occp program manager retreat july 13, 2011 occp marketing & communications
TRANSCRIPT
OCCP Program Manager RetreatJULY 13, 2011
OCCP Marketing & Communications
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Choose Your Future
• Rigid structure• Difficult to navigate and hard to change• Somewhat dynamic• Not image/video friendly• Not searchable
• Flexible structure• Improved navigation and changeable• Very dynamic• Image/video ready• Searchable
BEFORE
AFTER
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Choose Your Future
SKILLS FOR SUCCESS section needs work
Greater differentiation needed between YOUR CHOICE and CAREERS
Integrate (link to) What’s Next Illinois more
Add Individual Learning Plans
Content Survey – Thank You
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Choose Your Future
Choose Your Future should be a relevant place for students (and parents (and staff)) to find information that presents and/or promotes our curriculum and programs and that is as user-friendly/well-organized as our technology and personnel capabilities will allow.
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Program Description or Overview
Program Resources
Marketing and Other Communications
Regular Events and Happenings
News, Press Releases and Success Stories
SPECIAL – Program Applications
SPECIAL – Major or Special Events
Program Content Guide
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LET’S TRY ONEIt will be fun!
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Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
Identify: WHO - WHAT - WHEN - WHERE - WHY - HOW - KEYWORDS
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
WHO
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
WHAT
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
WHEN
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
WHEREIn this example, WHERE is a bit vague as it assumes the reader knows where the program is taking place
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
WHY
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
HOWIn this example, HOW isn’t really indicated, but it should be noted that during the application period, HOW was an active part of the content.
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Choose Your Future
Freshman Connection Youth Leaders
Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!
ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.
KEYWORDS
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Choose Your Future
Freshman Connection Youth Leaders
Resources?Contact Information?Related News?Related Events?
Other Thoughts?
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Choose Your Future
GOOD JOB!That wasn’t so bad, was it?
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Choose Your Future
Program Description or Overview
Program Resources
Marketing and Other Communications
Regular Events and Happenings
News, Press Releases and Success Stories
SPECIAL – Program Applications
SPECIAL – Major or Special Events
Program Content Guide
