TheEnigma Engine

(that could!)

One-Stop Search & Calendar forKids Activities, Events & Camps

Market Segment

Parents/caregiversSchools/day care facilitiesYouth groups

Local FestivalsParks/RecreationsMuseumsAcademies/Camps/AcademiaStadiums/Concert VenuesPerforming Arts CentersAthletic Teams/AssociationsMartial Arts SchoolsBig Box Vendors with WorkshopsLocal Businesses with Workshops

Enigma Engine

Connecting Service providers with the user community

Service Providers

User Community

Master Calendar ● planning activities based on

○ interests○ distance from home○ time of day○ available timeslots

● accessible to parents, caregivers● email reminders for pick-up/drop-off

3-Stage Marketing StrategySTAGE 1: Contact service providers (SPs) first to build sufficient content AND sell adsSTAGE 2: Publicize site to user communitySTAGE 3: Offer users premium services for $$

Reach out to SPs for● content● ads

Service Providers

User Community● Google AdWords/

Microsoft adCenter● Facebook, Twitter,

Google+, Forums

Website Launch

Premium Services● Inentives included● Secure Family calendar● Payment services● Trusted car pool

Sales Strategy

Who? ● STAGE 1: Key Decision Makers @ SP● STAGE 2: Key Decision Makers @ SP● STAGE 3: User Community

How?

● SP interface for ○ data input about the event or activity○ how many spaces left, and ○ payment options (PayPal, Visa, MC, AMEX, Google Wallet).

● Service fee is ○ Per event or monthly (depending on listing)

● If SP wants Enigma Engine to process payment directly from site, then SP pays Enigma Engine a nominal transaction fee.

Partnerships● Word of mouth● Local moms' blogs● Social media● Care.com● Elementary schools● Office lunchrooms● Children's stores● Big box sports retailers● Big box retailers● Local businesses

Costs (Estimated)Server Space: $200/yrHosting: $100/yrDomain Name Registration: $19/yrLLC Setup/Annual Renewal: $150/$50 annual renewal

Revenue Stream

Model for Partner

Community

● Ad space on the Enigma Engine website

● reciprocal arrangement

Model for User

Community

● Free access to listings● Processing charges for

using registration services on Enigma

● premium services nominally priced

Model for Service Provider

Community

● Monthly subscription fee● Ad fee● optional transaction fee

"That's all folks!"

Thanks for going over our OEP!