Being the underdog

Olly Beckett, Expedia

Being the underdog

Olly Beckett, Expedia

Brochures andBrand Marketing

Email has matured (?)569.2 million email accounts in 19991

3.3 billion email accounts in 20122

3.9 billion email accounts in 20132

6 billion email accounts in 2020? Where will they be?

Brochures…Social Media…

Social is maturing5.5 million Facebook accounts in 20053

1 billion Facebook accounts in 20123

1.3 billion acebook accounts in 20143

750,000 Twitter accounts in 20074

75 million Twitter accounts in 20094

228 million witter accounts in 20145

Brochures…Mobile

Brochures…MobileWhat mobile can do

What email can do

Regular subscriberYour voucher + Europe sale 19.8% 50% of repeat customersYour voucher + Europe sale 31.1% 50% of repeat customersLoyalty reward (thank you!) 43.1%

Next?Integrating trigger email messages into

newsletters (and vice versa)

Personalised and predictive dynamic design and content

Personalised send times

Many more email accounts will be consolidated into just one app

Olly Beckett, Expedia

Appendix1http://www.academia.edu/905342/Supporting_prospective_information_in_email2Email Statistics Report, 2012-2016, The Radicati Group, Inc.3http://investor.fb.com/releasedetail.cfm?ReleaseID=842071 4http://dstevenwhite.com/2010/08/08/social-media-growth-from-2006-to-20105http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter-User-Growth-Worldwide/1010874?ecid=SOC1001