oe rs charleston mbjs
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Open College TextbooksCreated by Experts. Enhanced by Users. Free to All.
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College Publishing in U.S.
• 19.1M students in 2010
• Average textbook spend $850/student (GAO 2007)
• So,….U.S. industry size approx. $16b
• Used books - 40% share but growing (rental, etc.)
• So,….New books (the publishers) $10b annually
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Oligopoly
• Cengage – 30% market share (Private)– Southwestern, Brooks-Cole, CourseTechnology, HM, etc.
• Pearson – 27%– Prentice Hall, Addison Wesley, Allyn & Bacon, BenjaminCummings, etc.
• McGraw-Hill – 20%– Irwin, WC Brown, etc.
• Others (Wiley, BFW, Jones & Bartlett)
• Last major launch: Course Technology→ 1987
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BUT……
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Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPontPrepared with support from the Bill & Melinda Gates Foundation
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Authors Publishers
Faculty Students
NOBODY IS HAPPY
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SO……
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Open Education Repositories
• Source of funding usually Foundation money – (Hewlett, Sloan, Carnegie, others)
• $80M+ over last 10 years
• MIT Open Courseware, Merlot, Connexions, Curriki, Carnegie OLI, etc. all major players
• Wikitexts, Wikibooks, etc.
• Is movement gaining traction? Answer is YES
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Strengths of OER
• Access is equal worldwide (the web)
• Community can create and evaluate resources “openly”
• I can improve yours/you improve mine
• Affordability (free)
• Builds on open source momentum.
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Weaknesses of OER
• Course Use/Adoptability not scalable (yet)
• Often is Syllabi and learning objects – not enough core material for curriculum development
• Funding dries up…oops (sustainability?)
• Limited author pool – no comp.
• Can get the knock for low quality
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AND……
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Authors Faculty Students FWK
B&N
Follett
Apple
Amazon
Chegg
Half.com
BookRenter
eBay
Pearson, Cengage, McGraw-Hill
Flat World Knowledge
CourseSmart
CafeScribe$
$$
$
$
$ $ $
$
$
“Publisher 2.0”
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Great Authors/ Textbooks
Transfer Control of Content
The Flat World Knowledge Model
Top Authors
ProvideCompelling
Choices
Alternate Formats Efficient Study Aids
Free Open
Audio Study Guides
Practice Quizzes
Digital Flashcards
Soft Cover Print
Audio
Print it Yourself
Kindle/iPad/Sony/etc.
Professionally Developed
Fully Supported
Open License(BY-NC-SA)
Open Platform
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Great Authors/ Textbooks
Transfer Control of Content
The Flat World Knowledge Model
Top Authors
ProvideCompelling
Choices
Alternate Formats Efficient Study Aids
Free Open
Instructors
“As Good or Better Books”
Supplements & Support
Control Over Content & Timing
Affordability & Choice for Students.
Authors
Rapid market share gain
Richer compensation
Future facing model
Get to be good guys
Students
Free (or low cost) books
Freedom (to choose)
Mobility & Efficiency
Improved learning
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Charleston Conference, Nov 4, 2010
Marilyn BillingsScholarly Communications LibrarianUniversity of MassachusettsAmherst, [email protected]
Open Education Resources at UMass Amherst
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17Scholarly Communication Office, University of Massachusetts Amherst Libraries
Beginnings
Open Access Weeks, 2009 and 2010• Awareness
Sept 21, 2010 event• Education
Publicity / Buy-In
Resources• Scholarly Communication Office• OER LibGuide
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18Scholarly Communication Office, University of Massachusetts Amherst Libraries
OER Events During OA Weeks 2009 & 2010http://scholarworks.umass.edu/oa/2009/
oct22/4/ http://scholarworks.umass.edu/oa/2010/oct19/3/
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19Scholarly Communication Office, University of Massachusetts Amherst Libraries
University OER Event on September 21http://scholarworks.umass.edu/oer/
More pictures about event are available at:http://scholarworks.umass.edu/oer_images/
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20Scholarly Communication Office, University of Massachusetts Amherst Libraries
Publicity
Local newspapers
Campus news
Buy-In Faculty Senate Office of Faculty Development Provost’s Office
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21Scholarly Communication Office, University of Massachusetts Amherst Libraries
ResourcesScholarly Communication LibGuide:http://guides.library.umass.edu/scholarlycommunication
OER LibGuide:http://guides.library.umass.edu/oer