old vs new media
DESCRIPTION
a talk "Old vs New Media: Overview" by Evgeny Morozov given at Reporting EU Integration seminar in Prague, Nov2007TRANSCRIPT
Old Media vs New Media
by Evgeny Morozovdelivered at Reporting EU Integration seminar
organized by Transitions OnlinePrague, November 21/2007
Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
Outline
• Problems with Old Media• Will “new media” save or destroy “old
media”?• Is it old vs new or old AND new? • Are we in this together? • Tomorrow’s media: what is it like?
Trust in “Old Media” is falling
Source: State of the News Media, Project for Excellence in Journalism, February 2007 (applies to most following slides as well)
Average Circulation is Falling
Average Viewership is Falling
Average Ratings Are Falling
Local wins over national/international
Bureaus are closing down
People read news online
Young people go digital
“Monopolies” disappear
Growing misinformation
Too little attention; too many mistakes
Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
What Media for Digital Natives?
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Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media (as they see it)4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
about
• 435 senior news executives from around the world answered the Newsroom Barometer (there are 10,000 daily newspapers worldwide). These included editors-in-chief (45%), managing editors (17%) and other types of news executives across the board.
What best describes your view of online / new media journalism and its role in your
community?
Because of the possibility to interact with readers online, it has been said that: "News is no longer a lecture, it is a conversation"
(Dan Gillmor). How do you view the effects of this phenomenon on quality journalism?
2007 Newsroom Barometer, World Editors Forum and Reuters
Do you think that the majority of news (print and online) will be free in
the future?
2007 Newsroom Barometer, World Editors Forum and Reuters
Overall, how optimistic are you about your newspaper's future?
2007 Newsroom Barometer, World Editors Forum and Reuters
Looking 10 years into the future, what will be the most common way of reading the news in your community?
2007 Newsroom Barometer, World Editors Forum and Reuters
Over the next 10 years, do you think that the quality of journalism is going to:
2007 Newsroom Barometer, World Editors Forum and Reuters
If you had to invest in editorial quality, what would you do first in the newsroom?
If you had to invest in editorial quality, what would you do second in the newsroom?
Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
…but, first, how “new” is it?
For example, that’s “new media” in the 70s...
Fanzines & Zines: great examples User-Generated
Content (UGC)
Self-publishedSelf-published SamizdatSamizdat
CountercultureCounterculture
Low BudgetLow Budget
Self-expression/not $$$Self-expression/not $$$
DIY Community
Easy to produce
Low barriers
DIY: from counterculture to DIY: from counterculture to mainstreammainstream
The crucial difference is that readers/producers of pamphlets or zines
were POORLY and RARELY connected
Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
% of Population Going Online
Source: State of the News Media 2007
Internet is getting more widespread
...and better
…and different
As a result, thousands of new social Web services have appeared
Facebook penetration by country
WordPress
Sign-ups for Second Life
Technorati
Results?
Result #2
Result # 3
Result #4
Result #5
“Our audience can help us [professional journalists] better understand the issues and phenomena we are writing about. Readers can share facts that we do not know. They can add nuance and context. They can ask additional questions. And, of course, they can tell us when we are wrong»
Dan Gillmor
« People without professional journalistic training will use modern technology to create, improve and check on traditional media” Mark Glasser
“Citizen journalists are who people formerly known as the audience»
Jay Rosen
Outline
1. Problems with Old Media2. New audience needs3. Future of traditional media4. The old-new citizen journalism5. Sociotechnological Web revolution6. How are traditional media embracing new
media?
Old vs New
Old+New=Social Media
Самые важные навыки для онлайн-журналистов
Candidates matrix
FT PREDICTIVE MARKETS
FORBES ORG CHARTS
Radio Open Source
Rough Cuts
Rough Cuts
Rough Cuts cont
News To Me
BBC in Urdu
Freakonomics/New York Times
TreeHugger/Discovery Channel
World Hum/ Travel Channel
New York Times Quiz / Facebook
WP Political Barometer / Facebook
facebook/conde nast
Time/Facebook
Reason covers
Maramushi screenshot
`
News.com
sphere.com / TIME
Us today widgets
NYT: accepting photos on the city blog
The Economist/audio edition
disclaimer: I've done my best to attribute slides, graphs and screenshots used in this presentation. Nobody is perfect, and some of them may have slipped in unclaimed –
apologies to the original right holders. Let's hope that my frivolous use of your graphs or tables falls under fair use ;-)