october 31,2013 - sec2013/07/09  · october 31,2013 chair mary jowhite commissioner luis aguilar...

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October 31, 2013 Chair Mary Jo White Commissioner Luis Aguilar Commissioner Daniel Gallagher Commissioner Kara Stein Commissioner Michael Piwowar Securities & Exchange Commission 10 F Street, NE Washington, DC 20549 Comments of Asian American Community on SEC Proposal for Crowdfunding: Recipe for Disaster “Since the SEC was first established by President Roosevelt almost eighty years ago (1934), it understood the importance of avoiding Ponzilike schemes and protecting the vulnerable. Unfortunately, the SEC’s proposed plan for equity crowdfunding could do more damage than any of Madoff’s Ponzi schemes ever did, “ Faith Bautista, President & CEO, National Asian American Coalition. Dear Chair White and Commissioners Aguilar, Gallagher, Stein and Piwowar, The National Asian American Coalition (NAAC) previously filed comments opposing the lifting of the ban on hedge fund advertising on July 2, 2013. We suggested that the minimum income for any hedge fund advertising should be restricted to families with $350,000 or more in annual income and $3 million or more in assets. The SEC’s proposed crowdfunding plan allowing internet sales by startups and small businesses of ownership stakes is potentially dangerous, even to sophisticated wealthy potential investors. Sadly, the SEC appears to have failed to consult with any nonprofits working with our nation’s 130 million Asian American, Black, Latino or immigrant communities before drafting this proposed regulation. The SEC crowdfunding plan is far more dangerous than unrestricted hedge fund advertising since it will affect the 70% of the Americans who live from paycheck to paycheck and allow them to invade their 401(k) for investment purposes. Specially, the SEC crowdfunding plan will allow any startup or small business, (even if it has no potential to ever return a profit) to raise $5,000 a year from the 70% of Americans who live from paycheck to paycheck. It would also allow highly risky startups and small businesses, including scams and 1701 Pennsylvania Avenue, NW, Suite 300, Washington, DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | www.naacoalition.org

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Page 1: October 31,2013 - SEC2013/07/09  · October 31,2013 Chair Mary JoWhite Commissioner Luis Aguilar Commissioner Daniel Gallagher Commissioner Kara Stein Commissioner Michael Piwowar

October 3113 2013

Chair Mary Jo13 White Commissioner Luis Aguilar Commissioner Daniel GallagherCommissioner Kara Stein Commissioner Michael PiwowarSecurities amp Exchange Commission 10 F Street NE Washington DC 20549

Comments of Asian13 American13 Community13 on SEC Proposal for CrowdfundingRecipe for Disaster

ldquoSince the SEC was13 first13 established by President13 Roosevelt13 almost13 eighty years13 ago (1934) it13 understood the importance of avoiding13 Ponzi-shy‐like schemes and protecting the vulnerable

Unfortunately13 the SECrsquos proposed plan for equity crowdfunding could do more damage than any of Madoffrsquos Ponzi schemes ever did ldquo Faith Bautista President amp CEO National Asian

American Coalition

Dear Chair White and Commissioners Aguilar Gallagher Stein and Piwowar

The National Asian13 American13 Coalition13 (NAAC) previously filed comments opposing thelifting of13 the ban on hedge fund advertising on July 2 2013 We suggested that the minimum income for any hedge fund advertising should be restricted to families with $350000 ormore in annual income and $3 million or more in assets

The SECrsquos proposed crowdfunding plan13 allowing internet sales by startups and smallbusinesses of ownership13 stakes is potentially dangerous even13 to sophisticated wealthy potential investors Sadly the SEC appears13 to have failed to consult with any nonprofits13 working with our nationrsquos 130 million Asian American Black Latino or immigrantcommunities before drafting this proposed regulation

The SEC crowdfunding plan13 is far more dangerous13 than unrestricted hedge fund advertisingsince it will affect the 70 of the Americans13 who live from paycheck to paycheck and allow them to invade their 401(k)13 for investment13 purposes Specially the SEC crowdfunding planwill allow13 any startup or small13 business (even if13 it has no potential13 to ever return a profit) to raise $5000 a year from the 70 of Americans who live from paycheck to paycheck Itwould also allow13 highly risky startups and small businesses including scams and

1701 Pennsylvania Avenue NW Suite 300 Washington DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | wwwnaacoalitionorg

sophisticated Ponzi schemes to generate $10000 a year13 from a typical family of four13 earning $10000 in San Francisco1

This ill-shy‐conceived Ponzi plan does not even require that a startup seeking funds verify compliance with what are admittedly loose investment limits That is a family thatpreviously never earned more than13 $40000 a year (with a breadwinner that has just losther job and13 is now dependent o food13 stamps) could13 easily pretend13 that she has $25000013 in13 income and invest $25000 a year She could therefore invest13 her entire 401(k)13 retirement13 in a startup where the chances of13 success are less than one in a hundred

The NAAC and many of its partners particularly faith-shy‐based groups from the Black13 and Latino13 communities will be seeking meetings with SEC Chair White and each of thecommissioners to discuss their concerns during the week of November 12th

We also urge the SEC to contact a broad range of minority-shy‐led faith-shy‐based organizations as well as government and corporate leaders as to the advisability of creating a platform forwhat are in effect potentially sophisticated Ponzi schemes For example please contact the CEOs of Google 2 Facebook and13 Apple Consumer Financial Protection Bureau (CFPB)Director Richard Cordray Federal Reserve Vice Chair Janet13 Yellen the trustee suing MadoffNew York State Attorney General Eric Schneiderman and former New York State Attorney13 General Eliot Spitzer

In addition we urge the SEC to conduct13 hearings in at13 least13 four geographical areas of the United States including at least one in the Silicon Valley to secure community input on theadvisability13 of this proposed crowdfunding13 plan Many13 community13 groups we are working13 with from the Black Latino and Asian American communities including faith-shy‐based and traditional nonprofits will seek13 to participate in13 such13 a hearing

Special Vulnerability13 of New Immigrants and Need for Financial Education

Although the new SEC crowdfunding plan pointed out above endangers the 70 ofAmericans who live from paycheck to paycheck ldquoget rich13 quickrdquo schemes are particularlyattractive to13 unsophisticated new immigrants a disproportionate number of whom are minorities or do not speak English well and often depend on their children for mostfinancial13 decisions

Although this proceeding does not address the lack of financial education among minoritiesand those living13 from paycheck to13 paycheck we would also13 urge the SEC to13 join in a major effort to promote13 comprehensive13 financial education that could substantially13 diminish the13 likelihood13 of overreaching Ponzi-shy‐like schemes and other unsavory methods aimed at

1 In San Francisco families of four that13 earn up to $100000 a year are eligible for HUD fair market13 rentalsubsidies

2We will be meeting with Google to in part discuss this as well as meetings with the CFPB the FederalReserve Treasury and the Comptroller13 of the Currency13 to secure their insight and input13

1701 Pennsylvania Avenue NW Suite 300 Washington DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | wwwnaacoalitionorg

financially unsophisticated Americans We note with interest for example that former SECChair Mary Schapiro13 is to13 her great credit a major advocate of financial education and hope that13 all SEC commissioners share her commitment13 and passion3

In conclusion the NAAC and its many minority partners strongly support startups and smallbusinesses They can13 best survive and prosper through sophisticated venture capital andproper due13 diligence13 conducted by13 the13 loan process system at the13 SBA and at regulated financial13 institutions Under no circumstances however should the 90 of13 Americans with $100000 or less in income or the13 70 of Americans who13 live13 from paycheck to13 paycheck be targeted for such risky investments4 And under no circumstances should any startup be able to secure any investments without appropriate verified and stringentdeterminations as to13 the income and13 net worth13 qualifications of any potential investors

Most sincerely

Faith13 Bautista President and13 CEO

3 At our meeting with the SEC we will be joined by low-shy‐income minority high school students and theirteachers from the King-shy‐Chavez Neighborhood of Charter Schools who are focusing on financial educationand13 wish13 to13 protect their parents form unsavory13 practices

4 Please also note that the SEC13 proposal seems to confuse income with13 net worth That is it appears thatinvestors with income or net worth greater than13 $100000 could contribute as much as 10 of theirannual income or net worth

1701 Pennsylvania Avenue NW Suite 300 Washington DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | wwwnaacoalitionorg

Page 2: October 31,2013 - SEC2013/07/09  · October 31,2013 Chair Mary JoWhite Commissioner Luis Aguilar Commissioner Daniel Gallagher Commissioner Kara Stein Commissioner Michael Piwowar

sophisticated Ponzi schemes to generate $10000 a year13 from a typical family of four13 earning $10000 in San Francisco1

This ill-shy‐conceived Ponzi plan does not even require that a startup seeking funds verify compliance with what are admittedly loose investment limits That is a family thatpreviously never earned more than13 $40000 a year (with a breadwinner that has just losther job and13 is now dependent o food13 stamps) could13 easily pretend13 that she has $25000013 in13 income and invest $25000 a year She could therefore invest13 her entire 401(k)13 retirement13 in a startup where the chances of13 success are less than one in a hundred

The NAAC and many of its partners particularly faith-shy‐based groups from the Black13 and Latino13 communities will be seeking meetings with SEC Chair White and each of thecommissioners to discuss their concerns during the week of November 12th

We also urge the SEC to contact a broad range of minority-shy‐led faith-shy‐based organizations as well as government and corporate leaders as to the advisability of creating a platform forwhat are in effect potentially sophisticated Ponzi schemes For example please contact the CEOs of Google 2 Facebook and13 Apple Consumer Financial Protection Bureau (CFPB)Director Richard Cordray Federal Reserve Vice Chair Janet13 Yellen the trustee suing MadoffNew York State Attorney General Eric Schneiderman and former New York State Attorney13 General Eliot Spitzer

In addition we urge the SEC to conduct13 hearings in at13 least13 four geographical areas of the United States including at least one in the Silicon Valley to secure community input on theadvisability13 of this proposed crowdfunding13 plan Many13 community13 groups we are working13 with from the Black Latino and Asian American communities including faith-shy‐based and traditional nonprofits will seek13 to participate in13 such13 a hearing

Special Vulnerability13 of New Immigrants and Need for Financial Education

Although the new SEC crowdfunding plan pointed out above endangers the 70 ofAmericans who live from paycheck to paycheck ldquoget rich13 quickrdquo schemes are particularlyattractive to13 unsophisticated new immigrants a disproportionate number of whom are minorities or do not speak English well and often depend on their children for mostfinancial13 decisions

Although this proceeding does not address the lack of financial education among minoritiesand those living13 from paycheck to13 paycheck we would also13 urge the SEC to13 join in a major effort to promote13 comprehensive13 financial education that could substantially13 diminish the13 likelihood13 of overreaching Ponzi-shy‐like schemes and other unsavory methods aimed at

1 In San Francisco families of four that13 earn up to $100000 a year are eligible for HUD fair market13 rentalsubsidies

2We will be meeting with Google to in part discuss this as well as meetings with the CFPB the FederalReserve Treasury and the Comptroller13 of the Currency13 to secure their insight and input13

1701 Pennsylvania Avenue NW Suite 300 Washington DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | wwwnaacoalitionorg

financially unsophisticated Americans We note with interest for example that former SECChair Mary Schapiro13 is to13 her great credit a major advocate of financial education and hope that13 all SEC commissioners share her commitment13 and passion3

In conclusion the NAAC and its many minority partners strongly support startups and smallbusinesses They can13 best survive and prosper through sophisticated venture capital andproper due13 diligence13 conducted by13 the13 loan process system at the13 SBA and at regulated financial13 institutions Under no circumstances however should the 90 of13 Americans with $100000 or less in income or the13 70 of Americans who13 live13 from paycheck to13 paycheck be targeted for such risky investments4 And under no circumstances should any startup be able to secure any investments without appropriate verified and stringentdeterminations as to13 the income and13 net worth13 qualifications of any potential investors

Most sincerely

Faith13 Bautista President and13 CEO

3 At our meeting with the SEC we will be joined by low-shy‐income minority high school students and theirteachers from the King-shy‐Chavez Neighborhood of Charter Schools who are focusing on financial educationand13 wish13 to13 protect their parents form unsavory13 practices

4 Please also note that the SEC13 proposal seems to confuse income with13 net worth That is it appears thatinvestors with income or net worth greater than13 $100000 could contribute as much as 10 of theirannual income or net worth

1701 Pennsylvania Avenue NW Suite 300 Washington DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | wwwnaacoalitionorg

Page 3: October 31,2013 - SEC2013/07/09  · October 31,2013 Chair Mary JoWhite Commissioner Luis Aguilar Commissioner Daniel Gallagher Commissioner Kara Stein Commissioner Michael Piwowar

financially unsophisticated Americans We note with interest for example that former SECChair Mary Schapiro13 is to13 her great credit a major advocate of financial education and hope that13 all SEC commissioners share her commitment13 and passion3

In conclusion the NAAC and its many minority partners strongly support startups and smallbusinesses They can13 best survive and prosper through sophisticated venture capital andproper due13 diligence13 conducted by13 the13 loan process system at the13 SBA and at regulated financial13 institutions Under no circumstances however should the 90 of13 Americans with $100000 or less in income or the13 70 of Americans who13 live13 from paycheck to13 paycheck be targeted for such risky investments4 And under no circumstances should any startup be able to secure any investments without appropriate verified and stringentdeterminations as to13 the income and13 net worth13 qualifications of any potential investors

Most sincerely

Faith13 Bautista President and13 CEO

3 At our meeting with the SEC we will be joined by low-shy‐income minority high school students and theirteachers from the King-shy‐Chavez Neighborhood of Charter Schools who are focusing on financial educationand13 wish13 to13 protect their parents form unsavory13 practices

4 Please also note that the SEC13 proposal seems to confuse income with13 net worth That is it appears thatinvestors with income or net worth greater than13 $100000 could contribute as much as 10 of theirannual income or net worth

1701 Pennsylvania Avenue NW Suite 300 Washington DC 20006 Telephone (202) 450 9855 | Fax (202) 204 5843 | wwwnaacoalitionorg