office of small business programs - harry...
TRANSCRIPT
Office Of Small Business Programs
Presented to:
Lakehurst Industry Day Presented by:
Mr. Shelby Butler Associate Director Office of Small Business Programs Naval Air Systems Command
21 October 2016
Agenda
• ASN(RD&A) Small Business Memo
• NAVAIR’s Small Business Resources
• NAVIAR’s Commitment To Small Business
• Small Business Goals
• Market Research
• Barriers For Small Business & Communication
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ASN(RD&A) Small Business Memo
NAVAIR’s Small Business Resources
Small Business Innovation Research
Programs Office Head: Donna Attick
Aligned: Under AIR 4.12 Research and Intelligence
Mission: In partnership with NAVAIR programs,
fulfill technology requirements by leveraging the
capability of small businesses to develop
innovative solutions for NAE customers.
Primary Responsibilities:
• Manage and implement DoD, Navy, and NAVAIR
policy aimed at stimulating innovation by small
businesses and increasing the transition of
products of federally funded research.
• Coordinate the development of SBIR/STTR
topics, the down selection of particular projects
and the management of the business and financial
aspects of the program.
• Work closely with the Naval Aviation Chief
Technology Office (CTO) to ensure that topics are
aligned with command priorities and with the
program offices to ensure a close coupling with
program requirements and needs.
• Web Site:
https://myteam.navair.navy.mil/air/40/40t/MySBIR/Si
tePages/Home.aspx
Small Business Resources within NAVAIR
Office of Small Business Programs
Head: Shelby Butler
Aligned: Under NAVAIR Commander
Mission: Enabling the Warfighter with creative
solutions brought to them through small
business.
Primary Responsibilities:
• Ensure NAVAIR is in full compliance with
Public Law 85-536, Small Business Act, as
amended and other public laws and Executive
Orders covering the Small Business Program.
• Plan, develop and direct the overall Small
Business Program at NAVAIR Headquarters and
its field activities.
• Advise the NAVAIR Commander of new
developments in Public Laws and political
interests that affect the Command's Small
Business program management.
• Web Site: www.navair.navy.mil/osbp
• Community of Interest: on MyNAVAIR Home
Page
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China Lake and Point Mugu, CA
(760) 939-2712
Derrick Hu, Deputy for Small Business
Rowena Geyer, Small Business Specialist
Orlando, FL
Leslie Faircloth, Deputy for Small Business
(407) 380-4083
Patuxent River, MD
(301) 757-9083
Shelby Butler, Associate Director
Ken Carkhuff, Deputy for Small Business
John Murray, Deputy for Small Business
(301) 757-5258
Mallory Roche, Small Business Specialist
(301) 995-4260
Lakehurst, NJ
Dawn Chartier, Deputy for Small Business
(732) 323-2933
NAVAIR OSBP Contact Information
NAVAIR Headquarters Naval Air Warfare Center – Weapons Division
Naval Air Warfare Center – Aircraft Division
Naval Air Warfare Center – Training Systems Division
Naval Air Warfare Center – Aircraft Division
NAVAIR OSBP public web site
http://www.navair.navy.mil/osbp
Rotational and shadowing
opportunities available!
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NAVAIR’s Commitment To Small Business
SB Strategies & PEO Full-Court Press
• Small Business Strategies
– HCA (Overall)
– PEO(A)
– PEO(JSF)
– PEO(T)
– PEO(U&W)
• Small Business Professionals & Requiring Acts.
– Acquisition Strategy – Operational Plan
– Team Focused On Finding Opportunities $150K-$5M
– Market Research
– Opportunities to Increase SB Participation
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OSBP Objectives Hierarchy
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Maximize the DON’s
SB Utilization
Maximize Coalition
Building With Requiring
Activities
Maximize Procurement
Vehicle Availability For
Small Businesses
Maximize SB
Cognizance &
Responsiveness
Maximize Time For
Input On Current &
Emerging Requirements
Maximize Demand
Signals For Funded
Requirements
Maximize Contacts,
Referrals, Site Visits, &
Market Research
READY WILLING ABLE
“Small Business – Ready, Willing, & Able”
Opportunities For SB Utilization Process
Initiate acquisition
process
Can current NAVAIR acquisition process
provide procurement support for
requirements & speed to fleet?
Can other Agency contract vehicles
support procurement
requirements & speed to fleet?
YES
NO
Need Recommendation For Way Forward
SBTA receives input from all PMAs/
Competencies and coordinates with
AIR-1.0, AIR-6.8.5, and DASN RDT&E to compile database of technical data rights currently owned by
NAVY/USG.
Identification PhaseEvaluation/Assessment
PhaseImplementation Phase Sustainment Phase
Who: PMAs/Competencies What: Review contract portfolios and categorize requirements. -Parse out SB short term and long term goals/requirements.-Consider opportunities to convert SB SubKs on solo tasks to SB PrimesHow: Coordinate with KO, COR, SMEs- AIR-4.2 provides historical data on the PEO’s SB utilization by NAICS, $$, location, platform, etc.
Brief PDPMs & Competencies on SB Objectives For All EffortsWho: DPDMs/Competencies & OSBPWhat: Conduct SB 101-Detail SB ObjectivesHow: Kickoff meeting & coordinate follow-up one-on-ones PMAs/Competencies
Who: AIRWorks/PMAs/Competencies/OSBPWhat: Document requirements for comprehensive SOW-Perform Market Analysis How: Industry Days/Outreach events held-Small Business-related events personnel participated-Meetings/capability discussions held with Small Businesses-Internet Research & Analysis-Request For Information (RFIs)-Past Performance & CPARS Research-Referrals from Technical Area Experts (TAEs), Gov’t Agencies, or Industry
Who: PMAs/Competencies/COR/PCOWhat: Contract Monitoring-Delivery Assurance-Close out or renewal considerations-Data Rights Consolidation & Verification-Lessons LearnedHow: Coordination between PMAs, Competencies, COR, PCO, & SMEs
NO
YES
AIRWorks
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Small Business Goals
Small Business 16.00%
SDB 5.00%
WOSB 3.00%
SDVOSB 2.75%
HUBZone 1.50%
FY16 DON GOALS
Small Business Goals
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Goals Set by Law
SBA negotiates goals with DoD and the prime contracting goals are flowed down through DON and
Commands as depicted in this chart.
Small Business 23.00%
SDB 5.00%
WOSB 5.00%
SDVOSB 3.00%
HUBZone 3.00%
FY16 NATIONAL GOALS
Market Research
Market Research
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• 2 Types of Market Research
Tactical Market Research
(Investigation)
Strategic Market
Research (Surveillance)
Market Research con’t
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• Strategic Market Research (Surveillance)
• Used to understand an industry - Often called market
surveillance and is ongoing and broadly focused
• Objective is to become
knowledgeable about the market
area of interest as it relates to the
products and services being
procured
• Continuous to maintain awareness
of overall market developments
and attempts to answer questions
about:
• Technological advances
• Process improvements
• Business trends
• Available sources for products and
services, including small
businesses
• Commercial business practices
• Supply chain information
• Market forecasting
Market Research con’t
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• Tactical Market Research (Investigation)
• Involves in-depth investigation
of the marketplace in response
to a specific acquisition or
identified need
• Goal is to answer specific
questions to gather data about
the market, suppliers, pricing,
products, services, etc. to
define requirements and help
shape the acquisition strategy
for a specific requirement
• Used to identify sufficient small business sources to support Set-Aside contracts or
provide recommendations for subcontracting opportunities
under full and open competitive procurements
Barriers for Small Business & Communication
Barriers & Communication
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• Barriers:
• Overhead Costs to Market and Propose Innovative
Technologies to the Government are costly
• Companies Must Risk High Cost With Low Probability of
Win Due to the Lengthy/Subjective Acquisition Process
• Program Manager’s Lack of Sharing Information with
Industry Makes it Difficult for Small Businesses to Fully
Understand and Respond to Requirements
• Contract Type, Statement of Work, Period of Performance,
and Time to Award Impact a Small Businesses Ability to
be able to Compete
• Small Businesses do not have Overhead to Sustain
Delays in Payment
1) Misconception – “We can’t meet one-on-one with a potential offeror.”
Fact – Government officials can generally meet one-on-one with potential
offerors as long as no vendor receives preferential treatment.
7) Misconception – “Industry days and similar events attended by multiple vendors
are of low value to industry and the government because industry won’t provide
useful information in front of competitors, and the government doesn’t release new
information.”
10) Misconception – “Getting broad participation by many different vendors is too
difficult; we’re better off dealing with the established companies we know.”
Fact – Well-organized industry days, as well as pre-solicitation and pre-
proposal conferences, are valuable opportunities for the government and
for potential vendors – both prime contractors and subcontractors, many
of whom are small businesses.
Fact – The government loses when we limit ourselves to the companies we
already work with. Instead, we need to look for opportunities to increase
competition and ensure that all vendors, including small businesses, get
fair consideration.
Mr. Daniel Gordon, Federal Procurement Policy Memo, dtd 2/2/11
NAVAIR OSBP COI link:
https://mynavair.navair.navy.mil/portal/server.pt/community/small_business_(osbp)/1139
Industry Day “Myth-Busting”
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