oliver charlotte 5 15 17 α α α careers homes jobs ... · bb 8% x 28% y 33% z 31% meme of the...

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1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2016 2015 WORKFORCE of 2025 BB 8% X 28% Y 33% Z 31% Meme of the year Word of the year Planking Gangnam Style The Fox App Cloud Hashtag Selfie Photo- bombing Icebucket Challenge YOLO Blue & Black/ White & Gold CHILDHOOD TEENAGER ADULTHOOD CHILDHOOD TEENAGER ADULTHOOD TWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER 20 th CENTURY TODAY REDEFINED LIFESTAGES Kids In Parents Pockets Eroding Retirement Savings Uni degrees MOBILITY IN A LIFETIME* JOBS Careers Homes 17 5 15 EFFECTIVE ENGAGEMENT Visual Try & see Facilitator Flexibility Collaborating Learner centric Open book world Verbal Sit & listen Teacher Job security Commanding Curriculum centred Closed book exams Books & paper Glass & devices 1 in 4 X 1 in 3 Y 1 in 2 * Z ...if social media sites were countries top 6 populations... 1 2 3 4 5 6 Facebook China India Instagram United States Twitter 1600 mil. 1380 mil. 1320 mil. 400 mil. 325 mil. 320 mil. 2,000,000,000 2 BILLION GEN Zs GLOBAL l Command & Control Collaboration & Contribution leadership styles screenagers α α 1 2 3 4 5 Charlotte Olivia Amelia Ava Mia Oliver William Jack Noah Thomas TOP NAMES Gen Alphas born globally each week 2,500,000 Total Fertility Rate: 1.9 Age at first marriage: Age at first birth: GEN Y PARENTS Life expectancy:^ M 80.1 F 84.3 α M 33.0 F 30.8 M 29.9 F 28.3 GEN ALPHA EST. 2010 G L O B A L G E N m u l t i - m o d a l s U P A G E R S G e n e r a t i o n g l a s s α D I G I T A L I N T E G R A T O R S T H E Z E D S D O T C O M K I D S G E N E R A T I O N C O N N E C T E D i G E N S C R E E N A G E R S z GEN ZED EST. 1995 Google.com domain registered Portable MP3 players USB flash drives Nokia 3310 Wikipedia Facebook opens to the public Dropbox iPhone Whatsapp iPad Instagram 1 billion active Facebook users Google glass 1,000,000,000 Siri 3D printers GoPro HERO3 Apple watch Tesla Power Wall Apple TV FaceTime 2000 2005 1995 1990 8 7 6 5 4 3 HOURS/DAY Source: Sigman Face-to-face interaction Gen Z born Electronic media 1997 mccrindle.com.au generationz.com.au *Future forecasts, ^Life expectancy of Gen Alpha at birth Source: ABS, McCrindle | cb McCrindle 2016

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Page 1: Oliver Charlotte 5 15 17 α α α Careers Homes JOBS ... · BB 8% X 28% Y 33% Z 31% Meme of the year Word of the year Planking Gangnam Style The Fox App Cloud Hashtag Selfie Photo-bombing

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20162015

WORKFORCE of 2025BB 8% X 28% Y 33% Z 31%

Meme of the yearWord of the year

Planking GangnamStyle

TheFox

App Cloud Hashtag Selfie

Photo-bombing

IcebucketChallenge

YOLO

Blue & Black/White & Gold

CHILDHOOD TEENAGER ADULTHOOD

CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER

20th CENTURY

TODAY

REDEFINED LIFESTAGES

Kids In Parents Pockets Eroding Retirement Savings

Uni degrees MOBILITY

IN A LIFETIME*JOBSCareers Homes175 15

EFFECTIVE ENGAGEMENTVisualTry & seeFacilitatorFlexibilityCollaboratingLearner centricOpen book world

VerbalSit & listen

TeacherJob security

CommandingCurriculum centredClosed book exams

Books & paper Glass & devices

1 in 4X 1 in 3Y 1 in 2*Z

...if social media sites were countries

top 6 populations...

1

2

3

4

5

6

Facebook

China

India

Instagram

United States

Twitter

1600 mil.

1380 mil.

1320 mil.

400 mil.

325 mil.

320 mil.2,000,000,000

2 BILLION GEN Zs

GLOBAL

l

Command & Control Collaboration& Contribution

leadership styles

screenagersαα

12345

CharlotteOliviaAmeliaAvaMia

OliverWilliam

JackNoah

Thomas

TOP NAMES

Gen Alphas bornglobally each week2,500,000

Total FertilityRate: 1.9

Age at firstmarriage:

Age at firstbirth:

GEN YPARENTS

Life expectancy:^M 80.1 F 84.3

α

M 33.0 F 30.8

M 29.9 F 28.3

GEN

ALPHA

EST. 2010

GLOBAL GEN • m u lti-mo dals

UPAGERS • Generation glass

α

DIGITAL INTEGRATORS • THE ZEDS • DOT COM KID

S

GENE

RATION CONNECTED • iGEN • SCREENAGERSz

GEN

ZED

EST. 1995

Google.comdomain registered

Portable MP3 players

USB flash drives

Nokia 3310

Wikipedia

Facebookopens tothe public

Dropbox

iPhone

WhatsappiPad Instagram

1 billion activeFacebook users

Google glass

1,000,000,000

Siri

3Dprinters

GoProHERO3

Applewatch Tesla

Power Wall

Apple TVFaceTime

2000 200519951990

8

7

6

5

4

3

HO

UR

S/D

AY

Source: Sigman

Face-to-face interaction

Gen Z born

Electronic media

1997

mccrindle.com.au • generationz.com.au *Future forecasts, ^Life expectancy of Gen Alpha at birthSource: ABS, McCrindle | cbMcCrindle 2016

Page 2: Oliver Charlotte 5 15 17 α α α Careers Homes JOBS ... · BB 8% X 28% Y 33% Z 31% Meme of the year Word of the year Planking Gangnam Style The Fox App Cloud Hashtag Selfie Photo-bombing

T 1800 TRENDS (1800 873 637) E [email protected] W mccrindle.com.au

TO

PIC

S

Whether you are looking for a keynote

address at a national conference, an onsite

professional development workshop, or a

strategy briefing for senior leaders, our

presenters deliver research-based content

in an engaging and practical way.

@McCrindleRsrch linkedin.com/company/mccrindle-research

blog.mccrindle.com.au

youtube.com/mccrindleresearch

facebook.comMcCrindleResearch

© McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com © McCrindle 2015 | Source: ABS, McCrindlePowered by researchvisualisation.com

AUSTRALIA STREETIf Australia was a street of 100 households...

3.6 Birthsper year

11.8 km

200 m

10.8 km

NATIONAL POPULATION AS STREET LENGTH

52

21

...Fastest growing street at 130m / yr.India St. will be the longest in 2030

POPULATION: 263 PEOPLE

OliverWilliam

JackNoah

Jackson

CharlotteOlivia

AvaAmelia

Mia

12345

CURRENT TOP 5 BABY NAMES

CHINA ST.INDIA ST.

AUSTRALIA ST.

1.4 Marriages/year 1.7 Deaths/year 193 Vehiclesavg. 14,000 km/yr

COMMUTERS1 in 10 catch public transport2 in 3 travel by car1 in 10 bus commuters also need a car

Degree orPost Grad.

Dip. or Cert.

Year 10

Year 11/1222%27%

27%

24%

Less than 1 in 2 know the term:Joe Blake (snake)

Captain Cook (look)Frog and toad (road)

Harold Holt (bolt)

More than 1 in 2 have used: G'dayArvo

No worriesYou beauty!

Brought to you by:

Detachedhouse

Unit orapartment

Terrace ortownhouse

76% | 56%

10% | 13%

14% | 31%

HOUSING TYPECurrent | New approvals

1975 1995 TODAY6x5x 13x

AVG. HOUSE PRICE (SYDNEY)

avg. full-time annual income

54% 34% 12%Both Aus.

bornNone Aus.

bornOne Aus.

born

PARENT PLACE OF BIRTH

$438k $767k $2.2m$54,964 income (ex tax)$41,184 $94,328

$32k $192k$30,212$17,992

HOUSEHOLD WEALTH BY QUINTILE

33% 30% 23% 11% 3%

Couple & kids Couple only Lone person Single parent Group living

HOUSEHOLD TYPES

12036% 33%

Mortgage Fully own

18yrsavg. length tenure 8yrsHOME OWNERSHIP

3646

9% 37% 37% 17%VEHICLE OWNERSHIP

None 1 2 3+

31%

Renting

1.8yrs

9 EMPLOYING BUSINESSES

6 Micro(1-4 emp.)

2 Small(5-19 emp.)

1 Medium/large(20+ emp.)

TOP 5 WAYS TO GET TO WORK1

45

2 3

How Alpha Works

How many years has your church been involved in running Alpha?

Engaging New Churches

All states & territories All size churches Interdenominational

76%

say the freeonline Alpharesources arebeneficial

Resources% of churchesrunning Alphawho use thesesupport tools

Coaching emails

Own in-house training

Alpha YouTube

Alpha training DVDs & videos

Alpha website

39% 36%

26%67%

79%

Where Alphas are held

Recommendations

Awareness Factors

94%92%

likely torecommendto family orfriend toattend

likely torecommendto otherchurches torun Alpha

< 1 year 1-2 years 3-5 years 6-10 years 11-20 years 20+ years

24%

17%20%

17%19%

2%

In a church building In people’s houses

49% 28%

83%

17%

Word of mouth

Other:• event• website• advertising

Alpha Australia seeks to giveeach of the 13,000 churches inAustralia the opportunity to runAlpha as a means of evangelism,and to encourage every churchin Australia to develop a cultureof invitation.

By 2023 we areaiming to reach1 million Alphaattendees...

Alpha [email protected] 811 903

...which means we expect to seemore than 200,000 people come to faith by 2023 through Alpha

research &infographic

Alpha’s Goal

Other: workplaces,schools, cafes etc.

23%

Sources: ABS, McCrindle, Alpha Australia.

How churches hear about Alpha

94 95 96 97 98 99 2000 01 02 03 04 05 06 07 08 09 2010 11 12 13 14 15

Peter Corney - Emerging Leaders Program Director Karl Faase

John Mallison - Director of Mentoring Sandy Jones

Stephen Hale - Chair of Board

Julian Dunham

Karl F. - Exec. Director S. Hale Liam Glover

George Savvides Di Feldman

Peter StoneExecutive Leaders Program Director

Conference, Australian Committee of Lausannemovement led by Karl Faase and Stephen Hale

Arrow Leadership Australia began Integrated Leadership Groups started

First full time employeeappointed

New Emerging Programstarts each year

Merged with AustralianMarketplace Connections

New Emerging Programstarts every 6 months

Introduction of fourresidentials per cohort

Introduction of threeresidentials per cohort

First ExecutiveLeaders Program

ARROW LEADERSHIP THE STORY SO FAR...

People through the program 1995-2015 Arrow Leadership Australia then and now

Internationally

2020Australia

476

ACCAnglicanBaptistBrethrenCatholicC3Churches of Christ

Multi-denominationalIndependentLutheranPentecostalPresbyterianSalvation ArmySeventh-Day AdventistUniting Church

Female

133

NSWVIC

QLDWASA

TASACT

NT

Australia by state31%30%

14%10%

9%3%

2%1%

67

145

143

5

4249

14

7

Participants

Facilitators

Volunteers

100

80

60

40

20

01995 2000 2005 2010 2015 1995 2000 2005 2010 2015

21% 19% 24% 24%

46%

79% 81% 76% 76%

54%

99

2820

People involved Gender

Male

343

Emerging 447Executive 29

Revenue increase from 1995

2005 2010 2015288% 1203% 4502%

1995

$100%

$$$

1 residential and400 volunteer hours

7 residentials and3200 volunteer hours

1995

2015

7x increase

The average Arrow studentover the 2 year course

Booksread consumed

D&Msshared

110 13816

Australia’s Good Food Karma

Sydneysiders post aboutjunk food 40% more thanMelbournites

New South Welshmen are4 times more willing thanQueenslanders to dosomething illegal for cake

Tasmania has Australia’shighest Good Food Karmawith a score of 75

Queensland is the superfood capital,spending more on superfoods percapita than any other state

Western Australia shells out themost for health juices and drinks

South Australians are mostlikely to be on a first name

basis with their localtakeaway guy

75

Women are willing to travel 1km furtheron average than men for a fast food fix

and 5km further for health food

Men are more likely to be on a first-namebasis with those at their local takeaway

(23%) than women (13%)

Women are more likely to avoid late-nighttakeaway than men, with 3 in 5 (61%) avoiding

it at all costs compared to 51% of men

Men use more toilet paper than womenat an average of 9.7 squares per usecompared to 7.3 squares for women

More women than men admit tounbuttoning their pants so they

can eat more

VS70 73BY STATE

BY GENERATION

75

74

71

71

71

70

TAS

SA

WA

QLD

VIC

NSW

The Northern Territory has the highesttake away turnover in Australia per person

66 68 75 78Gen YAged 20-34

Gen XAged 35-49

BoomersAged 50-68

BuildersAged 69+

Because Active Balance is theultimate in Good Food Karma

Food Karma: feeling great or gross,as a result of what one eats

GET YOUR OWN SCORE& FOOD PERSONALITY!

? Visit www.goodfoodkarmaindex.com.au

0

POPULATION2.29 million - 9%

% OF WORKFORCEToday: 1% | 2025: 0%

UNI DEGREE: 1 in 10

POPULATION5.17 million - 22%

% OF WORKFORCEToday: 25% | 2025: 8%

UNI DEGREE: 1 in 5

POPULATION4.78 million - 20%

% OF WORKFORCEToday: 31% | 2025: 28%

UNI DEGREE: 1 in 4

POPULATION5.22 million - 22%

% OF WORKFORCEToday: 34% | 2025: 33%

UNI DEGREE: 1 in 3

POPULATION4.43 million - 18%

% OF WORKFORCEToday: 9% | 2025: 31%

UNI DEGREE: 1 in 2

POP.2.23 m

9%

1935 1945 1955 1965 1975 1985 1995 2005 2015‘40 ‘50 ‘60 ‘70 ‘80 ‘90 ‘00 ‘10

6 million

71+ 52-70 37-51 22-36 7-21

<7

24 million

80.1 84.3

Life expectancy at birth

33.0 30.8

Median age of parents (new births)

29.9 28.3 Australia: 1.8 OECD: 1.7

Total fertility rate

ZYXB BB

A U S T R A L I A’ S G E N E R A T I O N A L P R O F I L E

P O P U L A T I O N B Y Y E A R O F B I R T H

BU

ILD

ER

S

GE

NE

RA

TIO

N A

LP

HA

BA

BY

BO

OM

ER

S

GE

NE

RA

TIO

N X

GE

NE

RA

TIO

N Y

GE

NE

RA

TIO

N Z

TM

SOCIAL RESEARCH

CUSTOMER SEGMENTATION

RESEARCH PRESENTATIONS

DEMOGRAPHIC ANALYSIS

RESEARCH VISUALISATION

POWERED BY

researchvisualisation.com

mccrindle.com.au

MYANMAR

Population: 55.7 mil.

Pop. growth: 1.0%

Urban pop.: 33.6%

Median age: 27.9 yrs

THAILAND

Population: 67.7 mil.

Pop. growth: 0.4%

Urban pop.: 49.2%

Median age: 36.2 yrs

SINGAPORE

Population: 5.5 mil.

Pop. growth: 1.3%

Urban pop.: 100%

Median age: 39.3 yrs

PHILIPPINES

Population: 108 mil.

Pop. growth: 1.8%

Urban pop.: 44.5%

Median age: 23.5 yrs

VIETNAM

Population: 93.4 mil.

Pop. growth: 1.0%

Urban pop.: 33.0%

Median age: 29.2 yrs

LAOS

Population: 6.8 mil.

Pop. growth: 1.6%

Urban pop.: 37.6%

Median age: 22.0 yrs

MALAYSIA

Population: 30.5 mil.

Pop. growth: 1.5%

Urban pop.: 74.0%

Median age: 27.7 yrs

CAMBODIA

Population: 15.5 mil.

Pop. growth: 1.6%

Urban pop.: 20.5%

Median age: 24.1 yrs

South East Asia and Thailand

SOUTH EAST ASIA REGIONPopulation: 382.8 mil.

Pop. growth: 1.2%

Urban pop.: 43.0%

Median age: 28.3 yrs

Conference keynotesTraining workshopsPD sessionsExecutive briefingsEnvironmental ScansResearch presentations

E N G A G I N G P R E S E N T A T I O N S

At McCrindle, we’re visual translators, we’re information designers, we’re

research communicators. We combine the input of a research agency with

the output forms of a design agency. To get cut through in these message

saturated times, it’s essential that messages are presented in engaging and

visual ways. From A5 infographics (like this one) to data animations, digital

output and visual reports, we present research you can see.

R E S E A R C H V I S U A L I S A T I O N

THE WHAT, WHERE & WHY OF SOCIAL MEDIAHow to connect and communicate with the new generations

CREATING AN ENGAGING CULTUREEquipping and inspiring staff, volunteers and teams

NEXT GEN LEADERSHIPDeveloping emerging leaders & managing multi-generational teams

KNOW THE TIMES, SHAPE THE TRENDSA snapshot of the most influential demographic, social & global trends

5 GENERATIONS AT WORKAttracting, retaining & training the diverse generations

GENERATION Z DEFINEDThe 5 key factors of this global generation

FUTURE PROOFING CAREERSHow educators & employers can equip Gen Z to thrive in changing times

A U S T R A L I A N S A N D P E T O W N E R S H I P

C H I L D H O O D P E T SHow regularly did you have pets in your childhood?

P E T O W N E R S H I PPets you currently own or have owned in the past

56%DOG

42%CAT

27%FISH

23%BIRD

12%OTHER

21%NONE

P E T O W N E R S H I P C O S T S *How would you classify the financial commitment of owning a pet?

7%EXTREMELYEXPENSIVE

25%FAIRLY

EXPENSIVE

44%MODERATELY

EXPENSIVE

20%FAIRLY

INEXPENSIVE

4%VERY

INEXPENSIVE

I M P O R T A N C E O F P E T S *How important is owning a pet to your life?

37%EXTREMELYIMPORTANT

27%FAIRLY

IMPORTANT

22%MODERATELYIMPORTANT

10%FAIRLY

UNIMPORTANT

4%VERY

UNIMPORTANT

A U S T R A L I A S T R E E TThe average street of 100 households comprises

49%ALWAYS

25%MOSTLY

16%HARDLY

10%NEVER

45DOGS

27CATS

252FISH

263PEOPLE

R S P C A . O R G . A U

Rich diversityImmigration

Urban lifeOutback and beach

Can-do business successLand of the long weekend

Manor house hotelB&B

Direct channelsAgent advice

TOP 5 COUNTRIES OF BIRTH

$ £=

1996 2016

URBANISED SOCIETY

ENTREPRENEURIAL PRIDE

PREFERRED ACCOMMODATION

TRAVEL TRADE STRUCTURE

DIVERSITY

Avg. full-time earnings: $37,320 Avg. full-time earnings: $80,282

The Motherland A friend / a rival

££££ £ £ £ £ £ £ £ £ £ £ £ £

TOP 5 COUNTRIES OF BIRTH

Population: 18m

Population: 24m

32%

Perception of Britain

Aged 55-75: 5m

72%Aged 55-75: 3m

NZ616 , 9 6

0

Asian born: 718,230 Asian born: 1,572,920

Outbound numbers: 2,720,500 Outbound numbers: 9,076,100

Typical travellers to Great Britain

AUSTRALIA THEN & NOWBackpackers & grey nomads Silver stylers & young professionals

Spend in the UK: £369,000,000

Number of UK visits: 1,100,000

Spend in the UK: £1,200,000,000

Number of UK visits: 500,000

Exchange rate: $1 = £0.4946Exchange rate: $1 = £0.4944

$ £=

INDIA

397,180

CH I NA4 47, 370

1 5 8 ,74 0VIETNAM

ITA LY25 0,36 0

GREECE138,080

NZ

312 , 240

PHILIPPINES

225,110UK

1,162,070UK

1,218,460

THE RENTER OF THE FUTURE

A SNAPSHOT OF THE LIFESTYLE OF AUSTRALIAN RENTERS

Choose to rent

Forced to rent

Convenience adopters Early adopters

TECH LIFESTYLERS (TL)PRAGMATIC LIFESTYLERS (PL)

TECH HOMESEEKERS (TH)PRAGMATIC HOMESEEKERS (PH)

12% 18%

44% 26%

Nationally there are almost 7 million Australians living in rented homes, which makesrenters a massive demographic and economic force in Australia. Renters are almost 10years younger than home owners, are twice as likely to live in medium and high densityaccommodation, and move at four times the frequency of those paying off a mortgage.

Three in 10 of these households are choice renters and for them the Aussie dream isnot owning their own home; as renters they are already living their dream lifestyle.These ‘choice renters’ are three times more likely to be tech savvy early adopters withmore devices.

WHO ARE AUSTRALIA’S RENTERS?

You’ve been renting for quite some time and are happy to be doing so.Taking the unconventional route against home ownership, or perhapschoosing to invest elsewhere, you’ve chosen to focus on other thingsthan paying a mortgage or staying up to date with the latest tech trends.

You feel like you’ve missed the boat when it comes to the real estatemarket, and now it might be too late to get started on that mortgage.You might have spent decades renting, or are renting again after havingsettled somewhere else. Your preference is to update your devices only asneeded – you’re secure enough to know you don’t need the latest gadget.

You’re on the move and like to stay with the times, digitally connectedand probably working full-time. You keep your options open and would

seriously consider moving somewhere else if provided with the opportunity.You’re likely living in an apartment amidst the hustle and bustle of the city.

You stay connected online and love keeping up with technology.You’ve been renting for a few years and would be keen to settle

down if you could afford to buy a place in the area that you love.You’re motivated by the location you live in and if the opportunity

provided itself to stay there, you’d be keen to.

Z Y X BB B

Z Y X BB B

Z Y X BB B

Z Y X BB B

HD MD DH

HD MD DH HD MD DH

HD MD DH

AUSTRALIA’S FOUR RENTAL PERSONALITIES

Tech Lifestyler

Tech Homeseeker

Pragmatic Homeseeker

Pragmatic Lifestyler

STABILITY FLEXIBILITY

74%

91%

38%

66%

26%

9%

62%

34%

TO STAY OR TO GO?

73%27%

ARE STABILITY RENTERS

ARE FLEXIBILITY RENTERS

prefer to stay in the same place for a while

like the flexibility of moving when they want to

Detachedhouse

63%Semi-detached

house

14%Apartments

or units

22%Rent

30%Mortgage42%

Own outright28%

30% of Australians rent, 42% own their home with amortgage, and 28% fully own their home.

The average renter stays in their home for just 1.8 years.This compares to 8 years for those who own their homewith a mortgage and 18 years for those who own theirhome outright.

TENURE

WHERE AUSTRALIANRENTERS LIVE

HOME OWNERSHIP

77% 8% 10%ALL AUSTRALIANS

(regardless if renting or owning their home)

VS.

AGERenters are significantly younger than non-renters:

The median age of adultsliving in a rented home is

35.1 years

The median age of adultsliving in all private

dwellings is 44.7 years

INTERNET18% of rentals haveno internet connection,compared to 13% ofall Australian homes.

All Australians Australian renters

35.1 44.7

18%

70%

30%

44%56%

Z: Generation Z Y: Generation Y X: Generation X BB: Baby boomers B: Builders

HD: High density MD: Medium density DH: Detached house

WHICH RENTAL PERSONALITY ARE YOU? LEGEND

Convenience Adopters of technology: get the most outof their devices and only update when they need to

Early Adopters of technology: keep up to date with thelatest technology and where possible have the latest model.

Choice Renters:choose to rent because of the lifestyle

Forced Renters: say they are forced to rent

- Mark McCrindle, Social Researcher

WHAT DO THEY DO?

CHAPLAINS ARE THERE FOR THE WHOLE SCHOOL COMMUNITY

EVERY WEEKchaplains have

42,611pastoral conversationsWITH STUDENTS

STUDENT CONVERSATIONSSources of referralSchool sta�

Self

Parent

Chaplain

Friend

Other

OutcomesOngoing pastoral support from chaplain

Info given or website referred

Development of action plan

No further action

Internal referral

External professional referral

Advocacy

Child protection reporting

60%

18%

12%

9%

6%

2%

2%

1%

54%

24%

14%

11%

2%

1%

Formal conversations withstudents in “at risk” groups per week

Top 5 topics discussed with studentsIndigenous

Disability/Special Needs

In-Care of DOCS

CALD

LGBTIQ

Refugee

Juvenile Justice

1909996

810732

19813080

16,069pastoral conversationsW I T H S T A F FEVERY WEEK

9,230pastoral conversations

WITH PARENTSEVERY WEEK

7,183o�site visits(to hospitals, funerals, churches, homes etc.)

EVERY TERM

37,460support programs(social, grief, loss, spiritual,mentoring, education etc.)

EVERY TERM

con

versatio

ns ac

tiv

itie

s

Friendships/peer issues

Generalhealth

Bullying/harrassment

Schoolbehaviour

Breakdown/parental

separation

1 2 3 4 5

K E Y P U R C H A S E D R I V E R S

T H E R E D B A L L O O N B R A N D

R E D B A L L O O N • P R O J E C T E A G L E

RedBalloon customers Australian public

93% • 76%Gift vouchers

78% • 61%Book an experience

Deterrents from booking an experience

Extremely or very important factors when buying a gift

Who the recipient isand what they like

90%My budget82%$

B L O C K E R S

Extremely or very important factors when booking an experience

My budget88%$

Importance ofoccasion

80%!

Strongly agree or agree with the following statements

Good reputation Fun Broad range

86% • 46% 83% • 45% 79% • 40%

B R A N D C H A R A C T E R I S T I C SA W A R E N E S S PERCEPTION OF WHAT WE SELL

!

Strongly agree or agreeHave heard of RedBalloon

73%

Deterrents from buying a gift

C O M P E T I T I V E P O S I T I O NLack of differentiation nationally Customers percieve RedBalloon as better than competitors

7 in 10 Australians rate RedBalloon about thesame as competitors across a range of measures Product range Ease of purchase

62% 58%

GIFT BUYING EXPERIENCE BOOKINGW H E R E D O P E O P L E G O F I R S T ?

If you wanted to buy a gift voucher where would you go? If you wanted to book an experience where would you go?

Date availability88%93%

Who is going

Cost69%

Expiry date54%

No availability onthe date that I want

50%Experience held at

distant location

46%Uncertainty about

whether the experiencewill be enjoyed

45%64%Cost

?

34% 43%

29% 15%Experienceretailers

Google

11% 12%Experience

operatorwebsite

48% 41%

39% 28%Specificwebsite

Google

Google is a key initiator in nearly half of all gift purchases |

S E G M E N T A T I O N

HIGHLOW

INDEPENDENT

GUIDED

IMPORTANCE OF AVAILABIL IT Y

Phleg

matic Purchasers Convenience Consum

ers

Self-directed Shopper

sRelaxed Researchers

openshapedrelaxed

go with the flow

investigatoradjustable

flexiblesimple

directpreferencedeterminedopportunity

independentaccessibleoptionsbroad

Significantly or slightly better in the following areas

6%

6%

38%

50%

$$

HIGHLOW

LOW

HIGH

Value Seekers

Uniqueness Hunters

Convenience Shopper

s

Budget Tamers

49%

32%

8%

11%

UN

IQU

ENES

S

UN

IQU

ENES

S

BUDGET BUDGET

creativethoughtful

limited budgetvalue for money

common giftscost-efficient

practicalsaver

luxurypremiumexclusiveimpressive

quick-fix solutionsroutine spendersregular go-tostypical

6 in 10 customers rate RedBalloon higherthan competitors across a range of measures

Concentration of Chinese-born individuals living in Sydney

Foreign investment in Australia

CANADA$2.9 billion CHINA

$12.4 billion

MALAYSIA$2.0 billion

SINGAPORE$4.3 billion

USA$6.1 billion

#1CHINA

Top 5 Overseas Investors

Age distribution of east Asian migrants living in Sydney

4137 44

No. of individuals living in Sydney per age group by country of birth

China Hong KongSouth Korea

5K

10K

15K

20K

Nearly 80,000 business visas were granted to Chinese born individuals in the 12 months leading up to 30 June 2015.

Growth in business visas

0

0 10 20 30 40Age

50 60 70 80 90 100

25K

6.1% of all Chinese-born individualsin Sydney are over the age of 75.

Median Age (Sydney residents)

East Asian resident populations in Sydney

147,610

39,868

36,944

10,643

8,173

1,063

9,043

975

872

212

61

76

China

South Korea

Hong Kong

Japan

Taiwan

Macau

Total population in Sydney by country of birth (2011)

Total population across Sydney

Total population aged 75+ across Sydney

China is the #1 source of foreign investment in Australia.In 2013-2014, the Foreign Investment Review Board (FIRB)approved $34 billion in foreign investments in Australia,a significant increase on the nearly $17.2 billion approvedin 2012-2013.

Population and ageing trends within Sydney’s East Asian communities

S Y D N E Y I N T H E A S I A N C E N T U R Y

<10 3000+CHINESE-BORN RESIDENTS

GladesvilleGalaxy Funerals head o�ce

PLACES WITH 3000+ CHINESE-BORN RESIDENTS

Location: population

Eastwood - Denistone: 3606

Macquarie Park - Marsfield: 3049

Auburn: 4408

Lidcombe: 3315

Canterbury - Campsie: 5000

Blakehurst: 3973

Burwood - Croydon: 4077

Ashfield: 3300

Hurstville: 6292

C

M

Y

CM

MY

CY

CMY

K

RedPocket_GalaxyFuneralsInfographic_McCrindle_Mar2016-print.pdf 2 14/04/2016 2:08:14 PM

T H E H E A L T H Y F U T U R E S R E P O R Te H e a l t h , D r. G o o g l e a n d t h e N e w G e n e ra t i o n s

Proportion who seekmedical informationon the internet by age

Sources of trusted advice on medicines, vitamins and supplements

Doctors / GPs 77%

61%

36%

32%

19%

17%

Pharmacists

Doctor Google(the internet)

Family / friends

Health food stores

Product packaginginformation/pamphlets

Supermarkets 9%

Comfort levels with medical records kept on eHealth

eHealth records keeping

Recent use

Prescription Medicines

What medical information should be available on eHealth?

55% 18% 9% 18%

A G E22-36 37-51 52-70 71+44% 38% 30% 18%

Full health records Visits to healthservices only

No healthrecords

Medicinerecords only

Missed dosages of prescribed medicines

When a dose (or multiple doses) is missed how muchdoes it reduce the effectiveness of medication?

52% 20% 10% 18%

Prescription medicinerecords only

+ pharmacistonly medicines

+ complementarymedicines

+ pharmacymedicines

+ + + + + +

16% 15% 15%

Alreadyregistered

Slightlycomfortable

Not at allcomfortable

30% 24%

Verycomfortable

Somewhatcomfortable

21% 21% 17%

Slightly reduces No reduction

Methods of remembering medication

83% of those who take medicationfor chronic conditions usedhabitual routine (e.g. sametime, same place, every day).

Somewhat reduces

41%

62% of Australians havetaken medication prescribedfor longer than a weekin the last 12 months.

This compares to71% of Baby Boomers(those aged 52-70)...

...and 83% of Builders(those aged 71 and over)

Out of the recent users (above) nearly onethird (30%) have missed at least 3 doses amonth for daily medicine – 21% missed theequivalent of 3 doses a month for dailymedicine, 7% missed the equivalent of 6doses a month of daily medicine, 2% missedthe equivalent of 9 doses a month.

21% 7%

Missed3 doses

Missed6 doses

Missed9 doses

30% missed at least 3 doses a month

H O W A U S T R A L I A N S G I V EH O W A U S T R A L I A N S G I V E4 in 5 Australiansgive financially...

84%

Most of these supportin other ways too

Multiple causes

Single charity /cause

Ad hoc Regular

CAUSESUPPORTERS

OPPORTUNITYGIVERS

TRADITIONALDONORS

17% 14%

36% 33%

Givers are most likely to connectwith a single charity / cause...

Raisingawareness

Direct action

Local /national Global

GLOBALADVOCATES

COMMUNITYINFLUENCERS

OVERSEASPARTICIPATORS

LOCALACTIVATORS

F O C U S

PU

RP

OS

E

43% 5%

45% 7%

More have a local focus, and supportactivity not just advocacy

And are sporadic rather than regular givers

Givers are altruisticand trust matters mostMOTIVATIONS TO GIVE

Health & disaster relief are the top causes

TOP 3

BOTTOM 3

36% 29% 21% 10%

SporadicallyAppeals /campaigns Consistent

4%

Calendar events(e.g. Christmas)

EOFY

BRANDRESPONDERS

Know & trust the charity

See the need

To make a better world

71%

62%

56%

Responsibility to share

Religious faith

Social pressure

28%

20%

15%

H I G H E S T G I V I N G P R I O R I T Y

Environment

Animals

Family

Disability

Homeless

Aged care

Youth

Disaster relief

Health

Donating goods

Volunteering

Fundraising / promoting

63%

33%

18%

Raising awareness of issue

15%

austral iancommunities.com.au

mccrindle.com.au R2L.com.au

Eliane Miles Mark McCrindle Ashley McKenzie