omata press book
DESCRIPTION
April 2016TRANSCRIPT
![Page 1: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/1.jpg)
1
INTRODUCTION
![Page 2: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/2.jpg)
1
![Page 3: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/3.jpg)
2
![Page 4: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/4.jpg)
3
![Page 5: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/5.jpg)
4
INTRODUCTION
Uncompromised products for uncompromised rides
OMATA
We believe that everything on a bicycle should be as pure and as beautiful as the ride itself. Our products are a reflection of this philosophy.
![Page 6: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/6.jpg)
5
![Page 7: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/7.jpg)
6
INTRODUCTION
![Page 8: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/8.jpg)
7
![Page 9: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/9.jpg)
8
![Page 10: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/10.jpg)
9
OMATA ONEAnalog GPS Speedometer
We are building a highly-advanced GPS computer that displays the data that cyclists need, in a modern, beautiful and analog design.
![Page 11: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/11.jpg)
INTRODUCTION
10
![Page 12: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/12.jpg)
11
OMATA One is a premium cycling component. This means that it not only looks exquisite and like it belongs on your bike, it also functions immaculately.
![Page 13: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/13.jpg)
12
INTRODUCTION
![Page 14: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/14.jpg)
13
![Page 15: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/15.jpg)
14
INTRODUCTION
“The OMATA One is as much a statement on the nature of modern product design and technology, as it is a statement on the essential character of cycling.”
Rhys Newman, Founder
![Page 16: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/16.jpg)
15
![Page 17: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/17.jpg)
16
PRODUCT
At launch we are offering OMATA One in a choice of white or gray and either kilometers or miles.
![Page 18: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/18.jpg)
OMATA One is an instrument designed for enhanced legibility whilst in motion. In addition to the analog face, we felt it was appropriate to invest in creating a bespoke numeral set. Called OMATA Numeral Regular, it has clarity, openness and a modern, slightly digital character.
17
![Page 19: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/19.jpg)
18
INTRODUCTION
![Page 20: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/20.jpg)
19
![Page 21: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/21.jpg)
20
![Page 22: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/22.jpg)
21
![Page 23: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/23.jpg)
22
PRODUCT
SMART ON THE INSIDEOn the inside of the speedometer is a GPS that records everything the most capable tracking computers do at the highest level of precision. GPS data is converted directly into analog movement by the custom mechanical sub-assembly we developed in partnership with Seiko Precision Inc.
![Page 24: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/24.jpg)
23
Whilst we’ve chosen for OMATA One to display speed, distance, ascent and time, in the background it’s recording all the data you need to claim your KOMs, PRs and goals on Strava.
![Page 25: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/25.jpg)
24
PRODUCT
OMATA One has exceptional GPS performance and, as an additional benefit of our commitment to analog, means it has impressive active battery life.
![Page 26: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/26.jpg)
25
Specs
![Page 27: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/27.jpg)
26
SPECIFICATION
MOVEMENTS Speed/Distance/Ascent/TimeUNITS Metric or ImperialHEAD UNIT WEIGHT 72gMOUNT WEIGHT 25gBATTERY LiPo 3.7V 800mAh 2,96Wh
ACTIVE BATTERY LIFE ~24 Hours
INGRESS PROTECTION IPX5GPS ENGINE 72-Channel GPS/SBAS/QZSS/GLONASS/BeiDouSPEED ACCURACY 0.18 KPH/0.11 MPHDISTANCE ACCURACY 2.5 meters/8 feetBLUETOOTH BTLE 4.0/ANT+SERIAL PORT & CHARGING USB-CDATA EXPORT FORMAT GPXMATERIAL PEEK/Plancast Plus 5083 AluminumMECHANISM Seiko Precision Inc.ASSEMBLED Oulu, Finland
![Page 28: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/28.jpg)
27
![Page 29: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/29.jpg)
28
![Page 30: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/30.jpg)
29
![Page 31: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/31.jpg)
30
TEAM
Team
OMATA has assembled a world-class design, hardware and technology team with experience working at the world’s largest, design-led, consumer electronics companies.
![Page 32: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/32.jpg)
RHYS NEWMAN MA RCA, FOUNDER & CEO
Designer, artist and bicycle racer. Former VP of Everyday Adventure and Advanced Design at Nokia and HERE. Creative Director and global team lead for world-class product making team and business.
31
![Page 33: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/33.jpg)
TEAM
JULIAN BLEECKER, PH.D., FOUNDER & CTO
Designer, engineer, maker, photographer. Founder of the Near Future Laboratory. Former Creative Lead and Technologist, Everyday Adventure and Advanced Design at Nokia and HERE.
32
![Page 34: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/34.jpg)
33
![Page 35: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/35.jpg)
34
TEAM
![Page 36: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/36.jpg)
35
MICHAEL HALBHERR, PH.D., FOUNDER
Technology executive, serial entrepreneur and former CEO of HERE. Was also a member of Nokia Leadership Team.
ANDREW GARTRELL
An industrial designer, prototyper and mechanic. With twenty years experience at Nokia crafting award-winning phones and accessories, Andrew has helped ship over 250M products.
HALTIAN LTD.
A world-class research and development company that designs and develops premium quality products and services to global high profile consumer electronics companies. Based in Oulu, Finland, they have over twenty-five years product creation experience in Nokia.
![Page 37: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/37.jpg)
36
TEAM
ANTONYM
ANTONYM is a design, branding and strategy studio based in LA. With over twenty years experience, they have created work for global brands such as Ford, Sony, Nokia, UBS, IKEA and Tetrapak.
BRIAN VERNOR
An exceptional photographer, filmmaker and adventurer behind such films as ‘Pure Sweet Hell’. His clients include Rapha, Giro, Blackburn, Nike and Poler.
FABIAN CANCELLARA
Advisor and brand ambassador. He is an Olympic Gold Medalist, has won the Road World Time Trial Championships four times, Paris-Roubaix three times, the Tour of Flanders three times, the Tour de Suisse once, and Milan-San Remo once. He has also worn the yellow jersey for nineteen days during the Tour de France.
![Page 38: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/38.jpg)
37
![Page 39: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/39.jpg)
38
©2016 OMATA Inc.
![Page 40: OMATA Press Book](https://reader034.vdocument.in/reader034/viewer/2022042706/579076ac1a28ab6874ba4418/html5/thumbnails/40.jpg)
39