ohs media presentation to kimberly-clark professional ohs canada / pipeline media presentation to...

OHS CANADA / Pipeline MediaPresentation to Kimberly-Clark Professional

OHS Canada Magazineour audience

Please indicate your industry / sector?

2013 2012 2011 2010 2008 20070

5

10

15

20

25

30 Corporate

Manufacturing

Government

Retail

Construction

Wholesale / Distribution

Transportation

Research

Oil & Gas

Mining / Quarrying / Forestry

Chemical

Paper / Allied Products

Plastic Products

Food & Beverage

Refined Petroleum

Other (please specify)

Source: OHS Canada Reader Studies; 2007-2013,

What would best describe your job function / title?

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60 Executive Management

Senior Management

Health & Safety Management

Engineering

Maintenance

Operations

Transportation/Logistics

Human Resources

Purchasing/Procurement

Administration

Marketing & Sales

Research/Development

Other (please specify)

Source: OHS Canada Reader Studies; 2007 – 2013

How big would you say your company is?

2013 2012 2011 2010 2008 200705

101520253035404550

1-5 employees

6-20 employees

21-50 employees

51-100 employees

101-500 employees

Over 500 employees

Source: OHS Canada Reader Studies; 2007-2013

,

Do you personally subscribe/receive another oh&s publication?

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60

70

80

No

Yes (please specify)

Source: OHS Canada Reader Studies; 2007 – 2013,

PipelineOur Audience

Pipeline – Industry / Sector

Pipeline – Job Function

Pipeline – a NATIONAL publication

& even more about our readers

Indicate the ways you find OHS Canada Magazine most useful to you (please select as many that

apply)?

Stay

on to

p of w

hat’s

happ

enin

g in o

ccup

ation

al he

alth &

safet

y

For p

erson

al de

velo

pmen

t

As an e

duca

tiona

l too

l for

empl

oyee

s, su

perv

isors,

JHSC

mem

bers

and o

thers

As a re

feren

ce to

ol

For i

nfor

mation

on ne

w prod

ucts

and s

uppl

ies

Just

for e

njoy

ment

Other

(plea

se sp

ecify

) - 20 40 60 80

100 201320122011201020082007

Source: OHS Canada Reader Studies; 2007 - 2013

Please indicate how important/useful you feel the types of articles are in helping you do your job

(useful/very useful)

Accid

ent P

reve

ntio

n

Ergon

omics

OHS law/le

gisla

tion

Wor

kers'

Com

pens

ation

Occup

ation

al Hyg

iene

Health

in th

e wor

kplac

e

Purch

asin

g Saf

ety pr

oduc

ts/se

rvice

s

Train

ing/

Educa

tion

0

30

60

90201320122011201020082007


What actions have you' taken in the past 12 months as a result of reading editorial/advertising

information in OHS Canada Magazine? (select all that apply)

020406080 2013

20122011201020082007


Web use & attitudes

Do you own/use, for work purposes? Select all that apply.

020406080

2013201220112010

Source: OHS Canada Reader Studies; 2010 - 2013,

How do you personally access the Internet for your work/workplace?

PC or Laptop (fixed loca-

tion)

Laptop (for mobility)

Smartphone (iPhone,

BlackBerry, Android...)

iPad / Tablet No Internet access at/for workplace

0102030405060708090

100201320122011201020082007


Do you visit www.ohscanada.com?

Yes No0

10

20

30

40

50

60

70

80

90 201320122011201020082007


Do you use the Internet to: (select all that apply)

Purch

ase /

Buy

Pro

ducts

Study

via O

nlin

e Lea

rnin

g / T

rain

ing

Video

(You

Tube)

Downl

oad A

udio

(mus

ic, po

dcas

ts)

Attend

Web

inar

s

Downl

oad B

ooks

/ M

agaz

ines

Order

Sam

ples

0

20

40

60

80201320122011201020082007


In the past 6 months, which of the following types of information have you access (or purchased), using

the internet? (select all that apply)

0

30

60

90 201320122011201020082007


Do you use, visit or have an account with: (select all that apply)

Facebook Twitter LinkedIn Skype YouTube Other (please specify)

0

10

20

30

40

50

60

70

80

2013201220112010


“Winning isn't everything--but wanting to win is.”

― Vince Lombardi

http://www.goodreads.com/author/show/7182663.Vince_Lombardi

• Reader / Visitor engagement– Saw “Favorite Cover” results for our 25th

– Excellent uptake – fun, content, + visitation– Content (electronic + print)

• Revenue (@ $695 ea) - $20,000 realistic– automatic, directories’ system

• ISHN 88 entries in 18 categories

“I’m Back”• Safety Shop – we remember

Purchase

Are you involved in the purchase process for safety-related products and services in your workplace?

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60

70

80

90

Yes

No


Indicate your involvement in the purchase of each of the following products/services (Make/Influence decision)

2013 2012 2011 2010 2008 20070

102030405060708090

100 Head Protection

Eye and Face Protection

Hearing Protection

Respiratory Protection

Protective Clothing

Hand and Arm Protection

Foot Protection

Fall Protection

Gas Detection / Instrumentation

Training / Education

First Aid

Ergonomics


How do you prefer to find out about new products/services? (select all that apply)

Advertisi

ng in tr

ade m

agaz

ines

Article

s in tr

ade m

agaz

ines

Call fo

r/req

uest l

iterat

ure

Colleag

ues/C

o-Work

ers

Email

new

slette

rs/update

s

Inter

net se

arch/lo

ok at m

anufac

turer

web

sites

Sales v

isits/

distrib

utor r

eps

Trade S

hows

Autom

atic/N

on-reques

ted m

ailin

gs

Catalo

gues

Other

(pls

spec

ify)

0

20

40

60 201320122011201020082007


What is your familiarity level with the following manufacturers of Eye Protection - Purchase

2013 2012 2011 2010 2008 20070

5

10

15

20

25

30

35

40North by HoneywellUvex (Sperian)3M MSAHoneywell Safety ProductsEncon

Source: OHS Canada Reader Studies: 2007 - 2013,

What is your familiarity level with the following manufacturers of Eye Protection - Awareness

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60

North by Honeywell

Uvex (Sperian)

3M

MSA

Honeywell Safety Products

Encon


What is your familiarity level with the following manufacturers of Hearing Protection - Purchase

2013 2012 2011 2010 2008 20070

5

10

15

20

25

30

35

Howard Leight (Sperian)

Moldex

3M

North by Hon-eywell

MSA


What is your familiarity level with the following manufacturers of Hearing Protection - Awareness

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60

Howard Leight (Sperian)

Moldex

3M

North by Honeywell

MSA


What is your familiarity level with the following manufacturers of Respiratory Protection - Purchase

2013 2012 2011 2010 2008 20070

5

10

15

20

25

30

35

40Draeger

3M

North by Honeywell

MSA

Moldex

Scott Health & Safety


What is your familiarity level with the following manufacturers of Respiratory Protection - Awareness

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60 Draeger

3M

North by Honeywell

MSA

Moldex

Scott Health & Safety


What is your familiarity level with the following manufacturers of Instrumentation / Gas Detection -

Purchase

2013 2012 2011 2010 2008 20070

2

4

6

8

10

12

14

16

18

20BW Technologies by Honeywell

Industrial Scientific

Draeger

MSA

Honeywell Analytics


What is your familiarity level with the following manufacturers of Instrumentation / Gas Detection -

Awareness

2013 2012 2011 2010 2008 200705

101520253035404550

BW Technologies by Honeywell

Industrial Scien-tific

Draeger

MSA

Honeywell Ana-lytics


What is your familiarity level with the following manufacturers of Fall Protection - Purchase

2013 2012 2011 2010 2008 20070

5

10

15

20

25Miller by Hon-eywell

North by Hon-eywell

MSA

Capital Safety Group

3M


What is your familiarity level with the following manufacturers of Fall Protection - Awareness

2013 2012 2011 2010 2008 20070

10

20

30

40

50

60Miller by Hon-eywell

North by Hon-eywell

MSA

Capital Safety Group

3M


What is your familiarity level with the following manufacturers of Hand Protection - Purchase

2013 2012 20110

5

10

15

20

25Showa Best Glove

Ansell

Superior Glove

Marigold Industrial

North by Honeywell


Source: OHS Canada Reader Studies; 2011- 2013,

What is your familiarity level with the following manufacturers of Hand Protection - Awareness

2013 2012 20110

5

10

15

20

25

30

35

40

45 Showa Best Glove

Ansell

Superior Glove

Marigold Industrial

North by Honeywell



What is your familiarity level with the following manufacturers of PPA - Purchase

2013 20120

2

4

6

8

10

12

14

16DuPont

Lakeland Indus-tries


Kimberly-Clark

WorkRite

Nasco


What is your familiarity level with the following manufacturers of PPA - Awareness

2013 20120

10

20

30

40

50

60DuPont

Lakeland Indus-tries


Kimberly-Clark

WorkRite

Nasco


,

Do you use a distributor?

Yes No49.5

49.6

49.7

49.8

49.9

50

50.1

50.2

2013

2013

Source: OHS Canada Reader Studies; 2013,

Thank you

ohs media presentation to kimberly-clark professional ohs canada / pipeline media presentation to...

Documents

canada reader studies

purchase slide

canada magazine

pipeline job function

pipeline industry sector

n ational publication

reader visitor engagement

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