october 16, 2012 state of the industry. today’s agenda dave mcmahon, senior editor, powersports...
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![Page 1: October 16, 2012 State of the Industry. Today’s agenda Dave McMahon, Senior Editor, Powersports Business Jim Woodruff, Chief Operating Officer, National](https://reader035.vdocument.in/reader035/viewer/2022070323/56649e245503460f94b11f0c/html5/thumbnails/1.jpg)
October 16, 2012
State of the Industry
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Today’s agendaDave McMahon, Senior Editor, Powersports Business
Jim Woodruff, Chief Operating Officer, National Powersport Auctions
Hal Ethington, Senior Analyst, ADP Lightspeed
Noel Lais, Vice President of Operations, Spader Business Management
Mike Dixon, Product Release Specialist, Polk
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Introduction
• Jim Woodruff– Chief Operating Officer, National Powersport Auctions
• 25 Years in Technology, Finance, Marketing• 12-Year Veteran in Powersports• Frequent Contributor of Data and Market Analysis
– Avid Rider
• National Powersport Auctions– Worldwide Leader in Powersport Vehicle Auction Services– Wholesale Vehicle Supply to Dealers Only via Live & Internet Venues– Serve All National Lenders and Over 10,000 Dealers– 5,000+ Vehicles/Month @ 4 US Locations
• San Diego, Dallas, Atlanta, Cincinnati
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NPA SAN DIEGO, CA
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Wholesale Market Highlights
• Average Sale Prices & Seasonality• Unit Volume Trends & Seasonality• Product Mix
• Data drawn from approx 300,000 NPA transactions from 2007-2012– Includes bank repo & dealer consignment units, all of similar quality– Excludes Factory sales & certain products (scooters, boats, RVs, etc)– Assumes condition mix is constant over time– All data normalized to tune out changes year over year
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80%
85%
90%
95%
100%
105%
110%
115%
120%
1 2 3 4 5 6 7 8 9 10 11 12
Rela
tive
Ave
rage
Who
lesa
le P
rice
Month
Seasonal Wholesale Sales Price5-Year Average (2007-2011)
SPORT CRUISER ATV--SPORT ATV--UTILITY ATV--SIDE BY SIDE MX PWC Overall
Insights:
- Price fluctuates with season – generally strong in Spring and weaker in Summer / Fall- Seasonal effect varies with product category- Seasonality did not follow typical behavior during economic crisis and fuel price spike (esp 2008)- Product mix by age, condition and mileage affects average price
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1 2 3 4 5 6 7 8 9 10 11 12
70%
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
Seasonal ASPCruiser
2007 2008 2009 2010
2011 2012 Grand Total
1 2 3 4 5 6 7 8 9 10 11 12
70%
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
Seasonal ASPSport
2007 2008 2009 2010
2011 2012 Grand Total
Insights:
- Street motorcycle prices are seasonal- Strongest in Spring- Weakest in Summer & Fall
- 2008 prices peaked in Summer during gas crisis- Flattened in 2010-2011 as demand grew and supply shrank- Cruisers more consistent than Sport year-year
- HD more consistent than metric- 2012 prices holding strong
- Retail improving w/better economy- Credit default rates at historical lows
- Market would improve further with national pre-owned financing program- Cruisers (incl HD) tend to have higher ASP
- 2012YTD Cruiser ASP: $7,503- 2012YTD Sport ASP: $5,013
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1 2 3 4 5 6 7 8 9 10 11 12
70%
75%
80%
85%
90%
95%
100%
105%
110%
115%
120%
Seasonal ASPATV-Sport
2007 2008 2009
2010 2011 2012
Grand Total
1 2 3 4 5 6 7 8 9 10 11 12
70%
75%
80%
85%
90%
95%
100%
105%
110%
115%
Seasonal ASPATV-Utility
2007 2008 2009
2010 2011 2012
Grand Total
1 2 3 4 5 6 7 8 9 10 11 12
70%
75%
80%
85%
90%
95%
100%
105%
110%
115%
Seasonal ASPATV-Side by Side
2007 2008 2009
2010 2011 2012
Grand Total
Insights:
- Off-Road pricing is seasonal (+/- ~15%)- Uplifts in both Spring and Fall, unlike Street
- Utility & Side-by-Side ATV pricing is less seasonal (+/- ~8%)- More utilitarian, less emotional / seasonal use
- Sport ATVs more sensitive to financing- Sport ATVs tend to have lower price point, hence greater %
- 2012YTD Sport ASP: $2,432- 2012YTD Utility ASP: $3,267- 2012YTD Side-by-Side ASP: $6,283
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0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
1 2 3 4 5 6 7 8 9 10 11 12
Mon
thly
Vol
ume
Cont
ribu
tion
Month
Wholesale Powersports Seasonal Volume
2007 2008 2009 2010 2011 2012 Grand Total
Insights:
- While volumes changed significantly year-year, they behave similarly throughout each year- Volume seasonality tends to trail the riding seasons, being strongest in Spring and weakest in Summer & Fall- There is limited seasonal volume difference between product categories- Seasonality did not follow typical behavior during economic crisis, especially 2007 as the economy worsened
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$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
$5,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
2007 2008 2009 2010 2011 2012
Ave
rage
Who
lesa
le P
rice
Uni
ts S
old
Quarter
Wholesale Powersports Volume / ASP Trends
Sum of TotalSold Average of AvgASP
Insights:
- Overall NPA wholesale volumes peaked in 2009 with the economic crisis, driven primarily by high repossession volumes- At the same time, average wholesale prices were weakest in 2009 when the market’s appetite for product was weakest- Economic conditions have improved since 2010, leading to higher prices while low default rates are dragging volumes down- Significant growth in dealers’ use of NPA for trades and aged inventory has helped keep product available and at moderate prices
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0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
2007 2008 2009 2010 2011 2012
Vol
ume
Rati
o
Quarter
Wholesale Powersports Product Mix
ATV--SIDE BY SIDE ATV--SPORT ATV--UTILITY CRUISER DUAL SPORT MX PWC SNOWMOBILE SPORT
Insights:
- Wholesale volumes generally follow new retail sales trends, with ~24 month lag- Credit approval rates have significant impact on both retails sales and wholesale volumes from defaulted product- Recent volume lag is longer now as loan defaults fall and portfolios age
- Cruiser volumes have continued to grow, partly due to dealer use of consignments- ATV volumes fell as credit portfolios cleaned out and retail sales declined, except for Side-by-Side ATVs as that segment grows
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Summary
• Pricing and volumes vary 5-10% throughout the year; they are not static and are subject to many factors including selling and riding seasons, default rates and other economic conditions, financing and incentive programs, fuel prices, title processing times, bank recovery policies, etc.
• Pricing can also vary as much as 5-10% year to year in a given month • Prices generally rise 1-3% year-year as MSRP values rise; 2009 was an exception, where prices generally dropped
during the financial crisis / recession as demand waned and supply peaked • Both pricing and volume peak in Spring, which is the reverse of the law of supply and demand. This is driven by the
typical powersports selling season and consumer payment habits, and is actually good for both dealers and lenders/consignors - banks get top dollar when supply is highest and dealers have more product to choose from when they need it the most. In addition, the price spikes would be much greater if volume declined in the Spring.
• Street motorcycles (Sport and Cruiser) behave as expected - strong pricing in Spring and weaker in Fall, in sync with the selling season
• Utility and Side-by-Side ATV products have the least variance; after a little peak in Spring, their pricing stays fairly stable throughout the year
• PWC's have the greatest variance, with a slight delay in the peak closer to Summer. • Sport ATV and Off-Road (MX) products tend to have high variance, with strong peaks in Spring and steady declines
into Fall and Winter • 2011 pricing was generally more stable than most years throughout the year, especially for motorcycles. This it most
likely due to some resurgence in consumer demand combined with tighter supply. ATV pricing softened somewhat in 2011, which may be due to the lack of retail financing in that segment compared to others.
• 2012YTD (through Sep) is showing higher ASP than 2011 in most categories, with the exception of MX and PWC units. The 2012YTD trend for ASP is following a typical seasonal trend so far.
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For More Information…
• National Powersport Auctionswww.npauctions.com
858-513-1500
• Jim [email protected]
858-413-1118
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Data Driven Decisions
The Metrics of Motorcycle Helmet Sales
Hal EthingtonADP Lightspeed
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Helmet and Helmet Accessory Sales as % of Total P&A SalesJan – Sep 2012
IN AL HI ID WAMD NV AK ND PR NY CA NM TN NC GA VT KS VA CO UT OR FL OK MI MT TX IL MN PA ME AZ SD WI OH WYMO NH MA IA WV0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%9.1%
8.7%
7.5%6.9%
6.4%5.5%
4.9%4.5%
4.0% 3.7% 3.4%2.9%
V-Twin Dealers
States With Helmet LawStates Without Helmet Law
DE SC NJ
GA VT
VA
MD CO WA PA NY
NV CA CT KS IN
MA WI IL N
H MI
ME
SD HI
OR FL AR AL
OH IA NE
NC
ND
MS
OK TX MO
WV
MN AZ
TN MT
KY AK UT ID
NM LA RI
WY
0%
2%
4%
6%
8%
10%
12%
14%
16%
13.3%
10.7%
8.7%7.9% 7.5%
6.6% 6.1% 5.8% 5.1%4.3%
3.3%
Metric Dealers
States With Helmet LawStates Without Helmet Law
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Saska
tchewan
British
Columbia
Prince
Edward
Islan
d
Nova Sc
otia
Alberta
New Brunsw
ick
Manito
ba
Ontario
NW Te
rrito
ries
Newfoundland/La
brador
0%
1%
2%
3%
4%
5%
4.3% 4.2%
3.1% 3.0%2.8% 2.6%
2.2%
1.7%
1.2%
0.7%
Helmet and Helmet Accessories as % of Total PG&A Sales, Canada117 dealers by Canadian Province, Jan-Sep 2012
$213k CAD in Helmet Sales, $8m CAD Total Parts Dept Sales
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Harley Davidson 64%
Tucker Rocky 12%
Parts Unlimited 11%
Western Power Sports 6%
Fox Racing 3%
Helmet House 1%
Sullivans 1%
Castle Sales Company Inc 0%
Other1%
Motorcycle Helmet Sales by Supplier212 V-Twin Dealers: 27,893 units, $3.2m in Sales
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Tucker Rocky 36%
Parts Unlimited 22%
Western Power Sports
18%
Fox Racing 8%
Sullivans 5%
Helmet House 3%
Ducati 2%
Castle Sales Company Inc 1%
BMW 1% Ski Doo Us
1%
Sea Doo Water Us 1% Other
3%
Motorcycle Helmet Sales by Supplier1,136 Metric Dealers: 211,211 units, $21.7m in Sales
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Parts Canada/Power Twins 58%
Sea Doo Water Us 9%
Ski Doo Us 8%
Kimpex 5%
BMW 4%
Gamma Sales 3%
Motovan Mo-tosports Inc
2%
Sea Doo Atv 2%
Other9%
Motorcycle Helmet SalesSuppliers by Percent of Sales
85 Canadian Dealers; 1,633 units sold; $217,000 cad
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Month
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-12
Apr-12
May-12
Jun-12
Jul-12
Aug-12
2%
3%
4%
5%
6%
7%
8%
9%
10%
11%
12%
9%
7%
6%
5%
8%
5%
6%
11%
10%
10%
9%
7%
7%
Motorcycle Helmet and Helmet Accessories Sales % by MonthAugust 2011 to August 2012
1,420 Dealers, $36.5m in Sales, All Dealer Types Combined
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Motorcycle Helmet Sales% of Helmets Sold at Price Range
Jan 2012 to Aug 20121,420 Dealers: 307,000 unit sales, All Dealer Types Combined
$20 to $5020%
$50 to $10035%
$100 to $20034%
$200 to $3006%
$300 to $4002%
$400 to $5001%
over $5001%
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79 Month history of Motorcycle Same Store Sales580 Dealers, Jan 2006 to Sep 2012
Jan-
07
Mar
-07
May
-07
Jul-0
7
Sep-
07
Nov
-07
Jan-
08
Mar
-08
May
-08
Jul-0
8
Sep-
08
Nov
-08
Jan-
09
Mar
-09
May
-09
Jul-0
9
Sep-
09
Nov
-09
Jan-
10
Mar
-10
May
-10
Jul-1
0
Sep-
10
Nov
-10
Jan-
11
Mar
-11
May
-11
Jul-1
1
Sep-
11
Nov
-11
Jan-
12
Mar
-12
May
-12
Jul-1
2
Sep-
12
0.2
20.2
40.2
60.2
80.2
100.2
120.2
20%
40%
60%
80%
100%
120%
108%
52%
89%
ConsumerConfidence
Total Store
Cons
umer
Con
fiden
ce L
evel
Tota
l Sto
re S
ales
as
% o
f 200
6
Correlation Factor between Total Store Sales and Consumer Confidence Level = .64 (somewhat high)
Historic High Level of Sales100% of year 2006 7 Month period of Decline
Current Sustained Low Level of Sales65% of year 2006
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1519 Motorcycle Dealers New Units In Stock at Oct 2012
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1519 Motorcycle Dealers New Units in Stock at Oct 2012 Aged by Year
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Presented byHal Ethington
Hal.ethington @adp.com
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© 2012 Spader Business Management, Inc. All rights reserved.
Presented by
Noel LaisSpader Business Management
Dealer Metrics October 2012
Powersports
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
Fulfilling. Success.Net Profit % of Sales
2004 2005 2006 2007 2008 2009 2010 20110
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5N
et P
rofi
t %
of
Sal
es
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
2004 2005 2006 2007 2008 2009 2010 20110
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5N
et P
rofi
t %
of
Sal
es
© 2011 Spader Business Management, Inc. All rights reserved.
Net Profit % of Sales
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
© 2011 Spader Business Management, Inc. All rights reserved.
Net Profit % of Sales
2004 2005 2006 2007 2008 2009 2010 20110
1
2
3
4
5
6N
et P
rofi
t %
of
Sal
es
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
2004 2005 2006 2007 2008 2009 2010 2011$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000A
nn
ual
Sal
esNew Powersport Sales
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
New Powersport
Sales
2004 2005 2006 2007 2008 2009 2010 2011$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
An
nu
al S
ales
2004 2005 2006 2007 2008 2009 2010 2011$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
© 2012 Spader Business Management, Inc. All rights reserved.
New Powersport Inventories
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
New Powersport Inventories
New Powersport
Sales2004 2005 2006 2007 2008 2009 2010 2011
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
An
nu
al S
ales
2004 2005 2006 2007 2008 2009 2010 2011$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
2004 2005 2006 2007 2008 2009 2010 201111.2%
11.4%
11.6%
11.8%
12.0%
12.2%
12.4%
12.6%
Ave
rag
e G
ross
Pro
fit
%
New Powersport
Gross Margins© 2012 Spader Business Management, Inc. All rights reserved.
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
2012 Total Sales Forecast
2011 Actual Year-end June 2012 Forecast July 2012 Forecast August 2012 Forecast Preliminary September 2012 Forecast
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000
$12,000,000
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
2012 Net Profit Forecast
2011 Actual Year-end June 2012 Forecast July 2012 Forecast August 2012 Forecast September 2012 Forecast
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
New Powersports Inventory2012 to 2011 Comparison
New Powersport Inventories$1,700,000
$1,750,000
$1,800,000
$1,850,000
$1,900,000
$1,950,000
$2,000,000
$2,050,000
$2,100,000
$2,150,000
YTD Sept 2012
YTD Sept 2011
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Fulfilling. Success.
© 2012 Spader Business Management, Inc. All rights reserved.
Used Powersports Inventory2012 to 2011 Comparison
Used Powersport Inventories$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
YTD Sept 2012
YTD Sept 2011
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© 2012 Spader Business Management, Inc. All rights reserved.
Powersports
Noel Lais [email protected]
Spader Business Management800.772.3377
www.spader.com
Thank You!
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 39
• New & Used Motorcycle Registrations
• 2011 vs 2012 YTD trend
• Compiled Monthly
Polk New vs. Used Transactions
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 40
All Motorcycles
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC -
50,000
100,000
150,000
200,000
250,000
ALL MOTORCYCLES
NEW '11 USED '11 NEW '12 USED '12
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 41
On-Hwy Trend
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC -
25,000
50,000
75,000
100,000
125,000
150,000
175,000
ON-HWY
NEW '11 USED '11 NEW '12 USED '12
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 42
ATV Trend
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 10,000
12,000
14,000
16,000
18,000
20,000
22,000
ATV
NEW '11 USED '11 NEW '12 USED '12
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 43
Off-Hwy Trend
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
OFF-HWY
NEW '11 USED '11 NEW '12 USED '12
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 44
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC -
2,000
4,000
6,000
8,000
SCOOTER
NEW '11 USED '11 NEW '12 USED '12
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 45
Dual Purpose Trend
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC -
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
DUAL
NEW '11 USED '11 NEW '12 USED '12
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 46
Top 10 Models by Category
• New Motorcycle Registrations
• Report Months: 201106-201205
• Top 10 US Make Series
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 47
Top 10 Models by Category – On Hwy
Category Rank Make Series Total
ON HIGHWAY 1 HARLEY-DAVIDSON FLHX 25,262
2 HARLEY-DAVIDSON FLTHTK 13,935
3 HARLEY-DAVIDSON FLSTC 9,401
4 HARLEY-DAVIDSON FLHTCU 8,410
5 KAWASAKI EX250-J 7,858
6 HARLEY-DAVIDSON FLHTCUTG 6,451
7 HONDA GL1800 5,729
8 HARLEY-DAVIDSON FLTRX 5,685
9 HARLEY-DAVIDSON FLTRU 4,859
10 HARLEY-DAVIDSON FXDWG 4,463
Total 92,053
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 48
Top 10 Models by Category – Off-Hwy
Category Rank Make Series Total
OFF HIGHWAY 1 HONDA CRF50F 2,113
2 HONDA CRF450R 1,802
3 YAMAHA YZ450F 1,634
4 YAMAHA TT-R110E 1,431
5 KAWASAKI KX450-A 1,384
6 HONDA CRF250R 1,326
7 YAMAHA YZ250F 1,307
8 HONDA CRF70F 1,284
9 HONDA CRF450X (CANADA) 1,269
10 HONDA CRF100F (CANADA) 1,027
Total 14,577
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 49
Top 10 Models by Category - Dual
Category Rank Make Series Total
DUAL 1 KAWASAKI KL650-E 2,550
2 SUZUKI DR-Z400S 1,442
3 SUZUKI DR650SE 1,362
4 BMW R1200 GS 1,198
5 BMW R1200 GS ADVENTURE 1,172
6 YAMAHA XT250 1,102
7 KAWASAKI KLX250T 1,020
8 KTM 530EXC CHAMPIONS 1,008
9 BMW F800GS 819
10 YAMAHA WR250R 742
Total 12,415
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 50
Top 10 Models by Category - Scooter
Category Rank Make Series Total
SCOOTER 1 HONDA NPS50 3,589
2 YAMAHA YW50 2,436
3 YAMAHA YW125 2,402
4 HONDA NHX110WH 1,947
5 VESPA GTS300 SUPER 1,501
6 HONDA PCX125 1,481
7 HONDA CHF50S 1,403
8 VESPA LX150 1,348
9 VESPA LX150IE 1,197
10 YAMAHA XC125V 1,162
Total 18,466
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 51
Top 10 Models by Category - ATV
Category Rank Make Series TotalATV 1 POLARIS RANGER 800 XP 9,603 2 POLARIS SPORTSMAN 500 H.O. 8,239 3 POLARIS RANGER RZR 900XP 6,004 4 POLARIS RANGER RZR 5,928 5 HONDA TRX420FM 5,658 6 POLARIS RANGER 500 EFI 5,072 7 POLARIS RANGER XP800 EPS 4,974 8 HONDA TRX500FM 4,361 9 POLARIS RANGER CREW 800 EPS 3,856 10 HONDA TRX420FE 3,714Total 57,409
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 52
Polk Motorcycle NVPP – National Vehicle Population Profile
• “Snapshot” of all registered vehicles on the road in the US
• Compiled annually
• Current total is 10 million vehicles
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 53
Where do we see most of the Top On Hwy model, the Harley FLHX, Registered?
TOP 10 DMAs NVPP TOTAL COUNT
CHICAGO 3,021
BOSTON MANCHSTR 2,857
NEW YORK 2,729
LOS ANGELES 2,275
MINNEAPLS ST PL 1,945
PHILADELPHIA 1,887
MILWAUKEE 1,855
HOUSTON 1,839
DALLAS FT WORTH 1,832
ATLANTA 1,657
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 54
Where do we see most of the Top Dual Purpose model, the Kawasaki KL650 E, Registered?
TOP 10 DMAs NVPP TOTAL COUNT
DENVER 760
SEATTLE TACOMA 717
LOS ANGELES 647
PORTLAND OR. 542
NEW YORK 516
SAN FRAN OAKLAN 394
SALT LAKE CITY 368
SACRMNTO STK MD 352
ATLANTA 342
ALBUQUERQUE SAN 286
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 55
Motorcycle NVPP – Top 10 Registered Models
Make Name Model Total Count
HARLEY-DAVIDSON FLHTCUI 161,630
HARLEY-DAVIDSON FLSTC 147,393
HARLEY-DAVIDSON XL1200C 127,412
HARLEY-DAVIDSON FLSTF 111,266
HARLEY-DAVIDSON FLHRCI 104,481
HARLEY-DAVIDSON FLHX 93,455
HONDA GL1800 88,851
HARLEY-DAVIDSON FXDWG 77,427
YAMAHA XVS65/XVS65A 77,169
HARLEY-DAVIDSON FLSTCI 73,160
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 56
Motorcycle NVPP – On Highway Category, Top 20 DMAs
Top 10 DMAs Total Count
NEW YORK 244,160
LOS ANGELES 242,552
CHICAGO 180,600
PHILADELPHIA 155,870
BOSTON MANCHSTR 147,027
MINNEAPLS ST PL 137,702
SAN FRAN OAKLAN 130,781
SEATTLE TACOMA 117,893
ATLANTA 110,653
DALLAS FT WORTH 106,139
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 57
Motorcycle NVPP – On Highway Category, Top 20 DMAs (Cont.)
DMA Total Count
WASH DC HAGRSTW 105,548
DENVER 103,530
SACRMNTO STK MD 103,095
CLEV AKRON CANT 100,335
DETROIT 97,505
ORLANDO DAYTONA 91,185
HOUSTON 85,563
MILWAUKEE 84,100
PITTSBURGH 83,607
TAMPA ST PETE 83,274
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© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential. 58
Orlando vs. Seattle Variations in the Mix of Top Models
ORLANDO DMA SEATTLE DMAMake Name Model Total Count Make Name Model Total Count HARLEY-DAVIDSON FLHTCUI 2,346 HARLEY-DAVIDSON FLSTC 2,536HARLEY-DAVIDSON FLSTC 2,141 HARLEY-DAVIDSON FLHTCUI 2,149HARLEY-DAVIDSON XL1200C 1,650 HARLEY-DAVIDSON XL1200C 1,970HONDA GL1800 1,636 HARLEY-DAVIDSON FLHRCI 1,968HARLEY-DAVIDSON FLHX 1,600 YAMAHA YZF-R6L 1,578HARLEY-DAVIDSON FLSTF 1,586 HARLEY-DAVIDSON FLSTF 1,526YAMAHA XVS65/XVS65A 1,240 HARLEY-DAVIDSON FLHX 1,446HARLEY-DAVIDSON FLHRCI 1,179 HARLEY-DAVIDSON FLHR 1,424HARLEY-DAVIDSON FLHR 1,149 HARLEY-DAVIDSON FLSTCI 1,424SUZUKI GSX1300R 1,100 HARLEY-DAVIDSON FXDWG 1,260HARLEY-DAVIDSON FLHT CLASSIC 1,071 HONDA GL1800 1,244HARLEY-DAVIDSON FXDWG 1,039 HONDA CBR600RR 1,142YAMAHA YZF-R6L 997 YAMAHA YZFR1 1,111HARLEY-DAVIDSON FLSTCI 968 HONDA CMX250C 1,038SUZUKI GSX-R1000 943 YAMAHA XVS65/XVS65A 1,008YAMAHA XVS1100/A 938 HARLEY-DAVIDSON FLHRI 948SUZUKI VL800 900 HONDA VT1100C 922YAMAHA YZFR1 890 YAMAHA XVS1100/A 899HONDA CBR600RR 860 SUZUKI SV650 889SUZUKI GSX-R600 815 SUZUKI GSX-R600 883
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59© 2012 R. L. Polk & Co. All rights reserved. Proprietary and confidential.
Thank you!
Mike Dixon, Product Release Specialist
Phone: 248.728.7739
Email: [email protected]
Jody Doublestein, Account Manager
Phone: 562.505.0287
Email: [email protected]
For more information please visit:
www.polk.comAny use of this material including reproduction, modification, distribution or republication without the prior written consent of R. L. Polk & Co. is strictly prohibited.
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Q&A
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Thank you for attending!