occasions for public speaking. the rhetorical situation rhetoric – the study of how messages...
TRANSCRIPT
Occasions for Public Speaking
The Rhetorical Situation
Rhetoric – The study of how messages affect people
A speech takes place in a specific situation
A rhetorical situation is a situation in which people’s understandings can be changed through messages
The Rhetorical Situation
Factors
The Audience
The Occasion
Different forms of speaking for different occasions
The Speaker
The Speech
Constraints & Opportunities
Influence of the Occasion
Specific speeches for specific occasions
Constraints created by occasions
Constraints not absolute
Decorum “A decorous speech is one that conforms to
the expectations of a particular occasion.”
Formality
Length
Intensity
Decorum Supporting material
Identification
Identify your purpose
Deliberative Speaking
Prevalent with any formal or informal decision-making group – “What shall we do?”
Answer not self evident, but a decision is required
Involves informing and persuading
Deliberative Speaking
Community Service
Oral reports & presentations
Group presentations
Public hearings & debates
Ceremonial Speaking
Also known as epideictic speaking
Focus on values and bringing people together
Impact of resonance
Articulating unexpressed feelings
Ceremonial Speaking
Speeches of greeting
Introductions
Speeches of tribute
Testimonials, eulogies, toasts, roasts
Speeches marking awards
Presentation, acceptance
Deliberative/Ceremonial
Keynote
After-dinner
Commencement
Discussion Discuss Jobs’s speech within the context of
the rhetorical situation (audience, occasion, speaker, speech, constraints)
Does the speech employ qualities of ceremonial and deliberative speaking? How so?
Is Jobs’s speech memorable? Why or why not?
Discussion How does Kidd attempt to establish
resonance and/or identification with audience members?
What are your thoughts on the structure and “pace” of Kidd’s presentation?
Is Kidd’s presentation memorable? Why or why not?