oktopost capabilities deck
DESCRIPTION
A full overview of the amazing benefits and features of the Oktopost social media marketing platform. Manage all your social posting and measure what really matters - leads converted from social.TRANSCRIPT
Designed For B2B Social Marketing Professionals
Capabilities Deck
2Oktopost: Fast Facts
A platform that allows you to manage and measure
all of your professional social media marketing
Schedule and publish posts using
multiple profiles across the social web
Access granular-level analytics
and reports, including clicks and
conversions and engagement
View conversions generated from
social media, including which post a
lead clicked on prior to converting
Monitor keywords and mentions, and
communicate socially with the most
relevant prospects
Discover great content to share, and
add it to pre-set post queues
3General Overview
Publish
Measure
Listen
Integrate
Engage
Establish and Grow
Your Social
PresenceOktopost provides maximum
visibility across key social channels,
requiring only a minimal investment
of time and effort. The platform
makes it easy to manage multiple
social campaigns, accurately track
their performance, and engage with
your target audience.
4
PublishReach your target audience across the social web with
the ability to publish social posts to multiple social
networks, profiles and groups… in just a few clicks.
5Publish Features
Bookmarklet
Share content directly from your browser. See powerful analytics for each post, as if it was published directly
from the platform.
Campaigns
Segment all posting through campaigns in order to compare and
optimize the performance of of your social activities.
Message Assets
Compose draft posts with custom link previews and photo attachments, and easily access them for
later scheduling.
Autoposter
Easily post across multiple social networks, profiles, company pages,
and discussion groups within minutes.
Content Recommendation
Oktopost learns what kind of content converts best for your
target audience, and then suggests similar content
for you to share
Roles and Permissions
Create unique roles and permissions for each user in your account, and choose precisely which features to
give or deny access to.
Post Queues
Define flexible, queuing times for every social profile, and quickly
schedule any original or curated content curation.
Measure
6
Use social analytics to determine which channels drive
the best results, and go beyond the click by tracking the
conversions that have a true impact on your bottom line.
7Measure Features
Conversion Tracking
Measure your social media ROI by tracking
conversions, and identify which social assets drive
lead generation.
Lead Capture
Understand which leads were generated from
social media, and view the exact post or posts
they clicked on.
Global Reporting
Access unlimited reports and see powerful
analytics across all of your campaigns, including posts,
clicks, and conversions.
Campaign Reporting
See detailed metrics for each campaign, including
message performance, conversions and valuable
lead information.
8
Monitor social networks to follow mentions, track competitors
and identify business opportunities, and use this knowledge
to engage with audiences in the most targeted way.
Listen andEngage
9Listen and Engage Features
Monitor
Create real-time social listening streams, allowing you to track keywords, mentions, groups, company pages, and more.
Interact
Identify and comment on posts, tweets, or LinkedIn Group discussions directly from the platform.
Social Inbox
Engage and nurture potential leads - view and respond to comments on your posts from a unified inbox.
10
IntegrateGet an even more detailed view of your social
analytics and lead data by integrating with
powerful 3rd party platforms.
11Integrations 3rd Party Platforms
Understand which webinar registrants signed up as a direct result of your social media marketing posts.
Utilize your unique Bitly links, while still benefiting from Oktopost’s extensive tracking capabilities.
Sync all of your lead data with Marketo and utilize it for your smart campaigns and email nurturing.
Utilize Oktopost’s powerful lead source data in order to enrich marketing programs within Eloqua.
Identify which social campaigns and networks drive traffic to your website, and customize UTM fields.
Help push leads down the sales funnel by syncing Oktopost data with Salesforce.com
Update Act-On with detailed lead source information, and trigger programs based on social activity.
Access and curate content from multiple RSS feeds by connecting your feedly account to the Oktopost platform.
12Why Oktopost?
“Finally! We have actionable data from our social media campaigns.” – Trevor Rasmussen, Deluxe
"Oktopost lets you track conversions, and determine where to apply your social selling resources." – Tom Martin, Converse Digital
“Oktopost has enabled Cerasis to remain effective at social media and content marketing.” – Adam Robinson, Cerasis
“Managing social media campaigns is easy with Oktopost. It’s an invaluable tool for our company." – Clare Avieli, Panaya
