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Everybody’s Game London 2012

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Page 1: Olympic Games PowerPoint

Everybody’s GameLondon 2012

Page 2: Olympic Games PowerPoint

Overcoming the Hurdles

•Maximize Revenue•Attendance•Affordability

Page 3: Olympic Games PowerPoint

Goals

Page 4: Olympic Games PowerPoint

PricingPopular Sports

Other Sports

Timing

Page 5: Olympic Games PowerPoint

Goal: $650 000 000Popular Sports: $403 000 000Other Sports: 4 000 000 Tickets - $62

Page 6: Olympic Games PowerPoint

Attendance

Incentives

Confirming Attendance

Page 7: Olympic Games PowerPoint

DistributionOnline

Barcode

Box Office

Secondary Market

Page 8: Olympic Games PowerPoint

Awareness &Accessibility

Count-down

Guerilla Marketing

Page 9: Olympic Games PowerPoint

Summary


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