RED BULL

PHOTOGRAPHY

MEDIA KIT2015

RED BULL PHOTOGRAPHY 3PARTNER OPPORTUNITIES 7SHOWCASE 16CONTACT 17

CONTENTS2

RED BULL

PHOTOGRAPHY

WHAT IS

RED BULL

PHOTOGRAPHY?

It stands for authentic and absorbing imagery telling real stories.

Work with a global team of leading photographers.

Access to unprecedented occasions and outstanding people.

Consistent production of extraordinary photography,

across action sports, lifestyle, landscape, cultur

e, portrait and fine art.

For editorial and licensed usage, satisfying media users,

buyers & global brands around the world.

3RED BULL

PHOTOGRAPHY

350+ PHOTOGRAPHERS FROM

160+ COUNTRIES SHOOTING

1900+ SHOOTS PER YEAR

4RED BULL

PHOTOGRAPHY

REDBULLPHOTOGRAPHY.COM

A DEDICATED

WEBSITE TO ...

... present the best photographers and their shoots

... give a stage to the best images from Red Bull Content Pool

... report on news from our world and the photography industry

... highlight our partnerships

5RED BULL

PHOTOGRAPHY

PARTNERSHIPS

PARTNERSHIPS

PARTN

ERSH

IPS

AWARENESS

CONTENTPH

OTOG

RAPH

ERS

RELATI

ONSHIPS

EXPE

RTISE

MICROSITE TRADE FAIRS

PRODUCTIONS

COMPANY

WORLD OF RED BULLCOLLABORATIONS

IN A NUTSHELL6

RED BULL

PHOTOGRAPHY

2.1 PHOTO OF THE MONTH PARTNER PRODUCT PRIZE SUPPORT & COMMUNICATION

2.2 EQUIPMENT BENEFIT PARTNER DISCOUNTS EXCLUSIVE TO OUR PHOTOGRAPHERS & COMMUNICATION

2.3 GLOBAL EDUCATION PROGRAM PARTNER INTEGRATION IN OUR TRAINING PROGRAMME

2.4 CONTENT PRODUCTION INTEGRATION IN SHOOTS & CO-PRODUCTION

2.5 AMPLIFICATION PLACEMENT ON RED BULL PLATFORM

PARTNERREQUIREMENTS

ENGAGEMENT

PARTNER

OPPORTUNITIES7

RED BULL

PHOTOGRAPHY

2.1 PHOTO OF

THE MONTH

DETAIL: Best image selected from calendar month for which

photographer receives prize from partner/contributor Image reported on News page of www.redbullphotography.com,

highlighted in www.redbullcontentpool.com and given to partner for usage

8RED BULL

PHOTOGRAPHY

2.2 EQUIPMENT

BENEFITDETAIL:

Provide photographers with product discounts by joining a select roster of suppliers Discount detailed in the Photographers Area of www.redbullphotography.com

9RED BULL

PHOTOGRAPHY

2.3 GLOBAL

EDUCATION PROGRAM

DETAIL: Involvement in our internal & external Global Education Program to improve skillsets Internal: workshops and demos for RB employees External: training academy and courses for photographers

10RED BULL

PHOTOGRAPHY

2.4 CONTENT

PRODUCTIONS

DETAIL: Integration into World of Red Bull shoots Production of dedicated shoot Each project reported on our website

11RED BULL

PHOTOGRAPHY

2.5 AMPLIFICATION

DETAIL: Dedicated partnership page on www.redbullphotography.com,

along with integration of partner logo into marketing activities Where applicable content based activation across

Red Bull’s media landscape

12RED BULL

PHOTOGRAPHY

YELLOW Second Level Partner MAXIMUM 3

Public news post & Promotion of products to existing RB Photography community only

Education program

Level Blue + RBP Global Education Program (incl usage of content produced)

price upon request

RED Top Tier Partner MAXIMUM 5

Promotion of products to global RB audience & photography community

Level Yellow + Partnership Page on RBP site Logo placement in external presence (Trade Fairs / Presentations)

Content based activation across our channels (where applicable)

Creation / Co-branded Content (where possible)

price upon request

BLUE Entry Partner UNLIMITED

Public news post & Promotion of products to existing RB Photography community only

Photo of the Month EquipmentBenefit Brand promotion in photographers area

barter

PARTNER

PACKAGES

13RED BULL

PHOTOGRAPHY

ACTIVATION ON

REDBULL.COM /

SOCIAL /

RBPTRAFFIC

Dedicated Photography site Viewable globally Dedicated Vimeo Channel 44k visits, 130k impressions

180K

Our global media platform for Red Bull 10 channels, 38 languages, 55 countries Over 100M visits in 2014 and more than 30M video views

43.6 M

2.05M

3.2M

14RED BULL

PHOTOGRAPHY

AMPLIFICATION

RED BULL PLATFORMS

15RED BULL

PHOTOGRAPHY

IMAGE INTEGRATION

B2B / B2C Media activation including redbull.com and Twitter

RED BULL photo shoots access Full rights on imagery shot by Lumia Partner microsite Project management

REACHING NOKIA ENTRY POINT CONSUMERS

Expert photographers with high-end mobile devices

Taking still and moving image photography on a mobile device to another level

Reach Microsoft Mobile EPC’s, industry partners as well as experts in photography building further credibility

OUR PHOTOGRAPHERS PROVIDEDA CONSTANT STREAM OF BREATH TAKING IMAGERY FOR MICROSOFT BY USING LUMIA SMARTPHONES ON THEIR SHOOTS

HELPED POSITION MICROSOFT’S

MOBILE DEVICES AS THE MARKET LEADER

IN MOBILE IMAGING

SHOW

CASE

16RED BULL

PHOTOGRAPHY

Red Bull Media House Gmbh

redbullphotography@at.redbullmediahouse.com+43 (0662) 2240 - 0

Oberst-Lepperdinger-Str. 11–155071 Wals near Salzburg

Austria

CONTACT17

RED BULL

PHOTOGRAPHY

CAPTIVATING IMAGERY

FROM INSPIRATIONAL

PHOTOGRAPHERS.

GLOBALLY.