14thINTERNATIONALLABMEETINGOFTHEEUROPh.DONS.R.&C.

ROME,AUGUST2009

‐ IniAalreport‐

GrigoreHavarneanu

IniAalreport

Drivers’socialrepresentaAonofdeathasanoutcomeofroadtrafficaccidents

IniAalreport

• Tutors:– Prof.A.Neculau(RO)– Prof.J.C.Abric/FaridaSaad(FR)– Prof.J.A.Perez(ES)

• ErasmusapplicaAon

• ArAclesformeta‐analyses

• TheoreAcalbackgroundforthesis

Theory

• Theroleof– Engineering

– Ergonomics

– Psychology

quiteimpressiveresults

howdoesthedriverbehaviourfuncAonandhowcanitbechanged?

AppliedSocialPsychology‐pu^ngtheoryintopracAce‐

• Applyingtheoriesinordertosolveasocietalproblem

• Twowaysofsucceeding:1.findagoodtheoryandapplyitwell

2.findanintervenAonstrategythatworksandthenbuildatheoryonit

• SRtheory→data→usethedataforintervenAon→…?

Researchreport

• Proposalplanwith3stages– AdescripAvestage(SR)– AsecondinferenAalstage(SRlinkswithmediaandhumanmoAvaAon)

– Anexperimentalstage(developingintervenAons)

• Atleast3empiricalinvesAgaAons

I.ThedescripAvestage

Study1–Researchdesign• Exploringtheconceptofdeathinthecontextoftraffic• N=300• Independentvariables:– Age(<25/26‐64/65+)– Gender(M/F)– License(yes/no)

• Methods– FreeassociaAontechnique(Abric,1973)– Rankingtask(Verges,1992)

Trafficaccident

Death

Fatalcaraccident

I.ThedescripAvestage

Study1

• Hypotheses– Thecentralcoreisthesamefor“caraccident”and“deadlycaraccident”

– Youngpeople’sdiscourseismorebiasedcomparedtootheragecategories

–Women’sdiscoursemoredrama)cthaninwomenthaninmen

–Whicharethedifferencesbetweendriversandnon‐drivers?

II.TheinferenAalstage

Study2–Researchdesign• Analyzetheheadlinesanddiscoursesontrafficaccidentsinnewsreports– TVnews– Newspapers

• Variables:– Magnitudeofaccident:fatalvs.non‐fatal

• Hypotheses:mass‐mediainfluencespeople’sSR

II.TheinferenAalstage

Study3–Researchdesign

• SRandtheMMM(MeaningMaintenanceModel–Heine,Proulx&Vohs,2006)– SelfreflecAon,awarenessofone’smortality

– Needformeaning

– FluidcompensaAon→alternaAverepresentaAons

MMM

• MeaningisrelaAon

• 3domainsbetweenwhichpeopletrytoachievestability– Elementsinexternalworld

– Theself– TheselfinrelaAontotheoutsideworld

MMM

• FluidcompensaAonwithin4domains– Self‐esteemneeds

– Certaintyneeds– AffiliaAveneeds

– Symbolicimmortalityneeds

• Alackofmeaninginonedomaincanbecompensatedbyincreasingmeaninginanotherinordertoachievecoherence.

III.Theexperimentalstage

• …asastepforwardtowardsintervenAon.

• QuesAon:Howcanweefficientlyusedeathpriminginordertoinfluenceriskybehaviour,normviolaAonetc.?

• Study4…

III.Theexperimentalstage

• Roadsafetycampaigns

• Principle:provokeanxiety,fear…

• Toomuchanxietyleadstolesspersuasion,whichcanbecausedbyinasenAonortoomucharousal

fear

persua

sionPersuasivemessage

Persuasivemessage

• MyassumpAon:usetheideas,beliefs,schemasetc.peoplealreadyhave

QuesAons,remarks,suggesAons?