great homemade cupcakes

that they will be able to decorate themselves. All of this money will also go

towards Jays Care

We are creating quality posters and advertising leading up to the event

We have created an original and unforgettable game that will take place between

the 4th

and 5th

inning that allows for the audience to interact

The event ------------------

Event Background:

What- OCAA Women's Fastball Championships

Where- Seneca College Newnham Campus Diamond

When- Championship game October 20th 1:00pm

Event Goals and Objectives:

Goals

Ensure the audience has a rewarding experience and leaves with great memories

Increase school spirit and awareness of the Seneca varsity fastball team

Increase awareness of the Jays Care Foundation

Objectives

Reach an audience capacity of 150 spectators

Raise a minimum of $300 for Jays Care Foundation

Increase revenue to assist in breaking even for the overall event

Event Strategy, Concept, Plan:

What

Entertainment and food for the OCAA Women’s Fastball Championship

Face Painting – school colours

Raffle

Run to Home Game

Fan of the game

Cupcake sale, decorate your own cup cakes

Who

Seneca students

Family members

Students from other schools (Humber, St. Claire, Durham and Conestoga)

Community members

When and Where

Championship game on October 20, 2012 at 1pm

Seneca College Newnham Campus ball diamond

Why

To encourage attendance at the games

To raise money for Jays Care Foundation

Promote women's fastball

Promote Seneca and its ability to throw successful events

The fun ------------------

Face Painting:

2 volunteers will be the designated face painters located at a table with the colours

of the participating schools and fans will be able to get their faces painted

Face paint table will be located on the field near the bleachers

Raffle Draw:

Tickets: 1 for $2, 3 for $5 or an arm's length for $10

Prize table will be set up by the entrance and managed by 1 or 2 people

Winning ticket numbers will be announced between the third and fourth inning

If a winner does not come to claim their prize another winner will be announced

after the “Run to Home” event during the fourth and fifth inning

Winners will come to the raffle table to claim their prize

Prizes include

o Argo tickets

o Golf balls

o Jays swag

50/50:

Tickets will be 1 for $2, 3 for $5 or an arm's length for $10

1 volunteer will walk around selling tickets as well as tickets will be available at

the raffle and 50/50 table

The pot will start at least $50

Winning ticket will be announced between the fifth and sixth inning

Run to Home Game:

2 participants will be chosen by volunteers to participate in the game during the

first 3 innings

Volunteers will help the 2 participants get dressed in back catchers gear before the

fourth inning finishes

After the fourth inning finishes, volunteers and participants will run onto the field

Both participants will start at home plate and run opposite ways through the bases

dressed in the equipment

The first base they come to they will do five jumping jacks, then run to the next

base and do the chicken dance three times, run to the final base and spin their

forehead on a bat three times, run to home plate to complete the race

The winner will be given a prize and the second place participant will be

given a consultation prize

Cupcake Sale:

A Table will be set up by the entrance along with the raffle and 50/50 table

Bowls will be placed on the table with sprinkles of the school colours

Cup cakes will be $0.75 each or 2 for $1

The Cupcake table will be managed by 2 people

Critical Path ------------------

Activity Time

Assemble volunteers and give out roles 12:00pm

Set-up tables for face painting, cupcake sale,

50/50 and raffle draw

12:15pm

Start selling cupcakes, 50/50 and raffle tickets 12:30pm

Start giving out Seneca gear to fans 12:40pm

Have back catchers equipment ready for Run

to Home game

12:50pm

Championship game start time 1:00pm

Volunteers pump up the crowd/give away free

Seneca gear

1:10pm

Draw winners for raffle prize During the third inning

Announcer announces raffle prize winners Between the third and fourth inning

Raffle prize winners come to table to collect

prizes

During the fourth inning

Have volunteers pick out 2 participants for

Run to Home Game

During the fourth inning

Dress 2 participants for Run to Home Game in

back catchers equipment

During bottom of the fourth inning

Run to Home Game

Have 2 dressed up participants run onto

diamond escorted by volunteers

Announce to spectators what 2

participants do in Run to Home Game,

and to cheer on their team

Start Run to Home Game

Congratulate winner and give out

prizes to both participants

All volunteers and participants run off

field

Between the fourth and fifth inning

0-30 seconds

30 seconds-1 minute

1-2 minutes

2-2:45 minute

2:45-3 minute

Volunteers help participants take off back

catchers equipment

During top of the fifth inning

Draw winning for 50/50 During bottom of the fifth inning

Announcer announces 50/50 winner Between the fifth and sixth inning

50/50 winner comes to table to collect money During the sixth inning

Volunteer pick out fan of the game and get

name of fan

During the sixth inning

Fan of the game announced and given a swag

bag

Between sixth and seventh inning

Clean up tables and supplies After game finishes

Volunteer Roles

------------------ Volunteer Duties

# of people Description & Duties

2

Sammy Sting/Mascot Supervisor: Samantha Malm

Dress up in Sammy Sting costume and move throughout crowd during the game

Help pump up the crowd 1 person to assist Sammy in moving throughout crowd

5

Crowd Motivators Supervisor: Samantha Malm

Move throughout crowd during game to keep them energized Hand out Seneca swag (scarfs, cowbells, etc.) Select participants for “Run to Home” game before the 4th inning Select winner for “Best Dressed Fan Contest”

2

Face Painting Station Supervisor: Jenn Clark

Assist people in painting their faces Watch over face painting table Make sure paint supplies are available and not running out

2

Bake Sale Supervisor: Jenn Clark

Stationed at bake sale table Collect money for purchased cupcakes Set up and monitor sprinkles and other decorative materials Inform people about Jays Care Foundation

3

Raffle/50.50 Draw Supervisor: Ashley Culp

2 people Stationed at raffle/50.50 table 1 person moving throughout crowd to sell 50.50 tickets until winner is

drawn Collect money Distribute Raffle prizes Inform people about Jays Care Foundation

3

“Run to Home” Game Supervisor: Nicole Cork

Assist 2 participants in putting on/taking off their back-catcher outfit Monitor game to ensure participants are competing fairly/properly Award participants their prizes at the end 1 person stationed at Home Plate to confirm and congratulate winner

Budget ------------------

Women'sFastballBudget

Price Quantity TotalPrice

ExpensesFood:

CupcakeMix 2.99$ 9 26.91$

CupcakeIcing 3.50$ 9 31.50$

Sprinkles 8.00$ 8.00$

FoodTotal 66.41$

Merchandise

T-shirts 10.00$ 5 50.00$

ToteBags 0.99$ 5 4.95$

MerchandiseTotal 54.95$

Draws/Prizes/Games

Raffle&50/50tickets 8.99$ 1 8.99$

$100towards50/50 100.00$ 1 100.00$

BackcatchersEquipment 115.00$ 1 129.95$

Bats 2.99$ 2 5.98$

FacePaint 9.97$ 5 49.85$

Draws/Prizes/GamesTotal 294.77$

Printing

Posters 0.75$ 50 37.50$

GameDayFlyers 0.50$ 100 50.00$

PrintingTotal 87.50$

TotalExpenses 503.63$

Donations

In-kinddonationfromJaysCareFoundation

Announcer script

------------------ Script for Announcer:

Before the Game:

Welcome to the Gold Medal game of the 2012 OCAA Women’s Fastball

Championship featuring (team a) and (team b). Throughout the first 5 innings there will

be volunteers circulating with 50/50 tickets, so make sure you grab one and support the

Jays Care Foundation. There will also be a “Run for Home” game taking place out on the

diamond during the 4th

inning stretch, we need to outgoing volunteers, so if you are

interested in participating please see one of the volunteers.

After 1st inning:

Just a reminder to get your 50/50 and raffle tickets, winners will be drawn after

the 5th i

nning. The 50/50 pot is at $-----. There is a bake sale going on where you can

decorate your own cupcakes and we have some lovely volunteers who are doing some

face painting for all of you who want to show some support for your school. All proceeds

collected today will be going to The Jays Care Foundation.

After 2nd

inning:

50/50 and raffle winners will be drawn at the end of the 5th inning so don’t forget

to pick some up. The 50/50 pot is at $-----. We are still looking for a coupe volunteers for

the “Run for Home” game - there will be prizes for the winner!

After 3rd

inning:

Okay folks, we are drawing the raffle winners now, so get your tickets ready. The

first winner is (number), the next winner is (number) and our final winner today is

(number). The 50/50 pot is at $-----. Congratulations to all our winners and thank you

again for helping support the Jays Care Foundation. All winners can claim their prizes at

the raffle table.

After 4th

inning

Okay guys, its time for our “Run for Home” 4th

inning stretch game. We have 2

lovely volunteers dressed and ready to go up here. On our left we have (name) from

(school) and over here we have (name) from (School). Today they will be racing around

the bases in their back-catcher outfits, completing tasks at each base. The first person to

home plate is our winner! Now, we need you guys to be as loud as possible so we can get

these guys excited and ready to go. Cheer as loud as you can and support your school

guys!

(After game) Alright guys, we have our winner here (name) from (School),

Today (name) will be taking home a Seneca Swag bag. Give her one last round of

applause for supporting (school) today! The 50/50 pot is at $-----.

After 5th

inning:

Alright guys, I hope you all had a chance to pick up your 50/50 tickets. The total

pot today is ($$) and as you guys know, half of that money will be going to The Jays

Care Foundation. So the winning ticket number is (number)! Congratulations and thank

you again for supporting Jays Care. Please go to the 50/50 table to claim your money.

Promotion ------------------

MySeneca Story:

On October 20th

Seneca is proud to present the Gold medal game of the OCAA

Women’s Fastball Championships. The students of the Event Marketing Management

program will be organizing food and entertainment for the game. There will be a bake

sale, a raffle, a 50/50 draw, face painting, and award for fan of the game and a 4th

inning

stretch spectator competition. All proceeds raised will be donated to the Jays Care

Foundation. Seneca students are free to attend! Come support Seneca and a good cause.

Schedule Cards:

These cards will be handed out while people are entering the field so all attendees will

know what events will be happening throughout the game and when

Posters:

The posters will be used throughout the different media outlets available to us

Jays care foundation ------------------

www.bluejays.com/jayscare

“The Jays Care Foundation has created opportunities for children and youth in need by

providing access to programs that promote regular physical activity, encourage the

pursuit of higher education and impart fundamental life skills. The Foundation has made

possible the building of dedicated, accessible, safe youth spaces for recreational

programming, inspiring engagement through the sport of baseball. As the charitable arm

of Canada's only Major League Baseball team, Jays Care is making a Major League

effort to invest in Canadian children and communities from coast to coast.”

- Jays Care website

We will be raising money for the Jays Care foundation because we believe its goals align

those of involving students in college sports. We will be hosting a Bake sale as well as a

Raffle and a 50/50 draw and all proceeds collected will be donated to Jays Care

Foundation. We have arranged with our contact to have Raffle prizing provided by The

Jays Care Foundation.

Contact:

Lauren Abesdris

416.341.1146

lauren.abesdris@bluejays.com

Jays Care Foundation

1 Blue Jays Way, Suite 3200

Toronto, ON

M5V 1J1

Why us? ------------------

As a team of individuals who have athletic backgrounds we understand the importance of

having a strong fan base to provide a supporting atmosphere. We also have the ability to

provide excellent entertainment, an unforgettable student experience and top-notch

marketing.