OHIO STYLIST & SALON | NOVEMBER 2008 | �

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Marketing Solutions Larry H. Oskin

Would you like to make every month seem as special as the holidays?

Gift cards and certificates could become the new focal point of your marketing calen-dars. And while the end of the year is great, you can really celebrate every season of the year with gifts of beauty.

Gift Card and Certificate Promo-tions: Promote your salon and day spa gift certificates all year long, especially before any big gift-giving holidays. Create adver-tisements, in-salon posters, fliers, e-mail blasts and direct mail postcard campaigns to promote your gift certificates and salon ser-vice packages. Sell “Year of Beauty” packages with 12 each of your various services for a variety of price points.

Offer a pre-holiday sale with a free $20 retail product gift certificate with any $100 salon service gift certificate purchase. Or, try 20 percent off any $250 or greater gift certificate purchase, during a special one-day sale, before one holiday per year.

Develop a corporate gifting program. Offer local businesses and large corporations extra savings with a “Buy 5—Get 1 Free” promotion, if they meet a minimum $100 per gift certificate requirement.

Salon Gifts for Clients: Giving gift certificates to your clients will teach them the value of your gifting program, while rewarding them for coming in during slower months, or for new services they may have never tried before.

Give one salon or spa service gift certifi-cate to each of your valued clients each year. You should do this in the month of Decem-ber or February as a pre-holiday treat, so they will come in during the following two slower months for some new service area that you are trying to promote.

Promote men’s services by giving each female client a “$10 Introductory Men’s Ser-vice” gift certificate during May, so they can give it to their Dad or any favorite man in their life, to use in June and July. This will help to teach everyone about your terrific gift certificate programs.

Wish List Promotions: Create fun promotions for women to register for your salon services and products they would like to receive from their favorite guys. De-sign a wish list promotion with preprinted postcards they can mail to their significant others. The women will just have to fill in their desired salon and spa services, while addressing the card to their favorite mate.

You simply help your salon clients mail this reminder card. Create matching posters and counter cards to promote this program.

Direct Mail and E-mail Market-ing: Create a database of past gift certificate purchasers, including how much they spent each year. Promote gift certificate sales with letters, postcards, brochures on your website and in your newsletters. Remind clients that they can simply telephone in an order or e-mail you. Tell them that you will be happy to mail their gift certificates directly to their designated friends, relatives and business associates. Create another e-mail database list to promote gift certificates before each holiday via e-mail notes and electronic newsletters.

Gift Certificate Designs: Create pro-fessionally designed and printed paper gift certificates or plastic gift cards, with your salon logo. Do you know how women love to receive and savor the beautiful ice blue Tiffany’s gift boxes? Your salon gift certifi-cates give that same exciting first impression. Use special papers, foil logo imprints, three-dimensional embossing or even elegantly raised letters. Special gift certificate boxes with pretty bows will add an extra touch of excitement.

Make your gift cards, certificates and boxes look distinctively unique in color, de-sign, shape and size while matching the total graphic design and corporate image of your salon. You may even want to consider using full color printing, specialty papers, diagonal die-cuts and other unique paper cuts. Per-haps, you might consider a nice cream, gray or other elegant package color that matches your salon décor, so it is not just plain white.

Don’t Wait Until Next Year: Gift cer-tificates must become an essential element in your annual salon-marketing calendar. Choose to launch a plan with seasonal advertising, marketing and public relations programs that will offer a special celebration for your “Gifts of Beauty.”

Gift certificates and gift cards will always be your best new client salon referral pro-gram—introducing you to many new first-time clients, while also achieving successful new sales increases throughout the year. Salon gifting programs become a year-round activity, including Valentine’s Day, birthdays, anniversaries, corporate gifts, Mother’s Day and Father’s Day as well as any of the other big seasonal gifting holidays.

Larry H. Oskin is president of Marketing Solutions, Inc., a full-service marketing, advertising, graphic design and PR agency specializing in the professional beauty industry. For more information call 703-359-6000, e-mail LOskin@MktgSols.com or visit www.MktgSols.com.

The Gifting Season

4 | NOVEMBER 2008 | OHIO STYLIST & SALON

OHIO STYLIST & SALON is mailed free of charge to licensed salons, booth renters and beauty schools in Ohio. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL © 2008 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, record-ing or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the Ohio State Board of Cosmetology. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Ohio Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Ohio Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Ohio Styl-ist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Ohio Stylist & SalonVolume 9, Number 11, Issue 107

November 15 - December 15, 2008

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: editor@stylistnewspapers.comWeb site: www.stylistnewspapers.com

Publisher Linda Holland Managing Editor Lisa Kind Copy Editor James Giddings Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Vicki Peters,

Shannon Wells, Neil Ducoff, Larry Oskin, Gordon Miller

Ohio State Board of Cosmetology Kevin L. Miller, Executive Director

In this issue...

On the cover...Photo Courtesy ofL’anza Healing HaircareARQ Trend Collection

6

8

3 Marketing SolutionsGift cards and certifi cates can become the new focal point of your marketing calendars. Marketing expert Larry Oskin ex-plains while the end of the year is great, you can really celebrate every season of the year with gifts of beauty.

Blue HighwaysIn both good and challenging fi nancial times, the pricing for services remains a subject worth considering. Jerry Tyler revisits pricing to see if our worth as service providers is in step with the compensation we receive from our customers.

Esthetic EndeavorsThere seems to be a lot of con-fusion and misunderstandings in our industry about independent contractors and employees and compensation. Judy Culp off ers key components the IRS looks at to clarify the diff erences.

Marketing Solutions. . . . . . . . 3

Beauty Business Buzz . . . . . . . 5

Blue Highways . . . . . . . . . . . 6

Better Business . . . . . . . . . . . 7

Esthetic Endeavors . . . . . . . . 8

Serious Money . . . . . . . . . . . 9

Nail Extension . . . . . . . . . . 10

Ohio Cosmetology News. . . . 11

Classifi eds . . . . . . . . . . . 12-13

Calendar . . . . . . . . . . . . . . 14

What’s New in the Market . . . 15

Show Me the Money

I bet every reader of this paper wants to make a great living doing what they love.

Maybe the most important point to be a successful salon owner or stylist is that you have to have a good grasp of the financials as well as your artistic abilities. Doing the books and tracking income isn’t nearly as interactive and enjoyable as helping a client, but there’s nothing that can multiply your money like knowing where it’s coming from and where it’s going.

Is understanding the ins-and-outs of financial theory any fun? I suppose it depends on whom you ask, but I imagine most of you don’t get excited thinking about balance sheets and financial management. There is every reason a creative and artistic beauty profes-sional should be both talented and extremely profitable. This issue of the Stylist will help you in the profitability department.

Some salons struggle to stay profitable. If yours is one of them, you’ll likely benefit from learning about “Five Most Common Roadblocks to Profitability” as explained by Shannon Wells on page 5. Even if you’re not struggling, you will likely be able to enhance your profitability by watching out for these obstacles. She’ll help you get to the bottom of things and gain a real understanding of your profitability.

Jerry Tyler’s article for this month ad-dresses how you choose your pricing. Perhaps

price shopping your neighborhood isn’t the way to go. He’ll take you through many of the factors to consider, as well as how to make sure your clients perceive increases in your value—allowing them to accept your pricing without a second thought. Look for his pointers on page 6 under the title “The Value of Wisdom in Your Pricing Structure.” He’ll also remind you to keep your value always growing.

Judith Culp has some sobering reminders for you about what constitutes an employee and what constitutes an independent contrac-tor. It is important to make sure you are clear on how this all works in order to safeguard your business. In case the IRS ever takes a look at your company, you’ll want to make sure all these ducks are in a row. Look for “Considering Compensation” on page 8.

“The Financial Accountabilities of Leadership” by Neil Ducoff, found on page 7, promotes taking personal financial control of your busi-ness. He explains cash-flow plans, income statements and balance sheets. Is it easy reading? Perhaps not. But I ask you to read through the article, and then discuss it with your accounting professional. It will surely help you get a clear picture of your company’s financial health.

So how’s your energy for your salon or spa doing these days? The beauty industry can be a voice for fiscal confidence, despite what some may say about the economy on the news. I hope reading this issue will help light or keep lit the fire in your heart for making your busi-ness a thriving venture.

Have a prosperous month!

From the EditorLisa Kind

OHIO STYLIST & SALON | NOVEMBER 2008 | �

Five Most Common Roadblocks to Profitability

Ah, profitability. That ever sought-after term drives every business owner to work hard in their business.

Even before times got rough with the economy, there was a study that showed over 70 percent of beauty salons and spas were not profitable. Can you imagine what that number might be now?

Profitability seems simple. Technically, profitability is what’s remaining when you take revenue minus cost. If it’s so simple, why do so many owners and booth renters alike have such a hard time achiev-ing it in their business?

One of the biggest problems is that per-ceived profitability in business is based more often on emotion than on a real number. Many peo-ple feel profitable because they can pay most of the bills. Real profitability, however, is when you are able to pay all expenses, save additional money and still have revenue left over to reinvest in new areas of your business.

Some common roadblocks inhibit many people from being profitable. Let’s look at the five most common:

1. No Plan for Profit. The first and most common roadblock is people simply don’t plan for profit. When starting in busi-ness, a mistake many owners make is making purchases before planning for what type of profitability they want. Things like high leases, expensive equipment and unbalanced compensation plans are all decided on before the financial plan is in place.

It is important to lay out your business plan and consider what you intend to charge and how many clients you plan to see rather than making up a revenue estimate based on what you hope you will generate. Break-ing down the details of how you will spend money before making major purchases will let you make decisions based on numbers rather than emotions.

2. Not Priced for Profit. When asked how owners determine their pricing, many say they shopped the competition in the area and set a price somewhere in between the prices they found. This system has paralyzed

so many businesses because their pricing structure has nothing to do with their own situation.

Setting your prices is a very personal pro-cedure that should be unique for each busi-ness. If the salon two blocks down the street is paying half the price in rent as you are, how can you possibly compare your prices to theirs and expect to be profitable?

Determining your prices is a system that includes adding up all your expenses, adding what you want your profit to be and using that as your grand total. Then divide that number by the number of revenue produc-ing stations in your business. Last, when you have the total of what each station needs to

produce each month, you can create a clear plan of actual services and products that each person running a station needs to produce for the business. Only then can you determine what you should be charging for all of your services, from haircuts to waxing.

3. Managing a Busy Business. Many people think because they are busy they are making the money they need to stay in busi-ness. “If the chairs are filled, we must be doing great.” Again, this is managing profitability by feelings, not

numbers. You can have every slot in your book filled and if your clients aren’t generat-ing the revenue you need to make your busi-ness profitable, you can still be taking a loss in your business everyday. Get a handle on managing profitability by numbers and you won’t be deceiving yourself. Working hard doesn’t necessarily equate to working smart.

4. Not Counting All Expenses. We touched on this earlier, but it can’t be em-phasized enough. Because there is no plan for profit, expenses that affect revenue each month can easily be missed. On top of the obvious hard costs like rent, payroll and supplies, there are many other aspects that fall under the expenses category. Things such as taxes, interest, depreciation, reinvestment and benefits are all things that might easily be overlooked but absolutely need to be consid-ered when creating your profit plan. Having money to invest in new areas of your business isn’t a luxury; it should be part of your plan and is essential in any successful business.

5. Cost of Goods Out of Balance. There are some good numbers to live by

Beauty Business BuzzShannon Wells

Here is a good rule of

thumb: You should be

spending only 75 per-

cent of total revenue

on the three biggest

expenses, which are

rent, compensation

and products.

continued on page 10

� | NOVEMBER 2008 | OHIO STYLIST & SALON

The Value of Wisdom in Your Pricing Structure

Would you like a raise?In both good and challenging financial

times, the pricing for services remains a subject worth considering. It is also something to revisit from time to time to see if our worth as service providers is in step with the compensa-tion we receive from our customers.

One of the major benefits of our industry is that we (or our employers), can give our-selves a raise by raising our prices.

What are the benchmarks to gauge our price structure? There are many components to consider in our quest for fair pricing.

Don’t base your pricing on emotion. Some stylists feel their experience and time in the industry demands a higher price. However, what should younger, less experienced stylists who have far more advanced training do?

The question to ask yourself is: What am I offering my client? To be truly worth extra to your client, the price point should be in align-ment with the level of service you provide, and their perceived value should exceed it. This way you maintain your client’s trust and loyalty.

There are four points to consider when pricing:

1. The quality of the services offered.2. The level of service the customer feels

they received. 3. Whether your image and marketing are

in alignment with the quality of your products and services.

4. Whether your image and quality of are effectively communicated to clients.

Clients expect the technical and creative skills we offer fit the price point. The $12 chain salon haircut client has the same demand as the $500 celebrity haircut client. They ex-pect the professional helping them to deliver a quality of service that matches or exceed what they are paying for.

The investment of the stylist is constant and continuing improvement of their service, which is the cut, color, skincare service, etc. Continually upgrading the skills and products we offer our clients is important. However, increasing quality in the marketplace only commands higher prices when the perceived quality increases. That means you need your clients to notice.

Your attention to the quality of your customer service is priceless. Customer service demands a focused attention to details. It’s all about the experience. How do they feel when they leave? Is the service high level or eye level?

You can do much to assure the perceived value exceeds the price of the service. It comes down to how we treat the client. World-class customer service has little or no added cost but reaps huge rewards in client satisfaction and continued loyalty.

Many progressive salons are now using a progressive pricing structure to reward their staff for doing the right things. To move from basic stylist to advanced stylist to master stylist then to become a mentor or icon stylist can become an internal career path. Many use a raise in weekly total targets, request versus walk-in percentages, average ticket-sales increases, home care sales, up-servicing, pre-booking percentages and continuing invest-ment in advanced and continuing education as benchmarks to increasing their prices through their progressive price structure.

When there is evidence of high client demand and your brand is doing well, particu-larly in robust economic times, a raise in the price structure is usually a no-brainer. Now, however, with the evident economic chal-lenges we all face, how do we deal with a price structure in a soft economy?

During uncertain political and financial times, the first step is to be real. Our prices for products, labor costs and taxes are going up daily just as they are for our clients. We need to be realistic and wise about how we react.

Lastly, in these times many turn to the option of discounting services. In good times we can’t charge too much and in bad times we won’t charge what we are truly worth? Count the cost. Rather than discounting and lowering the perceived value of products and services, creating incentives for customer loyalty and new referrals has true dollar value while upholding the integrity we all work hard to maintain as industry professionals.

In a recession it doesn’t mean our clients don’t have money to spend, it means they are going to spend it with greater attention to the value they receive. Lowering our prices low-ers the original value of what the client was already paying for. So again, count the cost. This one step up, two steps back approach only undermines the strength of your brand.

Fair and sensible pricing based on the strength of products and services can create a solid level of security even in these uncertain times. However, it will only happen if we exceed our clients’ expectations and assure our worth is far beyond our price point.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

Blue Highways Jerry Tyler

OHIO STYLIST & SALON | NOVEMBER 2008 | 7

Better BusinessNeil Ducoff

The Financial Accountabilities of Leadership

Financial Statements and Crystal BallsHave you taken control of your business’s

financials? Financial control is a cornerstone for implementing a team-based pay program.

Any change in business operations will require good leadership skills, and it has been said that one of the marks of a good leader is the ability to predict the future. Updated, accurate and frequent financial statements en-able you to do this.

Cash-flow plans, balance sheets and income statements are three financial tools that allow you to predict and control your fi-nancial future, hold everyone accountable for your company’s growth and honor promises made to the team.

Cash-Flow PlansLet’s look at the cash flow plan first. What

do you get from a cash flow plan? Cash-flow planning tells us the amount of cash our business will or did generate during a specific period. Cash is the fuel that drives a busi-ness. The more cash on hand, the greater the business’s ability to help get rid of (or at least pay down) debt, provide revenue for company investment and grant incentives to the team.

Cash-flow planning also tells us:• When expenses will come due, and how

much has to be paid out when. Taking a sharp knife to all the company’s expenses in order to decrease its cash outlay will obviously increase your cash position. Nevertheless, involving the team in the process can often lead to surprising and dramatic results.

• Where the income will come from to pay these expenses. Making realistic goals, or predictions, gives your team a road map to success, as well as inspiration for team performance. Periodi-cally reviewing these goals will help keep the fires burning, and ensure they are neither too high (which can cause a sense of discourage-ment), nor too low (thus failing to provide inspiration).

• Whether everyone is fiscally responsible. Accountability is an important ingredient in cash-flow planning. Without the transpar-ency that derives from frequent—I suggest weekly—cash-flow updates, even the best-made plans can go awry. This accountability also instills trust in the company’s leadership team.

• Where the leaks are. When extra effort is needed to stop the bleeding of certain expenses, or efforts need to be redirected at increased sales, cash-flow plans allow us to put our manpower to use where it’s most

critically needed. This allows a company to turn its financial ship on a dime.

If you really want to supercharge your company and its growth, there is probably no better way than through excellent cash-flow planning. Cash-flow planning is forward thinking. Think of it as a highly detailed budget.

You can create a good cash-flow plan based on a calendar year or fiscal year, and then break it down by individual months.

Income Statements (Pro� t-and-Loss)What’s on the income statement? Income

statements, otherwise known as profit-and-loss statements, are a summary of a compa-ny’s profit or loss during a given period of time, whether one month, three months, or a year. The income statement records all revenues for a business during this period, including those that come from sources other than its core business, as well as all operating expenses.

What are income statements used for? In-come statements help determine the perfor-mance of your business. Small business own-ers use them to find out what areas of their business are over or under budget, according to their cash flow. Items that are using more cash than expected—such as phone, rent, shipping and postage, supply expenses—can be pinpointed. Income statements can also track dramatic increases in product returns or cost of sales. They can be used to determine income tax liability, while the cash-flow plan cannot.

Income statements contain some of the same information found in cash-flow state-ments, but in greater detail.

It is very important to build an income statement appropriate to your business, so work with your accountant. Income state-ments, along with balance sheets, are the most basic elements needed by potential lenders, such as banks, investors and vendors. They will use the information to determine credit extension and financing eligibility.

Balance SheetsWhat’s on the balance sheet? Balance

sheets list a company’s assets, debts and owner investments as of a specified date.

What is a balance sheet used for? A bal-ance sheet helps a business owner quickly get a handle on the financial strengths and capabilities of the business. Is the business in a position to grow and expand? It can help identify and analyze trends. Can the business easily handle the normal highs and lows of revenues and expenses? Or should it take im-mediate steps to boost its cash reserves?

A simplified balance sheet includes assets (what a business owns), liabilities (what it owes), and equity. Equity is the money a busi-

ness owes its owners after all creditors have been paid. It is also the book value of your business. As with home ownership, you’d like to see the value—the equity—of your busi-ness increase without taking out a second or third mortgage.

Okay, where do you start? First, it is probably time to set up that meeting with your accountant. Review the cash-flow plan, income statement and balance sheet, line by line. Maybe take a financial management class or find a coach who will not only explain the workings of financial statements, but also hold you accountable for putting the num-bers into action.

Build a 12-month cash-flow plan and get into the habit of working with it weekly.

Only through becoming familiar with your numbers will you become proficient at un-derstanding them. Also, share these num-bers with your team, using scoreboards and huddles to help communicate the company’s goals.

While sharing the numbers may seem scary, it’s less frightening than enlisting your entire team in moving your company forward. Your financials are your company’s scorecard, and you can’t expect your team to play to win if they don’t know the score.

Neil Ducoff , founder of Strategies and author of the book “No-Com-promise Leadership,” developed the team-based pay concept more than 30 years ago and developed a company that trains and coaches to ensure businesses implement the program successfully. For more informa-tion, visit www.strategies.com.

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8 | NOVEMBER 2008 | OHIO STYLIST & SALON

Considering Compensation

There seems to be a lot of confusion and misunderstandings in our industry about independent contractors and employees and compensation. This is a challenging situation and needs to be handled so it is a win-win situation for all.

Many salon owners feel they can’t afford to pay the overhead of having employees, so their alternative is to hire people as indepen-dent contractors. They think this way they don’t have to pay taxes. Then they direct the independent contractor on what days and hours they are to work, what products they will use and what prices they will charge. Un-fortunately, these directives mean the person is not an independent con-tractor; they are an employee and subject to taxes being withheld and paid.

According to IRS guide-lines, behavioral controls are a component of determination for employment status. This includes directing what to do, when to do it, why it needs to be done and how it will be accomplished.

Financial controls are a sec-ond determining factor. Financial controls include directing or controlling the business aspects of work to be done. This would include establish-ing prices to be charged, and determining how much is to be spent for supplies, market-ing, equipment and retail.

The third key component is the relationship of the parties involved. This includes any benefits and written contracts. But just a written contract alone does not make an independent contractor. All aspects are considered.

If salon owners truly want to have inde-pendent contractors then the contractor must have complete control over establishing their own hours and prices, and have the ability to realize a profit or loss.

Commission or Hourly? Some pro-prietors pay on a straight commission basis. The laws regarding this vary some from state to state. In most states, the employee must receive equal to at least minimum wage hours worked in a given payroll period. Some employers pay minimum wage or they pay commission which ever is greater. This offers motivation for the technician to help build their practice and thereby enhance their income.

Tips or Gifts? Every IRS document you read on the subject will advise you that all tips must be reported as income. Students are re-sponsible for reporting on their tax return any tips they earn while performing services at a cosmetology school, even if they are not re-quired to report them to the school. Licensed professionals who are employees must report their tips to their employer. Independent con-tractors or proprietors are also responsible for reporting their tips on their tax returns.

But aren’t tips a gift from a client? Not according to the IRS. They are a bonus for a service rendered and therefore taxable. On the other hand, if the client brings you a birthday or holiday gift, that is a gift and does not have to be reported on tax returns.

So How Much? Then how do we estab-lish guidelines for what is a good compensa-tion plan for employees? It must meet several

parameters. It must be low enough that it does not put the employer out of business, other-wise everyone loses. It must be high enough to motivate the employee to perform, and then to increase performance so they can see personal gain.

Many incentive-based programs seem to do well for the nature and mindset of the personalities that prefer our type of work. Offer the employee an op-portunity to earn more or get more benefits with more production. Benefits might include

not only higher wages but could also include an education fund, paid days off, insurance contributions and many other hard-to-find desirable things.

Compensation is a package of financial and nonfinancial ways to reward an employ-ee’s performance and loyalty. It needs to meet state labor guidelines, be fair and offer a way for the employee to earn raises, recognition and personal satisfaction. It needs to reward the employer with a prospering business and strong staff support. All these things working together create our win-win employer and employee situation.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com.

Esthetic Endeavors Judith Culp

If salon owners truly

want to have indepen-

dent contractors then

the contractor must

have complete control

over establishing their

own hours and prices,

and have the ability to

realize a profit or loss.

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Make Serious Money in Your SalonBy Gordon Miller

When it comes to making serious money in the salon, it is necessary to address two key concepts:

1. A pricing strategy that includes regu-larly scheduled price adjustments to reflect market issues and inflation.

2. An incremental sales strategy focused on building additional revenue on top of your base service offerings.

There are certainly other issues to consid-er when you’re building a successful business geared to last for the long haul. Such things as hiring and firing practices, commission struc-ture, inventory control and employee benefits are a few examples. But if your books are not yet full, those two issues can make a huge dif-ference in your long-term success.

Price increases remain one of the industry’s most profound weaknesses. With inflation picking up, client dollars are worth less today then they were last month—let alone last year—which means you must bring in more to just stay even.

A great example is the cost of backbar products, such as color. In the last year, salons have seen costs soar in this area, as the costs to manufacture and ship product have gone up for producers. Therefore, you must have a strategy to pass on rising costs to your clients, who benefit from the use of these ever more expensive products.

At the heart of this strategy is the simple idea that you must increase prices on a regular basis simply to stay even in an ever-changing economy. Add to that the idea that experience counts, meaning as your skills increase, so should your value. Of course, to make that argument you must make sure your skills are growing from year to year by staying educated. Then, let your clients know about your efforts to hone your skills and knowledge; that way it’s easier for them to perceive your enhanced value.

Commit to raising prices on your services

a minimum of five percent per year, more if you’re great at what you do, and lock in a plan. It is important to note that you should not make it a big deal to clients. Do not make major announcements regarding price increases; after all, can you think of another business that does? Be prudent, be sensitive to your competitive position in the marketplace, look at your ratio of requests to walk-ins (more requests means client loyalty, which translates into a more secure client book) and be confident in your approach to adjusting prices to remain competitive and viable as a business.

“Incremental sales” is one of the most powerful considerations when looking at your profitability. The point is to find more revenue from every client by adding addition-al services and by selling plenty of retail. The first step is to have something to offer—add-on services and a well-stocked yet focused retail offering. The second step is to actually ask for the sale.

Whether it is you, your receptionist or a shampoo technician, you need to be looking for that add-on sale and then complete that sale. If you feel you are not a salesperson, hire a receptionist who is; then provide incentives for that person to get the job done for you.

Remember that retail rules when it comes to added sales per client. Great salon retailers are often paying for their employee benefits—which can create low to no staff turnover in these salons—and often also their rent with their profits from retail.

In the meantime, remember the two key concepts of scheduled price adjustments and robust sales strategies, and you’ll be on the road to making serious money at your salon.

Gordon Miller is the Executive Director for the National Cosmetology Association, the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For more information, visit www.ncacares.org or call Membership Services at 312-527-6765.

National Cosmetology Association Salon Life ‘09For more information about how to make serious money at your salon, visit the third

annual National Cosmetology Association SalonLife August 1-3, 2009 in Chicago. The fo-cus will be “the big ideas that drive success,” and you’ll hear the likes of Robert Cromeans, Chris and Sonya Dove, Gino Stampora and others extol the virtues and share their strategies for building success through effective sales and pricing strategies. Add to that the keynote presenter—personal financial guru Suze Orman—and you have a program that will deliver a unique and valuable experience for every attendee.

SalonLife 09 offers a new level of meaningful programs to ensure that attendees receive maximum benefits including an exhibit hall witha focus on networking and learning in an upscale, professional, noise free show floor and the SalonLife Theater which offers an unparalleled lineup of expert speakers in an inspiring environment presenting big ideas on how to grow your business and your bank account.

For updates, visit salon-life.org.

10 | NOVEMBER 2008 | OHIO STYLIST & SALON

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Know Your Bottom Line

People think of most nail technicians as artists, not accountants; however, the success-ful ones are both.

I thought when I started doing nails I would never have to learn the computer or balance my checkbook, because I always had cash in my pocket. Saving that money for the end of the month was a challenge. I had to learn how to budget and handle my finances so I could pay the rent.

Today it takes much more than just bal-ancing your checkbook, it takes precise record keeping, knowing how much you can spend, what your services cost and doing projections so you know how to grow your business. The bottom line should always be in the back of your mind with everything you do.

I learned about the bottom line the hard way when I worked at Nails Magazine. I ran the trade shows for them and had to deliver the bottom line on every event I did. We did projections such as how many booths we would sell and how many nail techs would attend, and then I figured what I could spend to market the show, pay salaries, etc.

So with that experience I learned how to do the same in the salon. I based my calcula-tions on averaging one client per hour, work-ing 40 hours per week, to equal 40 clients a week if I were fully booked. Now I had to figure out what I was making per hour on average. At the time, my fills were $26, full sets and pedicures were $45 and half-hour manicures were $15. So I figured my hourly wage was $28. So no matter what I did for

services my goal was $28 or better per hour. I would then subtract what I spent on

supplies and salon rent that month and get a clear figure on what I actually made for the month. If my bookings were down I could figure how much I was down by dividing my hourly wage into the week’s profits and that would tell me how many new clients I needed in order to keep my projected income for the month.

Another thing that worked for me was recording my earnings on a daily basis right in my appointment book. I would put the amount next to the client’s name with a slash and the amount of the tip (28/5) $28 for the service, $5 tip. I would add that up at the end of the day and add the totals across at the end of the week. I would then carry over the total and add it to the next week. So every week I could tell you exactly how much money I made. Today some of us use computers or PDAs for clients and you can use a similar system, which is even easier. Some of us even use QuickBooks, which is a great program for a small business.

As a small business or as a salon owner, knowing your bottom line keeps you on track for growth and controlling expenses. We should all know exactly what we are spending to make money and have a plan to grow our businesses. Sitting and waiting for the phone to ring is not enough these days, take action. Being smart, having your thumb on the pulse of your bottom line will give you more con-trol for the future. Every penny counts.

Vicki Peters is a 26 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at Vicki@vickipeters.com.

when determining how much you should be spending on each areas of your business. Here is a good rule of thumb: You should be spending only 75 percent of total revenue on the three biggest expenses, which are rent, compensation and products. That 75 percent breaks down as follows: No more than 50 percent on compensation, 15 percent on product and inventory purchases and 10 percent on rent.

In real numbers that would break down as follows:

Total monthly revenue: $10,000

Total spent on compensation (50 percent): $5,000

Total spent on product and inventory purchases (15 percent): $1,500

Total spent on rent (10 percent): $1,000

Keeping these percentages as your general rule of thumb will put you on the path to profitability.

All too often, we are seeing businesses go under, not because there is no passion, will or commitment, but because the plan to gener-ate profit in the business is weak. Especially in today’s economy, it is important to have a clear handle on your expenses and be clear about the revenue that you need to produce each month to be profitable.

Profitability can be an ebb and flow oc-currence, but if you don’t know exactly how much money you need to bring in from month to month, as well as have a solid plan of how to do it, you will never get yourself in the black and create a business that thrives.

Shannon Wells is the marketing manager of Your Beauty Network, a beauty in-dustry ongoing business support service, offering a membership based business support resource used by over 700 salon and spa owners. For more information, visit www.ybn.com, call 866-364-4926 or email shannon@ybn.com.

Roadblocks to Profitability... continued from page 5

The Nail Extension Vicki Peters

OHIO STYLIST & SALON | NOVEMBER 2008 | 11

Board Employee Recognition CeremonyThe Ohio State Board of

Cosmetology Employee Rec-ognition Ceremony was held recently. The event celebrated and recognized employees for their hard work and dedication to the over 135,000 licensed individuals and businesses in the cosmetology field in Ohio.

NeCole Cumberland-er, Board Member, was the guest speaker for the event. Cumberlander spoke to the staff about the perception of cosmetology and those who work in it. “Cosmetologists sometimes don’t get the respect they deserve. I have seen the difference all of you can make in the lives of our licensees,” said Cumber-lander. “Our reputation is so highly regarded that no matter where I travel and panels I get asked to sit on, Ohio inevitably is brought up, that’s a testament to your hard work,” she added.

Jim Whipple, Business Licens-ing Representative, was selected as the Central Office Employee of the Year. Mr. Whipple has been employed with the state for over 40 years with 35 of them being with the Board of Cosmetology. Mr. Whipple interacts with customers and licensees who are interested in opening a salon or tanning facility and educating them in the requirements that must be met.

Jo Byerly, Field Inspector based out of Madison County, was selected as the field staff Employee of the Year. Mrs. Byerly has been employed for 14 years with the Board and has a territory of eight counties including the western half of Franklin County. Mrs. Byerly is responsible for enforcing Ohio’s safety and sanitation laws in all salons and tanning businesses across Ohio. In addition, Mrs. Byerly has been ap-pointed on a temporary level, to the Supervisor of Education & Testing.

“Jim and Joe are dedicated to their jobs and willing to go the extra mile for our custom-ers”, said Kevin L. Miller, Executive Director of the Ohio State Board of Cosmetology. “The two selected employees sup-port our vision: to lead the

industry in elevating the professional standards in the art and science of cosmetology,” he added.

Kevin Hermensky, Customer Service Liaison; and Toni Moore, Field Inspector

for Eastern Franklin County and sur-rounding areas, were each selected

to receive the Champion of Customer Service Award. This award was developed to recognize those individu-als who consistently provide outstanding customer service to the public. Both employ-ees have been recognized by customers for assisting them in their business interaction

with the Board.Team Awards were

also handed out to em-ployees who served on the Combined Charities Campaign (CCC) and

Staff Enrichment Committees. “Honoring these team members is a way of saying thank you for your hard work,” said Director Miller. “All of these duties are in addition to their daily obligations and it makes our work environ-ment so much better,” he added.

Ohio Manager’s Exam Offered at Central Office OnlyEffective Wednesday October 15, 2008, any candidate who wishes to take the Ohio

Manager’s Exam must come to the Board offices to take this exam. This change is being made for several reasons:

1. The Manager’s exam is unique to Ohio and is unlike other exams created by NIC 2. Increase in security - remote locations do not have the level of security the Board of-

fices have and are at a greater risk for fraudulent activity. 3. Use of calculator - at LaserGrade locations, candidates must adhere to the rules estab-

lished for that location and not the Boards. The Board allows a calculator (that is issued by the board) to assist in some of the basic mathematical questions.

Anyone who holds a LaserGrade notification to take the Manger’s exam has until No-vember 30, 2008 to take the test at the requested location. After this date, your notification will be voided. PLEASE NOTE: This does not affect anyone who wishes to take the writ-ten Cosmetology, Hair Designer, Manicuring or Esthetics exam. Potential candidates will still be able to utilize this option for those exams. This change is for the Managers’ exam only.

If you have any questions, please contact Tina McCurdy-Thomson at 614- 644-4716.

Jim Whipple was selected Office Staff Employee of the Year and Jo Ann Byerly was

selected Field Staff Employee of the Year.

The 2008 Staff Enrichment Committee (L-R) Shelly Billingsley, Lori Pearson, Lori Crossen, Meg Lamantia, Terry Tomlin and Karen Wallace,

were responsible for the planning of the event.

Director Miller awarded Toni Moore, Field Inspector, (center) and Kevin Hermensky, Office Communications,

(right) a “Champion of Customer Service” award for providing diligent service on a daily basis.

Jani Rider, Internships and Licensing Support, was honored for her dedication to other staff members by receiving an “Above and Beyond

Award” from Director Miller.

12 | NOVEMBER 2008 | OHIO STYLIST & SALON

SALON OPENINGS

WESTERVILLE / PO LARIS AREA:HEALTHY IM AGE HAIR AND

MAS SAGE seeks ES TABLISHED COSME-TOL O GIST / BAR BER STYL IST / Nat u ralNAIL MAN I CUR IST / Li censed MAS SAGETHERAPIST. Est. 1996. FRIENDLY AT MO-SPHERE. Chair / room rent available. Checkout www.healthyimagehairandmassage.com(to see if you’d be a good fit!) Rent ne gotiable.Cal l Mary DiBlasi (614)433-0200 or(614)433-0277 ~ Be the change you wish to see!

WEST TO LEDO - AWE SOME NEW LO -CATION! BOOTH RENTAL AVAIL -ABLE High traffic area - great lo cation - freerent starting package! Very reasonable rent - $85per week for full or part-time. Set up your tourtoday! Call Steve (419)474-7000

BOOTH RENT Bridge town / WesternHills area. Styl ist / Nail Tech - com petitive

rent, great lo cation, parking, spa cious, cus tom sta-tions. Call (513)256-6996

MAKE MONEY HERE Slid ing com mis sionor booth rent. Part-time or full-time. Greatplace for you and your cli ents. Full ser vice sa lonin Warrensville Heights, Ohio. Call Jo se-phine (216)475-3809.

BUSY, UP SCALE, BOUTIQUE SA -LON LOOK ING FOR EX PE RI ENCED

STYL IST to han dle over flow. Co lumbus, Ohio. High earn ing po tential. Great atmosphere. Healthinsurance, Va cation, 401K. (614)488-9967, sendresume (614)488-0308 www.akadahairsalon.com,1310 Grandview Avenue

THE MOST GLAMOROUS NEW DAYSPA IN HYDE PARK (CINCINNATI)Look ing for all po si tions (Hair styl ists, NailTechs, Mas sage Ther a pists, As sis tants) with var-i ous em ploy ment and booth rental op por tu ni -ties. Lo cated in a very high traffic area in a funenvironment. Call (513)321-9916 or email re-sume to: jadjile@aol.com

BOOTH RENTAL - TUTTLE CROSS INGMALL Dub lin, Ohio. Sev eral open ings for Styl istswith es tab lished cli en tele. UP SCALE SA LONwith the con venience of a mall lo cation to serviceyour cli ents. Call Wayne (614)843-2415

BOOTH RENT Fun, friendly team ofStylists has an open ing in quaint, down-

town Maumee Sa lon. 115 West Wayne. (419)867-8948

AMHERST / LORAIN - NEW, DI VERSE SA -LON seek ing ex pe ri enced Styl ist with cli en tele. Hourly / Com mission / Sta tion Lease. Fun, warm,re lax ing and in vit ing at mo sphere. Please call(440)453-5335

STYLISTS WANTED FOR BOOTHRENTAL OP POR TU NITY AT

ANGELA MICHELLE SA LON First weekfree. Low six month in troductory rent. Freerent in centive for re ferrals. (614)834-8505 Ca-nal Winchester.

BOOTH RENTAL - NW CO LUMBUS Up -scale sa lon with 2 open ings for Styl ists with ex istingclientele. Clean and friendly en vironment. Firsttwo weeks free! Contact Me lissa at (614)-499-4400or detailsalon@gmail.com

BOOTH RENTAL PO SITIONS AVAIL-ABLE Small sa lon lo cated in Centerville, Ohionear I675. Call Amy @ (937)371-9443 for morein for ma tion.

NEW, TRENDY SA LON OPEN INAMHERST / LORAIN AREA Styl ists andNail Techs wanted. Booth rental available.Com pet i tive rent. As sis tant and Re cep tion istprovided. Great lo cation and great en viron-ment. Call (440)725-8785 / (440)960-JIALI

LEASE OFFERS

GREAT OP POR TU NITY - FAN TAS TICPLACE Three styl ing chairs and one mas sageroom for rent $500 each. Lease / sale available. NW/ Bethel Road area. Leave mes sage (614)352-3000

$ GREAT OP POR TU NITY FOR STYL-

ISTS OR BARBERS. Fun group to work

with. Free rent to help you get started. Many busi -

ness ben efits. Call soon ~ only 2 spots left! Co -

lumbus NW (614)989-5348.

BOOTH RENT - TWO STYL IST STA -TIONS AVAILABLE IN VERY NICE SA-LON LO CATED IN CINCINNATI Full ser -vice sa lon on fast growing Red Bank Ex pressway.Ex cel lent lo ca tion, avail able park ing. Full-time orpart-time. Call Barb (513)479-1774.

STYLIST AND BAR BER NEEDED -PATASKALA, OHIO Booth rent available.

Call for more in formation (740)964-3534 or(614)353-5091

SPRINGFIELD NORTH ENDWITTENBERG AREA - BOOTH

RENTAL A re laxed, pro fes sional at mo sphere.Newly ren ovated. If you are looking for a changewe in vite you to call Da vid at Hairworks(937)323-3533. Un der new ownership.

CINCINNATI, OH, 3330 ERIE AVE. -GREAT LO CATION IN HYDE PARK Verynice ex isting 1,800 sq ft sa lon space with ad ditional750 if needed. Spaces for 8 chairs, 3 tanning / mas -sage ar eas & 2 nail stations. Off street park ing, ask -ing $2,300 /month. Call (513)681-5500 for de tailsor e-mail: bernie@ridgemetalworks.com forpictures.

START YOUR OWN BUSI NESS! ES TAB-LISHED, UP SCALE SPA lo cated in CuyahogaFalls, Ohio. Of fering booth rental or com missionfor Esthetician, Massotherapist or Nail Tech -ni cian. Unique, pro fessional and se rene at mo-sphere. Call (330)962-2150

REYNOLDSBURG - BOOTHRENTAL SA LON seek ing Styl ist to

compliment our unique salon. For info callMaggy at Inhairent De signs (614)354-3184

$ TUTTLE CROSSING MALL - DUB -

LIN, OHIO SA LON Own ers, are you dis-

pleased with your present lease or lo cation?

Beautifully equipped salon in Tuttle Cross ing

Mall. Eight sta tions, one year lease. Great op -

portunity! Wayne (614)843-2415

$ BOOTH RENT ERS NEEDED -

CINCINNATI Af ri can Amer i can Sa lon seek-

ing two booth renters to join our team. Bring your

clientele or we can help you grow. Must have IC

and Man ager’s lic. Cen tral location. Call

(513)746-8357 for more information.

SPRINGFIELD - UPPER VALLEYPIKE & SHRINE ROAD - LOW

BOOTH RENT Dar ling shop - my cli ents love it. LMT, Nail Tech or Esthetician with clien-tele. Call Tina @ Sim ple Plea sures Nail Bou -tique (937)324-7966 / (937)631-5919 (cell)

STOP PAY ING HIGH RENT! Loft at mo-sphere. Pri vate rooms $140 per week - available forHairstylist, Nail Tech, Bar ber or Mas sage Ther a-pist. Up per Arlington, Grandview area. CallSharon at (740)246-3937

SHOPS FOR SALE

BARBERTON AREA - GREAT DEAL -MOVE IN AND START WORK ING Ev -

erything stays. Two working styl ists, four openchairs, two manciure ta bles, four dry ers, threeshampoo bowls, washer, dryer, fridge & mi cro-wave. Room for ex tra service parking on side. Three re tail units. Spray tan, pedi space. Ownerwill stay for awhile. Over 1200 sq.ft. Call(330)745-1723

LORAIN, OH ~ SA LON & SPA 5,000 sq. ft.building also available. Fully trained staff, es tab-lished, turn key op er a tion. Great op por tu nity! Owner re tiring. Call (440)258-7088 or(440)988-7391

WELL ES TABLISHED LAKE COUNTYTANNING SA LON FOR SALE! Large clien-tele base, 1900 sq.ft. Good lo cation, am ple park ing.Seven beds with room to grow or add sta tions forBeauty / Nail salon. Ask ing price in cludes all equip -ment. Washer / Dryer, Comp. Ask ing $69,000.(440)343-5224

SALARY /COMMISSION

$ WANTED: TWO PRO FESSIONAL

HAIR STYL ISTS WITH CLI EN TELE Sal -

ary / Com mission pay. Paid va cation. Prof / ca sual

dress. Pleasant working en vironment. Full or

part-time. SIGN-ON BO NUS. Must be moti-

vated and hardworking. Need to be knowledgeable

in all as pects of hair! Call (513)984-6666

SEEK ING EX PERTS ON SIN GLE EYE -LASH EXTENSIONS, STONE FACIALS,FA CIAL MAS SAGE, AD VANCED MAS-SAGE TECH NIQUES AND HAIR EX -TEN SIONS to teach 3-day sem inar in Utah.Pay plus travel expenses. Call (801)280-9084.Email: 3dayexperts@gmail.com

USED EQUIPMENT

HYDRAULIC CHAIRS FROM $75 Sta tionsstarting at $80. Re ception desks from $75. Sham-poo bowls from $80. Manicure ta bles from $40.Mirrors, mats and more. BUY ING USEDEQUIPMENT. (419)215-7009 Toledowww.salontechnical.com

CHAGRIN FALLS - ITALIAN STYL INGSTA TIONS, styl ing chairs, man icure sta tions,Euro dou ble sham poo bowl with chairs, styl ingcab i nets , f i le draw ers , etc .scott@scottfishersalon.com (440)821-2509

SAT EL LITE SIX FA CIAL MA CHINE WITHEX TRAS $650. Eu ropean Touch ped icure thronein bur gundy / gray. $950. Golden Ratio Up-lift Ta -ble $900. More gently used equipment: carts,sanitizer, par affin equip ment. Pick up only. Kent,Ohio. (330)592-0874

KAEMARK CHERRY TOWER STA TIONSOnly three years old. Excellent con dition. Asking$1,000 each - list price $2,059. Call (419)656-4663

BRAND NEW COLLINS MANICURE STA -TION AND CHAIR Color is Shaker Cherry. Perfect con dition. Paid $800, will sell for $650.Call (614)488-9967 or fax to (614)488-0308Website: www.akadahairsalon.com, 1310Grandview Av e nue, Co lum bus, OH

SEVEN HY DRAULIC CHAIRS FOR SALE(Four star based and three round based) $75 each.Five black styl ing sta tions $50 each. Three mir rors.Call (440)320-8332

NEW EQUIPMENT

EL E GANT NAIL SUP PLY: We whole sale andretail New & Used Sa lon Equipments, Sa lon Fur -niture and all brand-name products OPI, IBD,Gena, Cre ative, LaPalm… We of fer on line con tin-uing ed ucation. Please visit our website for morein for ma tion: www.elegantnailsupply.com. Phone:(937)258-0608 or 1-888-308-6308

PROFITABLESIDELINES

OFFER YOUR CLI ENTS MORETamera Acey, a Health & Weight Loss Ad vi-

sor can as sist them, or she can train you how to of ferthis valuable ser vice your self. Help your Clientstruly feel better. Call her at (503)267-9189 (Pacifictime) or e-mail: giftsofgold@rightnowpc.com

EDUCATION

STATE BOARD AP PROVED CEU’S Hair Ex-ten sion (4 CEU’s) $45; Color (4 CEU’s) $40; Pro-fes sion al ism (2 CEU’s) $25; Hair Bonding (2CEU’s) $40; Waxing (2 CEU’s) $25; Re laxer(3CEU’s)$30; High light ing (4 CEU’s) $40; Cutting(2 CEU’s) $35. Cleveland, Ohio (216)661-4247

STATE OF OHIO AP PROVED CE HOURSFOR SHAVASANA EYE LASH EX TEN-SION TRAINING COURSES Con tactMichelle at (440)821-7708 for more in formationon cer tif i ca tion. www.eye lash-ex ten sions.com

EARN 8 CEU CREDITS AND LEARN THELATEST IN MEN’S CUT TING TECH -NIQUES Course be ing of fered No vember 9th or10th at our salon / academy in Spring field, Ohio. For reg is tra t ion info, con tact Linda @(937)629-0772 or malliasalon@woh.rr.com. Man-nequins pro vided. Space is lim ited so don’t delay.Get ready to be inspired!

MISCELLANEOUS

DENTAL, VI SION, CHIROPRACTIC, PRE -SCRIP TION In dividual and House hold $19.95per month. Ask about Med ical. (541)554-7953 or(541)461-4564 (home)

TOWELS - SCRUBS!!! Fac tory di rectsupply for your home or busi ness. Visit our

website: www.btscrubsandtowels.com or call(513)681-6688

WANTED

TRENDY NEW SPA IN UP SCALE AREALOOKING FOR LI CENSED COS ME-TOL O GISTS AND ESTHETICIANS to bea part of something big. Call (216)650-6180 ormslachae@ya hoo.com

BUSINESSOPPORTUNITIES

MAKE $100 PER HOUR SHARP ENINGSCISSORS AND CLIP PERS. I will beat any -body’s price on any equip ment and train ing.(408)439-9161

SERVICES

LEARN AD VANCED FOILING &FOR MU LAT ING! Over 100 on line ed -

u ca t ional doc u ments . Go tohttp://www.mybellacolor.com/zenncart/

$ $2.95 GETS YOU NEW CLI ENTS! Have

you won dered if there’s a Smart Busi ness Se cret

to be ing a suc cessful Styl i s t? Go to

www.needahaircut.com/stylistsspecial/

OHIO STYLIST & SALON | NOVEMBER 2008 | 1�

SALON OPENINGS

WESTERVILLE / PO LARIS AREA:HEALTHY IM AGE HAIR AND

MAS SAGE seeks ES TABLISHED COSME-TOL O GIST / BAR BER STYL IST / Nat u ralNAIL MAN I CUR IST / Li censed MAS SAGETHERAPIST. Est. 1996. FRIENDLY AT MO-SPHERE. Chair / room rent available. Checkout www.healthyimagehairandmassage.com(to see if you’d be a good fit!) Rent ne gotiable.Cal l Mary DiBlasi (614)433-0200 or(614)433-0277 ~ Be the change you wish to see!

WEST TO LEDO - AWE SOME NEW LO -CATION! BOOTH RENTAL AVAIL -ABLE High traffic area - great lo cation - freerent starting package! Very reasonable rent - $85per week for full or part-time. Set up your tourtoday! Call Steve (419)474-7000

BOOTH RENT Bridge town / WesternHills area. Styl ist / Nail Tech - com petitive

rent, great lo cation, parking, spa cious, cus tom sta-tions. Call (513)256-6996

MAKE MONEY HERE Slid ing com mis sionor booth rent. Part-time or full-time. Greatplace for you and your cli ents. Full ser vice sa lonin Warrensville Heights, Ohio. Call Jo se-phine (216)475-3809.

BUSY, UP SCALE, BOUTIQUE SA -LON LOOK ING FOR EX PE RI ENCED

STYL IST to han dle over flow. Co lumbus, Ohio. High earn ing po tential. Great atmosphere. Healthinsurance, Va cation, 401K. (614)488-9967, sendresume (614)488-0308 www.akadahairsalon.com,1310 Grandview Avenue

THE MOST GLAMOROUS NEW DAYSPA IN HYDE PARK (CINCINNATI)Look ing for all po si tions (Hair styl ists, NailTechs, Mas sage Ther a pists, As sis tants) with var-i ous em ploy ment and booth rental op por tu ni -ties. Lo cated in a very high traffic area in a funenvironment. Call (513)321-9916 or email re-sume to: jadjile@aol.com

BOOTH RENTAL - TUTTLE CROSS INGMALL Dub lin, Ohio. Sev eral open ings for Styl istswith es tab lished cli en tele. UP SCALE SA LONwith the con venience of a mall lo cation to serviceyour cli ents. Call Wayne (614)843-2415

BOOTH RENT Fun, friendly team ofStylists has an open ing in quaint, down-

town Maumee Sa lon. 115 West Wayne. (419)867-8948

AMHERST / LORAIN - NEW, DI VERSE SA -LON seek ing ex pe ri enced Styl ist with cli en tele. Hourly / Com mission / Sta tion Lease. Fun, warm,re lax ing and in vit ing at mo sphere. Please call(440)453-5335

STYLISTS WANTED FOR BOOTHRENTAL OP POR TU NITY AT

ANGELA MICHELLE SA LON First weekfree. Low six month in troductory rent. Freerent in centive for re ferrals. (614)834-8505 Ca-nal Winchester.

BOOTH RENTAL - NW CO LUMBUS Up -scale sa lon with 2 open ings for Styl ists with ex istingclientele. Clean and friendly en vironment. Firsttwo weeks free! Contact Me lissa at (614)-499-4400or detailsalon@gmail.com

BOOTH RENTAL PO SITIONS AVAIL-ABLE Small sa lon lo cated in Centerville, Ohionear I675. Call Amy @ (937)371-9443 for morein for ma tion.

NEW, TRENDY SA LON OPEN INAMHERST / LORAIN AREA Styl ists andNail Techs wanted. Booth rental available.Com pet i tive rent. As sis tant and Re cep tion istprovided. Great lo cation and great en viron-ment. Call (440)725-8785 / (440)960-JIALI

LEASE OFFERS

GREAT OP POR TU NITY - FAN TAS TICPLACE Three styl ing chairs and one mas sageroom for rent $500 each. Lease / sale available. NW/ Bethel Road area. Leave mes sage (614)352-3000

$ GREAT OP POR TU NITY FOR STYL-

ISTS OR BARBERS. Fun group to work

with. Free rent to help you get started. Many busi -

ness ben efits. Call soon ~ only 2 spots left! Co -

lumbus NW (614)989-5348.

BOOTH RENT - TWO STYL IST STA -TIONS AVAILABLE IN VERY NICE SA-LON LO CATED IN CINCINNATI Full ser -vice sa lon on fast growing Red Bank Ex pressway.Ex cel lent lo ca tion, avail able park ing. Full-time orpart-time. Call Barb (513)479-1774.

STYLIST AND BAR BER NEEDED -PATASKALA, OHIO Booth rent available.

Call for more in formation (740)964-3534 or(614)353-5091

SPRINGFIELD NORTH ENDWITTENBERG AREA - BOOTH

RENTAL A re laxed, pro fes sional at mo sphere.Newly ren ovated. If you are looking for a changewe in vite you to call Da vid at Hairworks(937)323-3533. Un der new ownership.

CINCINNATI, OH, 3330 ERIE AVE. -GREAT LO CATION IN HYDE PARK Verynice ex isting 1,800 sq ft sa lon space with ad ditional750 if needed. Spaces for 8 chairs, 3 tanning / mas -sage ar eas & 2 nail stations. Off street park ing, ask -ing $2,300 /month. Call (513)681-5500 for de tailsor e-mail: bernie@ridgemetalworks.com forpictures.

START YOUR OWN BUSI NESS! ES TAB-LISHED, UP SCALE SPA lo cated in CuyahogaFalls, Ohio. Of fering booth rental or com missionfor Esthetician, Massotherapist or Nail Tech -ni cian. Unique, pro fessional and se rene at mo-sphere. Call (330)962-2150

REYNOLDSBURG - BOOTHRENTAL SA LON seek ing Styl ist to

compliment our unique salon. For info callMaggy at Inhairent De signs (614)354-3184

$ TUTTLE CROSSING MALL - DUB -

LIN, OHIO SA LON Own ers, are you dis-

pleased with your present lease or lo cation?

Beautifully equipped salon in Tuttle Cross ing

Mall. Eight sta tions, one year lease. Great op -

portunity! Wayne (614)843-2415

$ BOOTH RENT ERS NEEDED -

CINCINNATI Af ri can Amer i can Sa lon seek-

ing two booth renters to join our team. Bring your

clientele or we can help you grow. Must have IC

and Man ager’s lic. Cen tral location. Call

(513)746-8357 for more information.

SPRINGFIELD - UPPER VALLEYPIKE & SHRINE ROAD - LOW

BOOTH RENT Dar ling shop - my cli ents love it. LMT, Nail Tech or Esthetician with clien-tele. Call Tina @ Sim ple Plea sures Nail Bou -tique (937)324-7966 / (937)631-5919 (cell)

STOP PAY ING HIGH RENT! Loft at mo-sphere. Pri vate rooms $140 per week - available forHairstylist, Nail Tech, Bar ber or Mas sage Ther a-pist. Up per Arlington, Grandview area. CallSharon at (740)246-3937

SHOPS FOR SALE

BARBERTON AREA - GREAT DEAL -MOVE IN AND START WORK ING Ev -

erything stays. Two working styl ists, four openchairs, two manciure ta bles, four dry ers, threeshampoo bowls, washer, dryer, fridge & mi cro-wave. Room for ex tra service parking on side. Three re tail units. Spray tan, pedi space. Ownerwill stay for awhile. Over 1200 sq.ft. Call(330)745-1723

LORAIN, OH ~ SA LON & SPA 5,000 sq. ft.building also available. Fully trained staff, es tab-lished, turn key op er a tion. Great op por tu nity! Owner re tiring. Call (440)258-7088 or(440)988-7391

WELL ES TABLISHED LAKE COUNTYTANNING SA LON FOR SALE! Large clien-tele base, 1900 sq.ft. Good lo cation, am ple park ing.Seven beds with room to grow or add sta tions forBeauty / Nail salon. Ask ing price in cludes all equip -ment. Washer / Dryer, Comp. Ask ing $69,000.(440)343-5224

SALARY /COMMISSION

$ WANTED: TWO PRO FESSIONAL

HAIR STYL ISTS WITH CLI EN TELE Sal -

ary / Com mission pay. Paid va cation. Prof / ca sual

dress. Pleasant working en vironment. Full or

part-time. SIGN-ON BO NUS. Must be moti-

vated and hardworking. Need to be knowledgeable

in all as pects of hair! Call (513)984-6666

SEEK ING EX PERTS ON SIN GLE EYE -LASH EXTENSIONS, STONE FACIALS,FA CIAL MAS SAGE, AD VANCED MAS-SAGE TECH NIQUES AND HAIR EX -TEN SIONS to teach 3-day sem inar in Utah.Pay plus travel expenses. Call (801)280-9084.Email: 3dayexperts@gmail.com

USED EQUIPMENT

HYDRAULIC CHAIRS FROM $75 Sta tionsstarting at $80. Re ception desks from $75. Sham-poo bowls from $80. Manicure ta bles from $40.Mirrors, mats and more. BUY ING USEDEQUIPMENT. (419)215-7009 Toledowww.salontechnical.com

CHAGRIN FALLS - ITALIAN STYL INGSTA TIONS, styl ing chairs, man icure sta tions,Euro dou ble sham poo bowl with chairs, styl ingcab i nets , f i le draw ers , etc .scott@scottfishersalon.com (440)821-2509

SAT EL LITE SIX FA CIAL MA CHINE WITHEX TRAS $650. Eu ropean Touch ped icure thronein bur gundy / gray. $950. Golden Ratio Up-lift Ta -ble $900. More gently used equipment: carts,sanitizer, par affin equip ment. Pick up only. Kent,Ohio. (330)592-0874

KAEMARK CHERRY TOWER STA TIONSOnly three years old. Excellent con dition. Asking$1,000 each - list price $2,059. Call (419)656-4663

BRAND NEW COLLINS MANICURE STA -TION AND CHAIR Color is Shaker Cherry. Perfect con dition. Paid $800, will sell for $650.Call (614)488-9967 or fax to (614)488-0308Website: www.akadahairsalon.com, 1310Grandview Av e nue, Co lum bus, OH

SEVEN HY DRAULIC CHAIRS FOR SALE(Four star based and three round based) $75 each.Five black styl ing sta tions $50 each. Three mir rors.Call (440)320-8332

NEW EQUIPMENT

EL E GANT NAIL SUP PLY: We whole sale andretail New & Used Sa lon Equipments, Sa lon Fur -niture and all brand-name products OPI, IBD,Gena, Cre ative, LaPalm… We of fer on line con tin-uing ed ucation. Please visit our website for morein for ma tion: www.elegantnailsupply.com. Phone:(937)258-0608 or 1-888-308-6308

PROFITABLESIDELINES

OFFER YOUR CLI ENTS MORETamera Acey, a Health & Weight Loss Ad vi-

sor can as sist them, or she can train you how to of ferthis valuable ser vice your self. Help your Clientstruly feel better. Call her at (503)267-9189 (Pacifictime) or e-mail: giftsofgold@rightnowpc.com

EDUCATION

STATE BOARD AP PROVED CEU’S Hair Ex-ten sion (4 CEU’s) $45; Color (4 CEU’s) $40; Pro-fes sion al ism (2 CEU’s) $25; Hair Bonding (2CEU’s) $40; Waxing (2 CEU’s) $25; Re laxer(3CEU’s)$30; High light ing (4 CEU’s) $40; Cutting(2 CEU’s) $35. Cleveland, Ohio (216)661-4247

STATE OF OHIO AP PROVED CE HOURSFOR SHAVASANA EYE LASH EX TEN-SION TRAINING COURSES Con tactMichelle at (440)821-7708 for more in formationon cer tif i ca tion. www.eye lash-ex ten sions.com

EARN 8 CEU CREDITS AND LEARN THELATEST IN MEN’S CUT TING TECH -NIQUES Course be ing of fered No vember 9th or10th at our salon / academy in Spring field, Ohio. For reg is tra t ion info, con tact Linda @(937)629-0772 or malliasalon@woh.rr.com. Man-nequins pro vided. Space is lim ited so don’t delay.Get ready to be inspired!

MISCELLANEOUS

DENTAL, VI SION, CHIROPRACTIC, PRE -SCRIP TION In dividual and House hold $19.95per month. Ask about Med ical. (541)554-7953 or(541)461-4564 (home)

TOWELS - SCRUBS!!! Fac tory di rectsupply for your home or busi ness. Visit our

website: www.btscrubsandtowels.com or call(513)681-6688

WANTED

TRENDY NEW SPA IN UP SCALE AREALOOKING FOR LI CENSED COS ME-TOL O GISTS AND ESTHETICIANS to bea part of something big. Call (216)650-6180 ormslachae@ya hoo.com

BUSINESSOPPORTUNITIES

MAKE $100 PER HOUR SHARP ENINGSCISSORS AND CLIP PERS. I will beat any -body’s price on any equip ment and train ing.(408)439-9161

SERVICES

LEARN AD VANCED FOILING &FOR MU LAT ING! Over 100 on line ed -

u ca t ional doc u ments . Go tohttp://www.mybellacolor.com/zenncart/

$ $2.95 GETS YOU NEW CLI ENTS! Have

you won dered if there’s a Smart Busi ness Se cret

to be ing a suc cessful Styl i s t? Go to

www.needahaircut.com/stylistsspecial/

14 | NOVEMBER 2008 | OHIO STYLIST & SALON

November 200816: Maly’s & Salon Consultants International present The Path to

Abundance with Peter Mahoney, Vancouver, WA www.malys.com17: Maly’s & Salon Consultants International present It’s About

Time to Unleash Your Potential, Vancouver, WA www.malys.com17-22: World Massage Conference, virtual conference,

www.worldmassageconference.com29 - 12/01: International Congress in Aesthetics, Anti-Aging

Medicine & Medical Spa Middle East Dubai, www.antiagingme.com

January 200910-17: Supernatural Salon Cruise presented by John Amico

Products. 1-800-676-5264 or www.Saloncruises.com15-22: Nail Those Profits at Sea, from San Diego to Mexico aboard

the Carnival Spirit, www.nailthoseprofitsatsea.com 800/809-662319-20: 2009 Redken Symposium, Las Vegas, NV

www.redkensalon.com31-Feb. 2: Long Beach International Salon and Spa Expo (ISSE)

produced by the Professional Beauty Association, Long Beach, CA www.probeauty.org/isse.

February 200918-21: SPATec North America, www.spatecna.com 954 942 8143

or info@spatecna.com21-23: 2009 Spa & Resort Expo and Medical Aesthetics Confer-

ence and Expo, Los Angeles, CA www.spaandresortexpo.com21 - 24: Bronner Bros. International Hair and Beauty Show,

Atlanta, GA www.bronnerbros.com22-23: The Makeup Show Miami, FL www.themakeupshow.com

212.242.1213

March 20091-3: Professional Beauty London 2009, ExCel London,

www.professionalbeauty.co.uk/london8-9: ABA Canada presents Beauty Show - Montreal, Canada

www.abacanada.com15-17: Day Spa Expo & Business Forum, Las Vegas, NV

www.dayspaexpo.com20-22: Asia Spa and Wellness Festival, Bangkok, Thailand,

www.asiaspafestival.com22-23: International Congress of Esthetics and Spa, Dallas, TX

1-800-471-0229 or www.lneonline.com22-23: Spectrum International Beauty Expo, Los Angeles, CA

www.spectrumintlbeautyexpo.com 28-30: America’s Beauty Show, Chicago, IL

www.AmericasBeautyShow.com or call 1-800-648-250528-30: America’s Expo for Skin Care and Spa (in conjunction with

America’s Beauty Show), Chicago, IL www.AmericasExpo.com or call 1-800-648-2505.

28-30: America’s Latino Beauty Congress (in conjunction with America’s Beauty Show), Chicago, IL call 1-800-648-2505 or visit www.AmericascBeautyShow.com/Congreso.

29-30: ABA Canada presents Beauty Show - Toronto, Canada www.abacanada.com

29-30: Professional Barber & Beauty Show 2009, Ponce, Puerto Rico www.sanjuanbeautyshow.net

April 20095: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041

or visit www.ghbexpo.com 5-6: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432

5-6: ABA Canada presents Beauty Show - Winnipeg, Canada www.abacanada.com

19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007 or intercoiffure.us

25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862, 708-633-6328, www.proudlady.org

26-27: ABA Canada presents Beauty Show - Vancouver, B.C. www.abacanada.com

26-28: IBS NewYork, Jacob Javits Convention Center, New York www.ibsnewyork.com

26-28: International Esthetics, Cosmetics and Spa Conference, Jacob Javits Convention Center, New York www.iecsc.com

May 20092-3: Metamorphosis — Josden International Beauty Expo, Oak-

land, CA.(909) 758-9333 or E-Mail djmanagement@josden.com2-4: International Congress of Esthetics and Spa, South Beach, FL

1-800-471-0229 or www.lneonline.com3-4: JosDen International Beauty Expo, Oakland, CA, (909) 758-

9333 – (866) 907-9333 or www.josden.com3-4: ABA Canada presents Beauty Show - Edmonton, Canada

www.abacanada.com8-10: Health & Beauty Expo, Vancouver, Canada www.jamexpo.ca17-18: Salon Vision 2009 Conference “Success/Style/Spirit”,

Austin, TX contact Steve Farrer 512 415 830017-18: Bronner Bros. International Hair and Beauty Show, Balti-

more, MD www.bronnerbros.com17-19: The Makeup Show New York www.themakeupshow.com

212.242.121317-19: Global Spa Summit, Interlaken, Switzerland,

www.globalspasummit.org18-20: The 14th China Beauty Expo, Shanghai

www.chinabeautyexpo.biz31 - June 2: International SalonSpa Business Network Annual

Conference, Amelia Island, FL, 1-866-444-4272

June 20097-8: Premiere Orlando, Orlando, FL www.premiereshows.com13-15: IBS Las Vegas, Las Vegas Convention Center, Las Vegas,

NV www.ibslasvegas.com13-15: International Esthetics, Cosmetics and Spa Conference,

Las Vegas, NV www.iecsc.com

July 200919-21: PBA Symposium 13, Las Vegas, NV. 1-800-394-5436

www.probeauty.org/symposium19-21: Cosmoprof North America, Las Vegas, NV www.cosmo-

profnorthamerica.com 1-800.557.335619-21: PBA Beacon, Las Vegas, NV www.probeauty.org/sympo-

sium/beacon/ 800-468-2274x117

August 20091-3: SalonLife ‘09 presented by National Cosmetology Association,

Chicago, IL www.salon-life.com 888-254-9810 info@salon-life.com15-18: Bronner Bros. International Hair and Beauty Show, Atlanta,

GA www.bronnerbros.com

September 200915-17: HBA Global Expo and Education Conference, New York, NY

212-600-3000 www.hbaexpo.com27-28: ABA Canada presents Beauty Show - Regina, Canada

www.abacanada.com

NovemberElite Continuing Education presents 8 Hour Continuing Educa-

tion Online Course for Salon Professionals, www .elitecme.com16: Sachmode Intl presents Shavasana Eyelash Extensions Train-

ing, Chagrin Falls, OH 1-888-708-0581 www.vagheggiskincare.com16: Amy Colvin presents 4 Hours Of Updos, Fremont, OH 419-

346-4860 foolproofupdoing.com16: Clipper Cutting presented by Joyce Provens (four CEU’s),

Columbus, OH (614)353-509117: Ohio Professional Cosmetology Association Student Com-

petition, Columbus, OH 614-855-1838 www.ohio-pca.com17: The Spa at Castaway Bay presents Body Treatments, Body

Polish and Body Wraps. (419)625-5772 www.castawaybay.com17: Aesthetics, Etc...presents SofTap Advanced Camouflage

Techniques & Business Etiquette, Westlake, OH (216)832-7712 www.aestheticsetc.net

17: Jatai International presents Latest Razor and Shear Tech-niques with Jerry Ballard, Educator and Designer, Columbus, OH (614)457-3440 www.Jatai.net

17: Focus On Image presents Training the Trainer (8 CEU’s), Lancaster, OH (740)687-1171

17: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

18: Aesthetics, Etc...presents SofTap Areola Repigmentation, Westlake, OH (216)832-7712 www.aestheticsetc.net

19-23: Aesthetics, Etc...presents SofTap Perm. Cosmetics Beginner Pro., Westlake, OH (216)832-7712 www.aestheticsetc.net

23: Inner State Beauty School presents Ladies Hair Shaping / Trend Release, Electric Files & Body and Facial Waxing, Lyndhurst, OH (440)442-4500 www.innerstatebeautyschool.com

23: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa@yahoo.com

24: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

24: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

30: Clipper Cutting presented by Joyce Provens (four CEU’s), Columbus, OH (614)353-5091

30: Novalash Eyelash Extension Training presented by Karlene Krista, Cincinnati, OH (513)871-7394 (513)520-3929

December1: Maly’s presents Sexy Hair Fall Trends, Cincinnati, OH; Farouk

Map the Cap with Sunglitz, Columbus Gahanna; Nioxin Ask the Expert Demo Day, Columbus North; Farouk Chi Color Demo, Lima, OH; OPI Axxium, Mentor, OH. www.malys.com

1: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

1: Provens Instructional Institute presents How Money Works and Show Me the Money. Call (740)964-3534 (614)353-5091 email: jprovens@yahoo.com

1: Focus On Image presents Training the Trainer (8 CEU’s), Lancaster, OH (740)687-1171

1: S&S Beauty Supplies presents Tressa Color Concepts, Cincinnati, OH (513)671-1189; Sexy Hair Concepts, Milford, OH (513)831-3334

1: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

1-5: Face Up Aesthetics Inst. presents Perm. Cosmetics Beginners Pro., Canton, OH (330)966-1604 www.faceuppermanentcosmetics.com

1-5: Westmore Academy of Cosmetic Arts presents Westmore Method / Five Looks, Burbank, CA 1-877-978-6673

6-7: Westmore Academy of Cosmetic Arts presents Hair 101, Burbank, CA 1-877-978-6673

7: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa@yahoo.com

7: Inner State Beauty School presents The Art and Precision of Basic Cutting, 3-D Nail Art & Raindrop Technique & Essential Oils, Lyndhurst, OH (440)442-4500 www.innerstatebeautyschool.com

7: Introduction to Swedish Relaxation Massage , Middleburg Heights, OH (330)273-3707

8: Tanningschool Tanning Certification Class, Chillicothe, OH 1-877-826-7565 www.tanningschool.com

8: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

8: Focus On Image presents Training the Trainer (8 CEU’s), Lancaster, OH (740)687-1171

8: Maly’s presents Farouk Chi Color Demo, Cincinnati, OH www.malys.com

8: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

14: Inner State presents The Secrets to Ethnic Hair Color, Fun-damentals of Gel Nails & Wraps & Makeup Trends & Touch-Ups,, Lyndhurst, OH (440)442-4500 www.innerstatebeautyschool.com

14: Clipper Cutting presented by Joyce Provens (four CEU’s), Columbus, OH (614)353-5091

14: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa@yahoo.com

15: Provens Instructional Institute presents How Money Works and Show Me the Money. Call (740)964-3534 (614)353-5091 email: jprovens@yahoo.com

15: Focus On Image presents Training the Trainer (8 CEU’s), Lancaster, OH (740)687-1171

15: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

16: Tanningschool Tanning Certification Class, Plain City, OH 1-877-826-7565 www.tanningschool.com

22: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

22: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

28: Novalash Eyelash Extension Training presented by Karlene Krista, Cincinnati, OH (513)871-7394 (513)520-3929

28: The Spa at Castaway Bay presents Body Treatments, Body Polish and Body Wraps. (419)625-5772 www.castawaybay.com

29: Review for Successful Salon management testing presented by Joyce Provens (eight CEU’s), Columbus, OH (614)353-5091

January 4: Introduction to Swedish Relaxation Massage , Middleburg

Heights, OH (330)273-37074: Songs of the Sidhe Day Spa presents Massage Certification,

Kent, OH (330)592-0874 sidhedayspa@yahoo.com5-Feb.13: Westmore Academy of Cosmetic Arts presents High

Fashion, Print & Photography, Burbank, CA 1-877-978-66735-Mar.27: Westmore Academy of Cosmetic Arts presents Motion

Pictures and Television, Burbank, CA 1-877-978-667311-12: Artistiques Advanced Two Day Extravaganza CE Classes

& Fashion Show. (216)281-5334 www.thesalononclifton.com12: Provens Instructional Institute presents How Money Works

and Show Me the Money. Call (740)964-3534 (614)353-5091 email: jprovens@yahoo.com

18: Aesthetics, Etc...presents Business Etiquette - Instructors Only (8 CEU’s), Westlake, OH (216)832-7712 www.aestheticsetc.net

19-Mar.12: Westmore Academy of Cosmetic Arts presents Makeup for Beauty, Fasion & Glamour (Evening Master Makeup Course), Burbank, CA 1-877-978-6673

OHIO STYLIST & SALON | NOVEMBER 2008 | 1�

WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at editor@stylistnewspapers.com or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

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1. Payment Processing Company Off ers Bundled ServicesCynergy Data, a merchant services provider, helps business owners save time and money with

integrated payment processing and payroll services. For a limited time only, Cynergy Data will provide six months of free payroll management to merchants who enroll in one of the company’s CynergyHub packages.

With CynergyHub, business owners pay one low monthly fee and receive payment-processing services, a Déjavoo Systems X8 terminal and zero transaction fees on gift card purchases made with Cynergy Data’s gift card program. For a few dollars more each month, merchants can take advantage of low-cost payroll services, allowing them to save as much as 50 percent on payroll management. They will also have free 24-hour access to their payroll and processing accounts through VIMAS Plus, Cynergy Data’s online account management system.

For more information, contact Dane James at 800-933-0064 ext. 5141, e-mail danej@cynergydata.net or visit www.cynergydata.com.

2. Age Intervention Hair Revitalizing Conditioner Boasts a Fresh Look Jan Marini Skin Research, Inc. the company that developed the Marini Lash Eyelash Conditioner,

has given Age Intervention Hair Revitalizing Conditioner a new look and renamed it Marini Hair Revitalizing Conditioner.

The perfect complement to Marini Lash, Marini Hair contains the same proprietary peptide ingre-dient and matches the luxurious new branding of Marini Lash. Marini Hair dramatically improves the appearance of environmentally or chemically damaged and aging hair. Results are visible from the first application of Marini Hair. This hair rejuvenation product immediately gives hair a renewed appear-ance of body and bounce. Hair will appear significantly thicker, fuller, lusher and denser and results will become progressively more pronounced with continued use.

For more information, call 1-800-347-2223 or visit www.janmarini.com.

3. Nothing in Between, by Layered Color No doubt, people often ask you if there is an effective product to prevent haircolor from staining

skin during processing. While you probably have some products that are okay, most of them likely leave an oily residue and do not fully protect the skin.

Now a solution surpasses the expectations of even the 40-year haircoloring veteran who designed it. Not only does it protect skin from the color during processing, it also enhances the penetration and coverage of gray hair. This product is vegetable based and water-soluble. It is nonirritating and easy to use. Using one-half teaspoon directly into four ounces of color will alleviate any burning or itching of the scalp. Simply apply around the hairline and work into the visible gray roots. This helps achieve bet-ter gray coverage with longer lasting results.

For more information, call 818.397.1898 , e-mail Nothingnbtween@sbcglobal.net or visit www.NothingInBetweenForhair.com.

4. Dramatic and Beautifully Defi ned Eyes with Sormé Cosmetics Jet LinerSormé Jet Liner is smudge proof and the color lasts. Jet Liner is a unique fast-drying formula that

will not flake or smudge. Jet Liner is nonirritating to the eye and comes in colors black and dark brown. Sormé Jet Liner has a distinct brush that creates the perfect line by combining a thin, yet fine strong brush. Even if you have never used a liquid liner before, this brush will help you get the perfect eye you are looking for.

For more information, call 800-927-6763, e-mail info@sorme.com or visit www.sorme.com.

5. Give the Gift of Personalized Hair Texture Duos This gift-giving season, give your clients salon style personalized for their hair texture with Graham

Webb Holiday Haircare Duos. Available in three regimens: Making Waves, Stick Straight and Velvet Soft, each duo includes a free purse-sized silver Graham Webb mirror with pop-out brush.

For those clients on your gift list who want revitalized curls and frizz-free bounce, Graham Webb offers Making Waves Holiday Duo including Curl Defining Shampoo and Curl Defining Conditioner, formulated to activate curl and accentuate existing wave patterns.

If your clients crave smooth, static-free shine try Graham Webb’s Stick Straight Holiday Duo con-taining Smoothing Shampoo and Smoothing Conditioner. Stick Straight products control frizz while adding high gloss shine.

Velvet Soft Holiday Duo is for those clients who want weightless, velvety softness by using Soften-ing Shampoo and Softening Conditioner. Velvet Soft products smooth the hair strand and create a weightless barrier to preserve softness.

For more information, call 800-935-5273 or visit www.grahamwebb.com.

12

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A revolutionary styling, finishing and conditioning product line.

Additional discounts may be available on multiple purchases. Freight and assembly not included. All specials expire 12/31/2008.

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1298 Centerview Circle • Copley, OH 44321

1-800-362-9467 www.salonware.com

You Will Receive Three Great Styles:Four Volume Gift SetsFour Moisture Gift SetsFour ColorCare Gift Sets(Total 12 Gift Sets)Plus a FREE Tent Cardto help get attentionat point of sale.

$132.00#TF132

or $11.00 ea.VOLUME GIFT SET #D100034volume sulfate free shampoovolume conditionstraight smoothing balmnuage finishing spray

MOISTURE GIFT SET #D100033moisture sulfate free shampoomoisture conditionthermacare leave-in conditionesculpt medium-firm gel

COLORCARE GIFT SET#D100032colorcare sulfate free shampoocolorcare conditionthermacare leave-in conditionnuage finishing spray

for everyone on their LISTEASY GIFTS

Limited Quantities - Place Your Order Today

Holiday Gift IdeaMoisturizerHoliday Basket24 piece 3 oz. Grapes Moisturizer Holiday Basket

$54.00#40300

Eco-OrganicHoliday Basket24 piece 3 oz. Green Grapes Moisturizer Eco-Organic Holiday Basket

$64.80#40301H

Wine Bottle Holder Gift Box17 oz. Grapes Moisturizer & Pierre Wine

Bottle Holder with Gift Box

$17.00#40100CDGB

Holiday Gift Box3 oz. Grapes Moisturizer & 3 oz. Grapes Body ash Gift Box

$4.50#40300B

Friction Free Pocket Brush$4.77 ea.$57.24 (display)#5511915

NEW!Holiday Gift Idea

Give the Gift of ExtremeMoisture and Nutrient Infusion this Holiday Season!Extreme Moisture contains:1 Theratin 300 mL and 1 Humectin 300 mLNutrient Infusion contains:1 Inergy 300 mL and 1 Nectaress 300 mL

$8.98Value: $12.75Extreme #71366Nutrient #71367

Californium Hydraulic ChairLifetime Hydraulic warranty

$299.00plus freight

Mini Flat Irons $10.79 eawhen you purchase a 6 piece counter display.

$12.99 each for lesser quantities.

HOTBUY!

A $64.75 Value

Naturally Advanced Hair Care

Hempz Body Butter Holiday Basket

Save 41% when you purchase 24 travel size Hempz Body Butters 1.5 oz. and get a FREE Hempz basket.

$49.95Value: $84.00

#440356988