old school fundraising vs new social media · featuring fundraising experts. tim sarrantonio....
TRANSCRIPT
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Old School Fundraising VS New Social Media
End of Year Best Pract ices
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Kelly HagueDirector of Content Marketing
BidPal
WEBINAR: Featuring Fundraising Experts
Tim SarrantonioDirector of Business Development
NeonCRM
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Agenda• Who am I?
• What is a Full Circle Strategy?
• Traditional fundraising strategies
• Social media strategies
• Conclusion
• Q+A
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General Messaging
Timed Messaging
Segmented Messaging
In Person Messaging
What is a Full Circle Strategy?
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Stop doing appeals
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Start doing philanthropy
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Traditional
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Problem
DONOR RETENTION is falling every 100donors gained, nonprofits lose 96
YTD DONOR RETENTION is 33%, with Q3 showing a YTD 1.9% decrease
NONPROFITS spending only1% to 2.2% of budget on technology
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Reality
Small nonprofits hurt the most
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Traditional Fundraising
Retention rates are dropping
How are you going to maximize your fundraising?
Follow these 6 steps to successwith traditional fundraising techniques!
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1. Set the Foundation
• Review previous campaigns and events
• Analyze fiscal situation
• Use reports to understand feasiblility
• Analyze strategic goal progress + operations
• Set goals for your retention campaign
• Fundraising target range
• Consider other objectives (branding, reach, etc.)
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2. Create Action Plan
Think about budget, scope, team, and a comprehensive timeline + milestones.
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3. Putting it into Focus• Theme brings messaging together
• Things to consider:
• Must work across all channels — print, website, and social media
• Make it human
• Keep it donor-centric
• What’s your donor’s favorite word?
YOU
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4. Know Your Audience
• Segment your audience
• Think beyond just donation level
• Identify targets + VIP prospects
• Establish giving levels
Source: Fundraising Report Card
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5. Crafting the Ask
100% use direct mail for coordinated campaigns
Personalize appeal - dust off mail merge skillsInclude name, last gift amount + date, any other engagement
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6. Following Through
How are you going to follow-up?
How will you recognize and thank?
Will you use donor events for outreach?
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Social Media
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Common Social Media Pitfalls
• Avoid common pitfalls that hold your organization back
• You can achieve success with social media fundraising
• Traditional approaches can be applied to any social media campaign
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1. Optimization is Key
• Must be mobile friendly!
• Slow loads or poor sizing - you will lose completions
• Fully-functional on Facebook and Twitter (both on websites and mobile apps)
• Test your posts and pages always
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2. Post at Peak Times
• Know your engagement
• Post at peak times
• Increase organic reach
• Don’t pay for ads
• Tag at all times
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3. Post Often & Everywhere
• Cross channels
• Be consistent
• Tailor content for social
• Use shortlinks (bitly)
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4. Be Connected & Present
• If people leave comments on social, quickly reply!
• Share relevant posts and content
• Send a “thank you” email afterwards
• Keep donors in the loop
Donors site Poor communication as reason
to stop supporting!
53%
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Takeaways
• Personalization and making donors feel special is the key — across channels
• Post often, timely, and actively listen to people on social media
• Modify traditional fundraising strategies to work on social media
• Old school fundraising and new social media together = full circle strategy
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Are you ready?
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Questions
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For more info or to request a demo:
bidpal.com/request-demo
888.729.0399
http://www.neoncrm.com/demo/
888.860.6366, Option 1