ogilvy labs @ digital shoreditch: sarah drinkwater

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How to spot great ideas in the crowd. Sarah Drinkwater

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Post on 29-Jul-2015

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Small Business & Entrepreneurship


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How to spot great ideas in the crowd.

Sarah Drinkwater

Big meets small is beautiful.

Appear Here x Jamie Oliver Backscratchers x BBH

But how do you know which startup you should partner with?

Get comfortable with risk.

Make the most of middle men.

How to speak to startups.

1. Keep it concise2. Set expectations of

what you/client want3. Share the timeline

(and payment) early4. Start small

Use your imagination.

Don’t spend til you test.

And remember...Some of the best ideas seem crazy to start with.

This company has $2M in funding and hasn’t launched yet.

Thanks!