October 2011 Volume 16, Issue 7 This Months EventsWednesday, October 5, 5:30 PM ~ Grand Opening, BB& T, 625 A1A North ~ Free for members & first time guests Wednesday, October 12, 7:30 AM ~ Chamber Before Hours, Elizabeths Caf located in Sawgrass Village ~ Sponsored by Marks Gray, P.A. ~ NEW PRICING! $7.50 for members & $10 for guests Wednesday, October 26 , 5:30 PM ~ Chamber After Hours, Urban Flats, 330 A1A North, Suite 208 ~ $15 for members & guests in advance, $20 at the door. To 285reserve your ticket, call 2852004.

PONTE Ponte VEDRA Vedra BEACH CHAMBER Chamber CHAT ChatSmall Business of the Year AwardsIt is again time to nominate your business or one of your fellow Chamber members for Small Business of the Year (SBoY). Nominations will be accepted via mail, email or fax through 5 pm, Friday, October 14. Nominees information forms are due in by Friday, October 28, so that the nominees can be included in the November Chamber Chat which will go online Tuesday, November 1, as well as in the Ponte Vedra Recorder on Friday, November 4. On Monday, November 11, beginning at 1 pm the finalists will be interviewed by the SBoY committee: Felicia Cox, Vincent Grassia, Dr. Erika Hamer, Julie Davidson and Ginger Lilley Peace. This interview will account for 50 % of their evaluation or a total of 50 points. Their written information forms will account for the rest of the evaluation in the following manner: History & Philosophy, 10 points ~ Demonstrate that you are an established business. Give a brief history of your company, the mission of your business and your business philosophy. Attach appropriate company literature in the addendum. Management ,10 points ~ Discuss techniques you have used in managing your business. What are your longterm goals for the next three years? How do you conduct your business planning? Growth, 10 points ~ Demonstrate the growth of your company. Categories could include the number of employees, increased sales or unit volume or additional locations. Please state the

Dr. Darryl Hill of Ponte Vedra Animal Hospital, our 2011 SBoY winner. reasons for this growth and demonstrate your role in the growth. Innovativeness and Response Continued on Page 2 Application on Page 3

CHECK US OUT ON:http://www.facebook.com/ pontevedrachamber

http://twitter.com/pvbchamber

Golf Tournament to Benefit Wounded Warrior ProjectOur 2012 Chamber Golf Tournament will be held Monday, February 20, Presidents Day, at Palencia and a portion of our proceeds will benefit Wounded Warrior Project (WWP). Dan Nevins, former community outreach manager for the PGA Tour and now Director of Warriors Speak for WWP will be our Honorary Chair. Dan began his military career out of high school and served eight years. After his enlistment was up, he joined the California Amy National Guard while earning a BS from Sonoma State University in Northern California. Dan then went to work for Pfizer Pharmaceuticals, but was called up and deployed to Iraq in early 2004. Nine months later he was hit by a improvised explosive devise and suffered a traumatic brain injury plus his left leg was amputated below the knee and his right leg severely damaged. After months of surgery and rehab, Dan was medically retired and relocated to Jacksonville with his family. Here he went to Continued on Page 2

Inside this edition:Ambassadors Chamber Clips Chamber Contacts Events Event Photos New Memberships Presidents Message SBoY Application SBDC Tip 8 9 2 4 6,7 4 2 3 8

Sawgrass Wine Festival 5

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Presidents MessageDear All, is designed to be interactive it is most effective when you do not Lets face it. If your business is not just use it as a broadcast medium into social networking, you are for one-to-many messages, but just not in it to win it. also truly interact with your Relationship marketing has contacts. always been the best vehicle for 7: Strike a balance small business marketing, but The content of your posts counts. work of moth has given way to net speak. Facebook, twitter, etc. While you should not get too personal, you should not be too whether you love them or hate business-like, either. That is, your them does not matterthey are contacts do not want to just see how we communicate now. So post after post about the product here are a few more tips for or service you provide, until it mastering the beast! seems that its just spam. They will 5: Do not flood the market : unfollow or hide you pretty Posting regularly is important, but quickly if that happens. Let your it is just as important not to business associates get to know over-post. If you use an you a little the professional you, aggregator app that makes that is. Post occasionally about posting easy, you might be your activities that are relevant to tempted to fire it up in the am your business. . Even though and send out five or 10 posts all these do not directly promote at once on all your networks. It is your business, they provide a much better to space them out glimpse of you as a person, throughout the day, so that your without getting overly personal. followers and friends do not get People like to do business with overwhelmed or lose interest in people they know. what you have to say after seeing 8: Do not just link several posts in a row from you. Some people use their social 6: It is not all about you networking sites to post links Maybe you think that since you lots and lots of links. When those are promoting yourself (or your links are relevant to your business, business), all you need to do is that is great, but it is not enough. post about what you are doing. I Think of how you feel when you see people who put out post go to a Web site that is nothing after post about themselves but but links to other Web sites. Do never seem to participate in the you see that site as a real discussions or otherwise indicate resource or just as a way station that they are also reading their for getting to the real resources? friends posts. Social networking SBoY continued to Adversity and Competition 10 points ~ Show how your business has been innovative in its business approach. Describe problems and how you overcame them. How have you responded to your competition? Leadership and Community Contribution 10 points ~ Outline your contribution to the community through assistance to other business, volunteer activities, government lobbying, etc. List your involvement in professional and trade organizations including the Ponte Vedra Beach Chamber of Commerce. The award will be given away at our 2011 Small Business of the Year Award Ceremony and Luncheon to be held on Wednesday, November 14, at

Use the link as a way to highlight your own expertise and opinions and to (subtly) help promote yourself.9: Dress it up with multimedia Sometimes, words just are not enough and often they do not stick in a persons mind nearly as long, nor as positively, as visual images do. Todays social networking services make it easy to dress up your posts with more than just text, and those features arent just for sharing pictures of your pets and your family vacation. 10: Use paid advertising wiselyMany of the social networking sites, such as Facebook, support themselves by taking paid advertising. You can buy an ad; the advantage of this is that it will appear on the pages of people you do not know. It is a way to introduce yourself and your business to strangers without sending them friend requests (which many will ignore and consider rude coming from people they do not know). The key here is to make the ad interesting and intriguing enough to draw them to your own site. Otherwise, it will be ignored, as most online advertising is. Hope this helps you get started. See you on the net.

50 A1A North, Suite 102 Ponte Vedra Beach, FL 32082 904-285-2004 info@pontevedrachamber.org Board of Directors: Christine Adams ~ Rogers Tower, P.A. ~ 473-1400 Darby Brower ~ Brower Financial Group ~ 280-1669 Felicia Cox ~ Florida Bank ~ 5437055 Vincent Grassia ~ The Ponte Vedra Recorder ~ 285-8831 Dr. Erika Hamer ~ Ponte Vedra Wellness Center ~ 273-2691 Craig Hamilton ~ Pineapple Post ~ 249-7477 Frances King ~ King & Associates Insurance Agency ~ 273-9839 Dan Monk ~ Pussers Bar & Grille ~ 280-7766 Marshall Reddy ~ FranNet Principal Florida ~ 280-1949 Jared Rice ~ THE PLAYERS Championship ~ 273-3453 Staff: Ginger Lilley Peace ~ Chamber & Visitor Center Executive Director Julie Davidson ~ Sales & Service Manager Penny Dickhens ~ Chamber Tourism Coordinator Dan Worrell ~ Accountant Bryan Goode III ~ Counsel of WWP continued to work for the PGA Tour in 2007. A year later, a severe infection led the amputation of his right leg below the knee. In 2008, Dan was awarded the George C. Land Award for Courage, the highest award given by Wounded Warrior Project. Although also a highly decorated soldier, this award remains his most significant honor and he credits WWP with his successful rehabilitation, positive attitude, can do spirit and his passion for helping his fellow warriors. Dan joined the WWP in 2009 and is now the Director of Warrior Speak, a prestigious group of wounded warriors and caregiver s who have been selected to share their inspirational stories with the public. Please save the date to join us and meet Dan February 20, 2012.

Felicia11:30 am at a location to be determined. The Small Business of the Year will be recognized in the Chamber Chat, in Constant Contact, on our website and in the Ponte Vedra Recorder. The winner will display the Small Business of the Year banner in their office for one year.

NOMINATION FOR SMALL BUSINESS OF THE YEAR AWARD Dear Chamber Member: We encourage each of you to nominate any of your fellow Chamber members for our first ever Small Business of the Year Award. This award will be given away at our 2011 Small Business of the Year Award Ceremony and Luncheon to be held on Wednesday, November 14. The following criteria must be met for nomination: 1. 2. 3. 4.

Business: Nominees must be of Retail, Service, or Professional sector. Small Business: Nominees business must have 25 or fewer employees Chamber Membership: Business must be a member in good standing of the Ponte VedraBeach Chamber of Commerce.

Business Image: The business must project a positive image from the standpoint of its physicalappearance. The management, tools and materials utilized to conduct the business shall represent quality, and the business dealings and reputation must be above reproach.

5. Innovativeness of Product or Service Offered: Evidence of creativity and nation in providing management of the business should be available. 6. money, etc.) to the community via projects, clubs, etc.

imagi-

Contribution to the Community: The nominee must have donated resources (time, talent,

The Small Business of the Year will be recognized at in our Chamber Chat, in Constant Contact, on our Recorder website and in our local newspaper, The Ponte Vedra Recorder. To place your nomination, simply write the name of the business below and include their address, phone number and a contact person. This information will allow us to facilitate the nomination process from there. Return your nomination by mail, fax, or email Friday, October 14, at 5pm to: Ponte Vedra Beach Chamber of Commerce 50 A1A North, Ste. 102 Ponte Vedra Beach, FL 32082 904-285Fax: 904-285-8488 Email: info@pontevedrachamber.org

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Grand Opening ~ BB&TGrand Opening Wednesday, October 5, 5:30 PM BB&T ~ 625 A1A North Members & Guests FreeBB&T Corporation, headquartered in Winston-Salem, N.C., is among the nation's top financial-holding companies with $159 billion in assets and market capitalization of $18.7 billion, as of June 30, 2011. Its bank subsidiaries operate approximately 1,800 financial centers in the Carolinas, Virginia, West Virginia, Kentucky, Georgia, Tennessee, Maryland, Florida, Alabama, Indiana, Texas and Washington, D.C. BB&T's operating strategy distinguishes it from other financial holding companies. BB&T's banking subsidiaries are organized as a group of community banks, each with a regional president, which allows decisions to be made locally, close to the client. This also makes BB&T's client service more responsive, reliable and empathetic.

Chamber Before Hours ~ Marks Gray, P.A.Chamber Before Hours Wednesday, October 12, 7:30 AM Elizabeths Caf, Sawgrass Village Sponsored by Marks Gray, P.A.PRICING: NEW PRICING: $7.50 for Members & $10 for Guests Includes Breakfast!Marks Gray has solid roots in Jacksonville, in Florida and in the Southeast, and they have a long history of serving their clients diverse business needs, along with their long-standing civil litigation practice. Founded in 1899 by Richard Marks, they are proud to be in our second century of service to our clients and community. Their peers have bestowed upon them an "AV" rating, the highest MartindaleHubbell rating available. Judges, lawyers, and community leaders know that the Marks Gray name stands for integrity, quality and responsiveness. Judges and opposing counsel trust their word. As a result, they are often able to achieve with a telephone call what others require formal and expensive pleadings to accomplish.

Chamber After Hours ~ Urban FlatsUrban Flats is the place to be every week for Wine Down Wednesday Their charming wine bar is the perfect place to unwind after a long work day. Join us for Wine Down Wednesday and expand your global wine horizon as we sample flavors from the worlds finest wine regions (along with delicious $15 for members & guests in advance, flatbread and appetizers). What a great way to $20 at the door! celebrate the middle of the week!

Wednesday, October 26, 5:30 PM Urban Flats, 330 A1A North, Suite 208

New MembersAIT Environmental Technology John Machnic 830830-13 A1A North, #306 Ponte Vedra Beach, FL 32082 904-553904-553-6202 904-395904-395-9032 jmachnic@aitenvirotech.com www.aitenvirotech.com Cindy Rene Bishop 73 DeWees Avenue Atlantic Beach, FL 32233 904-246904-246-0075 crbishop2@gmail.com MidMid-Fla Heating & Air Milena Lyons 5315 A1A South St. Augustine, FL 32080 904-794904-794-9494 386-462386-462-9283 Milena@midMilena@mid-fla.com www.midwww.mid-fla.com Regus Jessica Waugerman 822 A1A North, Suite 310 Ponte Vedra Beach, FL 32082 904-415904-415-8172 904-642904-642-7734 Jessica.waugerman@regus.com www.regus.com

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Chamber Chat

Thanks To All Who Assisted with the Sawgrass Wine Festival

Bronze

Sponsors

Presenting Sponsors

Volume 16, Issue 7

Silver Sponsor

Made Possible by a Generous Grant from

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Cooperating Sponsor

Chamber Chat

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MidChamber Before Hours ~ Mid-Fla Heating & Air

Milena Lyons of Mid Fla Heating & Air with Felicia Cox of Florida Bank, Chamber President.

Bob Baer of Robert Baer Publishing introduces himself to the group as Chamber Executive Director, Ginger Lilley Peace, looks on.

Milena Lyons speaks about her company and their expansion into St. Johns County.

Grand Opening ~ Fred Astaire Dance Studios

vonsayVieng Khan vonsay-Ivanov, Vida Vongsay VongsayDrury with Faith Harvey, owners of Fred Astaire Dance Studio.

Faith, Vieng and Vida cut the ribbon opening their new business with Felicia Cox and Ginger Lilley Peace.

Justine Erwin and Vieng Khan VonsayVonsayIvanov give a dance demonastation.

Sawgrass Wine Festival ~ Thursday Dinner

Master Sommelier John Blazon along Ginger Lilley Peace, John Blazon along with Dinner with April Hart & Christin McMannus. Chairman, Chris Hoffman.

Chris Peaces discusses the wine choice with Felicia Cox.

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Volume 16, Issue 7

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Sawgrass Wine Festival ~ Friday Seminars

Tom Johnsons Spanish Wine Brian Dvorat, National Sales Manager Morgan Hartman, Vine Seminar was full and had to turn Connections, introduces sake of Scotts Selections, offers $350 the premier beverage of Japan. some away! bottles of scotch to taste.

April Biller ready for the vodka tasting presented by Ketel Ones Dianna Greee.

Sawgrass Wine Festival ~ Saturday & Sunday Tastings

Chamber Chat

Volume 16, Issue 7

Page 8Ambassadors:Chairman Lindsey Godfrey ~ Ponte Vedra Beach Realty Bob Baer ~ Robert Baer Co. April Biller ~ Hampton Inn Brian Crooke ~ BB & T Jennifer Foreman ~ SunTrust Bank 285285-6522 386-1484 373-3111 280-9390 332-8838 366-6317 221-2605 273-2246 9973051 610-3074 543-9622

Thanks to Our September Ambassadors

Bob Baer April Biller Brian Crooke Tracy Deken Jennifer Foreman Lindsey Godfrey

Russ Martin Ed Mercel Debbie Michala Kristin Pirris Heather Senterfitt Jonathan Sterling

Russ Martin ~ Shorelines Ed Mercel ~ Queen's Harbour Real Estate Co. Debbie Michala ~ Processing Solutions Kristin Pirris ~ Pirris Insurance & Financial Services Heather Senterfitt ~ First Coast Focus Jonathan Sterling ~ Winston Family YMCA

To Become an Ambassador, call Lindsey today!

Small Business Tip~Cathy Hagan, SBDC at UNFBy paying attention to external Political, Economic, Sociocultural, and Technological factors (PEST), entrepreneurs can use the results to develop a game plan using their companys own unique Strengths, Weaknesses, Opportunities, and Threats (SWOT). PEST factors are often out of managements control, but that is not a good excuse for ignoring them. By identifying trends in these areas, the business leader can evaluate how his or her business can capitalize on a new business opportunity or combat a possible threat. From here, a SWOT analysis relates the external opportunities and threats to the internal strengths and downside of a strength. The best scenario is when internal strength meets external Scanning the environment can be as simple as opportunity. The worst is when weakness keeping up with industry trends through meets threat. But what if a weakness meets industry associations, conducting a regular an opportunity? It might be worth your time internet search, or mystery shopping and effort to turn that weakness into a competition. Does the rapid growth in the strength or at least do as much as you can to Hispanic population present any opportunities overcome it. And when strength meets or threats? What role will changes in online threat, you may be strong enough to fight the buying have? Is there an advantage in going threat head-on. green? And what about the economy, healthcare reform, etc.? weaknesses of the organization. A strength is anything that gives your company a competitive advantage. A weakness can be the absence of or the

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Chamber ClipsDagher Printing has been providing superior service to our customers in Jacksonville including the Beaches and Ponte Vedra for over 25 years. We are a family owned and operated business, we care for our customers, with a focus on affordability and a special attention to detail. We are excited to announce our new website! This one stop shop helps small businesses that are budget conscious create their own flyers, cards and brochures with over 400 design templates and the ability to mail from one easy location. YAYAPRINTING.NET. Dear Members, Since October is Breast Cancer Month. you can go on my website and order jewelry and 20% of their order will go to Susan G. Komen. This will be open from October 1st - 15th. Sterling Wishes, Your Silpada Designs Representative Lori Parham, Senior Rep. Res: 904.220.4556 Cell: 904.655.8953 View the catalog at: www.mysilpada.com/lori.parham

Employees of 5th/3rd are individually committing to the Annual Contribution to the United Way Campaign. PVB Personal Banker ~ Linda Birdwell is leading the involvement for all of North Florida 5th/3rd employees. She has engaged all in various contests, in volunteering of their time and providing different levels of awards for each employee that have committed to the Campaign! A special thanks to the local companies who donated their products and services.GTM RESEARCH RESERVE BROWN BAG LUNCH LECTURE The GTM Research Reserve will host its October brown bag lunch lecture at noon on Friday, October 7th, at the GTM Research Reserve Environmental Education Center. (EEC) Bring your lunch and join GTM Environmental Educator Lauren Flynn and Nease High School students as they partner to share some of the latest information regarding marine debris. Participants will hear about findings from the recent International Coastal Cleanup conference and local data from the Nease International Baccalaureate Program Beach Cleanup conducted in March each year. Participants will gain an understanding of the purpose, importance and scope of the International Coastal Cleanup and data collected. Participants will also learn ways to help lessen the impact of debris and upcoming cleanup events in which they can participate. There is no cost to attend the lecture. The EEC is located at 505 Guana River Road, Ponte Vedra Beach. For reservations please call 904-823-4500. Increasing Demand for Flexible Workplaces Fuels Regus Growth in Florida Regus, the worlds largest provider of flexible workplaces, is scheduled to open its newest full service business center in Ponte Vedra at 822 N. A1A on December 12, 2011. Regus operates more than 1,100 business centers across 500 cities in 90 countries. Products and services range from fully equipped offices to professional meeting rooms, business lounges and the worlds largest network of video communication studios. Regus enables people to work their way, whether it is from home, on the road or from an office. Customers such as Google, GlaxoSmithKline, and Nokia join hundreds of thousands of growing small and medium businesses that benefit from outsourcing their office and workplace needs to Regus, allowing them to focus on their core activities. Over 900,000 customers a day benefit from Regus facilities spread across a global footprint of 1,200 locations in 550 cities and 89 countries, which allow individuals and companies to work wherever, however they want to. For more information, visit www.regus.com.

Dr. Eye, CEO and CMO of Cenegenics Medical Institute Jacksonville, has been asked to join the faculty of the internationally recognized Age Management Medical Group. AgeManagement Medicine is a proactive, preventative approach to medicine focused on preservation of optimum human function and quality of life making every effort to modulate the process of aging prior to the onset of degenerative aging. At the BiAnnual conference, held in Las Vegas this November, Dr. Eye will be presenting cutting-edge research to physicians on the topic of: Why Humans Age, with a specific focus on regenerating our telomeres to extend our life spans. McCorvey joins IronStone Bank, a division of First Citizens Bank Michelle McCorvey is the new North Florida Area Executive for IronStone Bank, a division of First Citizens Bank. She assumes overall management responsibilities for the banks Duval and St. Johns county operations, including commercial, business and retail banking efforts. McCorvey has more than 18 years of experience serving the markets financial needs. Her new position represents a homecoming for her. Earlier in her career, she spent eight years at IronStone as a commercial banker and construction lending manager. She most recently served as a loss-share manager and Jacksonville city president for another bank. First Citizens Bank has received several national awards for strength and safety. Its I ronStone Bank division will take the First Citizens name in early October and draw on the strength of the companys 113-year legacy. McCorvey is based at the Sawgrass office, 822 A1A North #100, Ponte Vedra Beach. The bank also operates offices in Jacksonville at 5180 Baymeadows Road and 4300 San Pablo Road South.