ollie purdom, pitch - innovation demands - birmingham marketing conference
TRANSCRIPT
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TALENT TEAM
CULTURE
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TALENT
FIRST LETS LOOK AT HOW THIS IS AFFECTING THE INDIVIDUAL WITHIN A TEAM.
0.64 APPLICANTS PER ROLE
*UK Job market report July 2015
PROMOTION vs
NEW ROLE
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TECHNOLOGY IS TRANSFORMING VIRTUALLY EVERY BUSINESS SECTOR.” ”ER IC SCHMIDT, EXECUT IVE CHA IRMAN , GOOGLE
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JOB TITLE EVOLUTION
C U S T O M E R I N S I G H T S
M O B I L E M A R K E T E R
A N A LY T I C S A D V I S O R
E N G A G E M E N T M A N A G E R
S E A R C H M A N A G E R
C O N T E N T L I B R A R I A N
S O C I A L M E D I A M A N A G E R
C O N T E N T C R E AT O R
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COUPLEYOUNG FAMILY
ESTABLISHED
FAMILY
EMPTY NESTERMATURE CAMPERYOUNG
EXPLORER
TEENAGE CAMPER
PLATFORMS & CHANNELS
MOBILE APP CRM SOCIAL ANALYTICSWEB & E-COM
DIGITAL OUTDOOR
PLATFORMS & CHANNELS
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NEW GENERATION OF MARKETERS WILL COME THROUGH AND, BLINDED BY THE PROMISE OF DIGITAL, THEY WILL NOT LEARN ENOUGH OF THE OLD CRAFT OF MARKETING. #DIGITALSENSE
”
”J ERRY DAYK IN , GLOBAL D IG ITAL D IRECTOR , DENTSU AEG IS
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OLD-FASHIONED MARKETING AND STORYTELLING PRINCIPLES ARE MORE IMPORTANT THAN EVER. #DIGITALSENSE ”
”J ERRY DAYK IN , GLOBAL D IG ITAL D IRECTOR , DENTSU AEG IS
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THE AGE OF THE HYBRID MARKETER
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T-SHAPED PEOPLE: SPECIALIST IN ONE AREA, WHO
THINK BROAD AND COLLABORATE WITH OTHER TEAMS & DEPARTMENTS
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CURIOUS & ADAPTABLE
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THE TEAM
THE EFFECTS ON THE TEAM
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RECESSION EXPECTATIONS
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21KEYNOTE T ITLE
A LARGE TITLE TO
INTRODUCESmall intro text to the new chapter
RESEARCH
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NOW LETS TOUCH ON HOW THIS
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OUR TEAM HAS MARKETERS, CREATIVES, DATA SCIENTISTS, ENGINEERS, DEVELOPERS AND USER EXPERIENCE EXPERTS, WHO WORK TOGETHER IN SMALL PROJECT TEAMS TO TRY AND CREATE GROWTH. THIS IS A RADICAL CHANGE FROM THE WAY TRADITIONAL MARKETING DEPARTMENTS WORK.
”
”CHARLES WELLS , CH IEF MARKET ING OFF ICER , JUSTG IV ING
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30 MIN TURNAROUND
CULTURE
CULTURE & YOUR EMPLOYER BRAND
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EMPLOYER BRANDING
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Ranked the 4th most impactful Marketing / HR driver on a company’s revenues and profits.*BOSTON CONSULT ING STUDY
*ADD COMPANY
NAME HERE
T E A M
D E D I C AT E D
L O YA L
O P E N
C O L L A B O R AT I V E
D R I V E N
I N T E G R I T Y
H O N E S T Y
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EMPLOYER BRANDING
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“10 things we know to be true”
1. Focus on the user and all else will follow.2. It’s best to do one thing really, really well.3. Fast is better than slow.4. Democracy on the web works.5. You don’t need to be at your desk to need an answer.6. You can make money without doing evil.7. There’s always more information out there.8. The need for information crosses all borders.9. You can be serious without a suit.10. Great just isn't good enough.
EMPLOYER BRANDING
ACTUAL VALUES ARE THOSE BEHAVIOURS AND SKILLS THAT ARE VALUED IN FELLOW EMPLOYEES ”
”
A WELL DEFINED CULTURE ALLOWS YOUR FUTURE STAR HIRES TO
QUICKLY AND EASILY BUY IN TO YOU VISION AND CULTURE. OR
NOT. BOTH ARE FINE.
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EMPLOYEES OWN CULTURE. NOT THE EMPLOYER
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EMPLOYER BRANDING
The biggest motivator for switching jobs is training /development & progression, not £££P ITCH 2015 SALARY SURVEY
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51.4% OF MARKETERS QUESTIONED SAID THEY HAD “NO ACCESS” TO TRAINING, WELL ABOVE THE NATIONAL AVERAGE OF 29.6%.
””
*CV L IBRARY SURVEY 2015
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DUE TO THE LACK OF TRAINING, 78.4% OF MARKETERS FEEL UNDERVALUED BY THEIR COMPANY.”
”*CV L IBRARY SURVEY 2015
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91.9% SAY THEY WOULD BE LESS LIKELY TO LEAVE THEIR CURRENT EMPLOYER IF THEY WERE OFFERED TRAINING.
””
*CV L IBRARY SURVEY 2015
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PATTY MCCORD, NETFL IX
CULTURE ENABLES SUCCESS, BUT IT DOES NOT CAUSE SUCCESS.” ”
THANK YOU FOR LISTENING!
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