ADVERTISINGO’COLLY2010-2011

OSU HOMECOMING ISSUEHOMECOMING AT OKLAHOMA STATE UNIVERSITY IS REGARDED AS THE “GREATEST AMERICAN HOMECOMING CELEBRATION.” EACH YEAR THOUSANDSOF OKLAHOMA STATE FANS GATHER TO ENJOY SUCH POPULAR HOMECOMING EVENTS AS WALKAROUND, HELD FRIDAY NIGHT BEFORE THE GAME. THE DAILY O’COLLEGIAN TAKES A SPECIAL PART IN THE HOMECOMING CELEBRATION, COVERING ALL OF THE EVENTS OF THE WEEK IN OUR HOMECOMING EDITION OF THE PAPER TO BE PRINTED FRIDAY, OCTOBER 22. THIS IS ONE OF OUR MOST POPULAR EDITIONS OF THE YEAR, AND A GREAT WAY FOR ADVERTISERS TO REACH STUDENTS AND FACULTY AS WELL AS ALL OF THE ALUMNI AND GUESTS WHO VISIT OSU’S CAMPUS FOR HOMECOMING EVENTS EACH YEAR.

OSU HOMECOMING ISSUEA SPECIAL ISSUE OF THE O’COLLY

DEADLINE TO RESERVE SPACENOON, OCTOBER 14

DEADLINE FOR ARTWORKNOON, OCTOBER 18

RATE INFORMATION$8.10 PER COLUMN INCH. ALL CONTRACT RATESAPPLY IF SIGNED PRIOR TO SPACE DEADLINE.

BROADSHEET PUBLICATION, STANDARDNEWSPAPER SIZES.

SPECIAL HOMECOMING PROMOTIONSPOT COLOR ORANGE

FOR ONLY $40[LIMITED AVAILABILITY]

ONLINE AD

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O’Colly Web Home PageFAST

FACTS

SINCE THE FALL 2010SEMESTER BEGAN,WWW.OCOLLY.COMHAS HAD MORE THAN50,000 VIEWS.

VISITORS VIEW ANAVERAGE OF 2.5 PAGES PER VISIT

30% OF VISITORSARE DIRECT VISITORS,MEANING THEY GODIRECTLY TO OCOLLY.COM INSTEADOF THROUGH ANOTHER SITE.

WITH A NEWLY REVAMPED SITE, WWW.OCOLLY.COM HAS ALL OF THE LATEST NEWSINFORMATION, EVEN BEFORE IT HITS THE STANDS.

MEET YOUR CUSTOMERS WHERE THEY’RE GETTING THE LATESTOSU NEWS ONLINE BY BECOMING AN OCOLLY.COM

ADVERTISER.

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ONLINE ADVERTISING$300 per month to run on any

page of the website

$400 per month to run on aspecific page of thewebsite [i.e. sports]

$500per month to run on aspecific page all by itself...sponsorship of an entiresection

WHY SHOULD IADVERTISE ONLINE?“ “As trends in

media consumptionchange, the O’Colly is

adapting to better servecustomers by offering all of

the latest news onlinebefore it even hits

the stands.

Meetyour customerswhere they’regetting theirnews online.

Stand outwith less less

ad clutter. Allow customers toget more informationabout your companywith just one click

leading to yourwebsite.

Get moreexposure forthe money.

Ability tomake immediate

updates to ad designand select specific

sections of the site toadvertise for more

specializedexposure.

ALSO...PRINT ADVERTISING AT THE O’COLLY CONTINUES TO BE A GREAT WAY TOREACH STUDENTS AND FACULTY ON CAMPUS AS WELL AS RESIDENTSAROUND STILLWATER, AND AS OUR WEBSITE GAINS VIEWERSHIP, PRINT IS AGREAT WAY TO BALANCE YOUR ADVERTISING SCHEDULE.

PRINT ADVERTISING RATESOPEN RATE $8.10 per column inchLocal, no discounts. Oklahoma-based businesses thatare not clients of agencies advertising for business conductedin the state are eligible for this open rate, as well as semestercontract rates.

CONTRACT RATESSemester contracts must be fulfilled by the last publicationday of the semester the contract is signed. Agreementmay begin at any time during the semester.

NEW BUSINESS ... $5.50Brand new business in Stillwater area; must prepay untilcredit is established. Must run at least 4” per week for 4 weeks.

75” CONTRACT ... $6.55 150” CONTRACT ... $6.10 450” CONTRACT ... $5.60 800” CONTRACT ... $5.50 per column inch

NON-PROFIT RATE $5.30 per column inchSpecial rate applies to all churches/non-profit civic and service organizations; and public schools, colleges and universities.To qalify for this rate, organizations must provide an IRS form501(c)3 or 501(c)4

UNIVERSITY RATE $5.25 per column inchSpecial rate applies to Oklahoma State University departments,colleges, auziliaries. Must have departmental accountnumber (AA) when scheduling ad space.

NATIONAL RATE $8.50 per column inchNational display advertising rate applies to all national(non-local) advertisers, their agencies and representatives.Net to newspaper, non-commisionable rate.

COLOR RATE net to O’Collegian

1 spot color ... $85 2 colors ... $170 Full Process Color ... $255

Contact the AdvertisingDepartment @The O’Colly

today to reserve your space.(405)744-7426 ads@ocolly.com