Olly Murs, cross media case

Olly's website is the back ground of his latest single which is displayed at the top of the page

Here is the subsidiary of his record label Sony. You can click on to these and it navigates you to the pages of his website

Olly also has useful links to his twitter page and facebook for his fans to reach him, this tells the audience that he as a young target audience

Olly’s backgroundOliver Stanley "Olly" Murs (born 14 May 1984) is an English singer-songwriter, musician and television presenter. Murs rose to fame after finishing as the runner-up in the sixth series of The X Factor in 2009. He is currently signed to Epic Records in the United Kingdom, Columbia Records in the United States, and Syco Music.In late August 2010, Murs released his debut single "Please Don't Let Me Go", which debuted at number one on the UK Singles Charts, becoming Murs' s first number one single after releasing "You Are Not Alone" with the other series 6 finalists. "Please Don't Let Me Go" received a Gold certification by the BPI. He released his second single from his debut album "Thinking of Me" which charted at number four on the UK Singles Charts, however the single also got a Silver certification by the BPI. "Heart Skips a Beat" was released and became his second number-one hit. Murs' first single from his follow up album In Case You Didn't Know, "Dance with Me Tonight", became his third to reach number one.In November 2010, Murs released his self-titled debut album, which entered the UK Albums Chart at number two, with the biggest week one album sales for a debut album in 2010, with over 108,000 albums sold. The album went on to sell over 600,000 copies, and was certificated double platinum by the BPI. In November 2011, Murs released his second album, In Case You Didn't Know, which entered the charts at number one and has spawned two number-one singles. To date, Murs has sold over 10 million records worldwide. In May 2011, it was announced that Murs would return to The X Factor to co-present spin-off show The Xtra Factor with Caroline Flack. His third album Right Place Right Time and so far has released three singles from it, the first, "Troublemaker" which became his fourth number one, the second "Army of Two" which reached number twelve, and the third "Dear Darlin'" which reached number five. Olly is recently on a stadium tour supporting Robbie Williams.

The WebsiteThroughout his website he is in contact with his fans showing his dedication to making them happy. He has photos of the fans and his album and also a video that has been out together by the fans for his new single.

Throughout the website there are links that take his fans to blogs he has written and upcoming dates of his tour or special dates that his fans may be interested in.

The same layout has been used through his website, he has easy links for people to use, they are also easy to see due to some of his fans being young, on the right side of his website he has rotating photos of him or his fans promoting his album using social networking sites.

Single covers

Album covers

Promotion

The song ‘Dear Darlin’ is written about a relationship that has gone bad. The first scene is quite dark showing the audience the feel of the video.

We get a close up of Olly’s face which within the video is sad due to the lyrics of what the song is about, the setting is still the same implying that the story line behind the video is affecting him.