ocr cambridge technicals media unit 40 uk film studies
DESCRIPTION
Cambridge Technicals Media Unit 40 Level 3TRANSCRIPT
OCR Level 3 Cambridge Technical Diploma in Media
Unit 40: UK Film Studies
AIM OF THE UNIT By completing this unit learners will understand the structure and organisation of the UK film industry. Learners will be able to plan a UK film production, and will pitch their planned idea to a producer. They will understand the importance of gaining and evaluating feedback.
Overall BriefYour organisation BC Films has asked you to plan and pitch a new idea for a British film.
You will need to research the structure and organisation of the UK film industry, plan, produce pre-production materials, deliver a pitch and evaluate on feedback.
Learning Outcome 1
Choose from one of the following UK film industries to use for your investigation:- Aardman Animations (Credits: Chicken Run, Wallace and Gromit in the Curse of
the Were-Rabbit, Flushed Away, The Pirates!)- Big Talk Productions (Credits: Shaun of the Dead, Hot Fuzz, Scott Pilgrim vs. The
World, Attack the Block)- Ealing Studios (Credits: The Importance of Being Ernest, St Trinians, Shaun of the
Dead, Dorian Grey)- EON (Credits: Quantum of Solace, Casino Royale, Die Another Day, GoldenEye,
Octopussy)- Hammer (Credits: Let Me In, The Resident, The Woman in Black)- Revolution Film (Credits: The Killer Inside Me, 9 Songs, Jude)- Shine Pictures (Credits: Salmon Fishing in the Yemen, Brighton Rock, Eastern
Promises)- Vertigo Films (Credits: The Football Factory, Streetdance 3D, Monsters)- Working Title (Credits: Hot Fuzz, Nanny McPhee, Love Actually, Johnny English,
Atonement, Notting Hill)
Structure
In this section discuss the following:• Structure of the film institution as an independent film making producer• Collaborations with other production companies• Funding - does it receive funding from the UK Film Council or any other
organisation?• Corporate involvement
Understand the structure and organisation of the UK film industry
LO1 Assessment CriteriaP1: You investigate the UK film industry through a case study focused on one UK production company, including:
a) structureb)productsc) production processd)marketing/promotion of one film produced by the companye) distributionf) market positiong) audience
ProductsIdentify what characterises your film company as a British film production company. This could include identification of:
• UK films that have been produced• Typical genre it produces• Use of a British cast• Use of British director• UK narrative themes• UK realism - e.g style and content (e.g. camera shots, editing) meaning
created through elements (e.g. music, lighting, stars, props, costumes), meaning created through semiotics (e.g. connotation, denotation, iconography), meaning created through techniques (e.g. use of camera techniques, editing, sound and visual effects)
Provide examples to support your points.
Production Processes
Describe the production process• Pre-production - are the films original ideas? Or adaptations from books,
comics, TV? Scripting? Storyboarding?• Production - filming, location shoots, equipment• Post-production - editing, sound
Marketing/Promotion
Research the marketing strategy of one film produced by the company. Outline how they used the following:
• Magazines features/reviews• TV/Radio interviews with stars• Official websites• Fan websites• Social Media• Billboards• Merchandising• Product Placement• Competitions
Ensure you show the posters, film reviews, interviews and annotate around them/
Distribution
Outline how the production company distributes its films in cinemas in the UK and globally. Consider the following:
• Relationship to multinational companies (e.g. Warner Brothers, MGM)• Multiplexes (e.g. Odeon, Cineworld)• Independent Cinemas (e.g. PictureHouse, Curzon)• DVD Sales• Pay Per View (Sky Movies etc)
• Internet Downloads (Legal)
Market Position
Outline the strengths of industry within the world market. Consider the following:• The appeal of UK films to the current UK audience• Relationship with Hollywood, European and other film industries
Audience Appeal
Outline the audience expectations in relation to the style, content and format of films etc
Learning Outcome 2
You have been asked by the BC Films to plan an original UK film production with a £6 million budget , you have been asked to produce the following:
Title (provide justification)
Genre(provide justification)
Launch date (relevant to the genre)
Running Time
Summary (approx 40 words)
Synopsis (approx 500 words)
Key Scenes
Character List
Suggested Cast (known stars/ unknown actors)provide justification of your choices, linked to genre and budget.
Profile of leading star 1
Character details
Name: Age:Personality Traits:Clothing:
Be able to plan an original UK film production
Photograph:
Main plot
Sub Plot
Dramatic Structure
Character’s actions
USP
Profile of leading star 2
Character details
Name: Age:Personality Traits:Clothing:
Profile of leading star 2
Photograph:
Profile of leading star 2
Main plot
Profile of leading star 2
Sub Plot
Profile of leading star 2
Dramatic Structure
Profile of leading star 2
Character’s actions
Profile of leading star 2
USP
Profile of leading star 3
Character details
Name: Age:Personality Traits:Clothing:
Profile of leading star 3
Photograph:
Profile of leading star 3
Main plot
Profile of leading star 3
Sub Plot
Dramatic Structure
Character’s actions
USP
Target Audience (provide a detailed demographic of the intended audience) with detailed justification as to why it would appeal to the target audience.
*Refer to other films in similar genres to explain about current trends and use box office statistics to show whether or not films in this genre are successful.
Justify ideas in relation to current trends in the UK film market
Budget
Produce costings for each aspect of the film, ensuring that each aspect of the project has been fully budgeted for. The figure you produce should be based on the professional rates charged.
You have a £6 million pound budget, provide a realistic above and below the line costings. Take a look at the following link to see how larger budgets are used http://en.wikipedia.org/wiki/Film_budgeting
Type of Service, Personal, Materials
Allocated Budget Anticipated Cost Actual Cost
Producers
Director
Cast (if using known stars, research how much the actor is paid per film)
Production CostsProduction CostsProduction CostsProduction Costs
Crew Wages
Production Design
Spider-Man 2• Story rights: $20 million
• Screenplay: $10 million
• Producers: $15 million
• Director (Sam Raimi): $10 million
• Cast: $30 million
• Tobey Maguire: $17 million
• Kirsten Dunst: $7 million
• Alfred Molina: $3 million
• Rest of cast: $3 million
• Production costs: $45 million
• Visual effects: $65 million
• Music: $5 million
• Composer (Danny Elfman): $2 million.
Total: $200 million[8]
Live Sets
Studio Costs
Costumes
Catering
Make-up and Hair
Accommodation
Transportation
DIrector of Photography
Visual Effects
Music
Copyright
Research the cost of an IPC license www.prsformusic.com/users/broadcastandonline/TV/IPC/Pages/IPC.aspx
Production Sound
Certification fees
Use the BBFC fee calculator www.bbfc.co.uk/industry-services/fee-calculator
Funding:Outline your sources of funding (e.g BFI, National Lottery, BBC, product placement or sponsorship
* Use the following websites as research:http://www.bbc.co.uk/filmnetwork/
http://industry.bfi.org.uk/funding
Production Plan
Overview of Whole Production ScheduleWhat will you achieve over the next few weeks? The following overview will help you to schedule your project. This should be brief although as events happen. you will need to amend your plans to keep track.
Date Location/script/shot to be covered
Personnel Resources needed
Technical Equipment
Contingency Planning
Example of a Production Schedule for: ______________________________
Sign off jobs when they are completed, agreed and checked by the client.
Monday Tuesday Wednesday Thursday Friday Completed by:
Contingency p l a n s (alternative dates)
Week 1Targets –
P r o d u c t i o n methods.
Scout locations for CD Cover as well as coming up with props and costumes
Draft ideas for CD Cover, designed to be ready for location scouting on Thursday.
Photographs taken for CD, review images to be discussed with client
A production schedule involves working out how you can produce the product within a given time so that you meet the deadline! You need to be organised as the more you do this things will inevitably change and become altered but the plan will help you to still maintain a working deadline. This production schedule must be completed at the beginning of the production. You will need to know the following:
• How will you organise the production process?• What resources will you need?• What is the overall deadline?• What is the contingency plan?
Legal and Ethical Issues
You will need to consider some aspect of legal and ethical issues such as copyright and the BBFC who will decide on the final rating.
You should also think about what type of music you will use (if it has been especially written for the film or if you are using existing music). Look at the Performing Rights Society to check about copyright clearances.
http://www.prsformusic.com/Pages/Rights.aspx
Constraint Detail and Action required Use of copyrighted material, logos or promotional material
CRB checks /Permission to work with children
Royalties
Ethical Issues – relating to content and publisher’s requirements
Use of offensive images:
Representation
Sample letter for copyright permission
BBFC Letter
Write a letter to the BBFC to get your new film classified, this should include the following information:
• Title of work• Running time (rounded up to nearest 15 mins.)• Viewing date and session• Submission format• Language and subtitle details• Age classification applying for• Justification of why you deem this suitable with comparison to other UK
British films
Learning Outcome 3
Pre-Production:
Present samples of the following pre-production material:
• Sample Script• Storyboard• Fonts• Title designs• Set designs• Costume designs
Production:
Present samples of the following filmed footage illustrating:
• Selected shots• Lighting techniques• Camera movements• Mise-en-scene• Sample graphics• Sample sounds• Music
This should also include photographs of the production process e.g. using appropriate equipment, use of Photoshop/Illustrator etc
Post Production:
Present samples of the edited short sequence demonstrating use of:
• transitions• application of effects• edited samples of music• edited graphics
This should also provide screen grabs of the post-production process e/g/ ise of Final Cut, GarageBand, Motions etc
Be able to produce sample materials for a planned original UK film production
Learning Outcome 4
You will need to deliver a presentation to the producer (your teacher). You will need to remain in role throughout the presentation. Produce a keynote/prezi that should include the following slides:
a. Research into the UK film industryb. title medium, running time, synopsis, originality of idea and what makes
this film Britishc. budget based on professional rates, including resources, personnel,
feasibility, sources of fundingd. production schedule - dates, timings, activities, locations, personnel,
resources etc., a launch date relevant to the proposed genre of the film contingency plans:- alternative activities or dates if part of the production plan not be followed at that time
e. suggested cast (known/unknown actors) profile of leading cast and their unique selling points
f. profile and size of intended target audience and film’s appeal to themg. pre-production - sample script, storyboard, fonts, title designs, set
designs, costume designsh. production - sample filmed footage illustrating selected shots, lighting
techniques, camera movements; Mise-en-scene, sample graphics, sample sounds, music (consider how you will show this - embedded videos in keynote, via YouTube etc)
i. post-production - edited short sequences demonstrating; use of transitions, application of effects, editing samples of music, edited graphics (consider how you will show this - embedded videos in keynote, via YouTube etc)
Be able to deliver an effective pitch or presentation for a new UK film
For the presentation you need to complete the following sheet, this should be handed into the teacher before your presentation begins:
PRESENTATION PLANNINGPRESENTATION PLANNING
Where the presentation will take place:
Supply a layout of the room: considering positioning of yourself so the audience can see you and the screen
Equipment you plan to use:
Date of equipment test: ensure all equipment works in advance
Supply a layout of where the audience will be seated in relation to the presentation:
Learning Outcome 5
Write a evaluation considering the following points you received from the producer during your presentation:
• How did your presentations meet the aims of the brief?• Did your idea meet the conventions of the genre?• Were the needs/expectation met for the producer? If not, what would
you need to do to meet these expectations?• What did the producer like and why?• What did the producer dislike and why?• What changes could you make if repeating the process?
Be able to evaluate feedback gained on a presentation for a new UK film
NAME:
For Learning Outcome 1 (P1) have you: Completed ()
Understood the structure and organisation of the UK film industry
Evidence provided (please ): Ref/Page no(s)
q written analysisq written analysis
For Learning Outcome 2 (P2) have you: Completed ()
Plan ideas for an original UK film production
Evidence provided (please ): Ref/Page no(s)
q Treatment
q Budget/Funding
q Production Schedule
q Legal and ethical Issues
q Letter for copyright permission
q Letter to BBFC for classification
q Treatment
q Budget/Funding
q Production Schedule
q Legal and ethical Issues
q Letter for copyright permission
q Letter to BBFC for classification
q Treatment
q Budget/Funding
q Production Schedule
q Legal and ethical Issues
q Letter for copyright permission
q Letter to BBFC for classification
For Learning Outcome 2 (M1) have you: Completed ()
Create detailed ideas for an original UK film production
Evidence provided (please ): Ref/Page no(s)
q Included a treatment with key scenes, title, running time, synopsis and character list
q Included a treatment with key scenes, title, running time, synopsis and character list
For Learning Outcome 2 (D1) have you:Completed
()
Created a comprehensive plan for a viable original UK film
Evidence provided (please ): Ref/Page no(s)
q Justified ideas in relation to current trends in UK film
q Detailed production schedule that identifies a number of days for filming and editing
q Launch date in relation to genre
q Budget and possible funding opportunities that are realistic for a UK film production company
For Learning Outcome 3 (P3) have you: Completed ()
Produced competent pre-production sample materials for a planned original UK film productionEvidence provided (please ): Ref/Page
no(s)q Script
q Storyboard
q Fonts
q Title Designs
q Set Designs
q Costume Designs
q Script
q Storyboard
q Fonts
q Title Designs
q Set Designs
q Costume Designs
For Learning Outcome 3 (M2) have you: Completed ()
Produced sample production materials that are generally of a good technical standard Evidence provided (please ): Ref/Page
no(s)q Selected shots
q photographs of lighting techniques
q Camera movements
q photographs of Mise-en-scene
q Sample graphics
q Sample sounds
q Music
q Selected shots
q photographs of lighting techniques
q Camera movements
q photographs of Mise-en-scene
q Sample graphics
q Sample sounds
q Music
For Learning Outcome 3 (D2) have you: Completed ()
Applied post-production techniques to the sample production materials that are generally of a high technical standard.
Evidence provided (please ): Ref/Page no(s)
q edited sequence
q evidence of use of transistions
q evidence of application of effects
q edited samples of music
q edited graphics
q edited sequence
q evidence of use of transistions
q evidence of application of effects
q edited samples of music
q edited graphics
For Learning Outcome 4 (P4) have you: Completed ()
Deliver a presentation to the producer
Evidence provided (please ): Ref/Page no(s)
q PowerPoint slides
q Witness Statement
q PowerPoint slides
q Witness Statement
q PowerPoint slides
q Witness Statement
For Learning Outcome 4 (M3) have you: Completed ()
Deliver an effective presentation to the producer that includes relevant aspects of their investigations into the UK film industryEvidence provided (please ): Ref/Page
no(s)q PowerPoint slides
q Witness Statement
q PowerPoint slides
q Witness Statement
q PowerPoint slides
q Witness Statement
For Learning Outcome 5 (P5) have you: Completed ()
Evaluate feedback gained on presentation for a new UK film
Evidence provided (please ): Ref/Page no(s)
q Evaluationq Evaluationq Evaluation