oct 2014-fashion
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Personal branding and social media
FASH325 – Fall 2014
http://bit.ly/sm-fashion-f14
Mathieu Plourde, Educational TechnologistIT Academic Technology Services
Use of Technology
• Please, DO use any technology at your fingertips.
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SOCIAL MEDIA BEHAVIORS
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Credit: Khalid Albaih on Flickr
Social media presence
Do you have a _______ account?
• Yes.
• No.
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Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
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BRANDING YOURSELF
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What is your first reflex when you don’t
know something?
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What is your first reflex when you don’t
know something?
(You Google it!)
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What is your first reflex when you don’t
know something?
(You Google it!)
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Google yourself!
Can you find yourself when you Google your name?
• Yes.
• No.
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Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
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Overexposed
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http://youtu.be/jSdw9m3FskA
Social media spring cleaning
• Make a list of potentially undesirable social media posts and links:
• Pictures?
• S-words, f-bombs?
• Politically charged?
• Likes and follows?
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A Christmas Story © MGM 1982
Scrubbing strategies
• Delete
• Change privacy settings
• Untag
• Unfollow
• Social media policy to prevent future “breaches”
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Personal landing page
Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?
• Yes.
• No.
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Personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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Your professional profile
• Vincent Van Gogh
• Post-Impressionist artist, #selfie lover, painting trailblazer
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@Vincent_says
Itemized professional profile
• [Full Name] Middle name?
• [Tagline] About 100 characters
• [Bio] About 300 words
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[@handle] Unique
[Avatar] Headshot
Make it consistent
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Less Intrusive Than a Phone Call…
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Share your digital
identity in the physical
world!
danah boyd on her digital presence
“There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […] My way of coping with persistence is to create a
living presence, frame my own story in an ongoing way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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Creating a living presence
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• Identify someone you follow who has a good web presence.
• Which platforms is he/she using? When? How often? To share what?
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGEPersonal branding and social media - M. Plourde - October 2014 24
CHOOSING THE RIGHT CHANNELS
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The network effect
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Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
The role of reciprocity
Reciprocal
• Requires permission from both participants.
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Non-reciprocal
• You can follow someone without them following you back.
Top dog
The role of reciprocity
Reciprocal
• Fosters relationship.
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Non-reciprocal
• Fosters discovery.
My spaces
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PER
SON
AL
PR
OFESSIO
NA
L
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
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My sharing loop(2014)
Personal Learning Networks
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Attribution: Alec Couros (courosa) on Flickr.com
Building your resilience
•3
3
Source: http://www.merriam-webster.com/dictionary/resilience
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Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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Thank You!
• Questions, Comments?
• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Academic Technology [email protected]
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f14
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