#occupyinnovation at booking.com annual meeting 2017
TRANSCRIPT
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@moodimahmoudi
#OCCUPYINNOVATION
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
Reframe
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@moodimahmoudi
September 17, 2011 Zuccotti Park, Wall Street, NYC
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@moodimahmoudi
The Occupy movement grew into an international socio-politico-economic movement against social inequality and lack of ‘real democracy’ around the world, its primary goal being to advance social and economic justice and new forms of democracy.
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
GLOBAL #OCCUPY MOVEMENT
82 countries951 cities
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@moodimahmoudi
AlkmaarAmersfoortAmsterdamArnhemAssenDeventerDoetinchemDordrechtEdeEindhovenGroningen
HarlemThe HagueLeeuwardenMaaskantjeNijmegenRotterdamTilburgUtrechtVenloZwolle
Cities subject to the #Occupy movement:
IN THE NETHERLANDS TOO
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@moodimahmoudi
“Democratic awakening”
Source: Washington Post on December 1, 2011
@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
#OccupyMars – Elon Musk, Tesla, SpaceX, SolarCity, PayPal, Hyperloop, Real-life Iron Man
@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
To #OCCUPY became synonymous with:
To leadTo enableTo achieve
To participateTo make happen
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@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
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@moodimahmoudi
But how can we make this work? How can we #OccupyInnovation? How can we democratize innovation internally?
@moodimahmoudi
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@moodimahmoudi
1. ACT LIKE A CHILD
@moodimahmoudi
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@moodimahmoudi
Why do companies underperform?
We don’t ask enough questions!
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@moodimahmoudi
This is me with my mom!
May 1983
@moodimahmoudi
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@moodimahmoudi
Most curious?
4 year old girlsAsk 390 questions per day
Source: The Telegraph, March 28, 2013. Study by Littlewoods.com
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@moodimahmoudi
4-year olds ask really fundamental questions:
Why water wet?Where does the sky end?What are shadows made of?
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@moodimahmoudi
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@moodimahmoudi
And then no more “Why” or “What if” questions!
Creativity Crisis“By the time we’re 18 years old, we ask 80% less questions.”
Newsweek, Creativity Crisis, July 10, 2010
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@moodimahmoudi
Why?
In school, teachers want …
answers
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@moodimahmoudi
Why?
At work, our boss wants …
solutions
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@moodimahmoudi
Why?
And in the case of innovation, everyone wants …
ideas
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@moodimahmoudi
Design thinking best practices:
Innovation doesn’t start with ideas! Its starts with questions that let us capture previously unknown user
needs and insights!
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@moodimahmoudi
“Previously unknown …”
This can be counter intuitivefor you guys.
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
4 – 24 Project– Hal Gregersen
@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
Write down questions …
@moodimahmoudi
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@moodimahmoudi
Anatomy of a Creative Question:
How might we [action verb] for a [user]with [need], given that they [insight]?
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@moodimahmoudi@moodimahmoudi
2. BE DISCIPLINED
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@moodimahmoudi
Innovation almost never fails due to a lack of creativity. It’s almost always because a
lack of discipline.
Deloitte Study September 2015
@moodimahmoudi
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@moodimahmoudi
What is discipline in context of innovation?
1. Observe & listen2. Ideate & network3. Try & experiment4. Plan & scale
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
Insight-to-VentureDesign thinking & running lean
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@moodimahmoudi
Doug Dietz, GE HealthcareGE Adventure Series
@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi@moodimahmoudi
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@moodimahmoudi
3. LOVE METRICS@moodimahmoudi
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@moodimahmoudi
We need to start measuring innovation performance with a commitment to follow the data.
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@moodimahmoudi
Make it rewarding: quantify success
Provides goals, give guidance (and knowledge), measure progress, setup for success.
@moodimahmoudi
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@moodimahmoudi
BUT WHAT KIND OF METRICS?
How about the same type we use to manage everything else in the
organization?
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@moodimahmoudi
Project momentumKill fast
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@moodimahmoudi
Project progressAlmost done?
Great job! Keep going.
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@moodimahmoudi
Team performanceDiscipline
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@moodimahmoudi
NOW WHAT?
Where to start with #OccupyInnovation in the organization?
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@moodimahmoudi
§ Review/ contribute to the strategic themes defined in your functions§ Start capturing user needs and insights related to themes§ Articulate a strong creative question using these insights and needs§ Ideate, prototype, and scale new value propositions
Achieving the unachievable
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@moodimahmoudi
Work in 2-pizza teams – innovation is a team sport
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@moodimahmoudi
1. IMPROVEDevelop customer-centric value propositions that will have impactful results for your customers and partners while improving profitability and efficiency of your core business.
2. DISRUPTConceive radical and transformational initiatives that breakaway from your past success and open the future. Reimagine Booking outside-in.
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@moodimahmoudiSource: Forbes, The World’s Most Innovative Companies, 2015 Ranking
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@moodimahmoudi
"Only those who risk going too far can possibly find out how far one can go.”
T. S. Eliot - Poet