ocls 2010: tracking the elusive student
DESCRIPTION
Tracking the Elusive Student: Opportunities for Connection and AssessmentTRANSCRIPT
![Page 1: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/1.jpg)
Tracking the Elusive Student: Opportunities for Connection and Assessment
Sara MemmottSusann deVriesEastern Michigan University
Fourteenth Off-Campus Library Services ConferenceCleveland, Ohio, April 28, 2010
http://www.slideshare.net/smemmott
![Page 2: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/2.jpg)
Tracking the Elusive Student• Library Services for Extended (Online & Off-
Campus) Students at EMU• Communication• Selecting & Organizing Information
▫Service information▫Resources information▫ Instructional information
• Analysis using Google Analytics▫Site Visitors▫Traffic Sources▫Selected Content
• Conclusion
![Page 3: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/3.jpg)
Online Library Services
•Online and hybrid classes
• Integrated Library Services Task Force
•Web Site Revision Team
![Page 4: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/4.jpg)
Silos of Information
Extended Programs and Educational Outreach (EPEO)
•Service Information
•Resources•Instruction
Bruce T. Halle Library
Integrated Library Services Task Force
![Page 5: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/5.jpg)
Library Web Site Revision
•Web Site Task Force began January 2008•New site debuted August 2009•http://www.emich.edu/library/•Goals included:
▫Avoid duplication of content and effort▫Use language that is easy to
understand
![Page 6: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/6.jpg)
![Page 7: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/7.jpg)
![Page 8: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/8.jpg)
•Free web analytics•Uses page tagging – not server log
analysis▫Embed Google Analytics JavaScript in each
page▫Only need access to web pages
•Extra steps needed to track▫File downloads▫Use of Flash, video, audio▫External links
![Page 9: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/9.jpg)
Extended Programs Students & the Library Web Site
•Who is using the site?▫Site Visitors: On and Off-Campus patterns of use
•How do users get to our site?▫Sources of web site traffic
•How often is relevant content being used?▫Research content and information on library
services
![Page 10: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/10.jpg)
Who is Using the Site?
All Visits Sept 2009 – Mar 2010
327,905 100%
Local 179,741
55%
Non-Local 148,164
45%
Web Site Visitors
![Page 11: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/11.jpg)
Site Visitors – Weekly Patterns
• Non-local visits higher than local on weekends, Spring Break• Local traffic varies more throughout the week, with highs on Mondays, lows on Saturdays
Sample Month:
![Page 12: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/12.jpg)
Site Visitors – Daily Patterns
• Non-local visits higher than local visits from 6pm – 8am• In Google Analytics, Go to Visitors > Visitor Trending to see Graph by Hour option
![Page 13: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/13.jpg)
All Sources
my.emich
Library Catalog
EMU Online CMS
EPEO web site
Research Guides
Ereserves
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000
How do users get to our site?
Direct Traffic Sources, September 1, 2009 – March 31, 2010
![Page 14: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/14.jpg)
All Sou
rces
my.
emic
h
Libra
ry C
atal
og
EMU O
nlin
e CM
S
EPEO web
site
0%
10%
20%
30%
40%
50%
60%
70%
80%
% Non-local% Local
Direct Traffic Sources
![Page 15: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/15.jpg)
Use of Relevant Content
Entire
libr
ary site
Datab
ases
Datab
ase Help
)
Serv
ices
for E
PEO s
tude
nts
Link
s to
vid
eo tu
toria
ls
Resea
rch
Guide
s0%
10%
20%
30%
40%
50%
60%
70%
Non-localLocal
% o
f P
ag
e V
iew
s
![Page 16: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/16.jpg)
Non-local use of library web site content
Library Web SiteDatabasesResearch GuidesHelp PagesHome page
![Page 17: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/17.jpg)
Continuing & Future Areas of Focus
•New Online Learning Librarian•Web Site Revisions•Migrating Research Guides to LibGuides•Campus moving to one CMS (currently
three)•Continue to build relationships
▫Extended Programs▫Faculty
•Assessment
![Page 18: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/18.jpg)
Questions?
•Sara Memmott, [email protected]
•Susann deVries, [email protected]
•http://www.slideshare.net/smemmott
![Page 19: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/19.jpg)
References - 1
Betty, P. (2009). Assessing homegrown library collections: Using Google Analytics to track use of screencasts and flash-based learning objects. Journal of Electronic Resources Librarianship, 21(1), 75-92. doi:10.1080/19411260902858631
Breeding, M. (2008). An analytical approach to assessing the effectiveness of web-based resources. Computers in Libraries, 28(1), 20-22.
Fang, W. (2007). Using Google Analytics for improving library website content and design: A case study. Library Philosophy and Practice, Retrieved from http://unllib.unl.edu/LPP/fang.htm
Gillis, J. (2008). A deeper look at advanced segmentation: Filtering on the fly. Retrieved December 11, 2009, from http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html
![Page 20: OCLS 2010: Tracking the Elusive Student](https://reader036.vdocument.in/reader036/viewer/2022081413/54628ea4af7959ba618b4d68/html5/thumbnails/20.jpg)
References - 2Google. How do I manually track clicks on outbound links? Retrieved
December 11, 2009, from http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55527
Google. How do I track files (such as PDF, AVI, or WMV) that are downloaded from my site? Retrieved December 11, 2009, from http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55529
Khoo, M., Pagano, J., Washington, A. L., Recker, M., Palmer, B., & Donahue, R. A. (2008). Using web metrics to analyze digital libraries. Proceedings of the 8th ACM/IEEE-CS Joint Conference on Digital Libraries, Pittsburgh, PA, USA. 375-384. doi:10.1145/1378889.1378956
Kilzer, R. D. (2008). Using Google Analytics in the proprietary OPAC [PDF document]. Retrieved from http://hdl.handle.net/1811/31951
Ledford, J., & Tyler, M. E. (2007). Google Analytics 2.0. Indianpolis, IN: Wiley.