ok labs mass-market smartphone
DESCRIPTION
A mass-market smartphone is a new category of mobile device that offers a smartphone OS at a featurephone price point. Mass-market smartphones integrate significantly less-expensive components than the high-end hardware used in current smartphones. Download the white paper to learn more: http://www.ok-labs.com/landing/mmsp/.TRANSCRIPT
ok-labs.com
The Mass-Market Smartphone Solution
May 2010
© 2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary. Do not distribute in whole or in part without prior written approval. This document is provided “as is” without any warranties, express or implied..
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Open Kernel LabsMobile Virtualization – Momentum > World’s leading provider of mobile phone virtualization solutions> Founded in 2006 following 15+ years R&D; > $25MM invested> OKL4 in more than 500 million devices> IP commercialization with National ICT Australia> OK Developer Community surpasses 2,500 members> Solutions for Android, Symbian, Linux, and more> Growing mobile-to-enterprise market with investor/partner Citrix
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In 2009, 1.13 billion mobile phones were produced
[Only 180 million were smartphones
[Gartner, 2010
Gartner, 2010
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Market Trend – Mass-Market Smartphones
Entry-level smartphone models, which are expected to generate higher margins and to have a bigger space for future growth, will attract more and more companies (existing cellphone makers or otherwise) to jump onto the bandwagon, making these the most-eye-catching models in the 2010 market.
Chen Wei-hang, Tri : December 2009
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Lower-cost smartphones will be required to reach the mass market…At Mobile World Congress, semiconductor vendors highlighted lower-cost, highly integrated, entry-level smartphone solutions designed to significantly reduce the bill of materials for smartphones and enable handset vendors to reach new price points.
Jon Erensen, Gartner : February 2010
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The Mass-Market Smartphone Opportunity
> Smartphones offer broad ecosystem benefits• Data plan increases ARPU
• Bigger market for apps/services
• Increased margin for OEM
• Attractive opportunity for chipset providers
> Smartphone capabilities are attractive to consumers, but cost keeps them out of the mass market
> Mass-Market Smartphone• Wholesale price $100-$150
• Open OS support
Functionality
Cost
ok-labs.com6
Already in the MarketMotorola and OK Labs Introduce Evoke: March 2009
> World’s First Virtualized Mobile PhoneMotorola Evoke
• Combines Linux and 3G mobile baseband software on single-core ARM9 processor
− Two application platforms: Linux and BREW
− Reduces hardware BOM costs by $46
− Software reuse leverages investment in legacy system
• Results
− Smartphone applications
− Lower BOM and development costs
− Improved time-to-market
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The Market Window is Open
©2010 Open Kernel Labs, Inc. All rights reserved. Open Kernel Labs Confidential and Proprietary
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Mass-Market Android Smartphone Solution
> OK Labs developed complete solution• Android and baseband
• On a single ARM core SoC
• Integrated and optimized
> Enabled by the OKL4 Microvisor> Benefits:
• Mass-market BOM cost
• Shorter time-to-market
• Lower development cost
Chipset (single ARM processor)
Baseband
Android
OKL4 Microvisor
RTOS
Applications
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Collaborative Model:OK Products + VIP Services =
Your Solutions
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Summary – Why OK Labs
Experience and Expertise
• Mass-market smartphone solutions
• Virtualization applications
• With a range of relevant technologies including Android, Linux, Symbian, RTOS, baseband support, ARMv5/6/7, MIPS, x86, multithreaded and multicore processors
Formula for success
• Development focus on complete solution delivery
• Collaborative approach to delivery
Technology (mature, proven, innovative)
• Embodies 15+ years of R&D
• IP commercialization of National ICT Australia research
• OK Labs software in more than 500 million devices
• Already in the market: Motorola Evoke
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500 MILLIONDEVICES
OKL4 deployed in more than
The mass-market smartphone opportunity is here.Are you ready?