olpers final ppt

8/13/2019 Olpers Final Ppt

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By:Sadia Jafri 12841

Jamal Afzal 12840Tehreem Qazi 15312Muhammad Usman

15324


2/25

A!"u# #he $"m%any

&n'r" is deri(ed fr"m #he $"m%anyl"'" "f) &ner'y f"r *r"+#h,-&n'r" .hemi$al /ais#an imi#ed&./ is a /ais#ani manufa$#urin'and mare#in' $"m%any +i#h i#s%r"du$#i"n !ased in ahariSindh ara$hi and a ne+ %lan# a#Sahi+al-6# is in$luded in s#"$ e7$han'es "fara$hi ah"re and 6slama!ad-"r "ur %r"9e$# +e +ill !e f"$usin'

"n &n'r" ""ds and s%e$ifi$ally "nl%ers Brand "f #e#ra %a$ed mil-


3/25

A!"u# #he %r"du$#

laun$hed in #he year 200;6# +as #he firs# laun$hed in ara$hiThe ini#ial red and +hi#e %a$ !e$ame a si'nifi$an#sym!"l #ha# #ill n"+ is +ell n"+n al"n' +i#h i#sdis#in$# fea#ures-6n 2010 l%er


4/25

The dairy indus#ry in /ais#an is "ne "f#h"se indus#ries +hi$h $"n#ri!u#esi'nifi$an#ly in /ais#an


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6n#ernal a$#"rs-

,uppliers

ompanys Internal.nvironment

ustomers

&arketingIntermediaries

ompetitors

Mi$r" &n(ir"nmen#al E Ma$r"&n(ir"nmen#al a$#"r


7/25

Ma$r" &$"n"mi$s a$#"rs

/emographi' .nvironment

.'onomi' 0a'tors

1oliti'al .nvironment

Mi$r" &n(ir"nmen#al E Ma$r"&n(ir"nmen#al a$#"r


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(aries fr"m %r"du$##" %r"du$# +hen

"ne de$ides #" !uya !rand-

Buying/e'isionBehavio

r

8>= "f #he $"nsumers useU?T mil

l%er3= "f i#s$"nsumers +ere sa#isfied

#he %a$a'in' "f l%er


10/25

*e"'ra%hi$

a("ra!leMare#

amily

em"'ra%hi$

A'e

*ender

/sy$h"'ra%hi$

ife .y$le

S"$ial .lass

Beha(i"r

$$asi"n

Benefi#s

S"u'h#

User S#a#us

Se'men#a#i"n


11/25

Sele$# Mare#se'men#a#i"n

?"use ?"ld

emales- M"dern E .arin'

amilies- A##ra$#i(e

ad(er#isemen#s-

Undifferen#ia#edMare#in'

Mil is $"mm"n

need "f all a'e'r"u%s-

i$he Mare#in'

l%er


12/25

1rodu't ine/ifferentiation

Mul#i %ur%"semil +i#h"u#any userima'ery-

l%erIs i#eheal#hy !"nesE redu$es+ei'h#

hannel/ifferentiation

l%er


13/25

/A.5A*

6*

"r #he %ur%"se "fU?T #e#ra%a$a'in' #he "nly#hin' #he $"m%any

$an %lay is +i#h #he$"l"r "f #he%a$a'e #he3ed$"l"r +hi$h is ui#ea##ra$#i(e f"r$"nsumers- 6n "rder#" mae l%er


14/25

Brand S#ra#e'ies

inee4tension5

aun$hed in 2011 A l"+Kfa# hi'hK$al$ium mil +i#h #he ri$hness

"f %ure mil- An ideal $h"i$e f"r +ei'h#K."n$i"us and hear#%a#ien#s-

Olpers lite5

aun$hed in June 2011

A #rus#ed "fferin' fr"m #he ?"use "f l%er


15/25

Brand S#ra#e'ies

Brand e4tension5

aun$hed in 200; is #he %remium $ream%r"$essed hy'ieni$ally fr"m %ure freshmil l%er


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Brand S#ra#e'ies

&ulti

Brands5

In 2+6 a tea-whitenerlaun'hed

7vailale in oth li8uidand powder format thatappeals everyonestaste9

It tou'hes the heart ofall 1akistanis from itstaste whi'h enhan'esthe en:oyment of teaand a pri'e that fits the

po'ket

aun'hed in 2%%6 it is aflanker produ't of .ngro9

In order to 'apture themarket of "ood &ilk whi'his targeted for ,. B and

lower6 the 'ompanyintrodu'ed /airy Omung target female homemakers

aged 2;-


17/25

Brand S#ra#e'ies

?ew Brands5

Jui$es and ne$#ars laun$hed in 2010- The !es# s"ur$e "fLFefreshmen#< a(aila!le in differen# fla("rs Fed *ra%eA%%le Man'" *ua(a ran'e *reen ."$#ail andA%ri$"#-

6$e $ream +as laun$hed in ah"re 6slama!ad and Fa+al%indi in200C- This +as #he !i''es# laun$h "f an i$e $ream !rand e(er+i#nessed !y /ais#anis and "ne "f #he m"s# amazin' laun$h$am%ai'ns in /ais#an +i#h #he $"m%le#e mare#in' mi7 #"$"n(ey #he !rand


18/25

B.* Ma#ri7

BOSTON CONSULTING GROUP (BCG) MATRIXis de(el"%ed !y HBRUCEHENDERSONH"f #he BOSTON CONSULTING GROUP IN THE EARLY 1970s.

A$$"rdin' #" #his #e$hniue !usinesses "r %r"du$#s are $lassified as l"+ "r hi'h%erf"rmers de%endin' u%"n #heir mare# 'r"+#h ra#e and rela#i(e mare# share-

6# is apo!"o#$o p#%&&$&' o*#+hi$h is !ased "n #he "!ser(a#i"n #ha# a$"m%any


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B.* Ma#ri7

,tars m"re Taran'

@uestion &ark lfru#e +sum

ash ows l%er


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B.* Ma#ri7,tars (H$' 'o!3 H$' %-*! s%*)

S#ars are leaders in !usiness-

They als" reuire hea(y in(es#men# #"main#ain i#s lar'e mare# share-

6# leads #" lar'e am"un# "f $ash

$"nsum%#i"n and $ash 'enera#i"n-

A##em%#s sh"uld !e made #" h"ld #hemare# share "#her+ise #he s#ar +ill!e$"me a .AS? .-


21/25

B.* Ma#ri7ash ows (Low growth , High market share)

They are f"unda#i"n "f #he$"m%any and "f#en #he s#ars "fyes#erday-

They 'enera#e m"re $ash #hanreuired-

They e7#ra$# #he %r"fi#s !yin(es#in' as li##le $ash as %"ssi!le

They are l"$a#ed in an indus#ry #ha#is ma#ure n"# 'r"+in' "r de$linin'-


22/25

B.* Ma#ri7/ogs l"+ Mare# 'r"+#h l"+ mare# share

"'s are #he $ash #ra%s-

"'s d" n"# ha(e

%"#en#ial #" !rin' in mu$h$ash-

um!er "f d"'s in #he$"m%any sh"uld !eminimized-

Business is si#ua#ed a# ade$linin' s#a'e-


23/25

B.* Ma#ri7@uestion &arks ?i'h *r"+#h "+ Mare#

ShareM"s# !usinesses s#ar# "f as ues#i"nmars-

They +ill a!s"r! 'rea# am"un#s "f $ash if#he mare# share remains un$han'edl"+-

hy ues#i"n marsN

Ques#i"n mars ha(e %"#en#ial #" !e$"mes#ar and e(en#ually $ash $"+ !u# $an als"!e$"me a d"'-

6n(es#men#s sh"uld !e hi'h f"r ues#i"nmars-


24/25

F&.MM&AT6STh"u'h l%er


25/25

TH7?A O

olpers final ppt

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