old street - issue three - october 2012

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DJ EAZY & FETISH ISSUETHREE OCTOBER2012 M A G A Z I N E

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Old Street Magazine is about all things retro, vintage and sustainable. Run from Cape Town, South Africa, the magazine is an extension of our two stores and is packed with interviews, shorts and articles on fashion, jewellry, sustainability plus more

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Page 1: Old Street - Issue Three - October 2012

DJ Eazy&Fetish

ISSUETHREEOCTOBER2012

M A G A Z I N E

Page 2: Old Street - Issue Three - October 2012

WITHKICKS

ISSUEONEJULY2012M A G A Z I N E

I T ’ S S U P E R S A L E T I M E - 4 A U G U S T F R O M 9 A M T I L L 3 P M

H A V E Y O U S E E N I S S U E 1 ?http://issuu.com/oldstreet/docs/old-street-issue-one

Page 3: Old Street - Issue Three - October 2012

O L D S T R E E T M A G A Z I N E 1

We are so excited to announce that our online store will be launching in mid-November! It’s always exciting

starting something new but scary at the same time. Luckily, we have such an amazing support base that will never allow us not to be progressive. We are moving all operations online, which means we won’t be in Long Street any more – it was a tough decision but our eye is on the big picture and we’re thinking long term. There might be some trips overseas too, which means more amazing stock at affordable prices. In terms of our magazine, we have received such amazing feedback from everyone and will continue to highlight what we are doing, what others are up to and bring you inspiring stories from inspiring people!

A huge thanks to the amazing Sivan Miller for the use of his image on our cover!

Love Lamese & Tom

E D I T O R ’ S N O T E

ONLINE STOREcOming SOOn

IN NOVEMBER

Cove

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Age:

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: SIv

AN M

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ContributersMarchelle AbrahamsThe dollie housegershwin WanneburgZA Fashion MilitiaSieraaj AllieSivan MillerCarmen davila

FaRah FORTuNE

DJ Eazy

EThIcal FaShION IN hOllywOOD

aSOS aFRIca

FETISh

ScaRF ESSENTIalS

SIvaN MIllER

H A V E Y O U S E E N I S S U E 1 ?http://issuu.com/oldstreet/docs/old-street-issue-one

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2 O L D S T R E E T M A G A Z I N E

F E a T u R E

Tthe lyrics dreamlike and her presence, well if you were lucky

enough to witness Fetish in action, you’ll have some idea. If not, then imagine the Pixies mixed with The XX and then a dash of The Cranberries. Lyrically, she is untouchable – her voice is hauntingly addictive and seeing Fetish live is a holy experience. That was then and fast forward a decade and a bit and the band has reformed. To the delight of those who have missed them and now to those who have never heard their music, they’re bringing something new to enjoy. We caught up with the ever-talented Michelle to find out about their new album ‘Little heart’ and all the things that have happened in between.

Some of you might have been

introduced to Michelle Breeze

in Pascal and Pearce’s hit ‘Paper Skies’

but she is the poster

child for the explosion of

fresh music that took

place in South Africa in the late nighties.

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Mich

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What is the difference betWeen fetish then and noW?The personal connection is still the same, lots of laughter and mad banter that only we understand. But the music is sharper, direct and more raw than it has ever been.

hoW did the idea to get back together come about?It really was a catalogue of random events that happened simultaneously and once the ball started rolling we could not stop it. digital Forest studio asked us to record four tracks in their new studio, we booked the Cape Town gig to pay for the flights from the UK . Then Joburg happened and Just Music approached us to record a full album. It was never what I planned, to me it was a closed door, but it ended up being a huge success. What can faithful fetish fans expect as Well as potentially neW fans?The intensity of emotion and the layering of sound is still there. however to me it sounds like a new band, the potential to reach a new

audience is definitely there. best memories from your earlier shoWs?Performing in the beginning was a horrible experience. I was so paranoid. But I do remember the feeling when we started to do well. It was as if the air changed around us. It became crystallised, pretty to look at but hard to breathe. Will you be performing in sa any time soon?We will be doing a somewhat acoustic stripped down gig in London at the end of November. It will be streamed live - a far-away cd launch of sorts. Also, we are looking into touring SA in February and then possibly again in May. hoW Was it to Work With pascal and pearce?I actually never met them - it was a purely musical

experience. Karl Anderson from Just Music asked me if I would like to feature on one oftheir tracks and after listening to a few songs I chose the instrumental passport. I felt an instant connection with the track and wrote and recorded it in a studio in London. I then sent it back across the water and the guys mixed it What does style mean to you and hoW Would you describe your style?For me it is something that you grow into and develop over time. It’s a unique dress sense and way of being that expresses who you are inside, on the outside. My style is a boyish, oversized, vintage mash – up.

any fashion faux pas you care to share?Possibly everything I wore in the 90s. raving outfits being particularly offensive.

What other projects are you involved With?Motherhood & Why Why Peaches.

Page 5: Old Street - Issue Three - October 2012

O L D S T R E E T M A G A Z I N E 3

Page 6: Old Street - Issue Three - October 2012

4 O L D S T R E E T M A G A Z I N E

lI KE aBO SS

lESSONS FROM ThE ulTIMaTE BOSS laDy

is goal-driven, focussed and the hardest-working person we know. She is the director of Africa Star Communications in Johannesburg

a company she started less than five years ago with a mere r500 after banks

refused to give her a loan to start her business. Years later, and at the tender age of 32, she is the go-to Pr agency and publicist of choice for anything and everything fabulous in South Africa. This single mother also has offices in Nigeria – boasting a client list that includes blue-chip companies, Blayze,Penguin Clothing, Coca-Cola, Midor Salon and the man of the moment, rapper AKA .We caught up with Farah to chat about what it takes to make it in business and, of course, about her style. GaininG and GivinG respeCt respect is a valuable commodity that cannot be bought or sold, despite your wealth. I’ve learnt that you’ll not get respect unless you give it. You should be respectful of everyone because the same tea lady you piss off today could be that Ceo tomorrow. Never underestimate what anyone is capable of. Live your life with respect to gain a greater perspective.

FaRah FORTuNE

suCCessSuccess is having your list of ‘wants’ shrink. It’s being able to be proud of yourself, knowing you managed to achieve a dream, big or small. I think, however, the more you achieve the more you want to achieve still. People who get caught up in the hype of success are people who are doing it for the wrong reasons. Those are the ‘success’ stories that don’t last because people lose sight of their end goal. Hard work and saCrifiCeseveryone’s successful business story is different, although they all have one common factor – the determination to make it work no matter what. The main sacrifice is time ... A lot of people neglect relationships, whether personal or just friendships, when starting a business. Not because they want to but because they want to succeed. I, however, have learnt that neglecting these relationships can be detrimental as these are usually the people who stick by you the most. Basically I’m saying work hard ANd play hard! styleI like the classic look and clean lines for myself. I’m a self-confessed shoe-aholic – the shoes I wear every day describe my mood. Style to me is something that suits someone’s body, personality and personal likes. What suits me won’t always suit everyone and vice versa. Style speaks volumes when it comes to first impressions so I always try and present myself through my clothes, shoes and accessories.

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O L D S T R E E T M A G A Z I N E 5

F E a T u R E

Page 8: Old Street - Issue Three - October 2012

6 O L D S T R E E T M A G A Z I N E

He lives what he preaches and makes a difference through dJing, hosting workshops and teaching kids to read. There is no better soul to be around if you want to learn how to live a fulfilling life and

make a difference.his Classics parties, started in February 2009 and held on the first Thursday

of every month at Mercury, are now legendary. Along with dJ Azhul and Falko Starr, they play what they want, how they want. his resume is impressive – starting way back in 1990 when he won a competition on 5FM to playing gigs around the world. he’s been in the business for over 20 years, and when we sit down with him, you can feel the wisdom is palpable and the humility is still there.

“In 1990, a girl in my class at school told me about a competition on 5FM, which was basically that if you’re verse was chosen, Prophets of da City would rap it on radio. I wrote my verse about Willards chips and heard them rap it live on air. Music is not my passion – connecting with people is. Music is something I can use to connect to people - but at the same time I know that dJing pays the bills.”

The Hope DealerhE IS ThE SElF-pROclaIMED hOpE DEalER – aND whEN wE MEET TyRONE Da SIlva, BETTER KNOwN aS DJ Eazy, hE IS uNaSSuMINg, SpIRITual aND cONNEcTED IN ThE MOMENT.IMAgeS CoUrTeSY oF The doLLIe hoUSe

Page 9: Old Street - Issue Three - October 2012

O L D S T R E E T M A G A Z I N E 7

The Hope DealerhE IS ThE SElF-pROclaIMED hOpE DEalER – aND whEN wE MEET TyRONE Da SIlva, BETTER KNOwN aS DJ Eazy, hE IS uNaSSuMINg, SpIRITual aND cONNEcTED IN ThE MOMENT.

F E a T u R E

Page 10: Old Street - Issue Three - October 2012

8 O L D S T R E E T M A G A Z I N E

my landlord doesn’t understand ‘for the love or passion - things need to be paid.

WINdid you knoW?he’s an accomplished singer.he’ll almost always drop aTribe Call Quest and/or Q-Tipin a set.Would be managing dJs or making music if he wasn’t a dJ.he would love to start an internet radio station.he wants to have a hip hop clothing label for kids.he would love to own a record store.At 37, he’s never eaten any fruit or veg in his life.First dJ to put turntables in St george’s Cathedral. Fo

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WE ArE GIvING tWo tIckEts to thE NExt clAssIcs pArty At MErcury oN 1 NovEMbEr. All you hAvE to do Is EMAIl [email protected] WIth 'claSSIcS' IN thE subjEct lINE.

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Page 11: Old Street - Issue Three - October 2012

O L D S T R E E T M A G A Z I N E 9

the hope dealerI have young nephews and nieces who say that music is their drug … I play the music that makes me essentially their ‘dealer’ – so I need to make sure that the message I give them is positive. I am an emotional being, so there’s more to me than just pressing play. Believe in hope – have faith – no matter how long it takes. I have a message and I have something to say. But followers on Twitter or likes on Facebook don’t validate what I’m doing – that’s an important lesson for people. The more I learn over the years, the more I see I don’t know anything.

the messageMy high school teachers told me that I would never amount to anything and for them what I’m doing might not be a big deal – but I get to travel all over the world. I think some people still think that if you are a dJ, it’s because you couldn’t get a real job – but dJing is not my only hustle. I work with Adidas, red Bull, Nixon and Jeep. Some people hate on that but, hey, my landlord doesn’t understand ‘for the love or passion’ – things need to be paid. These same people were not there 20 years ago when I was sleeping on a floor in Uitenhage doing shows in partnership with our government for drug education for which I am a qualified counsellor. I have a slot on the ready d show on goodhope FM too but before all of that I was dJ eazy and essentially I do not have a radio show, which is okay because I don’t have a need to have one. the baseThe Base was insane – people would come from all over. We made fun of the kids who weren’t hardcore – all album covers were behind gates etc. People could relate to the music because of what was happening in our own country. The experience is something you can’t recreate, I know some people would like to

but you can’t – it was there for that time. I think hip hop can still be used as a revolutionary voice and with everything there are always two sides to the coin. There’s good music but at the same time there’s bad music. Words of WisdomWhen things are going your way, you’re in the wrong lane. None of the advice I give is my own, it’s things I have learnt along the way. If you are doing something and people go up against you and you buckle under pressure, then maybe you weren’t doing it for the right reasons. Look at the Nando’s or KFC stories – stories of success are everywhere. Make sure you want it more than you are afraid of it.

A laptop or Beats by dre headphones doesn’t make you a good dJ. If you can’t read a crowd, you should stay at home. If you can win a Cape Town crowd, you’re halfway there – they are more than a demanding crowd.

F E a T u R E

WE ArE GIvING tWo tIckEts to thE NExt clAssIcs pArty At MErcury oN 1 NovEMbEr. All you hAvE to do Is EMAIl [email protected] WIth 'claSSIcS' IN thE subjEct lINE.

Imag

es: T

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ollie

hou

se

Page 12: Old Street - Issue Three - October 2012

10 O L D S T R E E T M A G A Z I N E

I n S P I r A d oP H o T o G r A P H E r S I v A n M I l l E r

S i va n M i l l e r i s o n ly 2 3 , b u t h e

i s a l r e a d y a n a w a r d - w i n n i n g

p h o t o g r a p h e r . T h i s C a p e T o w n - b a s e d

p h o t o g r a p h e r i s s e l f - t a u g h t a n d h a s

h i s s i g h t s f i r m ly s e t o n t h e s t a r s

– h e d e f i n i t e ly h a s t h e t a l e n t t o

a c h i e v e i t a n d m o r e .Mo

deL

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O L D S T R E E T M A G A Z I N E 11

F a S h I O N

I n S P I r A d oP H o T o G r A P H E r S I v A n M I l l E r

S i va n M i l l e r i s o n ly 2 3 , b u t h e

i s a l r e a d y a n a w a r d - w i n n i n g

p h o t o g r a p h e r . T h i s C a p e T o w n - b a s e d

p h o t o g r a p h e r i s s e l f - t a u g h t a n d h a s

h i s s i g h t s f i r m ly s e t o n t h e s t a r s

– h e d e f i n i t e ly h a s t h e t a l e n t t o

a c h i e v e i t a n d m o r e .

Page 14: Old Street - Issue Three - October 2012

12 O L D S T R E E T M A G A Z I N E

H o w d i d y o u g e t i n t o p H o t o g r a p H y ?

i got into pHotograpHy wHen My MoM BougHt Me My first caMera wHen sHe was overseas - it was a sMall point and sHoot. tHe next Major event tHat Happened was tHat opraH contacted Me and next i was featured in Her Magazine - a douBle-page spread. i was only 16 at tHe tiMe.

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O L D S T R E E T M A G A Z I N E 13

F a S h I O N

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14 O L D S T R E E T M A G A Z I N E

F a S h I O N

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O L D S T R E E T M A G A Z I N E 15

w H a t H a s B e e n y o u r M o s t M e M o r a B l e

s H o o t ?

My Most MeMoraBle

sHoot so far was

witH lee-ann roBerts as

tHe playBoy cover girl.

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16 O L D S T R E E T M A G A Z I N E

F A S H I o n

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O L D S T R E E T M A G A Z I N E 17

F a S h I O N

a n y a d v i c e f o r a s p i r i n g

p H o t o g r a p H e r s ?

sHoot, sHoot, sHoot - it is all praxis!

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18 O L D S T R E E T M A G A Z I N E

F a S h I O N

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O L D S T R E E T M A G A Z I N E 19

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20 O L D S T R E E T M A G A Z I N E

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O L D S T R E E T M A G A Z I N E 21

F a S h I O N

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22 O L D S T R E E T M A G A Z I N E

F a S h I O N

F o r M o r E I n F o r M A T I o n v I S I T w w w . s i v a n M i l l e r . c o M

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O L D S T R E E T M A G A Z I N E 23

des

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.

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24 O L D S T R E E T M A G A Z I N E

Upcycling has become somewhat stylish in fashion

circles these days, but ask most people

what it is and some will shake

their heads in dumbfounded silence.

by Marchelle abrahams

These days it’s good to educate yourself in things that have

bearing on our lives. And if you say it’s got nothing to do with you, you’ve got another thing coming. For a start, even if you’re not into fashion, you’re wearing clothes, right? Unless you’re reading this in the buff – more power to you. But did you know how much carbon footprint it takes to make a simple T-shirt? From the production process to transportation – it all adds up. And that’s why we’re so excited to be telling you about the Avant garde dress 2012.

Presented by Live eco and The design Academy of Fashion (dAF), the awards are now in their second year. running from August to November 24, long hours of hard graft from design students will culminate in a fashion show with eco flair at the green expo at the CTICC on November 24. The design brief is simple: second year students at dAF are required to use old clothes to upcycle an eco look with this year’s theme being “climate smart”. The academy’s first year students will also get a shot at fame by showcasing their upcycled accessories range. Nikki Seegers, founder and editor-in-chief of Live eco, blogs: “Avant

garde is such an exciting project for us as there is nothing like it currently in South Africa.

“old clothing is used by dAF students to create ecoconscious, beautiful designs. The students are required to get creative by dying materials with natural dyes such as wine or tea. “The fashion industry is one of the most wasteful, yet significant, industries out there, so it’s important that we start teaching our future clothing designers and retailers that there is another, more eco-conscious way of doing things. “Another benefit of the project is that all left-over clothing donations are distributed to various charity organisations in the province.” A great incentive for students are the great prizes up for grabs, with the most coveted being an internship with Pick n Pay Clothing.

The public will also get a chance to vote for their favourite designer in November, just go to www.liveeco.co.za. Also, if you have any clothes you’d like to donate towards the project, email [email protected] and they’ll be happy to collect.

The Avant garde dress runway show will be held on November 24, 2012 at The green expo at 1pm at the CTICC in Cape Town.

Imag

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O L D S T R E E T M A G A Z I N E 25

S u S T a I N a B I l I T y

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26 O L D S T R E E T M A G A Z I N E

f r a n c e H e r e t H e y c o M e

h I p h O p

a breath of funky and innovative air is blowing across the dancing landscape

of South Africa. At the forefront, are none other than Elvina Sylvester (B-Girl Vee) and Leticia Dennis ( B-Girl Foxxy). The two are heading to France in November to represent South Africa as the first ever breakdancing female crew.

Known as the ‘Originals’, the duo recently walked away with first place at the WeBGirlz 2on2 Battle at this year’s African Hip Hop Indaba held at the Good Hope Centre. Foxxy has a background in ballet, modern contemporary and hip hop funk while Vee’s dance and choreography skills have taken her to the Broadway Dance Centre in New York for training. She

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O L D S T R E E T M A G A Z I N E 27

f r a n c e H e r e t H e y c o M e

also recently lent her choreographing skills to the ‘House Party 5’ film being shot here.

The two decided to start dabbling in breakdancing more seriously and after some discussion, they began to rehearse. Their name, Originals, stems from their love of Adidas and their thirst for learning the art of breakdancing. After attending Heal

the Hood workshops in 2006/7 the two split to join other crews but eventually reunited under the wing of the talented B-Boy Genetics. Their first competition was at the WeBGirlz 2on2 Battle - they took first place and now are heading off to France.

We wish the two girls all the best in France, and know they will make South Africa proud.

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28 O L D S T R E E T M A G A Z I N E

prINtAstIc

our ScaRF

EssENtIAls

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O L D S T R E E T M A G A Z I N E 29

scArf stop Is GIvING AWAy thIs AMAZING ‘MESSENgER’ bAG. All you hAvE to do Is EMAIl [email protected] WIth scArf stop IN thE subjEct lINE.

to purchAsE thEsE scArvEs -vIsIt www.ScaRFSTOp.cO.za

a c c E S S O R I E S

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30 O L D S T R E E T M A G A Z I N E

Shailene Woodley is one hollywood’s up-and-coming golden girls. Well, it turns out the 20-year-old starlet also has a heart of gold. She was nominated for a golden globe this year for her performance in The descendants, in which she starred alongside

george Clooney. But perhaps her true star quality shows in her very vocal views on being socially responsible,

including supporting ethical fashion. We can imagine that’s not easy for a young hollywood beauty to be part of an industry that puts so much emphasis on appearance. Increasingly, it seems, it’s not about what you know but whom and what you wear on the red carpet.

That’s why it’s so heartening to see someone like Shailene using her platform to highlight such important causes. The star adorned the January/February cover of Coco eco Magazine, an online publication that promotes sustainable fashion and beauty. She is dressed in vintage Azzedine Alaia on the cover, of course.

When she’s not strutting her stuff on the red carpet, she’s strictly a vintage girl, Shailene told the magazine. “I only buy used clothes, so thrift stores, trade-in stores, vintage stores, friend’s closets…97% of my wardrobe is all used…I struggled for a while going on these red carpets,

and wearing makeup that didn’t represent my morals…I do wear those fancy dresses and suits, but I am not keeping them…it’s this beautiful re-use and restore process,” she said.

her eco-friendly attitude goes beyond that. “It’s more than just recycling or picking up a piece of trash, or turning off the water when you’re brushing your teeth. It’s about treating everything with compassion and love, including humanity.”It

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O L D S T R E E T M A G A Z I N E 31

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32 O L D S T R E E T M A G A Z I N E

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O L D S T R E E T M A G A Z I N E 33

p h O T O g R a p h y

PHoToGrAPHy, STylInG, HAIr & MAkE-UP: carMen davilaModElS : saMantHa (Blonde) and lezanne (Brunette) - 3d Models

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34 O L D S T R E E T M A G A Z I N E

p h O T O g R a p h y

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O L D S T R E E T M A G A Z I N E 35

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36 O L D S T R E E T M A G A Z I N E

p h O T O g R a p h y

Fo r M o r E I n Fo r M AT I o n A b o U T C A r M E n , v I S I T w w w .ca r M e n dav i l a .c o M

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O L D S T R E E T M A G A Z I N E 37

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a little while ago on a sunny day, we found ourselves sat next to a wonderful lass, who just happened to have to the most amazing cushions and a catchy name for her company. She was funny, cool and had a deep passion for what she’s doing. It was a love for colour, design and things retro, vintage and rockabilly

between two friends that gave birth to Jeez Louise. Lynn Jacobs and Liz Bradley have developed a range of products that are “whimsical, unique and a bit quirky”. “our lampshades are the perfect complement to instantly update your decor and add a splash of colour. The Jeez Louise crockery is pre-loved and in a well-loved condition - we’ve put a naughty twist on vintage.” For more information and check out their awesome goodies, visit www.jeezlouise.co.za

“the Jeez louIse crockery Is pre-loved and In a well-loved condItIon - we’ve put a naughty twIst on vIntage.”

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O L D S T R E E T M A G A Z I N E 39

“the Jeez louIse crockery Is pre-loved and In a well-loved condItIon - we’ve put a naughty twIst on vIntage.”

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40 O L D S T R E E T M A G A Z I N E

ChUNKY goLd ChAINSKITTY & SMUrF eArrINgS90S PrINT BLoUSeSJeLLY ShoeS BAggY PANTS/JeANS LeATher BACKPACKSBLeAChed deNIM MeTALLIC dreSSeSBeLTed BLAZerSMooNBAgSLoLITA FAShIoNoLd SKooL r&BNeoN TAKKIeSSTATeMeNT TeeSvINTAge dreSSeS & TAKKIeS

T O P P i c K S F O R S P R i n g

O u R p I c K S

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O L D S T R E E T M A G A Z I N E 41

ChUNKY goLd ChAINSKITTY & SMUrF eArrINgS90S PrINT BLoUSeSJeLLY ShoeS BAggY PANTS/JeANS LeATher BACKPACKSBLeAChed deNIM MeTALLIC dreSSeSBeLTed BLAZerSMooNBAgSLoLITA FAShIoNoLd SKooL r&BNeoN TAKKIeSSTATeMeNT TeeSvINTAge dreSSeS & TAKKIeS

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42 O L D S T R E E T M A G A Z I N E

aSOSAfrIcA

Based in Kenya, SoKo was set up to in 2009 by Joanna Maiden to help the poorest of the poor by getting the

community involved in clothing production. With a bit of luck and truck loads of passion, SoKo is flying the flag for African fashion by producing the ASoS Africa collections.

tell us about soko.SoKo was set up in 2009 by me with the aim of providing the link between the international fashion industry and the community we work with in Kenya. Through making beautiful clothes, SoKo provides fair employment to this impoverished community. SoKo is committed to investing profits into the growth of SoKo and local community projects. SoKo is using the fashion industry to protect trade and employment in Africa.

hoW did the range for asos come about?Before I moved to Kenya I worked in the fashion industry in London. Through my network I managed to get a meeting with the head of design at ASoS.com.

What Was it like getting the very first order?The first order was so much larger than we

All im

ages

cou

rtesy

of P

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ots

BY ZA FAShIoN MILITIA

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aSOSAfrIcA

had anticipated and we had little to no systems in place at that time. Years have now passed and we have systems and managers in place. It’s still pretty stressful and full on each season but we’re set up to cope with it now!

What has the reaction been like?SoKo has grown in leaps and bounds since we started in december 2009. demand has exceeded our capacity from the start so we’ve been trying to grow as fast as we can while maintaining our ethical foundations, quality and close relationship with our clients.

What is the fashion scene like in kenya?Kenya is famous for its khanga fabric. A bright rectangular piece of fabric bought in pairs. The fabric always has a border and Swahili proverb. New khangas arrive on the market every two weeks and only a small quantity of each colour and design are made so they sell out quickly. Anywhere you go in Kenya you’ll see these brightly coloured fabrics on women, washing lines and they are also used as wraps to carry babies.

What does style mean to you?Style is about picking specific garments out of the latest trend that are totally you - the ones that you know suit you and make you feel good.

I N F O R M a T I O N

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44 O L D S T R E E T M A G A Z I N E

T h E F u T u R E O F

(FASHION)

T h E F u T u R E

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O L D S T R E E T M A G A Z I N E 45

T h E F u T u R E O F

(FASHION) WhAt doEs thE FuTuRE hold for

FaShION? WhErE WIll WE bE IN 20

yEArs? WhAt WIll WE bE WEArING?

Never before in the history of fashion have there been more trends in one season. A sign that retailers are already being forced to keep up with the growing demands and tastes of consumers. And those demands will become

tougher as increasingly informed consumers become pickier about what they wear. one thing is certain: how we manufacture consume fashion is going to change because the current system is not sustainable. At the moment retailers are cashing in on the fact that consumers are struggling and therefore hungry for bargains. The answer for the past decade or so has been to import and sell goods cheaply from China. The problem is that the quality of these goods is often very poor. Not to mention the fact many brands stem from essentially slave labour. But there are growing signs that consumers won’t put up with these practices and will in the not too distant future demand that their favourite labels be sourced ethically. organisations like Fairtrade have already created awareness worldwide about these issues. designers like Stella McCartney have also been at the forefront of furthering the cause of “ethical fashion”. It’s not as simple as not buying from a store that imports from China and then who sell it at ridiculously low prices. It’s realising that buying cheap means it’s made for a fraction of that price – this is not sustainable and not fair on workers. It’s about realising that businesses need to start manufacturing their own goods more. That our fabrics and goods need to be second-hand/vintage – it needs to come from renewable resources, from organic natural fibre – this is the future of fashion. So next time you walk into a store and see a good bargain – ask yourself how that garment came into being and if it will last till the next season. Inspect the garment, check the labels – see if it’s been made well and what it’s been made from. If not, keep walking and buy from local designers and second-hand stores.

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ISSUETWOSEPTEMBER2012M A G A Z I N E

H A V E Y O U S E E N I S S U E 2 ?http://issuu.com/oldstreet/docs/old-street-issue-two