OFF THE PRESS A BLG NEWS EXCLUSIVE

Community Member Spotlight Our community member spotlight of the month is Ms. Emily Ward. Ms. Ward is a brand new Independent Sales Director for Mary Kay Cosmetics, Inc.in Manatee and Sarasota County, Florida. We recently had an opportunity to speak with Ms.

Ward about the business and this is what she had to say to BLG fans:

BLG: How long have you been with Mary Kay? EM: Since November of 2013.

BLG: What brought you into the business of beauty? EM: I have been in the beauty business for over 20 years. I began as a shampoo girl in high school, and then I became a cosmetologist. I have spent more than half of my life helping women look their best and you know what they say, "when we look good, we feel good"! BLG: What made you get started with your career change? EM: I was in search of a career change that still offered me the ability to be my own boss, but would allow me to continue to bless other women by building their self-confidence. At that time Mary Kay was not even a thought, just so happened, I was invited to a weekly suc-cess meeting. What I found there was way more than I'd ever imagined! The joy I felt made me want join immediately! BLG: What drew you specifically to Mary Kay? EM: You know I grew up seeing the products around, so it was a household name to me but when I found out how much the company could offer me I was really intrigued! God first, family second and career third is so important to me, so having a flexible career is a must. My new life with Mary Kay has filled my void for a positive sisterhood and is the most encouraging environment that I have ever been exposed to! BLG: How did you get started with Mary Kay? EM: Well, I as invited into the company by a relative of mine. I ordered my starter kit and just begin to share with people around me. I started off doing it part time but loved it so much that I made it my primary career. With prayer and determination to succeed, I was able to move up to directorship a couple months ago. I really love that everyone can move at their own pace! BLG: What’s the next step with Mary Kay? EM: Currently I am working to increase my unit size and expand my unit to different regions of the country, while earning my Pink Cadillac. My mission is to become a National Sales Director by 2017. BLG: When seeking members of your sales unit, what do you look for? EM: I look for people! Good people, all races, all languages from all over. People with needs... whether it be financial growth, personal growth, friendship or just ready to fulfill dreams. People like me who have a desire to help others and make the world a better place! BLG: If people want to reach out to you for skincare, make up advice, or to learn more about joining your sales unit, how can they reach you? EM: By simply going on to Marykay.com Independent Beauty Consultant Locater "Emily K Ward". BLG: Is there anything that you would like our readers to know about you, personally or as a Mary Kay director? EM: If I was to say anything it would have to be that Mary Kay has been one of the best decisions I have ever made for myself and my family! No matter who we are, what we've been through, and how bad life seems...it's never too late to step out on faith and conquer our dreams and goals! I've found that by surrounding myself with positive, loving people. I was able to quickly grow and blossom! If you are looking for something new or something more, please don't hesitate to give Mary Kay a try. I

did... and I ABSOLUTELY LOVE IT!

In This Edition

Community Member Spotlight 1

Social Media & Small Businesses 2

Was Knee Surgery Needed? 3

He Said/She said 4

Issue 6

Volume IV

July 2014

Marketing For Law Firms In The Social Media Age

Marketing for law firms has changed drastically in the past 10-15 years. The avenues to reach

potential clients are so much more than the back of the phone book. Today, in addition to business

cards and networking events, social media has kicked off a new and faster way to reach more

people.

Many attorneys have taken a page from other professionals and created websites that are

interactive and designed to give the prospective client an outlook on the legal process and/or more

information about legal issues, litigation, outcomes, etc. Attorneys are now using Facebook,

Twitter, Instagram, Pinterest, Tumblr, YouTube and many other sites to engage with potential

clients.

One of the reasons social media is so important is because it allows attorneys to use educational

based marketing to target their ideal client. For example, educational videos on YouTube can allow

a client to learn more about their situation and educate themselves on some of the crucial issues

surrounding their matter. Add to this, a properly done video can allow a client to also see who you

are as an attorney and build a level of trust with the attorney before even picking up the phone to

call the attorney’s office.

Lastly, social media can allow attorneys to reach more potential clients in a day than by say, passing

out business cards in the same time frame. Attorneys who have mastered marketing on sites such

as YouTube, Twitter, Facebook, etc...can reach hundreds, if not thousands, of potential clients each

day.

The below article is an excerpt from Marcus’ submission into the National Bar Association’s Small Firm/Solo

Practitioner's Division Annual Newsletter. “The Practitioner” has been in existence for years and is shared

on a national platform for small firm owners and sole practitioners. For more information on the National

Bar Association or “The Practitioner”, please visit www.nbasfspd.com.

This information isn’t just good for legal marketing, but can be used in any customer based business.

This publication is not intended to provide any legal advice, nor does it create and attorney-client relationship. Each and every case is different.

To consult the attorneys of Boston Law Group, LLC regarding a medical malpractice case, please call 301-850-4832.

Marcus B. Boston, Esq. is a Maryland medical malpractice attorney at Boston Law Group, LLC. Marcus

focuses on the Firm’s marketing, with a special focus on the Firm’s internet and social media presence.

He uses educational based video to reach BLG’s ideal client.

Was Your Knee Replacement Surgery Even Appropriate?

Each year hundreds of thousands of Americans fight with the decision of

whether they should do something about their aging knees and the pain

associated with them. Is surgery the answer or is it better to just stick it out?

According to this CNN Health article, 1/3 of knee replacement surgeries are

actually questionable and not “appropriate based on standard medical

procedure.” The article followed the findings of researchers at Virginia

Commonwealth University.

The article states, “The study authors analyzed 175 cases, looking at imaging

tests to find the degree of arthritis, as well as each patient’s age and reported

pain level. Only 44% of the operations were rated “appropriate.” Thirty-four

percent were “inappropriate,” while 22% were inconclusive.”

Whether the surgery is actually appropriate can be a tricky thing and is

ultimately left up to the doctor. In the article a doctor states, “When the

current criteria were developed in the late 1990s, knee replacement “was

considered a treatment of last resort…Today, many are being done in

relatively healthy people in their 50s and 60s.”

The thing is however, surgery is a serious event. Any time a patient goes

under the knife there are risks associated with the procedure. For example,

developing an infection is a serious risk of a surgery, as well as other

associated risks with a knee replacement.

Getting answers to the hard questions from your doctor is one of the main

ways to ensure that you are making the right decision regarding your health.

For more information on this topic, review the American Academy of

Orthopaedic Surgeons' guide for patients.

For more on this story visit bostonlawllc.com.

A BLG Fan’s Take On X-Man

X-Men: Days of Future Past was a good watch

with many strengths and weaknesses. Luckily,

the positives and negatives cancel each other out

to make a pretty decent movie. Its strong points,

in my opinion, were definitely the beginning

scenes.

The beginning was a powerful way to introduce

viewers to characters like Warpath, Blink, Kitty

Pryde, and many others. The use of teamwork

and the showing off of each mutant’s powers

and abilities makes this movie awesome. The

only thing is I wish there would have been more

of it. In the beginning, the directors give the

viewers this action. However, as the movie pro-

gresses, it becomes about the squabbling be-

tween three old friends. You can guess who I am

referring to (Charles Xavier, Erik Lehnsherr/

Magneto, and Raven/Mystique).

If you are looking for X-MEN ACTION (as in

the whole team), there is not a whole lot of it in

the movie so I would hold off until redbox or

Netflix. As always though, to each his own.

“Instinct: The Power to Unleash Your Inborn Drive” by Bishop TD Jakes

A few months ago the internet was rocked with a simple story told by

Bishop TD Jakes on whether it is a good idea for “giraffes” to allow “turtles” to

dictate to the giraffe the giraffe's direction in life?

Seems many people have found the book very useful as its Amazon.com book

rating is holding strong at 4.5 out of 5 with 158 customer reviews.

Communication Policy: The attorneys of Boston Law Group, LLC generally do not accept unscheduled phone calls. This allows us to focus our time and attention on individual cases,

which creates greater quality legal service. To schedule an appointment, please email: info@bostonlawllc.com

July’s Upcoming Events

9-22nd-Washington Kastles Tennis Tournament, DC

12-13th Baltimore/Washington Caribbean Festival, Baltimore

21-Aug.11th Screen on the Green, National Mall

21-Aug. 4th Howard County Restaurant Week

24-Aug.11th Redskins Training Camp

26th Metro Silver Line Opens

HE SAID/SHE SAID

This month’s he said/she said is the

African American Civil War Museum on

Vermont Ave. in Washington, DC.

He Said

My parents were in town for the 4th of July Holiday

weekend and my dad suggested that we visit the

African American Civil War Museum. Boy was I glad

we visited. There is just so much history here and our

tour guides were very knowledgeable about the

important roles Blacks played in this historic event.

To get the best out of the museum, block off some

time so that you can have an opportunity to read the

displays. There is a lot more history here than is taught

in most school books.

She Said

I have seen the signs for the museum but had never

visited. The extinct of my African American Civil War

knowledge was limited to public school and the movie

‘Glory.’ It was refreshing to find out that Black people were

far more involved than we are taught through history

books.

The history of the United States needs to be told from the

perspective of all Americans not just some.

2 Wisconsin Circle, Suite 700 Chevy Chase, MD 20815 301-850-4832 (o) 301-830-6781 (f) www.bostonlawllc.com info@bostonlawllc.com

Why Volunteering Is So Important With The Elderly

Research has shown that for older adults, volunteering can be an important

mechanism for meeting new people and extending connections. Whilst there

are undoubtedly many social opportunities for older people in which they

can interact, volunteering is able to provide a much broader and more

diverse network of interactions than other types of social activities.

Volunteers make contacts with people on a number of different levels, as

they are able to make social ties with: other volunteers with any clients they may serve with the staff of host

organizations for which they volunteer (Lee, 2008). One of the other positive benefits of volunteering is that

there is also scope for older people to engage in physical activities, to experience themselves in productive roles

and to increase social contacts.

See more at: http://www.myageingparent.com/volunteering-and-how-it-can-benefit-the-elderly/#sthash.x9ROOOHY.dpuf