Offline and online user engagement as a best long term promotion strategy

Kyiv – October 2013

PhotoDay – photo workshops

• 5 years already• 52 events just in one

city Szczecin• different places:

Cathedral, City hall, Rally, Puppet Theater, vodka distillary

PhotoDay in vodka distillary

Perfect example of native advertising. Old brand of vodka was returning to the market and one part of the promotion was sponsoring of photo workshop in that distillary.

PhotoDay on Wroclaw railway station

Before and after the renovation for Euro 2012

PhotoDay in Gdansk Shipyard

• 440 people from all over Poland

• Exhibition with the best photographs

Users engagement on Moje Miasto

• 97k registered users/contributors on all Moje Miasto sites

• 14k on the oldest one in Szczecin

• They send posts, photos... and share this on social sites

• 123k+ Facebook fans for all Moje Miasto sites

• 30% of traffic on MM Krakow came from FB

iBedeker – touristic blog for Gdansk

• Guided walks organized by iBedeker for citizens

• Sponsored by business• 90 people attended the first

one organized in July 2011• Almost 500 the biggest one

iBedeker – guided walks

Even the heavy rain did not stopped 150 people... and 10 minutes later rain was over

iBedeker – guided walks

• Napoleon fortification sightseeing with reconstruction group

iBedeker guided walks in other media

Thanks to phenomenal interest from citizen side, all local media published or broadcast stories about it, promoting iBedeker

iBedeker – key fact & numbers

• 20 guided walks so far in 2 years and 3 month

• walks in general is second most visited category (15,5% all PV)

• Blog of Gdansk 2011

• Best tourist promo publication in 2012

• Opitz prize for Gdansk culture promotion in 2012

• Msciwoj medal for Gdansk promotion in October 2013

• 11k UU and 35k PV in September 2013

• 2k+ fans on Facebook

• 29,5% of traffic from Facebook

Let your users be your brand & site ambassadors

Thank youmirek@mkimedia.pl