old and/or young
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Old and Young
Maria Suokannas25.1.2010
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• Obviously, the lifespan must be seen as something more than a biological fact; it is a discursive or imagined production, symbolic of a culture’s beliefs about living and aging […] (Katz, 1996:39)
Cultural ageing
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• Chronological age• Cognitive age– feel-age, look-age, do-age och interest-
age
• Subjective age• Cultural age– How different ideologies shape
”borders” for interpreting your age and how your age identity is constructed
Age concepts
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Typical ways of categorizing people
• Age• Sex• Race
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STEREOTYPES
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50
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50+
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45
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40+
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60
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65
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75
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55
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20+
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Fast forward ageing
http://www.youtube.com/watch?v=8DMzD9mNDOI
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Mister: You must be out of your 20's...or you would have ran when you saw my ageLady: Yes I am out of my 20s…
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So what is age all about?
• Marketers have their idea of how they want us to act as consumers at different age stages
• We all have our own conceptions about age so it is about experience and experiencing age
• It is about getting older and hopefully wiser all the time
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Young Forever When I'm 64You're Aging WellThe Closest Thing To
CrazyComing Of AgeFrom "Songs Of King
Erik": En Visa Till Karin När Hon Hade Dansat(A Song For Karin After She Had Danced)
Hey Nineteen
September SongMy Generation Young At HeartWhen You're Old And
LonelyVoulez-vous danser grand-
mèreLes VieuxNon Je N'ai Rien OubliéOld Enough To Know BetterA Couple More YearsKeski-Ikä On Syvältä
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© j koivusalo
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© j koivusalo
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© j koivusalo
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© j koivusalo
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© j koivusalo
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THANK YOU FOR LISTENING