MKTG110

CHINDY LIEN

I D T E R M II

Dr. William Rice

Co-BrandingWhen O.d.m. met iPod

O.d-Pod

Background o.d.m. was established in Hong Kong in 1999. It’s a highly designed technical timepieces

created for style conscious consumer. The company mission is to be “original, dynamic, & minimalist” and this philosophy inspired the company name. o.d.m is well-known worldwide for its funky, futuristic, and trendy watch targeted for fashionable youth and young executive who are looking for something classy, unusual, and sophisticated.

Apple was established in 1976 in Cupertino, California. This multinational company is popular for its legendary Macintosh line of computers, iPod, iPhone, and iPad. Apple’s philosophy is to create aesthetic design for consumer electronics needs. The company is also well-known with its distinctive advertising campaigns.

Product Description

o.d-Pod is an innovative design watch with embedded iPod capabilities. This is the first generation watch that acquired such technology. O.d-Pod is designed to be trendy, intuitive, and fun- just like music and fashion. It’s available in trendy and colorful designs. You can easily plug and unplug your headsets from your special designed watch. Your watch is re-chargeable and you can sync up to 200 songs!

With o.d-Pod , you are most definitely ready to rock!

PROTOTYPES

Trendy o.d-Pod is available in variety of designs

Price The price of o.d-Pod varies based on the watch’s design. The price starts from USD $149-279.

o.d-Pod offers a 2-years warranty. If there is anything wrong with the o.d-Pod, you can send it to the official repair center for o.d-Pod .

Target Market

o.d-Pod targets both female and male group.This product gears specifically to: Fashionable youth age ranges between 12-17 and also young executive age ranges from 25 and 35

Promotion Focus ToolsBoth O.D.M. and Apple are worldwide-known brand names. This could be a competitive advantage for the new product. Apple, of course is popular with its distinctive advertising campaigns, so it can contribute so much for o.d-Pod promotion.

O.D.M. & Apple

Websites

In-store Display and

P.O.P

Social Media Buzz

Print Ads

O.D.M & Apple Websites

When the product is launched, on the home page of each company’s website, the promotion for o.d-Pod should be displayed for at least a month. The tagline could be:

o.d-Pod, The new generation for watch

In-Store Display/P.O.P

Attractive and eye-catching displays will definitely draw people’s attention. This can increase the traffic at the store as well as the prospect sales.

Social Media Buzz

Apple & O.D.M can spread the words via social media such as Facebook and Twitter.This is going to be a huge marketing buzz for o.d-Pod.

Print-Ads

Introducing the new generation of Watch

O.d-Pod

Print Ads

O.d-Pod

When O.D.M met iPod

Print Ads

The Print Ads will run on magazines such as Seventeen, Teen Vogue, and Fortune. The ads will run for period of 6 months.

Product Placement

I thought this is a great place to advertise o.d-Pod since it’s a famous musical comedy-drama. The target audience for glee also fits the target market. The actors and actresses can endorse o.d-Pod during the show.

References:http://www.odmdesignusa.com/eng

http://www.apple.com/http://www.odm-design.com/odm/index.html