‘ohana dialogues community outreach and qualitative data collection march 24, 2015
TRANSCRIPT
‘Ohana Dialogues
Community Outreach and Qualitative Data
Collection
March 24, 2015
MissionHACBED is a nonprofit intermediary that works to build the capacity of families and communities so that they have choice and control to push at social, economic, and environmental justice.
Agenda Quantitative vs. Qualitative ‘Ohana Dialogue Overview Helpful Tips Practice Session & Reflection Process & Follow-up Pros & Cons Examples & Discussion
Quantitative Data Collection Survey /
Questionnaire / Test
Market Research Financial Review Etc.
Qualitative Data Collection Interviews Focus Groups Observation Etc.
Examples of Use Strategic Planning Program
Evaluation Supplementing
Quantitative Research
Etc.
‘Ohana Dialogue Overview Facilitated small
group talk stories Facilitator & recorder Open ended
questions Informal setting
Synthesis of stories into themes
Open-Ended Questions What is working well?
Frame the conversation positively What are some challenges/areas of
improvement? Negatives
What’s one thing you wish you could change? Excite & mobilize people
Helpful Tips Active Listening
Do not interrupt interviewee Allow them to finish stories Ask follow-up questions to their stories (not just
a list of pre-written questions) Do not lead the interviewee – Avoid loaded
questions Do not assume you know the answer or ask for
confirmation
Tips cont… Empathize
Observe in addition to listening
Immerse yourself in the story – Try to understand what they are feeling
Ask related questions
Try it out! “Tell Me a Time When” activity
One person records, the other tells a story Tell a real story about a memorable work
experience/moment (positive) Listener should record as accurately as
possible Switch After story telling, ID 3 common themes
between the 2 stories
Reflection How did it feel?
As the story teller?
As the listener? Questions? Comments?
‘Ohana Dialogue Process Facilitator & Recorder Team Individual Synthesis of Themes Group Discussion of Overall Themes Report Back to Participants
Co-Determine Next Steps
Pros Often unearths vivid stories Puts interviewee at ease
Encourages narrative Provides a listener
Good for getting at difficult answers or sensitive issues indirectly
Builds or strengthens relationships
Cons Time consuming
Especially compared to traditional interviews Requires patience – Takes time to get to real
answers (indirectly) Intensive recording can be strenuous Additional analysis required – Post session
Organizational Alignment Example
Worked with a placement agency Recently replaced original (and only) leader Financially struggling Rift between employees (2 offices) Communication issues and unwillingness to
change
Community Outreach Example Went into community to collect
qualitative financial data Underrepresented communities Spoke with families, parents, children, etc. One-on-one and focus groups Was able to reveal stories that could not
be told with data alone
Discussion Do you see potential for you to
incorporate ‘Ohana Dialogues in your work?
If so, how?