offline facebook insights
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Tài liệu chia sẻ tại buổi offline Facebook Insights của anh Phan Thanh Quân.TRANSCRIPT
VHT
VHT SOCIAL MEDIA MARKETING
Facebook Marketing Measurement
By: Phan Thanh Quan Co-Founder http://media.younetco.com
VHT Benefits of Facebook Marketing
Source: www.socialmediaexaminer.com
VHT Brand Awareness Pyramid
Loyalty
Preference
Awareness
Clients are aware of your brand, but there are other brands to consider => like your fanpage, read your posts once a while (listen)
Clients prefer your brand, but there are still other brands to consider => engage to your activities, events, share their thoughts and ideas
Clients love your brand! => advocate your products/services, recommend other people to join your fanpage/community
VHT Building Customer Relationship
Loyalty
Preference
Awareness
- Increase traffic, increase fans - Raise awareness - Drive preference and differentiation
- Gain insights of fans - Amplify recommendation and word of mouth - Build loyalty and deepen relationship
- Nurture customer relationship and loyalty - Reposition your business - Enhance marketing strategy
VHT How to run a Facebook campaign?
1. Planning
2. Preparing
3. Executing
4. Evaluating
VHT How to run a Facebook campaign?
1. Planning • Define clear objective: attract fans, engage fans, drive traffic to website,
increase sales through promotion, ..
• Define measurable KPI: # fans, # talking, # traffic to website, # conversion rate, # sales volume, demographic
• Choose campaign type: photo contest, coupon, sweepstakes, mini game
• Plan resource:
– people
– budget (operation & prize & ads)
– technology (apps & tools)
– PR & Activities
VHT How to run a Facebook campaign?
2. Preparing • Campaign mechanics: rules and conditions, how to participate, how to
judge, prizes, schedule
• On Fan Page: build Tab contents for the campaign using Facebook App
• Report template: detailed expected report contents during and after the campaign (crucial to measure KPI & participant insights)
• PR & Ads activities:
– Facebook Ads, Facebook Influencers, Hot Fan Pages
– CPC, Forum seeding, Email marketing, Online PR
– Newspaper, Banner, TVC, ..
VHT How to run a Facebook campaign?
3. Executing • Announce the campaign, execute PR & Ads
• Engage participants through posts & comments on wall & tab
• Monitor campaign performance & adjust if necessary
• Judging and closing
VHT How to run a Facebook campaign?
3. Executing
VHT How to run a Facebook campaign?
3. Executing
VHT How to run a Facebook campaign?
3. Executing
VHT How to run a Facebook campaign?
4. Evaluating • Analyze campaign performance
• Evaluate against KPI
• Lessons learnt
VHT Facebook Apps
• Prebuilt apps (aka: ready apps/packaged apps) – Provide common functionalities, meet 80% - 90% expectation
– Very affordable price compared to custom apps
– Zero development time
– Customizable fanpage look and feel
• Custom apps – Tailored to meet 100% expectation
– Very expensive
– Time consuming to develop
– Require management effort
VHT About YouNet Media
• YouNet was founded in 2008
• US company with > 100 staffs
• HQ in HCMC, 2 Offices in US and UK
• One of the largest niche social network providers globally
• Main services: Niche Social Network Solutions Social Marketing Solutions (YouNet Media) Social Network Research and Development
VHT Contact YouNet Media
• Website: http://vn.media.younetco.com
• Facebook: http://www.facebook.com/YouNetMedia
• Email: [email protected]
• Address: 7/1 Thanh Thai, Dist. 10, HCMC
• Co-Founder: Phan Thanh Quan
• Facebook: http://www.facebook.com/quietvn
• Email: [email protected]
VHT Thank you!