OguryActive Insights

Insights to inform your strategy

For Publishers

Ogury Active Insights for publishers provides a view of the mobile user journey across apps and mobile websites, closing the knowledge gap left behind by standard analytics solutions.

Fueled by Ogury's unique mobile journey data, Active Insights enables you to understand the performance of any app that matters to you, observe user behavior across all apps, and benchmark competitors on any KPI.

Completely free to Ogury SDK partners

Unique user profiles400m

Challenge

Solution

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Publishers have limited understanding of their users’ behavior on mobile. The analytics solutions you rely on only offer visibility into the few minutes per day users spend within your apps or ecosystem. The overwhelming majority of user time spent on-device remains a mystery, which hinders the effectiveness of your strategy.

Learn where your users go before and after you. Discover which apps they engage with across their mobile journey.

See user behavior outside of your app

• Minimal visibility of what happens before users engage with your app, or what happens after they leave

• Limited understanding of your competitive landscape

• Restricted capacity to discover new audiences

Ogury Active Insights provides a comprehensive understanding of usage and performance of any app that matters to you. Benchmark against competitive apps, understand your ideal users, and discover factors that lead to churn. Activate these precious insights to inform your strategy.

Compare your performance with any app of your choice. Reveal market share, possession growth, active users, sessions per user, time per session, and more.

Monitor competitor performance

Customer success

Ogury Active Insights gives us a unique advantage in a competitive space. While a lot of solutions exist to track key metrics within our own apps, nothing gives us a clear view of our competitors’ performance. This fresh perspective on the competitor landscape has revolutionized our product strategy, from updates to launches. The ads team has also benefited hugely from understanding what users are doing on their devices outside of our apps, opening the doors to new advertisers and revenue.

Chris GregoryPartner Manager, Perform Media

See who left your app for competitors, and why. Blacklist competitive apps that are cannibalizing your audience.

Understand factors that lead to churn

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