M O R N I N G

Call it morning paniC. the alarm CloCk rings, your eyes pop open, and

you’re immediately off to the raCes, filled with antiCipatory dread

about the day’s myriad tasks. it’s super stressful! while most people

Can simply set an alarm CloCk and get up at the desired time, almost ev-

erybody has trouble rousing themselves at some point, and many people

frequently sleep through their alarms. do you have trouble waking up

on time in the mornings despite desperate attempts to do so? beCause

i do! i feel useless when i wake up late, its a mood’s breakdown for a

whole day. so yes, it’s important for me to prepare how i wake up for

the next day.

frequently i have routines to avoid a morning rush, here are some of

my tips:

1. Choose your daily outfit at night before

prepare your goods next to exit door or foremost put them in your Car

would be a better ChoiCe

2. showering at late night before, thus no need a morning bath

3. ask your dearest one to have you a morning Call. it doesn’t work for

me, but at least it’s boosting up my morning mood!

4. at last, my best shot is setting alarm ringtone with Counter strike

theme. i straightly wake up from suCh a serial-killer-dream. totallyone

of the best deCision that i made in entire life!

the point is, how you start your morning really matter for your

mood in entire day.therefor, “have a great morning” means “have a niCe

day people!”

Cheers,

Dwimayu Budinastitieditor in Chief

R U S H

C O N -T E N T S

O C T O B E R 2 0 1 2

LETTERS FROM EDITOR

SPREAD MORNING RUSH

INTERVIEW REVERSE

ITEM OF THIS MONTH CLUTCH

2

4

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MORNINGRUSH

MORNINGRUSH

PHOTOGRAPHER ALDO MALEOSTYLIST DWIMAYU BUDINASTITI

STYLIST ASSISTANT ARAFINA NASTITIMAKE UP ARTIST MELISSA PRATIWI

MODEL MAULANA KASETRA & DEAVY ANGGITALOCATION ESSENCE APARTMENT KEMANG

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white tees / howler terror Club / 140.000 idr

glitters Camel sweater / argyle & oxford / 250.000 idr

howler terror Club / varsity t-shirt / 140.000 idr

labelous / olive dress / 269.000 idr

oxford dark grey shirt / rokka / 250.000 idr

embellised peaCh dress / mabibili / 149.000 idrth-14 Creme shoes / mariposa / 179.000 idrdark roCk neCklaCe / odeoni / 125.000 idr

randa pourpre shirt / Chopin Java / 235.000 idrChopin Cargo / Chopin Java / 235.000 idrdionysus shade-off brown shoes / kegou / 575.000

v-baCk midi dress / belle and bold / 50.000 idrb016 neCklaCe / Chain reaCtion / 105.000 idr

soCrus grey sweater / ophidio / 345.000 idrChopin poCket tees white / Chopin Java / 90.000 idrCarter tan shoes / amble / 679.000 idrChino navy blue / rokka / 350.000 idr

dominique shirt / needle tales / 199.000 idrminka navy pants / dJody / 159.000 idrkara grey shoes / amble / 549.000 idrpapier sheer bag / odeoni / 998.000 idr

paCo shirt / Zaakunika / 340.000 idrphoenix blaCk shoes / amble / 729.000 idrpants wm Chino khaki / wear mustaChe / 325.000 idr

aCaCia shirt / malCa / 200.000 idrayasofia pants / needle tales / 215.000 idr

empress tote bag / odeoni / 875.000 idr

miss Carter tan / amble / 549.000 idrasymmetriC Cut dress in green / belleand bold / 245.000 idrtail green undefined neCklaCe / blanCvie / 80.000 idr

drasus blaCk sweater / ophidio / 360.000 idr

FEATURED BRAND

REVERSE

founder “ : aJie nugroho, maria moniCa leoningrum, segara banyu bening, andstephanie oCtavia (but is Currently being run by stephanie oCtavia and vida aisha)

CAN YOU DESCRIBE THE COLLECTION TO US?

all of the produCts we made are reversible, means you Can use inside and outside or front and baCkside of the bag. eaCh side has its own design, so you basiCally Can use it intwo different oCCasions. you only need to re-verse it, then voila! you get a Completely different bag Clinging your body! our newest ColleCtion (released this month) is going to be less shape and simple, but playing with more fabriC and Colors.

WHO DO YOU IMAGINE WEARING YOUR DESIGNS?

all of the people! but what’s in top of our mind is male or female age 18-25 who have highmobility yet fashionable.

WHAT WERE THE INSPIRATIONS BEHIND THE COL-LECTION?

people esp. our Customer, fashion, and life itself.

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“REVERSIBLEUNIqUE &STyLISH“REVERSE

WHAT MUSIC DO YOU LISTEN TO WHEN YOU’RE DESIGNING?

well, aCtually there is nothing in partiCular, it Changes depending on what mood that we want to bring through our designs. sometimes it Can be really fun and exCited, but in other time we listen to soft and Comfy songs.

TELL US SOMETHING WE PROBABLY DON’T KNOW ABOUT REVERSE!

the two sides in our bag also represent our different perspeCtives in seeing life.

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HOW DO YOU FEEL WHEN YOU SEE PEOPLE WEAR-ING YOUR DESIGN?

of Course we are happy, really! and we will learn how they use it: are they Comfortable enough? what kind of style do they use while using one partiCular bag? and so on. by do-ing these, we will improve day by day, hoping more and more people using our bag and appreCiate the uniqueness of it, that is reversible.

DESCRIBE REVERSE IN 3 WORDS...

reversible, unique, and stylish

WHAT DO YOU THINK ABOUT LOCAL FASHION NOWADAYS? WHAT’S IN?

we think that our loCal fashion is improving day by day in many ways. it means that the Competition is going more Competitive yet we need to improve our produCts to sur-vive (we Can see from more agenCies are Cat fighting to organiZe loCal brands baZaars). this is good, really good. it implies two main things that are more people in indone-sia appreCiate and enJoy our loCal produCts and there are bigger opportunities for indonesia (us as well) to Compete with other Countries in the world. one thing that we like from loCal produCts (and is happening) is the loCal brands we have now don’t forget their own partiCular style

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blaCk seCret ClutChodeoni

799.000 idr

ITEM OF THIS MONTH

blaCk seCret ClutChodeoni

799.000 idr

CLUTCHClutCh it tightly, small enough to be a purse, large enough to hold neCessities matCh it with your attire,

personal touCh on your outfit

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red seCret ClutChodeoni799.000 idr

blaCk seCret ClutChodeoni

799.000 idr

BLACK SECRET CLUTChODEONI

799.000 idr

red seCret ClutChodeoni

799.000 idr