offrs.com - will robots hurt of help real estate
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Will Robots Hurt or Help?The Future of Real Estate Automation
SPEAKER: Rich Swier, Co-Founder offrs.com
The Future of Real Estate Learning Lab Series
Rich Swier
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What is a Bot?● Software that is acting like a user
● What does it do today?
○ Responds to basic questions - Chat Bot
○ Automates simple tasks - eCommerce, Request Information, Help etc -
Amazon Alexa - Apple Siri
● Challenges
○ Artificial Intelligence is still early in development
○ Software needs to transition to allow for a new “User Interface”
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Evolution of the Bot
BOT
LOGIC / A.I.
HUMAN ASSISTED
SKILL
YOU: What is the Weather?
BOT: 78 and Sunny
YOU: Can you book my a flight to NY this Tuesday?
BOT: Yes.
YOU: Can you call my top ten customers and wish them happy new year.
BOT: Yes.BOT: Would you like for me to send a mailer to your leads this week?
YOU: Yes
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The Evolution of the Internet Experience
YOU
TODAY
WEBSITE
DATA
LOGIC
YOU
FUTURE
BOT
DATA
LOGIC
KEYBOARD SCREEN VOICE VOICE OR APP
BOT
BOT
BOT
BOT
BOT
BOT
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Bots + Humans● Example: getMagic.com (MAGIC)
○ They combine the power of BOTS and
Human powered service.
● Current Focus and Capability
○ Daily Tasks
○ Reminders (Calendar)
○ Booking Travel
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Bots Today and Tomorrow● “Closed” System Bots will be more
prevalent today (especially in hardware)
because it’s easier to “control and predict”
the conversation.
○ Alexa (Amazon)
○ Siri (Apple)
● “Open and Integrated” Bots will begin to
appear once A.I. and communication
becomes standardized
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Good Bots vs Evil Bots
GOOD = BUSINESS BOTS EVIL = CONSUMER BOTS
● Automation of Critical /
Complex Tasks
● Provide competitive
advantage.
● Improve efficiency
● Poor communication to
prospect (e.g. chat bot)
● Replacing human interaction.
● Owning the transaction.
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What does a “Business” Bot look like?
YOU DIGITALEMPLOYEE A.I.
HUMANPOWEREDSERVICE
COMPUTERPOWEREDSERVICE
OTHERA.I.BOTS
CALL CENTER
SALES TEAM
MARKETING
APPS / SOFTWARE
3RD PARTY BOTS
CUSTOMER BOTS
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Real World Example - Business Bot
YOU
YOU:Send my sphere a TXT message wishing them Happy New Year
BOT:Would you like to send to both your Referral Network and Past Clients the following message “Happy New Year”
YOU:YES
YOURBOT LOGIC
TXTBOT
CONTACTSBOT
ACTION COMPLETED
BOT:TXT Message was sent to 567 Contacts.
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What does a “Consumer” Bot look like?
CONSUMERRealEstateConsumerBot
A.I.
HUMANPOWEREDSERVICE
COMPUTERPOWEREDSERVICE
OTHERA.I.BOTS
MLS ACCESS
SALES TEAM
MARKETING
APPS / SOFTWARE
3RD PARTY BOTS
CONSUMER BOTS
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Real World Example - Consumer Bot
CONSUMER
CONSUMER:I am looking for a 3 Bedroom near Cleveland Ohio
BOT:Wonderful. There are approximately 34,000 3BR Homes, can you provide me a zipcode you are most interested in?
CONSUMER:44114
RE-BOT
GEOBOT
MLSBOT
SALESBOT
SALES PROCESS
BOT:Great. What price range?
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Takeaways● Bots + Software + Big Data + Best Practices will merge into the first version of the
“Business Bot”
● Consumer Bots will drive innovation, but Business Bots will be have the most
impact first.
● We are entering into the “Automation Age”
● For Businesses (e.g. Real Estate) that interact with consumers and primary value is
based on data and communication - you will need to embrace automation to
compete with consumer bots.
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Why should I care about Bots?
Experts believe 30%+ of jobs will be
replaced by robots in the next 20
years