odonata publishing malaysia presentation by chia shu yi
TRANSCRIPT
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ODONATA PUBLISHINGMALAYSIA
Presentation by Chia Shu Yi
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SELF INTRODUCTION
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Odonata Publishing, Malaysia
Editorial Manager
CHIA SHU YI
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Personal Profile
Name: Chia Shu Yi
Sex: Female
Nationality: Malaysian
Graduated from: Tunku Abdul Rahman University,
Malaysia
Major: Bachelor of Arts (Chinese Studies)
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Working Experience:
1. Joined PEP Publications
2. Joined Odonata Publishing
• Editor (2009)
• Assistant Editorial Manager (2010)
• Editorial Manager (2012)
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ABOUT MALAYSIA
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• a multiracial, multicultural and multilingual country
• three main ethnic groups: Malay, Chinese, Indian
• total population: 28.3 million• Malaysian citizens: 91.3%• non-Malaysian citizens: 8.7%
ABOUT MALAYSIA
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ABOUT MALAYSIA
• Malays: 50.3%• Chinese:
21.7%• Indians: 6.5%
• Male: 51.6%• Female: 48.4%
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PUBLISHING INDUSTRY IN MALAYSIA
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• approximately 500 publishing firms in Malaysia
• majority registered with the Ministry of Education
• around 150 actively producing books for the open market
• about 25 Chinese publishers - eg: Mentor Publisher, Pelangi Publishing Group, Bukuganda Digital and Publishing, Got One Publisher, Big Tree Publication and ODONATA PUBLISHING
PUBLISHING INDUSTRY IN MALAYSIA
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ODONATA PUBLISHING
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ODONATA PUBLISHING• located at Kuala Lumpur,
Malaysia
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• established in 1999, by Mr Khor Ewe Pin
• objective: cultivating the reading habit of young children
• books published: picture books, government school textbooks, comics, illustrated novels, young adult novels and adult fiction
• focusing on readers age between 1 to 25
ODONATA PUBLISHING
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ODONATA PUBLISHING
• approximately 400 titles published since 1999
1) PRE-SCHOOL SERIES:
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ODONATA PUBLISHING
2) YOUNG ADULT NOVEL SERIES:
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ODONATA PUBLISHING
3) ILLUSTRATED NOVEL SERIES:
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ODONATA PUBLISHING
4) COMIC SERIES:
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• various titles hit The International Chinese Newsweekly Malaysia Bestsellers’ Book List for more than 400 weeks since 2006
• At 2009, sold the copyrights of 14 titles to publishers in China and Taiwan
ODONATA PUBLISHING
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PUBLISHING TREND IN MALAYSIA
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• majority started to move into the potentially lucrative Young Adult market
• a few Chinese publishers, such as Mentor Publisher and Got One Publisher, continue to produce Chinese reading materials for the adults
PUBLISHING TREND IN MALAYSIA
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FACING CHALLENGES IN THE PUBLISHING INDUSTRY
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FACING CHALLENGES IN THE
PUBLISHING INDUSTRY• Among the 6.9 million of Chinese
population, only 3 to 4 million read Chinese materials
• In 2006, Odonata published its first young adult novel, titled Seven Days, 3,000
copies were sold for its first print• Today, we are able to sell a minimum of 10,000 copies for each title
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FACING CHALLENGES IN THE
PUBLISHING INDUSTRY• existing book market could not
expand with the limited number of readers
• National Book Council of Malaysia• Malaysian Book Publishers
Association• coordinators between the
government and private publishing firms
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FACING CHALLENGES IN THE
PUBLISHING INDUSTRY• Odonata started to
participate in various international book fairs in Beijing, Taiwan, Frankfurt and Tokyo
• promoting our books to the international market
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FACING CHALLENGES IN THE
PUBLISHING INDUSTRY• In 2006, sold our Simplified Chinese
copyright to Qingdao Publishing House, China
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FACING CHALLENGES IN THE
PUBLISHING INDUSTRY• traditional publishing
houses will be facing a major threat from e-book
• stay relevant, keep in pace with the technological advances
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ODONATA PUBLISHINGMALAYSIA
Thank you