Internet advertising and the importance of targetingviktors.rozkalns@omnicommediagro

up.lv

twitter.com/vektorz

What is Web Marketing? (no

thing new)

Why targeting? (yes / no / maybe)

Without "interesting" statisticsMy feelings (subjective)

4 parts of web advertising

In Latvia widely used 2 of 4

Display ads

CLICKCLICK

CLICK

Click here to subscribenow!

E-mail marketing

Retargeting offers to merge the best features of display ads and e-mail marketing

1. E-mail subscriber ~ cookie

2. Newsletter ~ impression

But still to make a complete web campaing you will return to this:

Retargeting = a good part of a web campaing≠ a core of a web campaing

Retargeting plan:1.Users from clients page2.Users from surveys3.How many cookies4.Which media and formats?

Case study for client X1.Campaign 45 days2.Retargeting starts after 153.Two products4.Two languages5.3 different media6.Average CTR 8.70%

Each case is unique and there is no universal approach for all!