ohio university libraries social media strategies
TRANSCRIPT
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OHIO UNIVERSITY LIBRARIESSOCIAL MEDIA: WHAT WE DO
Jessica Hagman | @hagman
September 22, 2016Janet Carleton | @jcarletonoh
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NETWORKS WE USEGOALS & CAMPAIGNSSTRATEGIES & TOOLS
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NETWORKS WE USE
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Library General• Twitter
@AldenLibrary• Instagram
@AldenLibrary • YouTube
/aldenlibrary• Pinterest
/aldenlibrary • Tumblr /aldenlibrary
Digital Inititatives• Twitter @AldenLibDigital• Pinterest /ohiodigiarchive • Tumblr /ohiou-digital-
collections
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GOALS & CAMPAIGNS
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Goals• Increase awareness and use of library resources and services among members of the Ohio University community •Digital Initiatives: Connect the OHIO community – including alumni – with the Libraries’ unique Archives & Special Collections resources
•Communicate a friendly and accessible persona for the library so members of the OHIO community feel comfortable approaching us with research questions
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Selected Campaigns•#ThrowbackThursdays: share University Archives materials (Twitter + Instagram/Facebook) •#FromTheVault share items from the Libraries’ Special Collections (Instagram/Facebook + Twitter) • Fall Welcome: connect with new students & provide information on using library services and spaces (Twitter + Instagram) • Event promotion (Twitter + Facebook) • Finals Week events + activities (Twitter + Instagram + Facebook)
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STRATEGIES & TOOLS
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Social Media Team• Jessica Hagman – Social Media Coordinator (& Subject Librarian) • Janet Carleton – Digital Initiatives Coordinator •Courtney Brown – Public Services Student Employee Coordinator •Miriam Intrator – Special Collections Librarian •Students: one from Digital Initiatives (works with Janet) + one from Reference (works with Jessica)
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Collaborating with Students• Division of labor• Student: “fun” stuff, like #WisdomWednesday and
#ShelfieSunday • Staff: sharing library events, resources, etc., where library voice is more important
• Different students have different strengths • More on this:• Hagman, J. & Carleton, J. (2014). Better together:
Collaborating with Students on Library Social Media. Public Services Quarterly, 10: 238-244. • http://bit.ly/BetterTogetherArticle
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Trello for tracking content development and collaboration
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Example of a Trello card• communicate with
other staff (not in email!)
• share photos and other files (not in email!)
• checklists • due dates
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Sprout Social for scheduling + analytics data
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Feeds feature useful for curating content & keeping up with accounts you want to engage with.
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You can do the same with Twitter lists. Some of our lists:• OHIO• Alden Staff• Research &
write • OhioLINK
LibrariesSubscribe to our OHIO list https://twitter.com/AldenLibrary/lists/ohio
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Basic image editing with Canva
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THANKS! Jessica Hagman • [email protected] • @hagman
Janet Carleton • [email protected] • @jcarletonoh